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Introduction
the oval of the internet; it has been a tool to, better improvement
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People brave basic needs: food, drinks, shelter, and clothing.
especially.
messages and. Take more control over how they voiced, their
amplify word of mouth, they may even become more important than
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Statement of the Problem
clothing business?
quality of Facebook works, and will help them to cope with the
trends and the buyers will easily bought their wanted items.
who are business minded like the future business entrepreneur and
through this they can be able to adopt and make some innovative or
innovation thus they can create more design and be forecast through
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constant innovation in design process, distribution and expansion
they can be a lot stronger in the end which they can connect to
people around the world through Facebook. Also, the owners can
skills.
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limited to the information that will be collected from the
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Chapter 2
different from when it first started back in the day. “Even as few
5 years ago, selling via door to door and by home parties was
2016).
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“Today with the popularity of social media and the changes
way to do it. There are many reasons to start a blog but the main
with product information, find new customers and even work with
have a Facebook page where they can interact with their customers.
about social media they usually dismiss Facebook has not being
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mix. And many companies now recognise that Facebook is a good
platform for engaging with the over 50s as they are the fastest
or driving website clicks. “With a few clicks, you run ads across
(Jacobson, 2018).
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In your business, you need customers, and the people online
them about your business. You are just some clicks away from
Without marketing, you may have the best product ever invented
offer them at a great value. You need to let customers know you
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Increase brand awareness
Time efficient
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customer’s opinions are and network with them as well”
(Kokemuller, 2013).
Brand Visibility
consumer can receive. And the message says that, this product is
good and you can trust this product. This product visibility,
brand”(Reyes, 2014).
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customers into loyal brand follower (Drew Rhodes, Baer Performance
Marketing Intern).
effective can help you bring more traffic to your site over time.
16 blog posts per month got almost 3.5 times more traffic than
that are good for company’s growth. “High traffic means high
(Pascua, 2013).
handle. You cannot obtain the data of your site’s traffic directly.
“Even if you force it, the data will be in its rawest form, which
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But you need to focus on increasing the quality of your
bad traffic can bog your business down at some level. “When you
can increase your traffic along with the quality of the visitors,
Conceptual Framework
many, since facebook is very popular they can easily get the
brand intended customer. Since there are many social net working
We can’t deny the fact that there are numerous users of facebook
engaging with the over 50s as they are the fastest growing group
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of users. From a branding perspective, facebook is an unparalleled
promotion.
in advertising products.
Definition of Terms
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Facebook- the independent variable that is used in the research
study
variable
maker, decides what, how, and how much of a good or service will
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Chapter III
Methodology
Research Design
Research Locale
their business through Facebook in the city. Most of them are the
information.
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Sample or Respondents
commodities. They will answer queries and questions that are being
owner or manager.
Research Instruments
how effective the use of Facebook and what are the benefits we get
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collection, the researchers first handed out checklist
questionnaires.
𝑊𝑥
𝑋𝑤 =
∑𝑓
Where:
Xw = weighted mean
X = frequency
F = sum of frequency
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To interpret the weighted mean, the criterion scale was used by
Indicated below.
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Chapter 4
Table 1
10. others 0 0
Total 40 100%
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Table 1 reveal that item “Time Efficient” was rated the highest
mean of 4.8 with the percentage of 27.5%. It means that when a
business is running on a fixed marketing budget, Facebook is the
most cost-efficient way to promote, the business that ensure
indirect sales for your business. And Facebook marketing can
influence customers who were actually targeted by you, that is why
the respondent’s choice “time efficient” which is one of the most
Facebook benefits for the clothing marketer. Second highest is
“share content faster and easier” with a percentage of 22.5% with
the help of Facebook specifically when it comes to sharing content
about your clothes or for content duration, all you need to do is
share it on your brand’s social accounts. Third is the “easy
transaction” with 17.5% because it is hassle free, and do not need
to shop or sell personally. Fourth is the “low cost advertising
strategy” with a percentage of 12.5% followed by “increase brand
awareness” with 7.5%,next, “improve customer insight”. And lastly,
“improve brand visibility”, ”builds seller-buyer connection” and
“increase rate” they got the same percentage of 2.5 due to the
usage of our respondents.
Table 2
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It is cheaper buying through 3.78 Often effective
Facebook
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Table 3
The table shows that item “I can sell it to everyone” got the
highest weighted mean with a descriptive scale of mostly
effective it explains that every seller cans ell it to
everyone and in any particular place. Second highest impact to
sellers is item “It serves as the sideline or extra income”,
selling through Facebook can be their backup to satisfy their
needs and wants. The third highest impact is item “No need to
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rent store”, they do not to rent or buy their own boutique
rather they will just post online and consumers will just
visit their timeline or page that can be considered as less
cost. Fourth item is “I can post anytime”. With or without
load I can post anytime; also, in any particular place.
Followed by item “Easy transaction”, they can sell easily or
hassle-free, next, is item “It is the most coefficient to
market the business”, continued by items “It allows you to
stretch your marketing budget no matter how small it is, “It
builds relationship within the consumer”. And the last item is
“It makes my brand popular”.
CHAPTER 5
SUMMARY OF FINDINGS, CONCLUSION, AND RECOMMENDATIONS
Summary of Findings
business?
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2. What are the top 3 positive impacts of Facebook in Marketing
Conclusion
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assets of an owner or a seller is important. That means it
is the best way to reach success.
3. It can be conducted that even though there are certain
things that makes the Facebook having disadvantages in
marketing, still, it really helps a lot to everyone.
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