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About the Institute Core Values

The Genesis  User friendliness


 Client-centered process consultancy
MANAGE was established in 1987 as the National
 Farmer-focused approach in professional
Centre for Management of Agricultural Extension at services
Hyderabad by the Ministry of Agriculture,  Interactive and experiential learning
Government of India, in response to the challenges methodology
of agricultural extension in a rapidly growing and  Facilitators’ development and networking
diverse agriculture and allied sectors. In recognition
Professional Services
of the importance of MANAGE and expansion of its
MANAGE offers services in the following streams:
activities all over the country, its status was elevated
 Management Education
to that of a National Institute in 1992 and renamed as
 Training in Agricultural Extension
National Institute of Agricultural Extension
 Action Research
Management.
 Consultancy
 Information, Documentation and
Dissemination Services
 Implementation of Government of India
Programs/Schemes
 Policy Advocacy
Infrastructure
The aesthetically landscaped campus, spread over
an area of 17 hectares with sprawling lawns, colorful
annuals and captivating perennials creates a unique
ambience of serenity for the pursuit of education and
personal growth. MANAGE campus is located at a
distance of 18 kms from Hyderabad Airport, 16 kms
from Hyderabad Railway Station and 24 kms from
The policies of liberalization and globalization of Secunderabad Railway Station.
the economy and the level of agricultural technology
becoming more sophisticated and complex, called
for major initiatives towards reorientation and
modernization of the agricultural extension system.
Effective ways of managing the extension system
needed to be evolved and extension organizations
enabled to transform the existing set up through
professional guidance and training of critical
manpower.
The infrastructure includes administrative,
Mission academic, hostel and residential blocks apart from
Facilitating the acquisition of managerial and sports facilities. The academic block comprises of
technical skills by extension officers, managers, classrooms, conference halls, faculty rooms, coffee
scientists and administrators in all sectors of rooms and an amphi theatre. The Administrative
block houses library, computer center and other
agricultural economy to enable them to provide most
offices. The classrooms and conference halls are air-
effective support and services to farmers and conditioned and are equipped with the latest AV
fishermen for practicing sustainable agriculture. equipment to create a comfortable learning
Vision environment. The hostel block has separate
enclaves for boys and girls. The hostel mess has
To be counted among the most pioneering,
arrangements for serving hygienic cosmopolitan
innovative, user friendly and self-supporting food. A few residential quarters are also available on
agricultural management institutes in the world. the campus for faculty and staff.

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Cyberary Publications
The state-of-art Cyberary is an important learning MANAGE publications include, a popular bi-
Centre on MANAGE campus. The Cyberary has a annual research journal titled “Journal of
collection of books, journals, articles and videos on Agricultural Extension Management”, ‘MANAGE
agriculture and allied subjects which immensely Bulletin’, a newsletter that covers research,
contribute to the different academic programs of the consultancy, training and other activities at
institute. It is a silo of information with 5000 plus MANAGE and ‘SPICE’, a newsletter of PGDM
books on management, 65 Indian and foreign (ABM) highlighting its activities. ‘Agripreneur’, a
journals, and over 100 newsletters and conference virtual experience-sharing platform for Agri Clinics
proceedings. Important databases include and Agri Business Centre Scheme, is an e-
Commodities, India Stats and ABI-Inform. The publication. Various other publications have been
database of Commodities from CMIE provides
brought out on Private Extension, Agricultural
prices, market intelligence, historical data and
Marketing, Watershed Management and other
forecasts for agricultural crops, while India Stats is
an online database giving access to statistical related areas. These publications are circulated
information on India and ABI-Inform (an e-journal among policy makers, senior administrators,
database from ProQuest) which help obtain scientists and officials in district, state, national and
information on global economy and many more. The international organizations connected with
Cyberary has internet connectivity with multi user agriculture extension management and companies
capability. Information dissemination services all over India.
offered by the center include access to the library
database, literature search, bibliographies and
reprographic services.

Recreation and Health centre


To relax after the rigorous course inputs, adequate
recreation facilities are available on the campus.
These include tennis, badminton (outdoor and
indoor), basketball, squash, volley ball, swimming
pool, table tennis, snooker, cricket nets, carom,
Information Technology Support chess and a gymnasium. The health care centre is
MANAGE recognizes the catalytic role of well equipped with out-door patient treatment
information technology in improving efficacy and facilities for faculty and staff.
efficiency of managers. A Local Area Network The students of PGDM (ABM) also can avail
(LAN) connects about 200 nodes to cater to the consultation services at the Health Centre for minor
needs of faculty, students, executive trainees and illnesses. However, the institute does not offer any
staff. MANAGE has a well-equipped computer lab services to the students for major illnesses.
with systems and internet facility. All these are
connected to a 20 mbps leased line, ensuring that all
faculty, students, executives and staff have access to
the internet all the time. The wi-fi connectivity is
extended to all the rooms of students in their hostel to
work on Internet based teaching material and is also
useful to do their class work. A video-conferencing
facility enables communication with various
institutions/universities in India.

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Research and Consultancy companies in placement of our students as
Research and Consultancy studies are taken up by management trainees, and their interest in assigning
MANAGE in response to requests from Central and summer projects to them, fully validated launching
State Governments, Private Sector and International of the programme. The programme is recognized by
Organizations. the All India Council for Technical Education
Incubation Centre (AICTE). On completion of the programme,
MANAGE has set up an Incubation Centre in its successful candidates are awarded Post Graduate
campus, to promote and nurture business ideas of Diploma in Management (Agri-business
students, alumni and other interested agripreneurs. Management).
This initiative will enable the students/alumni to Programme Management
take their innovative ideas to the market and create The activities of PGDM (ABM) are guided by an
their Start-up Firms. MANAGE would utilize the
Advisory Council Chaired by Director General,
existing infrastructure, faculty, and facilities for this
MANAGE, and executed through various
purpose.
committees viz., academic committee, examination
Post Graduate Diploma in Management committee, appeal committee, anti- ragging
(Agri-business Management) – 2019-2021
committee and students’ grievance committee.
Background
Objectives
The policy of economic reforms has brought
The practical relevance of the educational process in
structural changes in the economy, which resulted
the programme is our prime concern. Continuous
in major shifts in the Indian agricultural scenario.
efforts are made to innovate, improve and enhance
The primacy of subsistence orientation is yielding
place to commercialization, opening up vast the curriculum of the course through consultation
opportunities for value addition, packaging and with academicians and executives of agribusiness
exports of agricultural products, with strikingly high companies. The specific objectives of the
levels of technology. The policies of globalization programme are :
have taken Indian agriculture into the global village,
opening up unprecedented opportunities as well as
great challenges. These and other concomitant  To develop adequate conceptual base in
forces of change are placing significant demand for different subject areas of relevance.
managerial skills in the Agri-business sector.  To acquire sufficient operating, analytical,
problem solving and decision making skills in
A Pioneer in Agri- business Management
using modern management tools and techniques
Education
in different functional areas through emphasis
With little focus on development of managerial skills on cases that simulate real life situations.
in the undergraduate curriculum, the agricultural and  To develop application skills of management
other graduates find it difficult to function effectively techniques appropriate in the unique context of
as managers in Agri-Business firms, which have Agri-Business.
emerged as their most important employers. In  To develop a gestalt perspective of the Agri-
business sector, its dynamics, complexities,
response to this, MANAGE launched the PGDM
challenges and opportunities in the emerging
(ABM) in 1996. The programme aims at enabling global context.
meritorious agricultural and other graduates acquire  To develop values, ethics and attitudes among
critical competencies to function as effective Agri- the students which make them responsible and
business managers. The excellent response from suitable for serving the business world as well as
leading Indian and multinational Agri-business the farming community.

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Summer Internship
The fourth trimester is designed to provide
opportunities to students to apply their knowledge
and skills in real-life work situation through summer
projects with prominent Agri-Business companies.
Reputed Agri-business companies visit MANAGE
during October/November for selecting students for
summer projects of 8–10 weeks duration. Most of
the projects are focused on critical problems related
Merit Recognition
to future business strategies of the companies.
In order to promote merit, create competitiveness
Learning Events and reinforce discipline, the toppers and high
The classroom inputs facilitate the development of performers are given cash awards and merit
theoretical concepts, knowledge, skills and certificates.
managerial capabilities. To enrich the learning Moments of Pride
process, other academic activities and events such The students of MANAGE regularly participate in
as short-term projects, assignments, interaction with various competitions organized by Management
noted experts and Agri-business executives, on Institutions and business schools. Some of the
subjects of relevance to the students, are organized. achievements of our students are:
Certain other events like debates and elocution
 1st, Parivartan, IIM A
contests, management games, corporate and st
 1 , Dhruva, IIM Trichy
industrial visits are also organized.
 1st, Chakravyuh, IMT Hyderabad
 1st, B-Plan, SDMIMD Mysore
st
 1 , Sandhan, Krishi Chanakya MANAGE,
Hyderabad
nd
 2 , Corpcon, SIBM Hyderabad
rd
 3 , Vista B-fest Quiz, IIM B
 3rd, Strategia, SIBM Pune
 National Finalist, Agrenovera, IIM A
 National Finalist, Spandhan, Great Lakes
Chennai
 National Finalist, Kryptomize, IIM Indore
 National Finalist, Qwest, IIT Mumbai
Village Visit Programme  National Finalist, Transcend, SIBM Pune
In the ‘Village Visit Programme’, the students stay in  National Finalist, SP Jain
villages with farmers for a fortnight. This  National Finalist, IIM Ranchi
Programme provides the students an opportunity to
understand the potential areas for development in
agriculture as well as the constraints faced by the
farmers. At the end of the study visit, a report is
prepared on the status of agri-economy of the
village, analysis of the constraints in agriculture and
allied sectors, identifying opportunities for growth
and formulating developmental strategies for that
particular village.

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Placement NACL, SERP, Cocos India, PwC India, Seaboard
Placement support facility is available for the Corporation, Go4fresh, TechnoServe India,
students subject to passing in all the courses and ADAMA Agricultural Solutions, Grant Thornton
meeting the specified attendance norms. MANAGE India, BigBasket, Gold Farm, eKutir, BASIX Sub-K
provides assistance for summer and final placements iTransactions Limited, Spar Hypermarkets Pvt. Ltd.,
by way of printing and distribution of placement US Agri Seeds, Agzon Agro, ICRISAT, GladFarm,
brochure, inviting potential employers for NCDEX and many more
interaction, training students in CV writing, The maximum CTC offered for the batch 2016-18 was
interviews and group discussion and offering Rs.16 LPA and the average was Rs. 8.56 lakhs per annum.
facilities for campus interviews to the companies. Programme Structure
Placement assistance is offered only to facilitate
employability but it is not the right of the The programme commences from July 2019 and is
students. Students may kindly note that divided into seven trimesters. The Programme
MANAGE does not guarantee placements. content has been thoroughly revised to keep it
updated as per the requirements of the industry. The
Major Agri-Business companies have recruited tentative list of courses and credits is as follows;
students of this programme as management trainees
and middle level managers, besides providing Schedule
summer placement opportunities. Hundred percent Trimester – I (21 credits) (July–September 2019)
placements have been achieved since inception. The 1 Business Communication &
major sectors from which placement demands have Presentation Skills 2
been coming forth include Agri-input, Retail, 2 Advanced Computer Skills 2
Commodity, Consultancy etc. 3 Principles of Marketing Management 3
Some of our Recruiters of Summer and Final 4 Principles & Practices of Management 2
Placements include ITC-ABD, KRIBHCO, 5 Organizational Behavior 3
DhaanyaSeeds, Netafim, Dow Agrosciences, JK Agri 6 Business Mathematics 3
Genetics Ltd., HDFC Bank Ltd., ICICI Bank, Kotak 7 Basic Financial Accounting 3
Mahindra Bank, Yes Bank, Britannia Industries Ltd., 8 Managerial Economics (Micro) 3
SAB Miller India, Aditya Birla Retail Ltd., FMC
Corporation, Nagarjuna Fertilizers & Chemicals Trimester–II (21 credits) (October-December 2019)
Limited, Coromandel International Limited, 9 Business Statistics 2
Samunnati Financial Intermediation & Services Pvt. 10 Marketing Strategies & Techniques 3
Ltd., CropIn Technology Solutions Pvt. Ltd., BASF,
11 Managerial Economics (Macro) 3
Namdhari Seeds Pvt. Ltd., Crystal Crop Protection
12 Agricultural Extension Management 2
Private Limited, UPL, VKL Seasoning Pvt. Ltd.,
13 Cost and Control Systems 3
IDFC Bank, ADM, Mahyco, Rasi Seeds (P) Ltd.,
Vistaar Financial Services Pvt. Ltd., Excel Crop Care 14 Agri Input Marketing 3
Ltd., EM3 Agri Services, Bharat Financial Inclusion 15 Human Resource Management 3
Limited, NCCF, Delta Agrigenetics Pvt. Ltd., ASA, 16 Operations Research 2
Trimester–III (23 credits) (January–March 2020)
17 Financial Management (Corporate Finance) 3
18 Quantitative Techniques for Agri Business 2
19 Project Management 3
20 Marketing Research 3
21 Business Analytics 2
22 Procurement Management 3
23 Sales and Distribution Management 3
24 Risk Management in Agri Business 2
25 Enterprise Resource Planning (ERP)
Systems 2

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Trimester – IV (10 credits) (April – May 2020) However, the focus of the Programme is
exclusively on Agri Business Management. Bridge
26 Summer Project 10
Course(s) in agriculture and allied sectors for
Trimester– V (16 credits) (July–September 2020) students with non-agriculture background will be
offered to orient them to fundamentals of
27 Agricultural Business Environment 2 agriculture. Similarly, students with background in
28 Commodity Trading, Futures & Options 3 agriculture and those with less exposure to
29 Banking & Agri Finance 3 Mathematics in their Plus 2 examination (e.g.
30 Logistics & Supply Chain Management 3 students with humanities stream) will be provided a
31 Retail Management 3 basic course in Mathematics. Such integrated multi-
32 Infrastructure & Agri Warehousing disciplinary approach to teaching and learning is
Management 2 also likely to foster spirit of peer group learning and
further enhances academic excellence.
Trimester–VI (13 credits) (October–December 2020)
A. Eligibility
33 Strategic Management 3
1. The candidate must hold a Bachelor’s
34 Rural Marketing 3
Degree in Agriculture Sciences or in
35 Customer Relationship Management 2 Agriculture-related disciplines, with at least
36 Agricultural Export Management & 50% marks or equivalent CGPA [45% in
International Trade 3
case of the candidates belonging to
37 Post Harvest Management 2 Scheduled Caste (SC)/Scheduled Tribe
Trimester–VII (13 credits) (January–March 2021) (ST), Persons With Disability (PWD)
category] of any of the Universities
38 Advertising & Communication 2 incorporated by an act of the Central or State
39 Management Information Systems & legislature in India or other educational
E-Commerce 2 institutions established by an Act of
40 Business Law and Ethics 2 Parliament or declared to be deemed as a
41 Total Quality Management 2 University under Section 3 of the UGC Act,
42 Entrepreneurship Development and 1956, or possess an equivalent qualification
Vendor Management 2 recognized by the Ministry of HRD,
43 Village Visit Program 2 Government of India or a Bachelor’s degree
44 Sports and Games 1 in Agriculture Sciences or Agriculture-
related disciplines recognized by ICAR. The
Allocation of Credit Load B a c h e l o r ’s D e g r e e o r e q u i v a l e n t
The total credit load is 117 credits divided among qualification obtained by the candidate must
compulsory courses, electives and Summer Project. entail a minimum of three years of education
The courses and the syllabus of the programme after completing higher secondary
are continuously updated and, therefore, subject schooling (10+2) or equivalent.
to changes. Agriculture related disciplines shall
PGDM (ABM) – Admission Policy include:
In order to meet the emerging requirements of entire Agriculture, Agri Business Management,
gamut of value chain of agri business and to keep in Commercial Agriculture, Agricultural
tandem with the global trend of inter-disciplinary Marketing and Cooperation, Agricultural
management, MANAGE invites applications for Engineering, Agricultural Information
PGDM (ABM) from graduates in any discipline. Technology, Bioinformatics, Biotechnology,

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Dairy Technology, Fisheries, Food will be decided based on the same. If selected,
Technology, Food Processing Engineering, they may seek provisional admission into the
Forestry, Horticulture, Sericulture, programme on payment of the required fee and
Veterinary Science & Animal Husbandry and other charges as specified. After joining the
all other streams of Agriculture and Allied programme, they will have to submit the
subjects as mentioned in the Diversity Factor
provisional degree certificate and aggregate
Table 1, Column 1.
marks/CGPA/OGPA latest by August 31, 2019
(Or)
failing which the provisional admission will
The candidate must hold a Bachelor’s degree automatically stand cancelled.
or equivalent qualification in any other subject
6. There will be no refund of fee paid by the
such as Humanities, Social Sciences,
Engineering, Pure Sciences, Commerce etc. (This students in the event of cancellation of their
list is only illustrative) with at least 50% marks or admission for the above reasons or withdrawal
equivalent CGPA [45% in case of the candidates by the student. The applicants should submit
belonging to Scheduled Caste (SC)/ Scheduled Tribe attested copies of a complete set of documents
(ST), Persons With Disability (PWD) category] as indicated in the application form along with
from a University or Institution as defined in the the application. They must produce all original
above paragraph. The Bachelor’s Degree or documents for verification at the time of
equivalent qualification disciplines recognized by interview and admission.
ICAR. The Bachelor’s Degree or equivalent
7. It is the responsibility of the candidates to
qualification obtained by the candidate must entail a
minimum of three years of education after ascertain and ensure that they possess the
completing higher secondary schooling (10+2) or requisite qualifications for admission. Having
equivalent. been admitted provisionally does not mean
acceptance of eligibility. Final eligibility for
2. The candidates must have a valid Score of
CAT-2018 conducted by Indian Institutes of admission will be decided by MANAGE.
Management. B. Selection Procedure
3. MANAGE uses CAT score for short-listing the A multi-stage selection procedure will be followed
candidates for admission to PGDM (ABM). for admission as described below:
IIMs have no other role either in the selection
1. All applicants fulfilling the eligibility criteria
process or in the conduct of the programme.
will have to submit the CAT-2018 Score Card by
4. Reservation of seats will be applicable for OBC January 31, 2019.
(Non-Creamy Layer), SC, ST, PWD and
2. Merit list will be prepared for calling candidates
Kashmiri Migrant categories as per Govt. of
India rules. for Group Discussion, Personal Interview etc.,
based on CAT Score (Point no. 4 below). The
5. Candidates who are in final year of their
merit list will be prepared category-wise i.e.
graduation can also apply and submit their
OC, OBC (Non-Creamy layer), SC, ST, PWD
provisional certificate and marks sheet/grade
and Kashmiri Migrants as per Table-2 .
card indicating up to date and latest cumulative
marks/CGPA/OGPA till the previous year/ 3. Diversity Factor Weightage (Wtg.) will be
semester and also indicate the same in the assigned to various academic disciplines as per
application form. Their provisional eligibility the list given in Table-1.

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Table 1 5. Candidates will be called for personal interview
Sl. Diversity Factor Wtg.
and other testing parameters indicated in Table-
No. 2 below for different categories. The final merit
list will be prepared based on the following
1. Graduates in Agriculture and allied sectors, which 6.0
would include: Agronomy, Soil Science, selection parameters and respective weightages
A g r i c u l t u r e B i o c h e m i s t r y, A g r i c u l t u r a l as given below:
Economics, Agricultural Extension, Plant Table 2
Breeding and Genetics, Entomology, Plant
S. No. Parameter Weightage
Pathology etc., Agricultural Engineering, Bio-
1. CAT Score 55
informatics, Animal Husbandry, Dairy Science /
Technology, Forestry, Food Technology, 2. Diversity Factor 06
Horticulture, Rural Studies / Rural Sociology / 3. Paper/Essay Writing 05
Rural Cooperatives / Rural Banking, 4. Group Discussion 10
Biochemistry, Bio-technology, Botany, Zoology, 5. Personal Interview 14
Veterinary Science and all other streams of 6. Work experience 05 (as in Table 3)
Agriculture and allied sectors.
7. Academic Record 05 (as in Table 4)
2. Graduates in other fields such as Humanities, 2.0
Economics, Commerce, Management, Medicine, ) Personal interview and Essay Writing may
Accountancy etc. including: include subjects to test candidates’ aptitude for
Archaeology, Education, Fine Arts, Geography,
Agriculture and Management. Candidates’
History, Journalism, Languages, Library Science, record in extracurricular activities and any
Literature, Philosophy, Political Science, additional qualifications or accomplishments
Psychology, Social Work/Welfare, Sociology, may also be considered during the interview
etc., Accountancy, Auditing, Banking, Business process.
Mathematics, Business Organization, Economics,
Economic Development and Planning, Public ii) About 3 minutes time will be given to the
Administration, Public Finance, Secretarial candidates to prepare before Group Discussion.
Practices etc., Chartered Accountancy, Cost and
Works Accountancy, Company Secretary ship, iii) During Group Discussion, every candidate in a
Education (including Physical Education and group shall be given at least 2 minutes during
Sports), Law, Medicine/Dentistry, Pharmacology/ which nobody else will interject.
Pharmacy, Management (BBA) and any other.
6. Work Experience weightage shall be awarded as
3. Graduates in all other disciplines including Pure 0
per Table 3.
Sciences and Engineering like Physics,
Chemistry, Mathematics, Computer Science Table 3
Engineering, Electrical Engineering, Mechanical
S. No. Years of Experience Weightage
Engineering, Automobile Engineering, Civil
Engineering, Architecture, Electronics and
1. Minimum 6 months to
Computer Science, Statistics and any other
1 year 1.0
discipline. 2. >1 year to 1 ½ years 1.5
3. >1 ½ years to 2 years 2.0
4. The CAT score weightage will be computed as 4. >2 years to 3 years 3.0
follows: 5. >3 years to 3 ½ years 3.5

Candidate’s CAT Score 0.5 marks extra shall be awarded for each year’s
1. CAT Score CS= ------------------------- X 55 job experience in Agriculture & allied sectors
(CS) Highest CAT Score and in Rural Development with an upper ceiling
of 5 marks in Work Experience.

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7. Academic Record: Five marks earmarked for can also be downloaded and filled manually,
academic record shall be split further in the ratio though it may be more efficient and accurate to
of 2:3 for percentage / grade points in +2 and fill the form online and then take the print out.
graduation level respectively. Wherever the Prospectus can be obtained by sending a DD of
University gives a well-defined formula for Rs. 200/-. The filled-in application form and
conversion of grades into marks, the same shall enclosures along with application fee of
be used; otherwise, grade points shall be Rs.1200/- (Rs.600/- for SC and ST categories),
converted to percentage on a pro rata scale to 100 payable through Demand Draft drawn in favor
minus 5 to 10% (as the Interview Committee of MANAGE, Hyderabad, may be sent to
may decide before starting the evaluation Principal Coordinator PGDM (ABM) at the
process). Since scoring pattern varies address given below:
substantially from one stream to another, marks
Principal Coordinator - PGDM (ABM)
of academic performance shall be considered NATIONAL INSTITUTE OF AGRICULTURAL
from within an academic stream. EXTENSION MANAGEMENT (MANAGE)
Rajendranagar, Hyderabad-500 030
Table 4
S.No Components Method of scoring for Schedule of Events
Academic Record The tentative schedule of events in connection with
1. Class – XII 12M = Candidate’s Class admission into the programme is as follows:
marks (12M) XII Percentage Score /  Last date for receiving filled in applications:
100 *2 December 31, 2018.
2. Graduation To be normalized as  Personal Interview and Essay Writing at
marks (GM) per Academic Disciplines MANAGE, Hyderabad: April, 2019
mentioned in column 1, 2  Announcement of Results: April, 2019
and 3 of Table 1 using the
Fees and other Payables
formula below:
The fee and other charges payable for the
GM= [{(Candidate’s programme are as follows:
Graduation % Score - µ) * (The fee stated herein is provisional and subject to
50/3s)}+50]* 3/100 upward revision.)
Subject to a maximum of 1. Tuition Fee
3 marks
Marks will be amended to Sl. No Time for Depositing Amount
take values between 0 and Tuition Fee (Rs.)
3. (µ = Mean and s = 1 At the time of enrolment 2,02,500
standard deviation of each 2 At the beginning of
category of academic Trimester – V 2,02,500
disciplines.
Total 4,05,000

8. The final merit rank list will be based on the 2. Library Fee
summation of points earned in all the assessment A non-refundable Library Fee of Rs.10,000/-
per year is payable along with the tuition fee.
items as depicted in Table-2.
3. Own Your Book
9.  Total marks obtained by candidates (including An amount of Rs.5,000/- per year will be
marks obtained in each parameter) will be hosted collected along with the fee towards purchase of
on MANAGE website along with final merit list. text books by the student committee.
10. Online application form can be filled on the 4. Health Insurance
website www.manage.gov.in. Application form An amount of Rs.2,000/- per year will be
collected for health insurance coverage.

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5. Computer and Internet Fee actuals will be charged from the students
A non-refundable Computer and Internet Fee of towards this head.
Rs.15,000/- per year is payable along with the It will be optional, and will be offered to only those
tuition fee. students who are willing to pay additional amount
6. Student Welfare Fee for the exchange programme
A non-refundable student welfare Fee of
Rs.1,000/- per year is payable along with the Sl.No Optional Programme Amount (Rs.)
tuition fee. 1. Exposure Programme 2,50,000
for Students in Foreign
7. Caution Money (Refundable)
Universities
One-time deposit of Rs.10,000/- is payable at the
time of enrolment and refundable on completion Other Expenses
of the programme, after recovery of dues, if any.
Besides the fees mentioned above, students will
8. Boarding and Lodging Charges have to bear the cost towards blazers, laptops and
The programme is fully residential and for other academic events and activities.
accommodation is provided on twin-sharing
basis. The total board and lodging charges are Study Loans
Rs.3,19,000/-for two years to be paid as per the MANAGE has tied up with IDBI Bank for
following time lines: (It may be revised upward
depending upon the rate contracts). providing educational loan facility to the students
seeking admission in PGDM (ABM). The facility
Sl.No. Time for payment of Amount will be offered through any of IDBI bank branches
Boarding & Lodging (Rs.) all over India. The repayment of loan is solely the
charges responsibility and liability of the student.
1 At the time of enrolment 60,000
Governing Rules and Procedures for PGDM
2 Trimester – II 50,000
3 Trimester – III 50,000 (ABM) Students
4 Trimester – IV ------ Norms of Discipline
5 Trimester – V 60,000
A high degree of responsible behavior and
6 Trimester – VI 50,000
7 Trimester – VII 49,000 self-discipline are prerequisites for professional
Total 3,19,000 managers. The students are expected to uphold the
ethical standards set by MANAGE in this respect.
Total Fee for Two (2) Years for PGDM (ABM) Regular attendance in the class is a must. Loss of
program
attendance beyond 15% in any course will lead to
Sl.No. Expense Head Amount
pro-rata reduction in marks on a base of 85. Thus,
1 Tuition Fee 405000
for instance, if a student with 78% attendance gets
2 Boarding & Lodging Charges 319000 69% marks in the exams, the result sheet will show
3 Fee for other heads 76000 78/85*69 = 63.31%. However, cases of any
(Sl.No. 2 to 7)
prolonged illness requiring hospitalization can be
Total Fee 800000
considered on merits by the Director General on
During summer project period and summer production of requisite proof.
vacations, the students opting to stay in the hostel Apart from academic performance, each student
will have to pay separately towards board and will be evaluated on the basis of general code of
lodging as per the approved rates of MANAGE.
conduct and behavior. Further, the institute reserves
9. Exposure Programme for Students in Foreign
the right to monitor the behavior of each student and
Universities (Optional) take necessary appropriate action as it deems fit
A short-term exposure programme for students
including expelling the student from the
in foreign universities is planned for the batch
programme.
2019-21. An amount of Rs.2,50,000/- approx. or

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The Programme is fully residential. Students should
display dignified conduct towards faculty and staff,
obtain permission of authorities for any overnight
stay outside the campus and should maintain
decorum in the matter of dress, both inside and
outside the hostel.
Smoking and consumption of alcohol in the
premises are strictly prohibited and violation will be
viewed seriously. Students are permitted to celebrate individual courses is 45%. However, the minimum
festivals and important events with the permission of aggregate percentage required for the award of the
Principal Coordinator and Hostel Manager and PG diploma is 50%. One should get 70% and above
without disturbing the peace and tranquility in the to get a first division and 85% and above to get a
campus. However, any such celebration must be distinction.
completed by 10:30 p.m. A student who fails in a course or who fails to appear
In addition to the above, the following norms of in the end-term examination is permitted to appear
discipline must be observed strictly by the students: for the supplementary examination on payment of
 Students going out of the campus should return prescribed examination fee. The marks obtained in
to the campus latest by 10.15 pm. If required, the supplementary examination will be scaled down
students need to obtain permission from the by 10% while entering into the final marks sheet.
Principal Coordinator. The criteria for pass/fail will apply to the scaled-
 The boys and girls should not enter into each down marks too.
other’s hostels for the reasons of privacy. The A student may be terminated from the PG
group work, common activities and any other programme if he/she fails in supplementary
academic discourse related to the Programme examination for more than two subjects in a year.
shall be carried out in the common room/ The Director General, MANAGE reserves the right
classroom designated for such purposes. to formulate appropriate guidelines and operational
 Hostel Manager is authorized to inspect procedures from time to time for attendance,
students’ rooms at any time to ensure that hostel eligibility for appearing for the examinations etc.
rules are implemented in letter and spirit. Visits Delayed Submission of Course Related Reports/
by outsiders to hostels also will be subject to Assignments
hostel rules and regulations. All work related to a given course, including final
Assessment of Events and Award of Marks examinations, must be completed within the term in
The assessment of academic performance in which the course is offered. Delayed submission
different courses and field projects are done by will entail penalties in terms of marks.
respective course faculty/project guide. The Summer Project
maximum marks in each course will be 100 and Summer project is a critical component of the
evaluation will be in terms of absolute marks and Programme. It provides a unique and invaluable
percentages. opportunity to learn the realities of agri-business
Typically, a course may have the following mode of management and to prove one’s abilities as a
assessment and allotment of marks - management professional.
Project assignments / Term Papers –10% Soliciting Projects and Assigning Students
Quizzes / Short Tests – 15% Securing and assigning summer projects is the
Mid-Term Examination – 20% responsibility of the institute and the decisions of
Classroom participation / Attendance – 05% management in this respect will be final. Students
Trimester-end / Course-end Examination – 50% are encouraged to assist the management in
However, MANAGE will have flexibility of altering establishing contacts with companies for this
the mode of evaluation after informing the students purpose, but such help will in no way entitle a
in advance. The minimum pass percentage in student to necessarily secure a summer placement
in the same company.

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Stipends and other Financial Support Withholding of Results and Payment of Fee
Expenditure pertaining to summer project work is Not withstanding the fulfillment of the conditions
the students’ personal responsibility and MANAGE for award of the diploma, the result of a student will
will not extend any financial support in this respect. be withheld and no certificate or transcript of marks
However, many companies offer financial support to will be issued unless the student clears all the dues
our students to carry out the project work though towards tuition fee and / or board and lodging
getting this support shall not be treated as a matter of
charges.
right. Neither a student has right to decline a project
The payment of all fees as per the schedule given
nor his/her complaints/grievances will be
entertained in this regard. in the Prospectus must be adhered to. Non-
Confidentiality compliance in this matter will attract 5% penalties
Often companies assign to students important projects, on the fee dues within 15 days and 10% up to 30
the outcome of which may significantly influence the days. The management will decide the additional
management decisions; hence, the company may penalty for any further delay.
expect high degree of confidentiality and trust from the Malpractices in the examinations
students. As a general norm, the students have to give a It is of utmost importance to maintain sanctity of all
written undertaking to abide by the conditions examinations. Severe penalty will be awarded to
stipulated by the company in this respect and also students found guilty of any kind of malpractice
ensure that the report or any part thereof shall not be during any examination. The following penalties
published in any form without the written permission will be imposed if the students are found guilty of
of the Project Guide or the Company.
any malpractice during any examination.
Time Management
1. Scaling down the percentage of marks
The students are expected to complete the Summer
obtained in the course by 20%
Project work, including making a presentation on the
report and submission of the final copies to the 2. Repeating the course
company / guide and MANAGE, within the 3. Rustication from the Programme
prescribed period. The following deadlines have to Similarly, stringent punishment will be imposed if
be adhered to in this respect. plagiarism is detected with respect to assignments
1. The final report must be submitted within 10 and project reports.
weeks from the date of commencement of Use of Cell Phone
Summer Internship. Use of Cell Phone is strictly prohibited both in the
2. Delayed submission of the final report will lead Classroom and Examination Hall. However,
to a penalty of 10% in the marks allotted for laptops may be allowed with the permission of the
Summer Project. Professor. First time violation of this clause will
3. The reports will have to be submitted through attract a penalty of Rs.300/- and subsequent
the PGDM (ABM) office. violation will attract higher penalties.
Assessment of Summer Projects Prevention of Ragging
Summer projects will also be assessed by the Ragging in any form is strictly prohibited and
employing company on different aspects like quality drastic punishment would be imposed on those
of work, presentation of report, clarity and usefulness found guilty. This would include rustication from
of the study, punctuality, commitment etc. the PG Programme. The AICTE directives in this
As mentioned above, the quality of the summer
regard will be followed. It is clarified that any
projects and the behaviour of the students have a
attempt by a senior student or a group of senior
significant effect on the image of the PG Programme
students to deprive the juniors of their normal style
among the agri-business companies. It is, therefore,
of living by using physical or psychological
of utmost importance for the students to produce their
coercion shall also fall within the definition of
best in terms of competence, discipline and decorum.
ragging.
Transgressions of the guidelines and behavioural Any decision regarding the governance and
improprieties will, therefore, be very seriously conduct of PGDM (ABM) and not covered above
viewed, and if established, attract severe penalties will be solely at the discretion of the Management.
which may lead to expulsion from the Programme.

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IN-HOUSE FACULTY RESOURCE
Ms. V. Usha Rani, I.A.S. Dr. Mahantesh Shirur
Director General and Chairman Deputy Director
PGDM (ABM) - Advisory Council Agricultural Extension
dgmanage@manage.gov.in mahantesh.shirur@manage.gov.in
Dr. K. Anand Reddy
Director (HRD) & Dr. A. Srinivasa Charyulu
Principal Coordinator-PGDM (ABM) Programme Officer - Training
Economics and Management ascharyulu@manage.gov.in
anandreddy@manage.gov.in Dr. B. Renuka Rani
Dr. B. K. Paty Assistant Director
Director (OSPM) Human Resource Development
Agricultural Marketing brenuka@manage.gov.in
bkpaty@manage.gov.in Shri G. Bhaskar
Dr. Saravanan Raj Assistant Director
Director Information Technology & Software Development
Agricultural Extension gbhaskar@manage.gov.in
saravanan.raj@manage.gov.in
Dr. P. Lakshmi Manohari
Dr. Jabir Ali Assistant Director
Director Agricultural Extension
Centre for Knowledge Management, plmanohari@manage.gov.in
ICT and Mass Media
jabir.ali@manage.gov.in Dr. Shahaji Sambhaji Phand
Assistant Director
Dr. M.A. Kareem Allied Extension
Deputy Director balraje.shahaji@manage.gov.in
Agricultural Extension
makareem@manage.gov.in Dr. K. Sai Maheswari
Assistant Professor
Dr. G. Jaya
Natural Resource Management
Deputy Director
kmaheswari@manage.gov.in
Human Resource Development
gjaya@manage.gov.in Dr. B.Venkata Rao
Dr. Lakshmi Murthy Assistant Professor
Deputy Director Marketing Management
Information Management and Documentation bvrao@manage.gov.in
lakshmi@manage.gov.in
Dr. P. Kanaka Durga
Dr. N. Balasubramani Assistant Professor
Deputy Director (OSPM) Applied Economics
balasubramani@manage.gov.in kankad@manage.gov.in
Dr. K. C. Gummagolmath Dr. K. V. Rao
Deputy Director (M&E) Computer Programmer
Agricultural Economics IT&Computer Programming
kcgum@manage.gov.in kvrao@manage.gov.in
Dr. Shalendra
Deputy Director Dr. A. Krishna Murthy
Behavioural Sciences Documentation Assistant
shalendra@manage.gov.in Database Development & Management
krishnam@manage.gov.in
Dr. Veenita Kumari
Deputy Director Dr. Sagar Surendra Deshmukh
Gender Studies Training Associate
veenita.k@manage.gov.in sag.deshmukh@manage.gov.in

Visiting faculty from IIMs,IITs,XLRI,IRMA,IIFT,IMT,NITIE etc. also are invited to take classes of PGDM (ABM)

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RECRUITERS
AGRI-INPUT  CapAleph  Arya Collateral Warehousing
 BASF India Ltd.  Fincare Services Private Limited
 Bayer CropScience Ltd.  FINO  BUNGE India Pvt. Ltd.
 Bharat Insecticides Ltd.  Fullerton India  KarvyComtrade Ltd.
 Coromandel International Pvt.  HDFC Bank Ltd.  NBHC Pvt. Ltd.
Ltd.  ICICI Bank  NCDEX
 DCM Shriram Consolidated  IDBI Bank  Olam International
Ltd.  Star Agriwarehousing&
 ING Vysya
 DhanukaAgritech Ltd. Collateral Management Ltd.
 Janalakshmi Financial
 Dow Agrosciences India Pvt. Services Pvt. Ltd.
Ltd. CONSULTANCY
 Kotak Mahindra Bank
 E. I. Dupont India Pvt. Ltd.  Ernst & Young India
 L & T Finance Ltd.
 Excel Crop Care Ltd.  Mordor Intelligence
 MAGMA Fincorp Ltd.
 FMC India Pvt. Ltd.  NABCONS
 RBL
 Godrej Agrovet Ltd.  PwC India Ltd.
 Samunnati Financial
 IFFCO Kisan Sanchar Ltd. Intermediation and Services  Sathguru Management
 Indofil Industries Ltd. Pvt. Ltd. Consultants
 JK AgriGenetics Ltd.  YES Bank  Sutra Consultancy
 KRIBHCO  Yes Bank Consultancy
FMCG
 Mahindra & Mahindra
 AdaniWilmar Ltd. ANIMAL HUSBANDRY
 Mahyco Seeds Ltd.
 Britannia Industries Ltd.  AB Vista
 Malaxmi Group
 Hindustan Unilever Ltd.  Kemin Industries
 Monsanto India Ltd.
 ITC Ltd.  SKYLARK Foods Pvt. Ltd.
 Metahelix Life Sciences Ltd.
 Kilaru Naturals Private Ltd.
 Netafim Irrigation India Pvt. DEVELOPMENT
Ltd.  MARS
 AFRI Ventures
 Nuziveedu Seeds Ltd.  McCain India
 Dilasa Janvikas Pratishthan
 PI Industries Ltd.  Mondelez international
 Jeevika Trust
 Rallis India Ltd.  MTR Foods Pvt. Ltd.
 National Cooperative
Sumitomo Chemical India Pvt.  SABMiller India Ltd.
 Consumers' Federation Of
Ltd. India Limited (NCCF)
RETAIL
 Syngenta India Ltd.  Syngenta Foundation
 Aditya Birla Retail Ltd.
 TATA Chemicals Ltd.  TechnoServe
 Bharati WalMart
 T-Stanes & Company Ltd.
 KewalramChanrai Group OTHERS
 TAFE Ltd.
 METRO Cash & Carry India  CropIn Technology Solutions
 UPL
Pvt. Ltd.
 US Agriseeds  EM3 AgriServices Pvt. Ltd.
 Spencer's
Zuari Agro Chemicals Pvt. Ltd  GramcoInfratech Pvt. Ltd.
 Star Bazar
 go4fresh.in
BFSI  Trent Hypermarket
 Safe-Harvest Pvt. ltd
 AXIS Bank  Jubilant Life Sciences
COMMODITIES
 Basix India
 ADM

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