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• 1,015 respondents
• Data collecting was done on June 21-23, 2019
• Margin error is below 3%
• Survey distributed via JAKPAT App

• This survey is to capture the trend of social media usage in Indonesia


within 1st semester of 2019
• Determine social media awareness, usage, BUMO (usage most often),and
values
• Capturing users habit on using social media, such as social media friend,
undesired following, and also common interest through certain social media
• Measuring the effectiveness level and level of disturbance of government
restriction toward social media lately
Social Media Trend 1 st Semester of 2019

In the first semester of 2019, the trend of Facebook and Instagram are remaining stable at the TOP 3 position of
the most used social media platforms in Indonesia. However, this year YouTube has attracted more attention and
positioned in the second place. The presence of YouTubers are significantly impacted millennials and leads them
to be one of the popular social media platforms in 2019 along with Facebook and Instagram. These three social
media platforms become the most daily accessed by most of Indonesian users.

This survey stated that, Facebook has 86% users, YouTube has 83% users, and Instagram has 75% users, in a total
of 1,015 respondents. Based on age range, Young age (16-29 years old) considered Instagram as the most
informative as well as entertained platform along with YouTube. Meanwhile, for middle age (30-39 years old),
Facebook is considered the most informative and YouTube is the most favored by its respondents for entertaining
content.
Social Media Restrictions by Indonesian Government

April 17, 2019 is an Indonesian general election where the presidential, parliamentary and regional elections are all
taking place simultaneously on one day. This affected to social media trafiic content. Political and election issues,
as well as hoax news are appear on social media. Facebook, Twitter and Instagram are media that are widely used
to spread political information and hoaxes. This caused the social media blocking by the government in May 2019.
The response towards this was diverse, but more than 50% of respondents stated their disagreement with the
policy. Although it intended to limit negative issues and hoaxes, it disrupts community activities, especially young
people as the biggest social media users.
Total sample: 1,015 respondents

SOCIO-ECONOMIC
GENDER AGE RANGE PROVINCE
STATUS West Java 21,6%

East Java 18,9%


16-19 19,9%
Central Java 12,5%

20-25 20,2% 12,5% DKI Jakarta 12,5%


50,0% 34,5%
Banten 5,2%
26-29 20,6%
50,0% DI Yogyakarta 4,6%
30-35 19,3% 53,0% North Sumatera 3,5%

South Sumatera 2,9%


36-39 19,7%
Lampung 2,5%
Female Male
Lower Middle Upper South Sulawesi 2,3%
86.2% 82.8% 75.0% 37.5%

80.7% 81.6% 71.8% 33.7%


66.2%
78.1% 75.7% 28.7%

In general, Facebook and Instagram considered the


13.8% 11.1% 10.0% most used social media in the first semester of 2019
11.6%
and it is similar to last quarter. However,
8.0% 7.7%
Youtube can generate many users and positioned on
8.2% 6.7% 5.9% the 2nd place after Facebook.
P1M (Past 1 Month) n= 1015 respondents
n: 1,015 P1W (Past 1 Week) n= 1012 respondents
Recently n= 1012 respondents
Total Score Total Ranking

69,4% 8,6% 8,5% 86,5% 1


The uses of a mobile phone
71,7% 3,5% 7,8% 83,0%
can be compared to
2
computer facilities, with the
66,6% 5,0% 3,6% 75,2%
handy format, lighter
3
weight, and can operate
28,4% 6,2%3,1% 37,6% 4
with minimum power. Along
with the rising number of
9,4% 3,0% 13,8% 5
mobile phone users, the
majority of Indonesians
9,4% 11,2% 6
were installing the social
media application through
2,3%
5,3%2,5% 10,1% 7 their mobile.

n: 1,015 Mobile App Mobile Web Web


Informative Social Media Entertaining Social Media Platform
Platform
Twitter Facebook
11,3% 31,7%

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Instagram
n: 1,015 25,8%
INFORMATIVE SOCIAL MEDIA PLATFORM ENTERTAINING SOCIAL MEDIA PLATFORM
BY AGE RANGE BY AGE RANGE

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n: 875 respondents

GENDER AGE RANGE SOCIO-ECONOMIC STATUS (SES)

Lower
16-19 16,9% 12%

Upper
20-25 19,3% 34%

47,8%
52,2% 26-29 21,8%

30-35 20,2%

Middle
36-39 21,5% 54%

Female Male
n: 875 Giving like 55,2%
Searching news/infor 52,7% MALE
Read timeline 48,2% Giving like to other/friend's post 52,7%
Watching videos 47,5%
Watching videos 50,3%
Upload photo/pict 45,4%
45,0% n= 457 Searching news 49,9%
Share other/friend's post 44,0%
Add friend 39,7%
Upload status 39,7%
FEMALE Giving like to other/friend's post 57,9%
Chatting via messenger 38,6%
Following/giving like to page 33,0% Searching news 55,7%
Explore certain product/brand 26,3%
n= 418
Read timeline 53,8%
Post stories 21,9%
Post video 18,3%
Online selling 17,4% The active activities on Facebook seem lower than the passives one, as people
Online shopping 16,1% currently favor to give like, looking for information and read a timeline.
Product/brand review 13,3%
Uploading and sharing photos could be the favorite activity on Facebook.
Check-in to place 12,2%
Making live video 8,2%
n: 875 School/college friends 90,6% BY AGE RANGE
94,7%
82,2%
Family 84,1% 91,9%
56,2%
64,5% 89,0% 90,1%
72,8%
73,6% 50,9% 60,2% 58,6%
49,3% 41,2%
26,4%
Office-mate 62,6%

16-19 (n=148) 20-25 (n=169) 26-29 (n=191)


Stranger I met online 56,7% 89,3% 84,2% 89% 89%
71,2% 79% School/College friends
55,4% 55,4% 62% Family
53%
Community friends 54,2% Office-mates
Stranger I met online
Community Friends
Boyfriend/girlfriend 48,1% 30-35 (n=177) 36-39 (n=188)

People in the same workfield, Facebook can be perceived as private social media since users only befriend
35,7% with their inner circle and the ones that they willing. Furthermore, the
but never met
tendency to expand friendship through strangers occurs at young age,
Boss/manager 19,0% while middle age tend to find friendship from community friends.
Yes, I'm unfollowing
Promoting/supporting hate speech 20,9% someone 36,1%

Having different point of view with No, I don't


14,4% unfollow anyone
whom I unfollow/unfriend
36,1%
Spammy post 10,5%

Don't need further information from


10,4%
the unfollowed/unfriend account

Unintentionally unfriend/unfollow 9,7%

Too political post 8,9%


n: 316

n: 875

The ones who promoting/supporting hate speech or having a different point of view is the most reason why
respondents unfollowing someone.
FACEBOOK #2 #3 #4 #5
#1 MESSENGER
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n: 875 71,3%
Facebook offers several features that can be used by its users to have a conversation. (Further analysis is available on
the premium version)
n: 840 respondents

GENDER AGE RANGE SOCIO-ECONOMIC STATUS (SES)

16-19 18,0%
Lower
10,7%
20-25 20,0%
48,6% 51,4% Upper
37,1%
26-29 21,4%
Middle
52,1%
30-35 20,5%

36-39 20,1%
Female Male
n: 840 Watching videos 94,9%
Like / dislike videos 56,1%
Subscribe account 52,1%
Checking out trending videos 41,2%
Leave a comment 36,4% Like/dislike and comment are often considered as one of the
Search keywords 36,1%
indicators of Youtube content popularity.
Latest news updates 33,6%
Giving likes/dislike are the second most activity on Youtube,
Skip ads 31,8%
more than 50% of respondents claim to do it often. Meanwhile,
Download videos 28,3% leaving comments is less popular, about 30% of respondents
Find reviews about certain product/brand 28,2% reportedly leave a comment on the Youtube videos.
Checking out notification 23,2%
Watching ads during video breaks 23,0%
Watching Youtube stories 19,6%
Upload videos 16,8%
Other Option 0,4%
BY GENDER

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n: 840 Music video 46,0% TOP 10 YOUTUBE CHANNELS BY GENDER
Comedy 45,1%
MALE FEMALE
Indonesian celebrity 44,9% n: 432
n: 408
Tutorial 41,4%
Movies 41,3%
International celebrity 36,1% JAKPAT SPECIAL REPORT
Politician / officials 32,1%
Lifestyle Youtuber 31,7%
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Culinary Youtuber 27,5%
Variety show/Reality show/Series 25,7%
Media's account 25,5%
Brand's account 23,2%
Akun gosip 12,9%
Other Option 5,2%
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Don't need further information from the account 18,5% Yes, I
unsubscribe
Spamming post 14,2% someone (46.3%)
Promoting hate speech 12,7%

Too many Ads 10,5%


No, I don't
The account is inactive 10,0% unsubscribe
anyone (53.7% )
Spread hoaxes 9,0%

Having different point of view 8,2%

Unintentionally unsubscribe 6,2%


n: 389 n: 840

Unlike the other social media platforms, people tend to not easily unsubscribe to a channel. Since YouTube users are
likely to seek entertaining & informative content, they will subscribe to channels that provide proper information..
n: 761 respondents

GENDER AGE RANGE SOCIO-ECONOMIC STATUS (SES)

16-19 19,8% Lower


10%
20-25 20,9% Upper
43,8%
39%
56,2% 26-29 21,4%

30-35 19,3% Middle


51%

36-39 18,5%

Male Female
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TOP 10 ACTIVITIES - BY GENDER
MALE FEMALE
n: 428
n: 333

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n: 761 School/College friends 86,3% MALE
n: 333 FEMALE n: 428
Family 80,2%
School/College School/College
85,9% 86,7%
Online shop 58,5% friends friends
Office-mates 57,2% Family 76,0% Family 83,4%
National celebrity 53,9%
Office-mates 58,3% Online shop 66,6%
Stranger I met online 53,6%
Boyfriend/Girlfriend 46,4% Stranger I met National
51,1% 60,3%
online celebrity
Official account 42,0%
Online shop 48,0% Office-mates 56,3%
Public figures/official/politician 41,9%
International celebrity 41,4%
Community friends 41,3% School/college friends & family become the most following by most of
Comedy account 38,9% Instagram users.
Media account 38,6% Meanwhile, online shop accounts positioned in the third place, this
Food blogger 30,7% could be a consideration for the sellers. Based on gender, female
Restaurant account 29,4%
respondents tend to follow online shop and national celebrities.
Instead, male respondents tend to follow office-mates and strangers.
Spammy account 23,0%
Unfollow
Don't need further information from someone on IG
19,6%
account
47,8%
Promoting/supporting hate speech 17,1%

Don't followback 11,0%


Unfollow no one
on IG 52,2%
Spreading hoax 10,6%

Unintentinally unfollow certain aacount 10,5%

Having different point of view 9,7%


n: 364
n: 761

Spam, unrequired, and hate speech account are kind of accounts that most of the users unfollow them..
UPLOAD PHOTOS #2 #3 #4 #5
#1
ON IG STORIES
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n: 761 70,0%

(Further analysis is available on the premium version)


n: 381 respondents

GENDER AGE RANGE SOCIO-ECONOMIC STATUS (SES)

Lower
16-19 17,1% 7,9%

43,0%
20-25 22,3%
Upper
43,8%
26-29 20,2% Middle
48,3%
30-35 19,9%
57,0%
36-39 20,5%

Male Female
83,9%
n: 381 Search news/information 79,3%
68,2%
Retweet 64,0%
63,1% Most of the Twitter users, both male and female
Reply tweet 57,9%

Follow an account 55,3% respondents, use Twitter as a source of information


50,0%
51,6%
Post status 47,0% for topics they are interested in. Furthermore, the
34,1%
Post photos/picture 35,4% survey results show that female respondents are
34,1%
Chat via direct message 29,3% more active than male respondents. Male
48,8%
Favourite tweet 29,3%
32,3%
respondents are more active in activities such as post
Find infos about brand/product 26,2%

Give a review about brand/product 18,4% picture, twitter poll, make a thread and check in at
17,1%

Twitter polling 13,8%


15,9%
places,
13,8%
Make a thread 14,6%
Female
9,7%
Check in at places 13,4% Male
*Top 10 Results

n: 381 Schoolmates 72,0% 67,3%

Stranger I met online 51,8% 61,3% The most followed accounts by female and male
Family 62,8% 41,0%
respondents are their closest colleagues such as
schoolmates and family. Interestingly, strangers
Famous figures / officials / politicians 56,7% 45,6% known through online and famous figures are also
accounts that followed by many respondents.
Media account 54,3% 42,4%

Community friend 52,4% 35,5%


Because Twitter is a source of information and the
users spread it just in time, people can find
National celebrity 40,2% 43,3% interesting user who provide knowledge and useful
information for them. In April 2019, which is the
International celebrity 38,4% 41,9%
election period, a lot of Twitter users searching for
Comedy account 36,0% 34,6%
information from famous figures such as official
accounts and politicians
Brand account 29,9% 30,9%

Male Female
Spamming post 23,9%

unfollow Promoting hate speech 22,0%


anyone Yes, I unfollow
someone Spread hoaxes 19,2%
35,7% Don't need further information from the
64,3% account
19,2%

Not followed back 16,3%

Having different point of view 15,5%

Unintentionally unfollow/unfriend 14,7%


n: 381 n: 245

More than 60% of Twitter users have unfollowed/unfriended their friends. There are a number of reasons why they
unfollow somebody on Twitter such as hate speech content and hoaxes, but a spammer is the most users to unfollow.
#1 RETWEET #2 #3 #4 #5

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(Further analysis is available on the premium version)


BY AGE RANGE

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n: 102 respondents

GENDER AGE RANGE SOCIO-ECONOMIC STATUS (SES)

16-19 9,8%
Lower
7,8%
44,1% 20-25 33,3%

26-29 27,5%
Middle Upper
55,9% 36,3% 55,9%
30-35 17,6%

36-39 11,8%
Male Female
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More than 60% of LinkedIn users have not subscribed to How interested are you to subscribe to
a premium account?
LinkedIn premium but they tend to be interested in
subscribing to premium account. Mean score: 3.6

Subscribe to 25,5% Very interested


premium account
39,2%

n: 102 33,3% Interested

to premium
account 60,8%
29,4% Neutral

3,9% Slightly interested


7,8% Not at all interested n: 62
JOB
#1 RECOMMENDATION #2 #3 #4 #5

n: 102 89,2%

(Further analysis is available on the premium version)


As of 22 May 2019, the Indonesia government temporarily limits access to social media platforms and
messaging systems. Facebook, Instagram and WhatsApp have been partially blocked as election protests
escalate
Q: How agree / disagree you are with the government policy?
Mean score: 2.4

5: Very agree 13,6% Top 2 Boxes


8,5% 22.1% More than half (or 55.0%) of respondents
22,8%
expressed their disagreement with the
n: 1,015 government policies regarding the social
11,6% media access restrictions

43,5% Bottom 2 Boxes


1: Very disagree 55.0%
n: 1,012
(Further analysis is available on the premium version)
Q: How disturbed are you with social media blocking by government? Q: Why are you NOT disturbed by the socmed blocking?

Mean score: 3.5


1: Very
UNDISTURBED 14,2% RESPONDENT PROFILE
11,2%
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Very undisturbed
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Undisturbed
n: 1,015Neutral
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Very disturbed PREMIUM VERSION PREMIUM VERSION
13,1%
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5: Very 39,9%
DISTURB
n: 1,012
(Further analysis is available on the premium version)

Q: How disturbed are you with social media blocking by government? Q: Why are you DISTURBED by the socmed blocking?

Mean score: 3.5


1: Very
UNDISTURBED 14,2%

11,2% JAKPAT SPECIAL REPORT

Very undisturbed
Undisturbed
21,5%
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n: 1,015Neutral
Disturbed AVAILABLE IN PREMIUM VERSION
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5: Very 39,9%
DISTURB
RESPONDENT PROFILE
n: 1,012
How agree / disagree are you if the BLOCKING OF
What will you do if it reoccur in the future?
SOCMED REOCCUR IN THE FUTURE?

Neutral
13,0%
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6,7%
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49,9%
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n: 1,015

Disagree
19,6%

Eventhough most of respondents disagree if there is a blocking of social media again in the future, there are 17.5% of
respondents who agree to the blocking.
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