Republic of the Philippines Course Syllabus

Southern Philippines Agri-business and Marine and Aquatic School of Technology-Digos Campus Format V 2.0 - BSDC

Matti, Digos City

INSTITUTE OF EDUCATION AND GRADUATE STUDIES

Department of Governance, Accounting and Communication (DGAC)

COURSE SYLLABUS

2nd Semester, School Year 2018 - 2019

Course No. and : DCE 2 (Multimedia Production)

Title
Course/Year :
2nd Year BSDC Prepared by: CARLO A. MAGONALIG
Pre- :
None Faculty
Requisite/s
:
0
Credit Units
:
3
Lecture Hours
:
3 hours/week
Laboratory
Hours
Course : Checked/ SIVERLYN M. CAMPOSANO, Ph.D.
Description
Principles, techniques and processes in production of various Reviewed by: Department Chair, DGAC
communication media materials in the context of development.
 Approved by: JEM BOY B. CABRELLA, Ph. D.
Dean, IEGS

SPAMAST VISION AND MISSION STATEMENT

VISION:
A leading institution of higher learning in the fields of aqua-terrestrial and technopreneurship responsive to the development needs in
Southeast Asia and beyond.

MISSION:
Imbued with sincerity, excellence, commitment and good leadership, the institution fervently carries out its functions to provide high quality
instruction, relevant researches, focused extension and self-sufficient production preserving cultural heritage, addressing gender sensitivity and
climate change.

PROGRAM OBJECTIVES (Note: 1-5 (Common to all Programs); the rest differ from one program to another)

1. Articulate and discuss the latest developments in the specific field of practice;

2. Effectively communicate orally and in writing using both English and Filipino;

3. Work effectively and independently in multi-disciplinary and multicultural teams;

4. Act in recognition of professional, social, and ethical responsibilities;

5. Preserve and promote “Filipino historical and cultural heritage” (based on RA 7722), gender sensitivity and climate change.

6. Develop a critical understanding of development perspectives;

7. Define and access information needs; assess and organize information and knowledge; produce, share, and utilize information and knowledge;
8. Apply communication theories/models, principles, practices, and tools in development work;
9. Develop a communication program/plan;
10. Demonstrate effective interpersonal skills as a linker, networker, and mediator;
11. Communicate in different formats and platforms (print, broadcast, and online);
12. Conduct communication research, monitoring, and evaluation;
13. Develop and produce multi-media materials;

14. Demonstrate program management and leadership skills;

15. Develop entrepreneurial capabilities;
16. Adhere to ethical standards and practices;
17. Know and practice rights and responsibilities and accountabilities in the communication profession; and
18. Integrate technical knowledge (e.g., Biological Sciences, Physical Sciences, Health Sciences, and Applied Sciences) in content development and
management.

SPAMAST GRADUATE ATTRIBUTES

(A SPAMAST Graduate shall possess. . .)

communication

Entrepreneuria

responsiveness
Innovativeness

environmental
teamwork and

Socio-cultural,
Creativity and

thinking skills
PROGRAM OUTCOMES

Language and

interpersonal
Capability for
Professional
competency

competency
outlook and
Leadership,

and gender
sensitivity
Universal
learning
life-long
Critical

l skills

global
skills

skills
1. Articulate and discuss the latest developments in the specific
field of practice (PQF level 6 descriptor)  

2. Effectively communicate orally and in writing using both

English and Filipino.    

3. Work effectively and independently in multi-disciplinary and

multicultural teams (PQF level 6 descriptor).   

4. Act in recognition of professional, social, and ethical

responsibility.   

5. Preserve and promote “Filipino historical and cultural

heritage” (based on RA 7722). 

6. Develop a critical understanding of development perspectives;   

7. Define and access information needs; assess and organize    
 information and knowledge; produce, share, and utilize
information and knowledge;
8. Apply communication theories/models, principles, practices,
and tools in development work;   

9. Develop a communication program/plan;    

10. Demonstrate effective interpersonal skills as a linker,
networker, and mediator;    

11. Communicate in different formats and platforms (print,

broadcast, and online);    

12. Conduct communication research, monitoring, and

evaluation;      

13. Develop and produce multi-media materials;     

14. Demonstrate program management and leadership skills;   
15. Develop entrepreneurial capabilities;    
16. Adhere to ethical standards and practices;   
17. Know and practice rights and responsibilities and
accountabilities in the communication profession; and  

18. Integrate technical knowledge (e.g., Biological Sciences,

Physical Sciences, Health Sciences, and Applied Sciences) in   
content development and management.

INTENDED LEARNING OUTCOMES

PO1
At the conclusion of the course, the students will PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO1 PO1 PO1 PO1 PO1 PO1 PO1
0 PO18
be able to: 1 2 3 4 5 6 7
At the end of the semester, the students should
be able to:
 1. Identified and analyzed the different socio-cultural,
political, and economic structures and systems
which affect or shape global and national (local) I,P I,P,D I,P,D I,P I I,P,D I,P I I,P,D I,P I,P,D P I,P,D I,P,D I,P,D I,P,D I
communication media structures, systems, policies,
and practices.
2. Described the effects of communication media on
socio-cultural, political and economic settings
especially on individual behavioral and broader I,P I,P,D I,P,D I,P I I,P,D I,P I I,P,D I,P I,P,D I,P,D I,P,D I,P,D I,P,D I,P,D I,P,D I
social change.

LEGEND:

I-INTRODUCED (The student get introduced to the concepts/principles)

P-PRACTICED (The student practices the competencies with supervision)
D-DEMONSTRATED (The student practices the competencies across different settings with minimal supervision)

COURSE PLAN

TEACHING AND
Week COURSE CONTENT/ SUBJECT ASSESSMENT TASKS RESOURCES
STUDENT LEARNING OUTCOMES LEARNING ACTIVITIES
No. MATTER (ATs) NEEDED
(TLAs)

Week At the end of the lesson, the SPAMAST’s Vision, Mission and  Interactive  Oral Recitation  DLP
1 students will be able to: Core Values Discussion
 Handbook
 Recall the Vision, Mission and Classroom Policies
Core Values of the institution;
and Grading System  Laptop
 Appreciate the importance of
Vision, Mission and Core Values
of the institution.
 White Board
 Be oriented on the Classroom
Policies and Grading System
 White Board
 Marker

 Eraser

Week  Describe development  Development  Interactive  Oral Recitation  DLP

2-3 communication materials Communication Materials: Discussion/Lecture (individual/pair/triad)
Nature, Advantages, and  Small Group  Laptop
 Identify the appropriate Limitations Discussion  Quiz  White Board
communication media and  White Board
materials for a particular Marker
development work or devcom  Eraser
situation

 Differentiate the various print  Portable

media, specifically: news
stories; reports; abstracts; and
leaflets
Speaker
 Types of Print
Communication Materials

Week  Explain the principles of  Writing Print  Interactive  Oral Recitation  DLP
4-5 effective and clear writing Communication Materials Discussion/Lecture (individual/pair/triad)
 Laptop
 Apply the principles in writing  Small Group  Quiz
Discussion  White Board
 Compute the readability of
selected printed materials  Group Presentation
using Gunning’s Fog Index  White Board

 Discuss the various aspects of a

copy that an editor should be  Marker
 concerned about
 Eraser
 Discuss the qualities of a good
editor  Editing Communication
Materials
 Portable
Speaker

Week  Explain the importance of  Interactive  Oral Recitation  DLP

6-8 layouting and packaging a Discussion/Lecture (individual/pair/triad)
 Layout and Packaging of
document  Laptop
Print Materials
 Small Group  Quiz
 Discuss some basic principles Discussion  White Board
of layouting
 Video Presentation  Group Presentation
 Design a simple layout for a  White Board
leaflet
 Marker
 Identify the basic steps in the
printing process
 Eraser
 Describe the different printing
methods
 Portable
 The Printing Process Speaker

Week 9
COMPREHENSIVE MIDTERM EXAMINATION
Week  Enumerate how radio can be  The Nature of Radio  Interactive  Oral Recitation  DLP
10-12 used for promoting Discussion/Lecture (individual/pair/triad)
development  Laptop
 Small Group  Quiz
 Explain the use of radio Discussion  White Board
hardware
Basic Radio Hardware  Video Presentation  Group Presentation
 Discuss the stages in broadcast  White Board
production process
 Marker
 Explain the principles of
writing for radio
 The Broadcast Production
Process: An Overview  Eraser

 Writing for Radio  Portable

Speaker

Week  Differentiate the various types  Radio Performance  Interactive  Oral Recitation  DLP
13-15 of radio performance Discussion/Lecture (individual/pair/triad)
 Laptop
 Enumerate tips on how to  Small Group  Quiz
enhance broadcast Discussion  White Board
performance
 Video Presentation  Group Presentation
 Identify the functions of radio  White Board
interviews
 Marker

 Interviewing for Radio

 Eraser
  Portable
Speaker
Week  Enumerate the advantages of  Producing Radio Spots  Interactive  Oral Recitation  DLP
16-18 using spots/plugs for Discussion/Lecture (individual/pair/triad)
development purposes  Laptop
 Small Group  Quiz
 Write radio plug scripts Discussion  White Board

 Describe a radio magazine  Video Presentation  Group Presentation

 White Board
 Evaluate actual radio
magazines  Marker
 Producing a Radio
Magazine
 Eraser

 Portable
Speaker
Week 18
COMPREHENSIVE FINAL EXAMINATION

COURSE GRADING SYSTEM

CLASSROOM POLICY
REQUIREMENTS
Quizzes  Midterm – 50% Attendance is counted from the first day of regular classes regardless of the date of the
Major Exams Final Term – 50% student’s enrolment thus classes missed due to late enrolment shall be considered absent
(Midterm and Final Total – 100%
term)
 Quizzes – 40% A student who has incurred absences of more than 20% of total class meeting in a given time
Requirements Requirements – 30% shall not be given credit for the course or subject
Major Exam – 30%
1. Attendance
2. Individual Total – 100%
Report Subjects with or without laboratory and more than 3 unit subjects is as follows:
3. Learning Any subject meeting 1 x a week = 3 absences max. = 4 absences over cut
System Plan
4. Educational Any subject meeting 2 x a week = 7 absences max. = 8 absences over cut
Video
Presentation Any subject meeting 3 x a week = 10 absences max.= 11 absences over cut
5. Reflection Any student who exceeds the prescribed maximum numbers of cuts for a particular subject is
Paper considered dropped, and shall receive a corresponding remark in the Report of Grades of
DROPPED for the semester regardless of his performance in the class as of the date of
debarment.
Note: Other classroom policies, please refer to the student handbook
SUGGESTED READINGS AND REFERENCES Counterchecked by:
1. Acunzo, M., Pafumi, M., Torres, C., & Tirol, M.S. (2014). Communication for rural
development sourcebook. Rome: FAO.
2. Bessette, G. (2004). Involving the community: A guide to participatory development
communication. International development research center. Ottawa, Ontario, Canada.
3. Bertrand, J. (1978). Communications pretesting. Chicago: University of Chicago
Community and Family Study Center.
4. Cadiz, M.C. H. (1991). Educational communication in development. Basic concepts,
theories and knowhow. Los Banos, Laguna, Philippines. Publications Section CA, UPLB
5. Developing Effective Communications Materials Training. Kampala-Uganda 6th-9th
October 2008 Retrieved from http://menengage.org/wp-
content/uploads/2014/06/Communications_Materials_Training_.pdf
6. Lunenberg, F.C. (2010). Communication: The process, barriers, and improving
effectiveness. Sam Houston University. Retrieved on July 15, 2016 from
http://www.nationalforum.com/Electronic%20Journal%20Volumes/Lunenburg,%20Fr
ed%20C,%20Communication%20Schooling%20V1%20N1%202010.pdf.
7. Mefalopulos, P. (2008). Development communication source book: Broadening the
 boundaries of communication. The World Bank Washington, D.C. MABELL B. BRIGOLE, MAED-LS
8. Ongkiko, V.C. and Flor, A.G. (1998). Introduction to development communication. SEAMEO Director, Library Services
regional center. for graduate study and research in agriculture and the University of the
Philippines Open University. Diliman, Quezon City. UPOU
9. Quebral, N.C. (2012). Development communication primer. Bhd.Suite 20F, Northam
House, 55 Jalan Sultan Ahmad Shah10050 Penang, Malaysia. Southbound