Ethics & Social Responsibility

Assignment No 1

Director Marketing KHAADI

Perspective Diffuser's BRAND, KHAADI
IQRA UNIVERSITY

CSR Strategy [18th February 2019]

BRAND
After assessing what brand competitors are doing related to CSR We will make sure that the
CSR programs we focuses on must be determined by KHAADI core competencies and
KHAADI
institutional capacity, and its ability to excel in either philanthropic, value chain or transformative
Khaadi is aCSR
ecosystem leading Pakistani
efforts. We arefashion
awareandthatlifestyle brand
Every CSR founded
theatre in December
is important 1998. In the
to addressing social
short time since its problems,
and environmental inception, Khaadi
either athas quickly
a local transformed
or global intonot
level, and a robust brand
all CSR with should
programs
international
or will have anpresence
immediateandbusiness
is now Pakistan’s
bottom-line most iconic fast fashion retail force. Today it
goal.
operates 46 stores, in 17 cities across Pakistan and 17 stores across UK and the GCC
Idea
expanded over a retail space worth 350,000 square feet which is the largest by far of any textile
brand – offering a rich customer experience unique to Khaadi. It offers a wide range of products
So, the ideas we came across after discussion and analyzing that, being a clothing brand
from apparel for women, men and kids to home-textiles, in both printed and hand-woven
Khaadi is already very much well renowned, simultaneously they are capable of helping poor
fabrics.
children's who because of poverty cannot even afford their school uniforms. KHAADI can
generate
AIMS philanthropic campaign by utilizing their recourses to help those in need of school
uniform, which would not only create the soft image of the brand but also create the difference
in society.

Implementations

We will visit KHAADI with proper proposal documents to convinced them to consider our idea,
and not only just raise funds, but consider it their professional CSR campaign as well. So that
we can not only help generate different stand out for KHAADI but as well as helping and
encouraging those who need uniform to excel in their education.

Goals

We will visit different schools in rural areas to identify at least 50 students who are in need of
IQRA UNIVERSITY
uniforms or school bags.

We will convince them and their parents and also school body to be register in this campaign so
that further in near future these school and people can directly take benefits to help those
children.