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3.1 Modelling Communication Computers and other artifacts can be political in at least two
ways: they can embody the power of a person or group (S1), or
Certain authors have been working with computer simulations they can enact some sort of power for a person or group (S2).
of communication emergence and evolution [33]. Sometimes Langdon Winner alignes himself more with the first statement
they use a software simulation, at other times they prefer (S1), that is, in the embodied argument. The persuasive
physically embodied devices [43]. In any case, the computer- technology authors are better placed in the second statement
robot simulation research shows that communication arises (S2). However, even Winner’s power embodiment must have an
spontaneously and evolves to become an effective tool to solve expressive instance to achieve its goal, and even the power
particular social tasks. The most remarkable is that the systems performance via computer must present some degree of
were not at all equipped with a specific drive for embodiment (as a language, for example).
communication, this had to be learnt. This process can be called
evolutionary robotics (agents), since it is based on a biolike
algorithm – eg. Lamarkian or Darwinian. This artificial
communication could help to understand natural
4.1 Political Artifacts skeptical about this. In any case, videogames do have political
impact (8) and are capable of political persuasion too. Political
The main proposition of Winner is this: technical things have games to mobile persuasion devices are discussed in (7). The
political qualities. This means that machines, structures and games' themes are generally about elections, campaigning,
systems of a material culture can embody specific forms of parties, civil rights, public policy, and external affairs (like
power and authority, which are always the power, authority and war). Some of these videogames were cited in a political
privilege of some people over others. To Winner, some artifacts communication context (17).
can be deliberately designed to achieve a particular social effect
[56]. He defines the politics of one group or nation as the way in
which they embody their power and authority in (cultural) 5. POLITICAL ARTIFICIAL AGENTS
artifacts [57]. In consequence, one could establish a link
between the regular politics of a community and its I have been looking for embodied artificial agents which are
technological politics. This seems to be close to the Frankfurt capable of persuading people (through communication) about
School studies on communication, which regard cultural political issues. These very special political artifacts must do
products and power as bonded [37]. One may argue that this politics by themselves, so they are supposed to be autonomous
way of looking is a harder version of the hardwired features in artifact politics. As a matter of fact, they are intended to be
persuasive technology. Nonetheless, Winner’s position is politician artifacts, for example: e-politician, e-citizen, e-deputy,
critiqued in [28]. In this critique, Winner’s statement is taken as e-candidate, e-elector, e-campaign assistant. In sum,
being the political artifact. His words in and of themselves (not autonomous, intelligent, proactive, adaptive, evolving, creative,
the things referred by his words) have political qualities. I posit communicative systems that can reason, argue, bargain and
that in some way, to both authors, things, including bridges and debate about political subjects in order to persuade people are
other built artifacts, are like words. becoming more and more realistic. We can go further and
imagine androids [46] and humanoids [59] as politician
artifacts, performing emotions, humor, politeness, flattery and
4.2 Artifact Politics becoming more natural, human-like and life-like.