Chapter 4

This chapter presents the results and discussions whose main objective is
to found out the Impact of Facebook in Marketing Clothing Business.

Table 1

Marketing Benefits
30

25

20

15

10

 Category 1: time efficient

 Category 2: low cost advertising strategy

 Category 3: increase brand awareness

 Category 4: builds seller-buyer connection

 Category 5: improve brand visibility

 Category 6: improve customer insight

 Category 7: share content faster and easier

 Category 8: increase rates

 Category 9: easy transaction

 Category 10: others

 The table represents what are the benefits of Social Media in
marketing Clothing Business. It indicates that 1 got the highest rate
which is the time efficient because when a business is running on a fixed
marketing budget,Facebook is the most cost-efficient way to promote the
business that ensure indirect sales for your businesses. And Facebook
marketing can influence customers who were actually not targeted by you,
that is why the respondents chose category 1 which is one of the most
unique social media benefits for the clothing marketer. Second, category
7 which is share content faster and easier got the second highest since
with the help of Facebook, specifically when it comes to sharing content
about your clothes of for content duration, all you need to do is share
it on your brand’s social accounts. Third is the category 9 which is easy
transaction because it is hassle-free, and don’t need to shop/sell
personally. Third, category 2 which is low cost advertising strategy
because it allows you to expand or stretch your marketing budget no matter
how small it is. Fourth, are categories 8 and 3 which are increase rate
and increase brand awareness, they got the same frequency due to the usage
of our respondents. Fifth, in category which improve brand visibility
followed by category 6 which is improve customer insight. And lastly,
category 4 is the lowest because the respondent believe that social media
is not about to enrich relationship with your customer seller vice-versa
rather than it is about blasting sales pitch on social media and only
buying with easy transaction.

Table 2

mostly effective often effective somewhat rarely effective not effective

Total Total
(%) (%) effective (%) (%) (%)

question1 40 35% 33% 20% 8% 5% 100%

question2 40 25% 18% 20% 35% 3% 100%

question3 40 23% 30% 20% 15% 13% 100%

question4 40 50% 30% 8% 8% 5% 100%

question5 40 60% 25% 5% 3% 8% 100%

question6 40 18% 8% 18% 28% 30% 100%

question7 40 45% 23% 10% 10% 13% 100%

question8 40 18% 10% 15% 18% 40% 100%

question9 40 23% 23% 33% 13% 10% 100%

question10 40 25% 8% 33% 8% 28% 100%

70%

60%

50%

40%

30%

20%

10%

0%
1 2 3 4 5 6 7 8 9 10

mostly effective (%) often effective (%) somewhat effective (%) rarely effective (%) not effective (%)
The table shows how effective the use of Facebook in Marketing Clothing
Business to consumers. It indicates that category 5 (many options) got the
highest percentage with 60% as the best positive impact to consumers because
they can order what they wants and needs easily, they will find faster the
clothes they need than looking to every traditional boutique. Second, is
category 4 (easy to order) with a range of 50% is the second highest because
they can order whenever and whatever they want in any particular time. Third,
is category 7 (low-cost) is the got the third highest percentage for being
the best impact to consumers since buying clothes through Facebook is way
cheaper rather than to a traditional boutique. Fourth is category 1 which
is arrive timely, clothes they order online arrive at the expected date that
considered as the next best positive impact to consumers. Fifth positive
impact is category 10 (bargain free), followed by category 2 (builds
relationship), seventh are category 9 (exact order) and category 3 (share
insights), and lastly are category 6 (free return) and category 8 (re-sell).

Table 3

mostly often somewhat rarely effective not effective Total

Total
effective (%) effective (%) effective (%) (%) (%) (%)
question1 40 63% 25% 13% 0% 0% 100%

question2 40 53% 23% 20% 3% 3% 100%

question3 40 68% 13% 8% 10% 3% 100%

question4 40 15% 30% 40% 13% 3% 100%

question5 40 28% 33% 35% 5% 0% 100%

question6 40 38% 25% 28% 8% 3% 100%

question7 40 35% 48% 18% 0% 0% 100%

question8 40 40% 38% 13% 3% 8% 100%

question9 40 70% 18% 10% 3% 0% 100%

question10 40 78% 8% 15% 0% 0% 100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%
1 2 3 4 5 6 7 8 9 10

mostly effective (%) often effective (%) somewhat effective (%) rarely effective (%) not effective (%)

The table shows how effective the use of Facebook in Marketing Clothing
Business to sellers. It indicates that category 10 got the highest percentage
that is 78% of being the most effective impact to sellers which is open to
everyone, it means every sellers can sell it to everyone and in any particular
place. Second is category 9 (extra income), selling through Facebook can
be their sideline or extra income to satisfy their needs and wants also their
necessities. Third highest is category 3 (post-free) with 68%, sellers can
post the clothes they sell anytime through Facebook without limitation and
restriction. Fourth is category 1 (rent free), they don’t need to rent for
they boutique because they will sell through posting in Social Media. Fifth,
category 2 (easy transaction), followed by category 8 (inexpensive),
category 6 (stretch marketing budget), category 7(most co-efficient),
category 5 (brand popularity) and the last is category 4 (builds relationship)
because they think online selling is purely business only.