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331–353, 1999
ABSTRACT This article explores the insights and limitations within geography of Judith Butler’s
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Introduction
This article explores the insights and limitations within geography of the concept of
‘performativity’. As a processual, linguistic-oriented understanding of identity, one which
disavows assumptions of foundational, pre-discursive moments and the concom itant
notion of an autonomous masterful subject, performativity has in uenced scholars in
cultural studies, political theory, queer theory and gender studies (Butler & Scott, 1992;
Campbell, 1992; Parker & Sedgwick, 1995; Nicholson & Seidman, 1995). Interest in
performativity was launched by the path-breaking work of Judith Butler in her 1990
book Gender Trouble: feminism and the subversion of identity . In that work Butler excavates the
heterosexist and masculinist assumptions embedded within Enlightenment-based and
‘post-structural’ psychoanalytic approaches to the self, agency and identity. Her analysis
nds common foundational assumptions within these seemingly diametric perspectives.
Building on this critique, she elaborates a theory of performativity, one that captures the
ways in which gender and sexual identi cations are continually remade through
repetition, or the compelled performance of dominant discourses.
Feminist and post-structuralist geographers increasingly incorporate performativity
into their inquiries concerning the intersections of gender, sexuality, ethnicity, space and
place (see Bell et al., 1994; McDowell & Court, 1994; Kirby, 1996; Gibson-Graham,
1996; Rose, 1997). I will argue, however, that most geographers have read and deployed
performativity uncritically, in ways that both foreclose an interrogation of its more
Correspondence: Lise Nelson, Department of Geography, University of Washington, Seattle, WA 98195, USA; e-mail
k lise@u.washington.edu l .
ISSN 0966-369X Print; 1360-0524 Online/99/040331-23 Ó 1999 Taylor & Francis Ltd 331
332 L. Nelson
problematic aspects and constrain their own analyses. In other words, many geographers
enthusiastically use the language of performativity without regard to its limitations.
Moreover, by not reading performativity critically, they inject an undertheorized and
often problematic notion of agency into their work. As I will elaborate later, performa-
tivity ontologically assumes an abstracted subject (i.e. abstracted as a subject position in a
given discourse) and thus provides no space for conscious re exivity, negotiation or
agency in the doing of identity. This point is crucial for geographers because spatially
embedded, intentional human practice often lies at the center of our inquiries into
identity and space [1].
In light of the recent turn towards notions of performativity in geography, my purpose
in this article is threefold. First, I will explore Butler’s theorization of performativity,
particularly as it relates to questions of subjectivity, agency and social change. I argue
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that while Butler’s approach to identity provides critical insights into how discourses
function to constitute ‘the subject’, she deconstructs agency without presenting a
constructive alternative to humanist versions of this concept. Her focused drive to
annihilate the Enlightenment’s masterful, autonomous subject overrides any commitment
to retheorizing subjectivity and agency in post-Enlightenment, post-structural terms.
Paradoxically, this omission allows the masterful subject to haunt her work, an issue that
I will elaborate in subsequent sections. Brie y, in accepting Enlightenment perspectives
as the only way to think about the notion of ‘agency’, Butler problematically jettisons
agency altogether. This causes performativity to remain narrowly focused on sub-
jecti cation , a privileging of the moment (even if it is repeated over and over) in which
discourse encloses or subjugates a person’s identity. In reducing complicated negotiations
of identity by concrete subjects to a frozen moment of subjugation by discourse, Butler
posits, in the words of Paul Smith (1988), an abstracted subject—one abstracted from
personal, lived history as well as from its historical and geographical embeddedness.
Without critical reworking, Butler’s notion of performativity actually undermines at-
tempts to imagine a historically and geographically concrete subject that is constituted by
dominant discourses, but is potentially able to re ect upon and actively negotiate,
appropriate or resist them.
Second, in light of this critical reading, I examine how performativity has been
deployed within geography, particularly within key articles by David Bell et al. (1994), a
response to that article by Lisa Walker (1995), and within a piece by Linda McDowell
& Gill Court (1994). Although the two articles ‘All hyped up …’ (Bell et al., 1994) and
‘Performing work …’ (McDowell & Court, 1994) speak to very different subdisciplines,
each uses Butler as their central theoretical approach, making them ideal for tracing the
logic of performativity. While they embrace the more insightful dimensions of Butler’s
work, these geographers overlook the problematic aspects of her theory. Their relatively
uncritical use of performativity limits their ability to connect discursive change with
thinking/speaking subjects located in time and space, a connection they themselves
propose as central to their analyses.
Third, I will conclude by exploring how we might begin to concep tualize a situated
subject, one constituted by discursive processes yet not reducible to them. I will draw in
particular on the work of Paul Smith (1988), who seeks to discern ‘the subject’ within
literary theory and cultural studies. Smith’s work provides a springboard from which to
think about critically translating textual theories such as performativity into geography.
Key to this translation is recognizing that inquiry locatin g (and located in ) space–time ows
demands a substantially different ontology of the subject than the abstracted one assumed
in textual approaches. I suggest a way to theorize a concrete, situated subject by
Performativity in Geography 333
examining recent efforts by some feminist geographers to think through eldwork theory
and practice (see a special issue of Professional Geographer, 1994). Their nuanced approach
to subjectivity and eldwork demonstrates that in order to adequately analyze social
processes located in time and space—e.g. how a researcher goes about doing interviews,
observing, and analyzing given particular assumptions about the nature of knowledge
and subjectivity—it is essential to theorize a speaking, potentially re exive subject. Such
a subject is discursively constituted but capable of negotiating discursive contradictions
over life course, a personal history itself embedded in particular historical and geograph-
ical processes, including inter-subjective interactions. Without such an understanding of
subjectivity, we cannot comprehend either our own position as knowledge producers or
the nature of spatial–temporal change.
Geographers who draw upon performativity in their writings could contribute more
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effectively to debates about space and processes of identi cation if they engaged closely
and critically with the intricacies of Butler’s theoretical work on performativity. Such a
strategy is not only relevant to those, such as Bell et al. (1994) and McDowell & Court
(1994), who place it at the center of their work, but to a larger number of geographers
who frequently and casually draw upon the language of performativity to describe the
ways in which hegemonic discourses inscribe gendered, sexualized and nationalist
identities (see Gibson-Graham, 1996; Kirby, 1996; Sharp, 1996; Rose, 1997). My
critique of Butler aims to generate critical re ection among those geographers who draw
on the vocabulary of performativity without addressing its theoretical baggage, particu-
larly in regard to assumptions in Butler’s work concerning subjectivity, agency and
change. I hope to open up a discussion of how to think about identity as an iterative,
non-foundational process in relation to intentional human practice, concepts central to
much of geographic inquiry.
Before turning to the three main points of this article outlined above, the following
section will brie y situate geographers’ use of performativity within broader epistemolog-
ical and theoretical debates within the discipline—debates in which ‘the subject’ has been
of central concern.
154). Thus, ‘the subject’ within structuration theory represented a negotiation between
the hopelessly determined subject of structural Marxism and the volunteerism of
humanist perspectives.
Despite structuration theory’s advances toward thinking about a socially-constituted
yet knowledgeable subject, post-structural and feminist theorists over time questioned the
degree to which structuration assumed the same view of knowledge and ‘the subject’ as
structuralist perspectives. As noted by Derek Gregory (1994), for Anthony Giddens class
remained the central analytical category, and thus most structurationists theorized
subjective identity as stemming primarily from relations of production. Feminist sociolo-
gist Ann Game (1991) pointed out that structuration held on to notions of rational action
(and thus a uni ed, transparent subject) as well as the scienti c, detached observer
searching for a whole, systematic truth. Feminist geographers similarly criticized structu-
ration’s implicitly disembodied, unsituated masculine subject as well as its masculinized,
detached form of theorizing (Rose, 1993, p. 29). In short, authors drawing on structura-
tion often adopted the same assumptions concerning knowledge, truth and the nature of
‘the subject’ as the structuralist perspectives they sought to critique.
The critique of structuration by feminist geographers in particular re ected shifts
within feminist theory more broadly in the late 1980s–1990s, shifts that while focused on
epistemology and the politics of knowledge production, spoke directly to questions of
subjectivity and identity. I think it is helpful to brie y situate these discussions in
geography within broader feminist theoretical debates. In short, feminists began not only
to look outward with a critique of masculinist epistemologies, such as those at the heart
of structuration theory, but they also turned inward, questioning ‘the subject’ constructed
within feminist theory.
Two related intellectual debates provided the impetus for critical re ection on ‘the
subject’ of feminist thinking. First, women of color and Third World women feminists
critiqued ‘the subject’ implicit within most feminist thought at the time, a subject that
normalized the experience of white, middle-class, rst world women (hooks, 1984; Trinh,
1989). This critique stimulated greater interest in the multiplicity of oppression and
fractured the notion of ‘woman’ and her experience(s). Second, a growing interest in
post-structural psychoanalytical perspectives (e.g. those of Lacan and Derrida), as well as
Foucault’s notion of power/discourse, also profoundly affected feminist theory [2].
Feminists appreciated post-structural attempts to deploy an anti-essentialist world-view,
reject totalizing ‘grand’ theory, and embrace multiplicity, difference and the ‘decentered’
subject (Sarup, 1988). Furthermore, feminists within and outside of geography drew on
the linguistic turn dominant within post-structural thought, one which emphasized how
language constitutes social reality. For post-structural feminists, subjectivity and identity
Performativity in Geography 335
identity (Christopherson, 1989; McDowell, 1992; Rose, 1993; Massey, 1994; Duncan,
1996).
In light of traditions in geography that highlight meaning and identity, it is unsurpris-
ing that many geographers have found performativity enabling, particularly as a
linguistic and psychoanalytic based theory of subject formation. In a Gender, Place and
Culture article David Bell, Jon Binnie, Julia Cream & Gill Valentine (1994), for example,
argue that theorizing sexuality and gender as performative can transform static, pre-dis-
cursive notions of space and place. By drawing on Butler’s theory of performativity, they
enhanced the theoretical scope of queer theory in geography and contributed new
understandings of sexuality, place, space and identity. While their article sparked a
heated debate among geographers and non-geographers concerning their interpretation
of Butler as well as drag itself [3], their exploration of performativity and space raised
important questions for future inquiry within the discipline. In subsequent sections I will
explore their article in depth as an example of how performativity has been translated
into geography.
Performativity as an organizing theoretical construct has also been taken up within the
econom ic geography sub eld. With their article ‘Performing work: bodily representations
in merchant banks’, Linda McDowell & Gill Court (1994) examine the performance of
gendered identities within the nance industry, arguing that the gures of the ‘prince’
and the ‘princess’, as gendered bodily performances, became scripted in the shift towards
a globalized nance industry. McDowell & Court raised new awareness within the
sub eld, one that frequently and unproblematically deploys the categories found within
liberal econom ic analysis—most importantly the singular, interest-bearing subject coded
white and male. As I will argue later, their article highlights how subjectivity and identity
fundamentally affect the nature and outcome of econom ic change, in this instance
industrial restructuring.
Finally, Butler’s notion of performativity strongly in uenced the geographers who
contributed to Nancy Duncan’s collection, BodySpace (1996), an important anthology of
contemporary feminist thinking in geography. Duncan introduces the volume by dis-
cussing feminist perspectives on epistemology, particularly approaches to ‘the subject’
and object of feminist research. She draws explicitly on Butler as she frames the
contributions to the volume: ‘the authors of the essays in this book show in various ways
how such performances and contests around power relations take place in lived space’
(1996, p. 5). Unsurprisingly, various contributors to BodySpace routinely invoke the
language of performativity. Kathleen Kirby (1996), for example, examines the subject
and spatial politics embedded in Cartesian maps, asking ‘what kind of space, what kind
of subject, does mapping (per)form?’ (p. 46). Joanne Sharp (1996) argues that the
336 L. Nelson
notion of a uni ed, autonomous subject—causes her to foreclose theorizing the interre-
lated issues of social change, resistance and the historical/geographical embeddedness of
identity performance. Butler sets up a dichotom y between the subject as node in the
discursive matrix (an uncomplicated product of hegemonic discourses) against a notion
of subjectivity as transparent and whole (outside of discursive processes). Thus any notion
of agency or intentionality within human subjects draws immediate suspicion.
Geographers who draw on the language of performativity often do not explicitly
address this dichotom y—the opposition Butler sets up between a pre-discursively consti-
tuted, autonomous subject and an unthinking/abstracted subject that necessarily repeats
dominant discourses. In doing so, geographers narrow their capacity to examine
resistance/negotiation and change within particular historical and geographical situa-
tions. Moreover, intentionally or unintentionally transcribing this dichotom y into geo-
graphic theory can also have a disturbing effect on academic politics. In the nal section
of the article I will touch on how assuming a binary opposition between the autonomous
subject and the subject as abstracted performer of dominant discourse has contributed to
a policing of ‘the subject’ within feminist geography. Brie y, those attempting to think
through a situated but knowing/speaking subject (see Nast, 1994; Staeheli & Lawson,
1994) are often roundly criticized for ‘falling into the liberal humanist trap’ (see Rose,
1997). Why are notions of intentionality/re exivity/purposeful action immediately sus-
pect and otherized as capitulating to the transparent, masterful subject? In my view this
type of politics stems from an unproblematized adoption of the abstracted subject
common to post-structural textual and linguistic theories such as performativity, which
con ate human beings with subject positions available within particular discourse(s).
autonomous, masterful subject, Butler brilliantly reveals the masculinist and heterosexist
assumptions (pre-discursive foundations) within popular post-structural psychoanalytic
perspectives. In excavating these naturalized assumptions, she opens them up to
contestation, and thus broadens the realm of the political.
Butler (1990) draws upon Foucauldian understandings of how juridical forms of power
produce the subjects that they subsequently come to represent, in a manner that disavows
their productive role. Analyses that take these juridical foundations as given, such as the
matrix of heterosexual desire, naturalize these exclusions and render them outside the
realm of the political and into the realm of the ‘natural’ and pre-discursive (p. 2). Thus,
feminists who claim an essential female identity, and use this to promote a single feminist
political agenda that speaks for all women, reinscribe exclusionary dichotom ies. Invoking
a universal female identity reinstates binary understandings of gender as well as
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heterosexuality because ‘woman’ does not exist outside of masculinist discourses, which
always construct ‘woman’ as a homogeneous other category [5]. She calls for a feminist
politics focusing on representational and epistemological issues. In her own words, Butler
(1990) encourages ‘a new sort of feminist politics … to contest the very rei cation of
gender and identity, ones that will take the variable construction of identity as both a
methodological and normative prerequisite, if not a political goal’ (p. 5). Thus, for Butler,
genealogy—the critical examination and disruption of the capillaries of knowledge/
power production—must be foregrounded within feminist scholarship and politics.
Along similar lines, Butler questions feminist approaches that distinguish between sex
and gender (between material/biological bodies and gender ideologies), because they fail
to recognize how a binary male/female of sexed bodies is produced through discourses of
gender. To imply that sex (biological male/female) lies ‘outside’ of gendered discourses
once again inscribes as ‘natural’ a gendered, heterosexualized duality, one theorized as
part of a pre-discursive moment. Instead, Butler advocates theorizing gender and
sexuality (any ‘identity’) as performative, which she de nes in her later work, Bodies that
M atter (1993), as ‘a speci c modality of power as discourse’ (p. 187). In other words, the
concept of performativity recognizes that ‘the subject’ is constitu ted through matrices of
power/discourse, matrices that are continually reproduced through processes of re-
signi cation, or repetition of hegemonic gendered (racialized, sexualized) discourses.
Understanding what this means may become clearer as I trace Butler’s critique of
postmodern psychoanalytic theory. At this point it is important to highlight that Butler
profoundly challenges traditional notions of human identity, moving away from treating
identity as a natural attribute to recognizing that there is no foundational moment in the
doing of identity. Subjects continually perform identities that are prescribed by hege-
monic discourses.
Butler also insightfully critiques heterosexist assumptions embedded within psychoana-
lytic theory. In Gender Trouble she shows that despite their rejection of the Enlightenment’s
masterful humanist subject, Freud and Lacan presume heterosexuality as a pre-discursive
norm. In reference to Freud’s theorization of the Oedipal complex, she writes, ‘to what
extent do we read the desire for the father as evidence of a feminine disposition only
because we begin, despite the postulation of primary bisexuality, with a heterosexual
matrix for desire?’ (1990, p. 60). Thus, Freud’s position that the female infant desires the
father stems from a presumption about sexuality, namely that heterosexual desire is the
norm. This assumption naturalizes heterosexuality within Freud’s psychoanalytic theory,
obscuring it from critical analysis and contestation. Butler also questions Lacan’s
designation that, ‘as observation shows’, female homosexuality results from a disap-
pointed heterosexuality. To arrive at such a conclusion, Lacan must presuppose a
338 L. Nelson
masculine and heterosexual ‘norm’: ‘lesbian sexuality [must] be a refusal of sexuality per
se only because sexuality is presumed to be heterosexual’ (p. 49). In this way, Butler
excavates implicit discursive/political assumptions embedded within sites designated
pre -discursive, or ‘natural’, by these respective theorists.
By developing a genealogy of foundational premises within feminist and psychoana-
lytic theory, Butler opens up the realm of the political. She demonstrates how naturaliz-
ing, essentializing discourses, whether feminist, humanist or ‘post-structural’
psychoanalytic, themselves create political exclusions and unexamined pre-discursive
moments. In particular, Butler elucidates how these implicit assumptions function to
provide ‘natural’ foundational legitimacy to theoretical claims, and thus she opens them
up to theoretical and political questioning. As a result, Butler’s work has become central
for many theorists who seek to develop an anti-essentialist, non-foundational and
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in the plural, coexisting within temporal frames, and instituting unpredictable and inadvertent
convergences from which speci c modalities of discursive possibilities are engendered’
(1990, p. 145, emphasis added). Apart from asking how discourses act to ‘present
themselves’ or ‘institute’, clearly this passage argues that new discursive possibilities stem
from chance convergences that operate if not completely outside the ‘subject’, then at
least autonomously from it.
Subversive, counter-hegemonic resigni cation occurs through slippages in the process
of repetition, slippages which, according to her discussion in Gender Trouble , cannot be
conscious or intentional. She emphasizes this point as she derides other approaches that
vest the subject with agency, ‘usually gured as the capacity for re exive mediation, that
remains intact regardless of its cultural embeddedness’ (1990, p. 143). Although it
remains unclear to which writers she is referring, it seems that for Butler any assertion
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very exclusionary moves that initiated the turn to speci c identities in the rst place’
(1993, p. 118). Her recourse to forms of ‘critical re ection’ sharply contrasts with an
earlier emphasis on unintentional, accidental displacement within the resigni cation
process as the locus of change. Several times Butler implicitly inserts intentionality into
her discussion. For example, she ends her conclusion of the book, ‘For one is, as it were,
in power even as one opposes it, formed by it as one reworks it , and it is this simultaneity
that is at once the condition of our partiality … and also the condition of action itself
(1993, p. 241, emphasis added). Who is this ‘one’ who ‘reworks’? Asking this question,
which she implicitly poses in her conclusion, cannot be explored within the parameters
of ‘performativity’ as she theorizes it.
These intimations of consciou s agency and subjectivity within Bodies that Matter contrast
sharply with her explicit theorizations of ‘the subject’, or lack thereof, within Gender
T rouble . Does Butler need to be haunted by this apparent inconsistency? I think not, if we
fundamentally change our conceptions of agency. What haunts Butler is not that she
implicitly begins to theorize a form of conscious agency/subjectivity within Bodies that
M atter, but that she fails to reconcile this within her explicit theorizations of ‘regulated
repetition’ and ‘slippage’ as the moments of counterhegemonic articulation. Her theory
of performativity treats any enunciation of identity as necessarily xed, and any notion of
agency as necessarily one that implies an autonomous, masterful subject. In other words,
she runs into a bind because she only conceives of conscious agency as stemming from
an autonom ous (pre-discursive) subject. Having effectively debunked that notion, she makes
no place for conscious agency. In this way, paradoxically, the autonomous, masterful
subject continues to haunt her work: she accepts the idea that agency is autonomous and
pre-discursive.
In the same way that, for Butler, agency necessarily implies a singular, autonomous
subject, her discussion of identity adopts the very assumption she seeks to critique. In
Bodies that M atter, she contends that the destabilization of pre-discursive identity categories
(e.g. ‘woman’) stems from their very failure to ‘secure the borders of materiality’ or to be
‘exhaustive’ (1993, pp. 187–188). Butler is pointing out how identity politics (not her own
theories) assume xity and exhaustiveness. Nevertheless, when she irrevocably links all
invocations of ‘woman’ with notions of a singular, whole subject, of identity as an
exhaustive category, she implicitly capitulates to assumptions about subjectivity found
within identity politics. Thus, although her critique explicitly rejects the notion of identity
as exhaustive, she implicitly adopts ‘exhaustiveness’ of identity as her own premise.
It is crucial for feminist theorists to one, free theories of subjectivity from an appeal,
explicit or implicit, towards a singular, xed identity (e.g. a singular ‘woman’) and two,
liberate agency from the liberal notion of ‘free will’. Butler attempts to theorize such a
Performativity in Geography 341
move, but does not quite succeed. I argue that if we retheorize identity and subjectivity
in ways that treat them as not xed and exhaustive, but changing and contested over
time and space, we could still conceive of a conscious, thinking subject without
necessarily invoking the autonomous subject. Such a position would not discount Butler’s
well-argued point that the formation of identity and subjectivity inherently creates
exclusionary moves. In fact, such an explicit reworking of identity would be consistent
with Butler’s statement quoted earlier, which calls for critical re ection of the exclusion-
ary moves within identity politics. Nor would such a retheorization of identity contradict
Butler’s notion that ‘Where there is an “I” who utters or speaks and thereby produces
an effect in discourse, there is rst a discourse which precedes and enables that “I” and
forms in language the constraining trajectory of its will’ (1993, p. 225). Subjects can be
constituted through hegemonic discourses of gender, race, and sexuality while remaining
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many geographers do not develop the theoretical tools with which to interrogate the
time/space location and effect(s) of identity ‘performances’, or the role of concrete
subjects in that process.
This section will explore how some geographers deploy performativity within their
theoretical and analytical inquiries. In particular, I examine ‘All hyped up and no place
to go’ by David Bell, Jon Binnie, Julia Cream & Gill Valentine (1994), as well as
‘Performing work: bodily representations in merchant banks’ by Linda McDowell & Gill
Court (1994). Both articles misread Butler’s theory of performativity, glossing over its
major shortcom ings that otherwise would be glaring within geographically grounded
work. In short, I argue that basing their analyses on performativity (1) makes their efforts
to conn ect the subversion of dominant discourses with critically re exive subjects tenuous
and unclear; and (2) leads to a static description of identities without inquiry into
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Jointly authored by David Bell, Jon Binnie, Julia Cream & Gill Valentine (1994), ‘All
hyped up and no place to go’ examines the construction of sexualized spaces by
exploring the gures of the hypermasculine gay skinhead and the hyperfeminine ‘lipstick’
lesbian. The authors draw on Judith Butler’s deconstruction of the sex/gender di-
chotomy, particularly her argument that discourses produce the ‘biological’ division
between ‘male’ and ‘female’, to interrogate the ‘presumed authentic heterosexual nature of
everyday spaces’ (1994, p. 32). Moreover, they attempt to contribute to a performative
understanding of identity by asserting that the meanings and effects of identity perform-
ance are contingent on time and space—an issue Butler does not address in her own
work.
Despite their promising beginning, however, Bell et al. (1994) ultimately do not
adequately theorize or contextualize the performances of sexualized spaces. Because they
do not explicitly address the abstracted subject within performativity, the authors lack the
theoretical handles with which to engage (1) the concrete subjects that perform the
hypermasculine gay skinhead and the ‘lipstick’ lesbian, and (2) the social-historical
embeddedness of these performances. Interestingly, Bell and his co-authors sense the gap
in performativity when they misread Butler and impute a notion of choice into the
performance of identity (see the discussion that follows). That misinterpretation, however,
only serves to exacerbate the inconsistencies that emerge throughout their discussion. In
short, they have dif culty connecting the performances of the hypermasculine gay
skinhead and the ‘lipstick’ lesbian with speaking subjects who actively subvert heterosex-
ualized spaces. Moreover, they overlook the time/space implications of emerging
counterhegemonic identities.
First, I will address their misreading of Butler’s performativity. As pointed out in a
commentary by Lisa Walker (1995), Bell et al. (1994) insert intentionality into their
reading of Butler’s theory of performativity: ‘according to Butler, the answer is in the
authors’ intentions’ (p. 33). However, ‘intention’ is not within the vocabulary of
performativity. The authors build on this crucial misunderstanding of Butler by viewing
her use of the term ‘construction’ to indicate choice, to indicate that there is a
‘constructor’ behind the construction (a doer behind the deed). Butler (1990), however,
goes to great lengths to banish that notion because juridical forms of power produce the
subjects that they subsequently come to represent, in a manner that disavows their
productive role (p. 25). Consequently, the heart of Butler’s deconstruction of the
Performativity in Geography 343
gender/sex dichotom y hinges not only on recognizing that sexed bodies do not exist
outside of gendered discourses, but that the notion of a sexed body acting ‘to construct’
gender ideology is merely such a juridical ction. As I argued in the previous section, for
Butler, to posit a subject that is aware or critical of dominant discourse (one that she
assumes is then ‘outside’ of it) capitulates to the autonomous masterful subject of liberal
thought. Instead, the contingency of construction for Butler stems from unintentional
slippages that occur through repetitive, compelled performances of hegemonic identities
[6].
Second, despite their attempts to insert agency into performativity, Bell et al. (1994)
limit their analysis by not explicitly critiquing the abstracted subject in Butler’s work. It is
not hard to understand why the authors of ‘All hyped up’ might end up smuggling in
some notion of agency into their reading of Butler, and into their own analysis. Without
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some notion of self-re exivity and intentionality, the authors would have dif culty using
performativity to analyze the production and contestation of heterosexualized spaces within
particular spatial/temporal contexts. Conscious subjectivity comes into play, for example,
when discussing the hypermasculine gay skinhead, a style that developed in a ‘reaction
against the clone look’, in the ‘minds’ of young men who associated the clone look with
AIDS (1994, p. 35). Bell and his co-authors clearly treat gay skinheads in their analysis
as proactively reshaping dominant narratives and styles of sexuality. In appropriating a
look associated with homophobic fascism, Bell et al. read the gay skinhead as making
visible the constructedness of heterosexualized space.
Nevertheless, by not explicitly critiquing Butler, or retheorizing agency and subjectivity
in relation to a performative, processual understanding of identity, Bell et al. do not
consistently esh out how agency and intentionality shape the origins or effects of the
performances they analyze. The commentary by Lisa Walker (1995) on ‘All hyped up’
highlights some of the more glaring repercussions of their oversight. She points out that
the article minimizes how a gay skinhead might be misread within the gay community,
‘speci cally by black gay men who perceive skinheads to be “wearing the uniform of the
oppressor” ’. The ip side of this omission, as Walker notes, is that Bell et al. seemingly
deny the possibility that gay skinheads might also be fascists (1994, pp. 72–73).
Thus, although the authors of ‘All hyped up’ seek to read intentionality into the theory
of performativity, they miss crucial spatial and historical origins and implications of these
intentions [7]. Walker (1995) traces these problems to a failure of ‘theorizing how gender
difference changes the way the two gures [gay skinhead and lipstick lesbian] reoccupy
“straight” gender/sexual styles’ (p. 73). While I agree with Walker’s point, I think it is
more than a simple oversight of how gender affects (the reading of) these performances.
Instead, I trace the shortcom ings of their analysis to core assumptions within Butler’s
theory of performativity, which provide no handles for thinking about the spatial/
temporal location (e.g. within fascist politics) or the effects of particular performances
(e.g. the potential perpetuation of racist oppression) of particular performances. Bell et al.
super cially read intentionality into performativity, but this does not compensate for the
theoretical chasm within Butler’s work. Rather, as a repetition with a difference, it
exposes a certain lack at the origin [8].
I also look to assumptions embedded within an uncritical use of performativity to
explain a second problem noted by Lisa Walker (1995). She is very critical of the article’s
double standard in regard to the gay skinhead and the lipstick lesbian. She notes that
whereas for the gay skinhead intention is key, allowing Bell et al. to sidestep questions of
racism within that particular performance, for the lipstick lesbian the (white) heterosexual
gaze is paramount to their analysis (1995, p. 73). By assuming a straight male gaze, the
344 L. Nelson
Performing W ork
The pitfalls of performativity for geographical analysis are also apparent within Linda
McDowell & Gill Court’s piece, ‘Performing work: bodily representations in merchant
banks’ (1994). The intensive research conducted by McDowell & Court explores
nuanced gendered performances within the nance industry during the last decade, a
decade characterized by globalizing markets and growing speculation. They emphasize
that linking meaning to everyday practice helps trace the micro-links between gender
identity and econom ic process. In doing so, they contribute to a dialog between critical
social theory and work within econom ic geography. While McDowell & Court provide
a needed push to the theoretical parameters of econom ic geography, they do not use
the opportunity to critically read Judith Butler’s theory of performativity. The under-
theorization of subjectivity, agency and space within Butler’s work is overlooked by
the authors, with direct consequences for the analytical scope and depth of their
project.
Speci cally, like Bell et al. (1994), McDowell & Court read intentionality/conscious
action into Butler’s work on ‘the subject’ and identity. This allows them to remain
largely uncritical of performativity, which at a theoretical level frames their investiga-
tion. For example, McDowell & Court see Butler’s notion of ‘the regulatory ction of
heterosexual coherence’ (Butler, 1990, cited in McDowell & Court, 1994) as meaning
that ‘through acts, gestures, and clothes, we construct or fabricate an identity that is
manufactured’ (1994, pp. 732, emphasis added). By implying an active subject that
‘constructs’ and ‘fabricates’, McDowell & Court smuggle into the notion of performativ-
ity a doer behind the deed. Their unintentional misreading of Butler (the insertion of a
Performativity in Geography 345
knowing subject) permits them to approach the question of how workers in the nance
industry remake gendered identities through daily practice. Nevertheless, by not ex-
plicitly tackling ontological assumptions within Butler’s theory of ‘the subject’ they miss
an opportunity to rework performativity into geography. Furthermore, like Bell et al.,
they have dif culty connecting discursive change with workers who assimilate, accommo-
date, or resist dominant narratives.
In ‘Performing work’ McDowell & Court examine the shift from the gure of the
patriarch of dynasty banking (older white male) to the more fragmented identities of
young and hip ‘princes’ and ‘princesses’ (still white) characteristic of today’s expanded
and fast-paced merchant banking industry. They introduce their discussion of the
modern nance industry by stating that:
This emphasis on [new] ctional representations [the prince and princess] is
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By undertheorizing the shift from the patriarch to the prince/princess, that change
remains an assumed, unproblematized backdrop to their interviews with nance industry
employees, as well as to their analysis of the dominant media representations of the
industry. From the interview evidence presented in the article, McDowell & Court do not
turn their analytical eye to that hegemonic shift in relation to their inform ants’ voices.
For example, interviews with male workers related how their success in the industry
depended on a bodily performance tied to the image of the trim, t, clean, young male.
Female workers, in contrast, contended with developing their image as ‘one of the boys’
or deploying a highly feminine identity to recruit and maintain clients. The voices of
workers in the industry are objects in a description of the ‘prince’ and the ‘princess’, with
little sense of how workers interpreted/responded to dominant discourses or how these
interpretations in turn reshaped the nature of those narratives.
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At the end of their article, McDowell & Court begin to talk about how men and women
in the industry reacted to the gures of the prince and princess. In the section ‘Uneasy
seduction’, they discuss the sense of alienation many of their women respondents
experienced in relation to the ‘compelled’ performance of a sexualized feminine ident-
ity—compelled in the sense that their success in the industry was structured around
adopting such a performance (1994, p. 746). Yet the authors choose to leave this set of
responses unexamined beyond stating that unease existed. McDowell & Court leave it as
a description of an ‘uneasy seduction’ rather than examining how such responses might
reshape hegemonic identities. They quickly end the article, asserting that the gendered
stereotypes performed within the industry ‘undoubtedly’ contribute to the lack of
representation of women among the upper echelons of the industry (1994, p. 747).
Notably missing is an explanation of the relationship between this lack of representation
and how men and women variously ‘performed’ their workplace identity over time and
space.
McDowell & Court successfully frame their research according to Judith Butler’s
theory of performativity, leaving them with a rather static snapshot of dominant gender
discourses correlated to shifts within the structure of the industry. They conclude by
asserting that in the 1990s, the construction of a distinctive bodily image is central to
selling nancial advice in contrast to the disembodied, rational male gure of the
previous decade (1994, p. 747). They leave unanalyzed the complexities of how and why
these images shifted. While it is true that bodily image is central to selling nancial
advice, they do not comparatively explore how these bodily images (the prince and
princess) developed through time and space in relation to active, interpretative subjects.
Instead, these bodily images seems to be posited as a ‘natural’ outcome of structural
econom ic shifts (e.g. new recruitment strategies) within the industry.
Performativity, as conceptualized by Butler, could not provide the tools necessary to
addressing the questions the authors set out for themselves, namely, how dominant
discourses are remade through daily practice. Moreover, by not interrogating Butler
closely, McDowell & Court missed an opportunity to use their research to re-evaluate the
theory of performativity. A more critical use of Butler might have adopted the insightful
aspects of performativity, while thinking creatively through questions of subjectivity,
agency as well as the historical and geographical embeddedness of discursive changes,
including the emergence of new gendered identities in the nance industry. Such a
critique would have provided the theoretical handle for connecting the voices and
perspectives of the workers interviewed to a critical analysis of the gendered guring of
workers in the rapidly changing nance industry.
In sum, the already abstracted subject embedded within performativity forecloses
Performativity in Geography 347
inquiry into agency, change and the spatiality of identity formation. While geographers
are in a good position to intervene in this debate, much of the published work in
geography, as exempli ed by ‘All hyped up’ and ‘Performing work’, does not attempt to
address these shortcomings. In ‘All hyped up’ an uncritical use of performativity plays
into their abstracted reading of the lipstick lesbian as an uncritical and non-subversive
performance. Moreover, they avoid the more negative/exclusionary aspects of the gay
skinhead performance by neglecting to locate gay skinheads as subjects in relation not
only to dominant discourses of sexuality, but in relation to other subjects as well as
historical-geographic processes (e.g. racism and fascism). For McDowell & Court the
unproblematized use of Butler’s work permits them only to allude to how discourses are
changed and subverted within the nance industry, as well as to the effects of these
performances. They note that women are feeling alienated from their sexualized
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feminine work personae, but they do not relate that alienation to their readings of the
nature and consequences of gendered performances in the industry.
For Bell et al. and McDowell & Court, their uncritical adoption of performativity
reduces the explanatory power of the research that each article sets out to do: both
explicitly seek to contextualize performances, tie them to time, space and human
subjects. But in order to do that it is important to explicitly reformulate Butler’s ontology
of the subject, which forecloses questions of agency and spatial–temporal change, without
rejecting her more insightful understandings of identity as non-fou ndational and proces-
sual.
time and space, do identities in much more complex ways than performativity allows.
Smith (1988) insightfully responds to positions, similar to Butler’s, that reduce this process
to repetition:
Here the encounter between spectator and text becomes monumentalized as
more or less a repetition. In this maneuver the category of the ‘subject’ is given
over entirely to the psychological accoun t of the original entry into the symbolic . That
account becomes, with all its genetic force, the privileged one to which all
instances of subjectivity might be unequivocally referred. (p. 34, emphasis
added)
Positing a frozen moment of interpolation into the symbolic as the central mechanism for
doing identity not only collapses human subjects with subject positions, it elides the past,
the future and space [9]. Moreover, reading identity as performative, focusing on how
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Rose’s criticism hinges on reading the notion of ‘self-re exivity’ discussed by these
authors as an assertion of transparency, which she contends treats the researcher-self as
a knowable agent (1997, p. 309). Rose makes this argument in spite of the epistemolog-
ical commitment, articulated by all the authors she critiques, to the partiality of
knowledge and their location in elds of power. Because of this commitment, their
assertions concerning self-re exivity, or concerning the politics of knowledge-production,
cannot be construed as appealing to transparency or as constructing an all-knowing
feminist ‘god-trick’—as asserted by Rose (1997, p. 311).
Why does Rose insist on reading transparency into their notion of self-re exivity and
a sense of ‘all-knowing vision’ into their complex discussions of how to negotiate
positionality and power relations in eldwork? It stems in part, I think, from Rose’s
adoption of a Butlerian styled dichotom y between the masterful (transparent) Enlighten-
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ment subject and the subject as a site for compelled, unintentional performance of
dominant discourses. Rose (1997) traces her own vision of research as a ‘constitutive
negotiation’ (a process never made completely clear) to Butler’s work on identity and
power, correctly emphasizing that ‘Butler’s arguments are deeply hostile to models of
human subjectivity as conscious agency’ (p. 316). Rose embraces Butler’s genealogy of
the subject, which explains her hostility to any notion smacking of conscious awareness/
action, such as the concept of ‘self-re exivity’ used by the various geographers cited
above.
Like Butler, Rose is haunted by humanist idealizations, arrested by an inability to
conceptualize self-re exivity as anything but transparent. Because Nast (1994), Staeheli &
Lawson (1994), Kobayashi (1994), McDowell (1992) and others assert the possibility of
self-re exivity, as well as the potential for mapping the terrains of power and difference
within eldwork, according to Rose’s formula they must be conceptualizing themselves as
masterful, transparent subjects. Rose is condemned to a cycle of critique without exit, her
‘sense of failure’ (1997, p. 305) without solution, because she cannot conceive of a self,
a subject, that is both constituted by discursive processes and potentially aware of them,
potentially able to actively appropriate, reject or reshape the subject position(s) offered by
dominant discourse(s).
This dichotomous blinder causes her to miss how the work of the feminist geographers
she critiques is embedded within a more thoughtful understanding of subjectivity, agency
and knowledge/power, and thus is messy and complex. Their negotiation of the tensions
between a complex epistemology and research practice intervenes in the debate about
the nature of the subject and power/discourse within post-structuralist theory. Nuanced
conceptualizations of ‘self-re exivity’, positionality and power in the eld opens up
discussions of how to navigate between the constitutive power of discourse and the
historical and geographical embeddedness of thinking subjects. It is within these openings
that the best contributions of geographers to feminist politics, research practice, and
epistemology have been made in the last decade—and, I would argue, will con tinue to be
made.
Finally, Nast, Staeheli & Lawson, Kobayashi and McDowell conceptualize the
researcher as capable of self-re exivity and a producer of situated knowledge. In doing
so, they also theorize their informants as subjects capable of agency, albeit ones just as
entangled in power/discourse relations as the researchers themselves. Rose’s insistence
on treating this as a failure is an extremely unproductive move. To view ‘the subject’ as
incapable of re exive thought, whether in regard to the subjectivity of the researcher or
the researched, capitulates to an Enlightenment notion of subjectivity, agency and
change (e.g. self-re exivity 5 transparent, unencumbered knowledge) [12]. Rose implic-
Performativity in Geography 351
itly cannot let go of the humanist subject, which is why she is left rather paralyzed by
a stylized ‘sense of failure’.
As Rose’s critique demonstrates, an uncritical adoption of textual approaches such as
performativity not only narrows the scope of geographic inquiry into identities and space,
but it can generate disturbing academic politics. The kinds of questions many geogra-
phers ask cannot be adequately addressed by a strictly performative understanding of
identity, an approach that assumes an already abstracted, time and placeless subject.
Uncritically and loosely drawing on the language of performativity—or deploying it
merely as an academic bon mot —limits our ability to explore the complex dynamics
between identity, space and change. Nevertheless, as exempli ed by the feminist
approaches to eldwork cited earlier, geographers are in a position to theorize the
historical and geographical embeddedness of human subjects who ‘perform’ a wide
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variety of identities in relation to various spaces over their life course. Locating these
performances in time and space, as well as theorizing how situated, knowing subjects do
identity, deepens our intellectual project and enables a political one as well.
By highlighting the consequences of an undiscriminating translation of performativity
into geography, I hope to contribute to ongoing discussions of how to conceptualize
identity as processual, indeed as ‘performative’, without acceding to a problematic
deconstruction of conscious agency and subjectivity, and without abstracting ‘the subject’
from its constitution in time and space.
NOTES
[1] Throughout this article, I refer to intentional human practice, and a knowing and/or speaking subject. In
all cases, I do not assume transparent intentions or self-re ections. Instead, I argue that while intentions are
in ected by unconscious, repressed desire and/or difference, human subjects are capable of re exivity—a
cobbling together of multifarious and contradictory discourses to form (unstable) intentions and under-
standings of their actions as they do identity.
[2] The impact of these perspectives has been profound, despite powerful critiques of post-structural
psychoanalytic theorists by various feminist thinkers (see Fraser, 1989; Nicholson, 1989).
[3] See the four viewpoint response articles in Gender, Place and Cu lture, Vol. 2, No. 1, 1995: Lisa Walker, ‘M ore
than just skin-deep: fem(me)ininity and the subversion of identity’ (pp. 71–76); Elspeth Probyn, ‘Lesbians
in space: gender, sex and the structure of missing’ (pp. 77–84); Lawrence Knopp, ‘If you’re going to get
all hyped up you’d better go somewhere!’ (pp. 85–88); and Andrew Kirby, ‘Straight talk on the
pomohomo question’ (pp. 89–95).
[4] ‘The political’ as discussed by post-structuralists such as Chantal Mouffe (1995) refers to an abstract
conceptualization of agonistic relations. Thinking about the political, in contrast to substantive attention
to ‘politics,’ allows for analysis across a variety of situations. Michael Brown (1997) demonstrates the
importance of contextualizing ‘the political’ within particular social spaces as well as the need to move
beyond a singular focus on antagonistic political relationships.
[5] As pointed out by an anonymous reviewer, feminist theorists and activists essentialize identity for a variety
of reasons, including strategic ones. While I recognize this, Butler does not make such distinctions when
she roundly criticizes all approaches that posit a uni ed, singular woman’s identity.
[6] Bell and his co-authors belatedly allude to these shortcomings within Butler’s work near the end of the
article. They cite Susan Bordo (1992, p. 171), who warns against regarding the ‘body-in-drag’ as an
abstract, unsituated linguistic structure, as pure ‘text’. Nevertheless, they choose not to engage this
352 L. Nelson
problematic within their analyses, which nominally seek to contextualize performativity. Instead, they apply
a textual theoretical approach to actual people and spaces, with troubling effects.
[7] I use the word ‘origins’ not to refer to some pure foundational moment or beginning of intentions/agency.
Instead, I want to imply that agency, intervention by individual or collective subjects, is embedded in
complex time–space processes. To understand where subjectivity and/or agency comes from, the why and
how of identity, this geographical and historical location is crucial.
[8] In other words Bell et al. (1994) insert intentionality and agentic subjectivity into their reading of Butler.
While Walker faults the authors for this, she does not connect this misunderstanding at the level of theory
to the critiques she raises regarding their analysis of the lipstick lesbian and gay skinhead performances.
In contrast, I see Bell et al. ’s misreading as an important but misguided attempt to deal with the tensions
created by translating performativity into grounded geographical analysis. I characterize it as misguided,
rst, because they do not use the opportunity to rework performativity within geography, and second,
because it generates the problematic conclusions raised by Lisa Walker.
[9] Theorizing discursive change as developing through random, unconscious slippages in repetition does little
to alleviate the functionalism of the argument.
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[10] Smith’s vocabulary of the ‘subject/individual’ may sound awkward when read outside the context of his
book. His term subject/individual refers to a human entity that is often called a ‘subject’ or an
‘individual’—two quite contradictory labels. He notes that the term individual posits the false impression
that a human being is self-contained, undivided and whole. In contrast, the term ‘subject’ maintains an
etymological sense of ‘something that is sub-jected, thrown beneath; in short the subject is by and large
a passivity’ (1988, p. xxxiii). The dialectical tension between the notion of ‘subject/individual’ can point
towards a more helpful way of conceptualizing the partiality of subjectivity and agency (see his ‘Notes on
terminology’ in Smith, 1988, pp. xxxiii–xxxv).
[11] My reference to particular historical moments and places includes how individual and collective subjects
are located in, and continuously recreating, a constellation of ideologies, material relations, practices and
institutions.
[12] Moreover, negating the researched re exivity and agency reinscribes the academic as the all-powerful,
omniscient observer. What you end up with is a researcher who can ‘see’ the discursive structures of which
the researched are entirely unaware yet compelled to repeat.
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