Name: Anubhav Shrivastava

EDUCATION
Name of Undergraduate Institute- Manipal Institute of Technology
Year – 2011 to 2015
Degree obtained - B. Tech
• Part of the Deans Merit List (stood among the top 5% of the Batch), Aggregate 89% Location – Manipal, Karnataka
• Received Scholarship of INR 2 Lacs from Intel

WORK EXPERIENCE Location - Noida

COMPANY NAME - Buddy4Study (March 2017 to December 2019)
Designation – Vice President

• Served as the Youngest Vice President and Core Team Member of the ed-tech startup employing 150+
people and ranked among top 50 Innovative IT companies of India by NASSCOM.
• Played a key role in increasing the overall revenue by 6X in a span of 1 year (INR 95 Lacs to INR 6 Cr.)
• Through innovative strategic alliances methods, increased the overall client size by more than 200%
including addition of some of the major Fortune India 500 companies like Aditya Birla Group, HP,
TATA Group, Godrej, etc.
• Led a team of 5 Business Development Managers, mentoring them on sales and negotiation skills and
ensuring that the team delivers on its sales targets
• Played a key part in innovation by identifying unconventional revenue streams thereby
diversifying and adding new business solutions to the portfolio

COMPANY NAME - Fractal Analytics Location – Gurgaon & Bangalore

Designation – Consultant (July 2015 to October 2016)

• Performed Marketing mix optimization analysis, UK Intimate Care for a leading CPG client
• Built Bayesian and log-linear regression models to identify major sales drivers, both marketing and non-
marketing for all the major sub brands
• Demonstrated the earned and owned media cross impact on sales, and why it was almost half of 2014
levels
• Built a Channel Mix Optimization and TRP optimization tool to recommend the best go-to-market strategy
and increase the longer-term Gross Profit ROI by 13%
• Forecasted how the continuity planning principles can improve TV effectiveness by 2.8%
• The recommendation and insights led to an increase of brand penetration by 13% and Gross Margin by
3%

OTHER ACHIEVEMENTS & PERSONAL INTERESTS

• Two Time TEDx Speaker – Spoke on ‘The Juggling Showman’ in TEDx Dabri and on ‘The Subtle Art of
Balance’ in TEDx AgraCollege
• Motivational/Keynote Speaker – Have been invited in various literature & Entrepreneurial Summits (Inter
IIT Cultural Fest 2017, BITS Pilani APOGEE, Amity Entrepreneurship Cell Inauguration, to name a few) in
colleges like IIT Kanpur, IIT Guwahati, SRM University, IIIT, Amity, IIT Hyderabad etc.
• Have been invited as a Judge for Cultural Events – Judged Poetry Slams, Stand Up Comedy, English
Extempore etc, during Cultural Fests like IIT BHU, Kashiyatra
• Have been invited as Chief Guest for hosting/inaugurating many fests and events, like Brain Tech
Championship 2018, Amity Annual Youth Fest 2019, and Revels 2018 – the Annual Cultural Fest of
Manipal
• Bestselling Author of 3 books and highest pre-order sales record holder for Write India Publications with
an average Amazon rating of 4.2/5 and more than 100+ Reviews
• Volunteering/Social Work Causes – Appointed as a Team leader by UNDP, successfully leading a team
of 6 interns to Conduct Low Carbon Lifestyle Campaign. Volunteered for Donate An Hour NGO,
Teaching Life Skills and basic Mathematics/Computers to slum kids of Gurgaon