BUSINESS PLAN

TRANQUIL’S RESTAURANT AND CAFÉ’

TAPAZ, CAPIZ
www.tranquilsrestaucafe.com.ph

OWNED BY:
JENAMEL G. TRANQUILLERO
 INTRODUCTION
This part of the business plan present the description of the
business, its location, estimated total funding and possible
source of fund.

Description of the Business

Based on the name of the business, restaurant and café is
basically an eating place. It is one of the in-demand business
since food and beverages are primarily needs of people. The food
satisfaction and present variety of products to consumer is the
focus of this business.

Location of Business
The location covers 600 square meter (400 sq.m for
construction of the building and the remaining 200 sq.m for parking
area). Specifically located beside 7 Eleven store and in front of
Tapaz Public Market.

Funding Requirements and Source

Uses of Funds
Facilities costs – PhP 200,000
Equipment costs – PhP 100,000
Supply cost – PhP 100,000
Total Startup cost – PhP 400,000
Working capital required – PhP 100,000
Total uses of funds – PhP 500,000
Sources of funds
Owner’s savings – PhP 200,000
Investment – PhP 200,000
Total current funds – PhP400,000
Total to be financed – PhP 100,000
Total sources of funds – PhP 500,000
 EXECUTIVE SUMMARY

This part of the business plan represents the Vision, Mission,

Goals, and Objectives of the business, business model, business
and product position, wealth improvement approaches and practices
supporting the business.

VMGO of the Business

Vision
The vision of this business plan is to be best-selling
restaurant and café in Town of Tapaz and even nationwide who serves
unforgettable taste and savory in every products served and the
service offered in valuable costumers.

Mission
The mission of this business plan is to meet the ranging
demands in food and beverage consumption in the town of Tapaz and
spreading it to the rest of the province even in the whole
Philippines by production of branches. “We live to eat good not to
eat just to live.”

Goals
1. Well-known food parlor
2. Center of delicious foods and mouth-watering beverages
3. Amaze our valued customer to come not once but a lot of times
4. Good launch of products
5. Increase Funds and Reduce Budget costs
6. Engage in good investments
7. Introduce and spread nationwide

Objectives
1. Provide food satisfaction to exploring taste of Tapazenos.
2. Present variety of foods and beverages known in different
places.
3. Promote recreation of recipes and delicacies serve in one
place.
4. Give a competitive opportunity in the town of Tapaz and
another spot for tourist attraction.
5. Strengthen economy flow of Tapaz in business field.
 Business Model

Business Model
Costumer Customer
Partner Network: Key Activities: Offer:
Relationship: Segments:
For promotion Supporting The following - Order over Tranquil’s
and public Advertisements product the counter Restaurant and
information and social offers are - Self- Café will be
about the media, good according to Service serving every
business, customer set of foods - Customer consumers who
Tranquil’s service is the and bererages Hotline for enter our
Restaurant and key for product listed below: Home facility with
Café needs to promoting delivery a joy and
present the activities - Appetizers pride.
products to like: - Main dishes Tapaz
future costumers - Desserts Municipality
by: - Discounts - Coffee and Delivers in
and freebies tea Highway
- Internet and - Season and - Juices Barangays
Social Media Holiday - Shakes and includes:
Facebook, Promo floats - Camburanan
Instagram, - Free - Bread and - San Nicolas
Twitter and Delivery pastry - Candelaria
Tumblr - San Jualian
Accounts) - Poblacion
- Flyers and - San Jose
brochures - Switch
- Taft
- Malitbog
- Bag-ong
Barrio
Key Sources:
Capital funding will be taken out
Distribution Channels:
from Personal Money or savings and
Distribution will be
investments. The PhP 500,000 total
channelling from suppliers of
sources funds is expected to
common goods to the restaurant
finance starting from the
until it reaches to the tables
construction of the site until the
of consumers
whole business will be starting its
first operation.
Revenue Statement:
The target revenue:
Expenses: PhP 500,000
Cost Structures: Earned Money: PhP 600,000
The over-all site, supplies, equipment and Profit: PhP 100,000
furniture costs Php 500,000.
Money will be used in the business
cycle until the Capital turned into
profit.
BUSINESS AND PRODUCT POSITION

The variety and uniqueness of the products will be launched

in this business are the strength together with the good promotion
of products using social media and brochures. The consistency of
the products, proper packaging and presentation of products should
be work out to maintain the identity of it. The factors to be
considered in this business are:
- Product sizes and consistency
- Prices
- Availability
- Consumer satisfaction and needs

WEALTH IMPROVEMENT APPROACHES

Evaluation and suggestions from the daily operation of the

business will be considered as bases for improvement and changes.
The flexibility and openness in receiving feedbacks and
improvements from customers and employees would be the prioritize
approaches for the growth of this business.
Things I need to do:
1. Research in good management and holding business
2. Attend Group seminars
3. Regulating rules and obligations
4. Weekly orientation and feedback throughout the crew and staff
5. Track progress and problems at all times
PARTIES SUPPORTING THE BUSINESS

Consumers
Tranquil’s Restaurant and café targets food enthusiast in
Tapaz and people from different places to fill their satisfaction.

Creditors
These business owners would help me to promote my products
throughout my business to be close to consumers.

Suppliers
These are big business that could provide supplies giving
ease in every raw materials and ingredients needed in the business

Employees and Staffs

People that will be working in should have quality performance
in everything they do and pleasant to anyone not just to the
customers but also to their co-worker.
The following are the crew and staffs needed in this business:
1. Store manager
2. Product manager
3. Sales and Marketing manager
4. Chef and bartender
5. Sales Agents and Information technologist
6. Cashiers and Waiters
7. Caretaker and security guard
 ENVIRONMENTAL ANALYSIS

This section presents the industry analysis covering the

following forces directly affecting the proposed business: the
trend of industry, the consumers, the competitors, market
forecast, market share, and marketing strategy.

Trend in the Industry

I have chosen restaurant and café business because I

considered first the other people wherein it is very important on
their daily lives in which it can provide them foods as they live
in everyday’s life. Furthermore, I have chosen this kind of
business because I am more interested on it since it is one of the
needs of a people. Importantly, this business gave best quality to
the consumer which is better among other businesses.

Consumers

Probably, the consumers of the restaurant and café business

is for everyone. It is open to everyone no matter what their sex,
age, status, religion, education and profession. It is also a
dating place that no one cares of what you’ve doing. In short, it
is open for service without limiting the criteria of service
extension. Specifically, the people in Tapaz, Roxas and other
municipalities and cities are the consumers if my business can
afford to supply it all.

Competitors

In business, we can’t deny that there is a competition. As a

restaurant and café, the competitors of this Business are those
entrepreneurs or business persons who are the same intension on my
business. Those entrepreneurs who want also to have a profitable
business and want to provide needs and wants of the other people.
I can’t specify the names because there are a lot of competitors
when it comes to business and we can’t avoid it. What I am going
to do is to have catchy business wherein I will have a good quality
that can satisfy the costumers or consumers. I will always have
brand new type of foods and drinks in order my business called
updated.

Market Forecast

To make my business unique and presentable or more different

from other business, I will use my skill in creativity to create
something new in terms of their designs, looks inside and out,
cover and packaging that are convincing to the eyes of the
costumers.

Market Share

In order to promote restaurant and café business, it needs to

advertise each products and catch all the whole attention of people
using some media communications. Since the said business is not
employing huge capital and is categorized small enterprise, the
following appropriate advertising can be tapped as brochures,
pamphlets, newspapers, signage’s, posters and many others.

Marketing Strategy

To convince people to buy our products, I will give a free

taste and discount to our first set of costumers as well as regular
customers. I will place our handbills in public places so that
everyone can see it. Most especially, I will have a good manners
and right conduct when it comes to costumers as well to my workers
so that each of them are satisfied to buy, to stay and to trust on
our business or products.
 BUSINESS DESCRIPTION

This section shall describe the product to produce the

equipment needed in the small business, the size of the business
in terms of capitalization and scope, and the personnel required
to handle the operation.

PRODUCT DESCRIPTION

Restaurant and café shop basically food drinks and coffee. It

is primarily purchase foods, coffee and drinks from wholesalers
and serve it directly to end consumers- costumers. In this
connection, restaurant and café is a restaurant and a coffee shop
that provides food to eat, coffee, and also different drinks.

EQUIPMENT/MATERIALS NEEDED

Firstly, delivery bike. It is for delivering products,

getting supply and also for the service of the workers. Secondly
is the processing machines in order to produce ingredients. Other
equipment needed are the cellphone, laptop or computer for
contacting suppliers and customers of the certain business. Money
is the main materials needed in order to produce everything in the
business.

SIZE OF THE BUSINESS

The business is located beside of 7 eleven store in front of

a Tapaz Public Market. It includes waiting area and parking are.
As we see, it is 600 square meter store in Tapaz. The size of the
business is more convenient for the costumers because it has a
wide space for them to rest for a while which make them satisfied.

PERSONNEL REQUIREMENT

For those who wanted to apply in my business, they must have

skills in cooking also earned a high school diploma and equivalent,
have at least one year of experience in other businesses, NC II
certificate, application letter and attached resume and meet final
interview. If they comply it all, there is a possibility that they
will part of the proposed business and they have chance to show
their capacity and ability in managing the restaurant and café
shop Business.
 ORGANIZATIONAL PLAN

This section describes the form of the business organization,

the liability of the owner, the organizational structure, the role
of the owner, proposed salary.

Form of the business organization

Sole proprietorship is suited in this kind of business wherein

its owned and run by one person, the owner and in which there is
no legal distinction between the owner and the business entry. As
an owner, I am personally responsible for its debts, loans, income,
losses and taxes as well.

Liability of the owner

Limited liability is applied in restaurant and café shop

business because it is only within or inside the business. Here,
the claimants are suing the company or business not its owners or
investors. Moreover, it is limited to a fixed sum, most commonly
the value of a person’s investment in a business or partnership.

Organizational Structure

Jenamel Garbosa Tranquillero

Owner

Mark Tuan Renz Versosa Rey Anthony Gabasa

Store Manager Merchandize Manager Sales and Marketing Manager

Faith Balbo Andre, Carl, CJ James Gahum Clint Andres

Cashier/Accountant Waiters InfoTech Sales Agent

Role of the Owner

Managing risk is one of an owner’s important functions in
making any major project successful. In general, the owner is
initially responsible for all of the business risks, as it is
usually the owner’s decision to execute the business or not. The
owner has the ultimate responsibility for identifying, analyzing,
mitigating, and controlling business risks, including acceptance
of the business risks, or modification, or termination of the
business. In addition, she/he has a responsibility for developing
risk consciousness among contractor, and supplier personnel by
educating them about the importance of explicit consideration of
risks.

Proposed Salary

The following are the proposed salary of the workers in

restaurant and café shop:

Store manager- 5,000

Merchandize Manager- 5,000
Sales and Marketing Manager- 5,000
Information Technologist- 3,500
Accountants/Cashiers- 3,500
Sales Agents/ Costumer Services Executive- 3,500
Waiters- 2,500
 PRODUCTION PLAN

This section presents the production schedule, production

process, equipment required, source of materials and estimated
production cost.

Production Schedule

Every Monday we will conduct meeting in order to talk about

the plans and goals in the whole week. Every Tuesday, this is when
we get our supply from our supplier. We have our Advertisement day
or making posters of our product in the day of Wednesday. In every
Thursday, it is the time for packaging and designing covers of all
the products. And we deliver our product to our customers who
ordered in every Friday. In Saturday, it is our general cleaning
inside and outside the business area. But time to time, the
information technologist will check our accounts in different
social Medias if there is an order. We have our day off in every
Sunday because we should not waste this day wherein it is for our
Almighty God.

Production Process

The production process starts with the place and equipment

sanitation to secure the quality and safety of the products. Since
food should be clean and new every day and at good condition for
the sake of customers’ health and lifestyle. Next, the preparation
of ingredients and materials needed to prepare and serve the
products. Then, the products should be sold in correct order and
under the standard of good customer service.

Equipment Required

The equipment required in production are; the products

processing machines for production of ingredients and the actual
product, marketing equipment like computers as counter and phones
for orders and costumer services.

Source of Materials

Tranquil’s Restaurant and Café’ has a source of materials

from the source of funds which are Owner’s savings and Investment.
These funds will be used to produce needed materials and
construction. The funds will be the source of production and
construction cost.
Estimated Production Cost

The production cost will be based on the value of every

materials used and the generating fee like water and electric
bills. The construction cost will be considered also until the
total capital will be acquired again. Also the service fee by the
workers is one of the details use to determine the production cost.
Then, the profit will used as increasing capital.
 OPERATION PLAN

This section presents the evaluation of suppliers, purchase

procedures, storage and inventory control, sales procedures.

EVALUATION OF SUPPLIERS

In evaluating our suppliers, we need to consider the Cs in

order to evaluate them more efficiently. These are the Cs:
 Capacity- Does the supplier have the bandwidth to
deliver?
 Competency- I the supplier diligent and can complete the
task in a given period of time?
 Consistency- Is there a consistent output from the
supplier?
 Control of Process- Does the supplier offer flexibility
and has systematic control over his/her process?
 Commitment to quality- Is there a system established by
the supplier that works constantly for quality
management check?
 Cash- Is the supplier financially independent or is
there a third party involvement?
 Cost- Is the product offered by him/her cost-effective?
 Culture- Does the supplier have a good work culture and
market reputation?
 Clean- Does the supplier have a legal license, doesn’t
favor uncertified professionals and is risk management
certified?
 Communication efficiency- Does the supplier have latest
means of communication?

Purchase Procedures

Tranquil’s Restaurant and Café establish purchasing

procedures to ensure that sales are in the best interest of the
business and that money is spent efficiently.
 Purchasing of all inventory, supplies and capital
equipment;
 Continuous analysis of inventory usage to minimize
investment level;
 Completion of related procurement documents.

Storage and Inventory control

We have optimized storage locations and layouts to fit product

without the need to restack it once received. In addition to
optimizing the cubic fill of storage locations, best practice is
to minimize travel time.
We have key techniques of inventory control for distributors
and wholesalers of durable goods:
1. Establishing Annul Stocking Policies
2. Preparation of Inventory Budgets
3. Inventory Turnover Ratio
4. Establishment of Optimized Purchasing Procedures

Sales Procedures

Tranquil’s Restaurant and Café needs to reinforce the sale

procedures which are:
 Preparation
 Prospecting
 Needs assessment
 Sales presentation
 Objection handling
 Closing
 Follow up
 MARKETING PLAN

This section contains the following factors of the marketing

mix: product, place, price, promotion, people, packaging and
positioning.

Product

The products found in Tranquil’s Restaurant and Café are

relative to kind, variety and flavour, and size as well as the
distinction among these products. Product will all be foods and
beverages fit for all ages, season and time.
Place

Tranquil’s Restaurant and Café is located beside 7 Eleven

store and in front of Tapaz Public Market. It includes restaurant,
waiting Area and parking area.

Price

The following are the price of the product in a store:

(per serving)
Main menu: P150.00 – P550.00
Snacks: P50.00 – P150.00
Desserts: P100.00 – P250.00
Drinks: P25.00 – P125.00
Coffee and Frappe, etc: P150.00 – P300.00

Promotion

The promotion of the business goes with costumer service,

social media or internet. There will be public participation for
fiesta of celebration which the company could donate and sponsor
to various activities.

People

Here are the workers in Tranquil’s Restaurant and Café:

Jenamel G. Tranquillero- Owner
Mark Tuan - Store Manager
Renz Versosa - Merchandize Manager
Rey Anthony Gabasa - Sales and Marketing Manager
Faith Balbo - Cashier/Accountant
Andre, Carl & CJ - Waiters
James Gahum – Info Tech
Clint Andres - Sales Agent
Packaging
In business, packaging is one of the assets in order to have
many costumers or sellers of a certain product. With this, we are
going to have a unique cover of foods, coffee and drinks wherein
there is a drawing of those foods, drinks, and coffee which are
all attractive color in the sight of the people. Furthermore, we
are going to add our tagline which is every ones meal, one for all
and all foe one. Additionally, we will use original plastic so
that it is hard to rip. We also put other information regarding
our product which is written in a very unique font.

Positioning

The staffs of a restaurant and café shop will deliver our

product in the house of those customers who ordered ahead of time.
Delivering our product is dynamic because it is not only in one
place but more. In terms of positioning our product inside the
store, we are going to classify each variety of foods, drinks and
coffee so that it will become easy for us to identify on what kind
of variety does the customers buy.