SANDLER TRAINING

The Sandler Certification Program

®

The Definitive Path to Mastering Sales.

What distinguishes a master sales professional from a competent one? How do you systematically
move a salesperson through training in order to achieve this superior level of knowledge and
Finding innovative performance? Sandler Training’s Certification program answers these questions with a process
that measures critical training components across the entire continuum of learning and marks
successful progression with defined benchmarks of achievement.
learning solutions
Sandler Certification moves sales professionals through a series of training modules that get
progressively more challenging and require increasingly higher sales acumen from the participant.
for our clients — Learning is measured at each step, and participants advance only when they have (1) proven
a thorough understanding of each competency, (2) documented appropriate behaviors, and
(3) demonstrated skills through observation in the field. As participants reach significant learning
this is the Sandler ® milestones, they are awarded appropriate certification for that level.

THE FOUR LEVELS OF CERTIFICATION:

difference.

 BRONZE, the knowledge level, requires successful completion of classroom training,

Sandler Online® courses and examinations.

 S ILVER, the application level, requires classroom competency development, continued

study through Sandler Online courses, and successful completion of exercises and role-play
demonstrations.

 GOLD, the skills level, requires classroom reinforcement, completion of Sandler Online
requisites, and validation of skill development in the field.

 MASTER, the habits level, requires completion of specialty designations and documentation
of field performance results.

From Bronze to Master, the Sandler Certification Program provides limitless opportunities
for Sandler sales professionals to continue their development in our highly specialized selling
system and to enhance their sales skills — learning and practicing and demonstrating Sandler
techniques and strategies.
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How Certification Works BENEFITS OF CERTIFICATION

It is an organized, step-by-step process.
 Awards and recognition
Every Sandler trained sales professional can
for achievement
achieve Sandler Certification at each level by
 Certification advancement
demonstrating knowledge and understanding
and mastery
of a defined set of competencies related to the
 Early registration, special event
Sandler Selling System. access and preferred discounts
for Sandler Client Summit events
Participants are required to attend instructor-led
 Early Bird access to new Sandler
training conducted by Certified Instructors at
product releases
designated Sandler Training centers or other
 Sandler Store preferred discounts
corporate locations and participate in Sandler
Online courses. All participants must complete  Exclusive offers
comprehensive testing requisites for each
competency. Each level of Sandler Certification
culminates with a final exam on which the participant must score 80 percent or higher to achieve
certification. Every two years, upon completion of a certification level, participants are required to
complete continuing education credits to maintain their certification. This requirement helps to
ensure that your knowledge of the Sandler system and best practices stay current.

Sales training is an investment in people, and the Sandler Certification program is the market leader
in ensuring organizations know exactly how well their investment is performing.

CONTACT US TODAY. Begin moving your sales team along the path to mastery
and reap the rewards of higher sales and increased return on investment.

www.sandler.com

©2013 Sandler Systems, Inc. All rights reserved. Sandler Training, Sandler, Sandler Online, and S Sandler Training (with design) are registered
service marks of Sandler Systems, Inc. Sandler Training Certification (with design), Sandler Sales Bronze Certified Certified (with design), Sandler Sales
Silver Certified Certified (with design), Sandler Sales Gold Certified Certified (with design), and Sandler Sales Master Certified Certified (with design) are
service marks of Sandler Systems, Inc.