Thesis Synopsis

FASHION
HUB
(in delhi)

SUBMITTED BY:
Anil kumar
B.ARCH 4TH YR
75166005
 “FASHION HUB”
Introduction:-
The Fashion Hub is conceived as a dedicated area for marketing support to the Indian fashion
designers. Indian Fashion is recognized as one of the areas that have tremendous potential
for the growth in times to come. Considering the potential in the industry and the need for
proper utilization of resources, the Fashion Design Promotion Council has outlined certain
areas that will be addressed through this project that are pivotal to future growth. They
include hosting market meets, fashion shows during all the seasons, offer a wide variety of
designer wear products from the Indian fashion manufacturing industry through a permanent
exhibition, provide facilities of design, research on products and manufacturers, fashion
photo shoots, etc. produce publicity material, literature on a wide range of fashion business
related issues. The primary objective of the Fashion Design Promotion Council is to bridge
gaps in development within the Fashion industry by taking support from the Government.
There is a need to create a demarcated zone where all Indian designers are present round the
year and buyers from all over the world as well as across the nation can visit anytime. This
Fashion Hub will be unique in many ways and will continue to nurture Indian Fashion
industry in times to come. At present the industry comes together only twice a year for the
fashion week in Delhi. However, all buyers from India and across the globe cannot travel
during this time. There is a need of a zone that is earmarked as the one stop shop for all
buyers and media who want to reach out to the designers even before or after the Fashion
Week. The proposed Fashion Hub will serve the purpose of a permanent market-place for
the Indian fashion industry to further their business transactions. The Fashion Hub will act
as a permanent Fashion Gallery that will project the image of contemporary India displaying
the modern look of India on one hand along with showcasing the rich Indian heritage and its
prowess in craftsmanship that is passed on from one generation to the other. The Fashion
Hub is a place for fashion community to gather together and talk about their passion. The
Fashion Hub is set to bring great things to the city of Delhi, uniting key areas under one roof:
events, commerce, technology and manufacturing. Nurturing core skills is at the heart of
what we are proposing, opening up a variety of prospects for the young and the unemployed.
Skills acquired at the Fashion Hub will not only instill a sense of pride but they will deliver
economic prosperity, both now and for the future.
The Fashion Hub will be a center for creativity and excellence. Firstly, it will contribute
economically through the reestablishment of a Delhi manufacturing base and constant
technological innovation. It will also contribute socially to the future of Delhi through a
programme of employment and training, promoting education and a return to pride in Delhi
manufacture.
Project details:-
BUILDING TYPE MIXED USED BUILDING
NAME OF THE PROJECT FASHION HUB

Site :-

Location Near IGNOU campus in Maidan Garhi

Area 40,460 SQ.M. (10 Acres)

GOOGLE PLAN (NTS)

The Client
Presently the site is a vacant land and it is proposed site for a FASHION HUB by Delhi
Development Authority.

The Site
The site is situated at near IGNOU campus in Maidan Garhi. This site is surrounded by
vacant land.

Approach To The Site

The site is approachable from 16 m wide IGNOU road. South sainik farm is on its east side,
IGNOU university on its west and Asola wildlife sanctuary is towars its south.

AIMS AND OBJECTIVES

• To highlight the quantity and uplift the quality of fashion world and promoting
the Indian fashion in the city.
• To establish a Centre for the preservation and promotion of Indian fashion
manufacturing industry.
• To establish, equip and maintain libraries, archives, museums, studios,
workshops and other facilities necessary to fulfill the above objectives. Provide
recreational facilities.
• To create an attractive image.
• Develop it to be a social meeting place.
• The Fashion Hub will act as a permanent Fashion Gallery that will project the
image of contemporary India displaying the modern look of India on one hand
along with showcasing the rich Indian heritage and its prowess in craftsmanship
that is passed on from one generation to the other.
• To be able to device solutions of certain ever prevailing issues/problems
associated with such spaces via methods of justified building planning.
• To develop on the whole a practical possible solution this seriously takes into
consideration the site constraints of features, surroundings, climate and legal
buildings.
• To serve as an architectural statement to associate with because of its presence in
a city famous for its specific architecture, thereby giving the image of the city.
Project requirements:-

--A permanent exhibition Centre

-- A convention Centre with runways for fashion shows

-- A library and resource Centre

-- A business Centre with meeting rooms

-- Research & Development Centre and an incubation Centre

-- Designer boutiques and studios, offices

-- A textile and craft museum

-- Guest rooms and restaurants

-- Health spa, fitness Centre, outdoor and indoor games facilities

Case studies:-
The garden village, new delhi
Nift, delhi
AUDITORIUM:-
 Siri fort auditorim, new delhi
TEXTILE AND CRAFT MUSEUM:-
 Craft museum, new delhi
 Calico museum, ahemdabad
 FTM, London( literature study)
NID ahemdabad
IHC
RETAIL SPACES:-
 DLF Emporio mall, vasant kunj
 GIP, noida
EXHIBITION SPACES:-
 Pragati Maidan
 Prada Transformer, China (literature)
Methodology of the project:-

SELECTION OF TOPIC

DETERMINIG AIMS AND OBJECTIVES

LITERATURE STUDY

SITE STUDY

CASE STUDY

CONCEPT FORMULATION OF DESIGN

PREPARATION OF FINAL DESIGN

(DEFINING MOVEMENT PATTERN, OPEN SPACES, ZONING

OF VARIOUS FUNCTIONS ETC.)

DETAILING OF BUILDING BLOCKS

LANDSCAPE PLANNING OF INTERNAL AND EXTERNAL

SPACES