MARKETING OF VEGETABLES & FRUITS IN LOCAL MANDI

(and
(and the
the financial
financial returns
returns to
to each
each party)
party)

Fruit/Vegetable Farmer Produce Aarti / Village

Gets next to nothing for his toil (via Aarti) Merchant
Gets Rs. 76.50 for his toil & expenditure (Gets involved only if he
(via commission agent) Payment after decucting finances the Farmer)
1. 10% profit,
2. Transportation,
3. weighing charges, bori uthai, P
dheri lagai, chagai, etc. r
4. Amount previously loaned+interest o
d
u
c
e
Produce Commission Agent Produce Wholeseller/ Sorted & Graded
at the Mandi Mashakhor Produce
Gets Rs. 90.00 Gets Rs. 100.00 via Auctioned for
10% profit Auction Rs. 100.00
Payment after decucting
1. 10% profit,
2. Transportation,
3. weighing charges, bori uthai, combined 5%
dheri lagai, chagai, etc.

Retailer/
Consumer Storekeeper
(Goes to Auction)
EXPORTER Gets Product @ Rs. 100.00 Rs. 135.00
(Rare Occurance)
In such instances, the Farmer P
gets good returns for his Sells to consumer after adding r
produce 1. 20% profit,
2. 10% wastage margin, o
3. 5% transportation + misc. d
u
c
e
- Prices at Auction depends on Supply & Demand for a particular commodity. Consume
- Aarthi is a Person who dishes out loans to the Farmer all through the r
farming season in exchange for a hefty interest rate. Gets the Product
for Rs. 135.00