Market target analysis:

.
Market size:

In the meantime there are about over 50000 café and restaurant approximately then the
market is very big and business is sustainable cause there will be new cities upcoming
in the next few years include (compounds ,malls, clubs, schools and etc…)
Potential customers as coffee shops big or small restaurant for each branch can buy
from 15000 till 30000 L.E annually on the software product and services about 3000 for
each branch also there will be other types of shops (malls, schools, clubs& compounds)
market segment big enough to make profits in the present as well as in the future.

Market Need
The potential market for our business is huge due to expansion in build new cities and
coming of very famous brands to Egypt to compete they need quality programs Other
that there are very big number of them now need to develop their system to compete
with in the sustainable market as the economic environment is very good now
A lot of small coffee shops didn’t apply any system or local system due to they have
background that these kind of systems is very expensive and don’t have the type of
people the can work on these kinds of systems so A direct comparison of demand with
supply is made to gauge market gaps, where Gap there is a gap between local systems
and brand system if we can fill small coffee shops with our product that fit it this will be
a very huge market will reach to 100 thousand place.

Customer motivation:
Due to our experience in coffee shops business ,we have connection with most owners
and managers this will give us facility to reach to them with our old connection but price
and features of fooodics software will help in promoting foodics products to different
types of food business (Food Truck, bakery, fine dine restaurant )as differentiation
products also we have to choose our market positioning to be in the mind of our
customer when want to build a new system or substitute old system with ours (here we
have to ask question why customer will buy from us not others (competitive advantage).
Also foodics gives ( Inventory Management, Smart Analytics and Reports, Waiter Digital
Menu, Employee Timesheet, Kitchen Display System, Table Management, Call Center
Management Customer Notifier.
Marketing:
Target Market:

We should begin with demographics such as income, location for restaurant and café
customers’ psychographics as well their interests and buying habits for this we prefer
class A category.

We are targeting the class (A) restaurant and coffee shops as well as malls,
compounds in Egypt which is a very big market size, in addition to the rapid growth in
Egyptian population every year; we also found that there are increasing demand on
food business due to increasing of opening new projects and profit of this kind of
business.

Also we have to create our unique selling features, select which products we will make
& services we’ll offer& set our price& choose our distribution channels as per features,
price ,quality…etc. to determine how we will communicate our marketing messages.

We will distribute throughout Egypt on consecutive phases:

Types of customers targeted

 Restaurant
 Coffee shops
 Small food express chains in clubs
 Big food chains
 Small chains food in schools
 Small food malls(as big shop divided into several shops)
 Shops in compounds of north cost
 Trucks in compounds& on beach
 New opening malls shops
 Food courts in Malls
 Schools
 Universities
Marketing Strategy:
Products:
Foodics will offer our Customers’ unique experience will offer its business customers’
super high
quality & to let them be more controlled and competitive than other competitors shops
don’t use foodics system ,give our customer a brand name that has a very good
reputation in gulf area which known as a good quality business area &different in
features from our competitors
.
Price:
Purchase price offered to customers should be competitive for both customer
&competitors also offer discounts or special bonuses to our customer.

Place:

Will be through our well trained representative as sales force& our connections.
.
Promotion:
Through channels we have described before, we can prepare awareness sessions,
events &exhibition for selected owners and managers of several shops all over Egypt
about the importance and the benefits of foodics system how it serve their business
also through internet sites.

Competition

Consist of 5 competitors having system and other companies are local products made
by company’s developers, Their subscription fees (yearly/ monthly)from 3000 till 30000
L.E onetime payment /2000 service fees annually One of our competitors is called
simple touch (http://www.simpletouch-sw.net/)they have experience in Egypt market for
several years so the customer has loyalty and several years of confidence with them.
But if price or features are better than them will compete with them .

Barriers to entry.

May be price or equipment cost or the system has the same features of existing
systems or they can also be a motivator if our system will differ than others

Regulation

No any regulation except VAT=14% on any bill will be offered.