Name:

Major: 1

Personal Marketing Plan

1. MISSION:

To achieve personal and professional success through living life compassionately,

and honestly, with a mixture of realism and creative imagination, believing that

anything is achievable if one sets mind to it.

2. DESIRED JOB:

Marketing Specialist/Associate/Assistant:

The tasks for a Marketing associate involves research, maintenance, and reporting

of marketing data to facilitate management in identifying the marketing direction.

In addition, this role assists in developing materials for reports, proposals,

presentations, and correspondence. This role supports day to day marketing

operations including promotional, and media campaigns. The event management

of special projects, and promotions is also his/her responsibility. The interpersonal,

creative, and presentation skills, are required by this role.

3. TARGET MARKETS:

The generic description of my target market would range the companies on medium

sized having not more than 200 employees at workplace. The companies of this

market are generally considered to have a very progressive corporate culture. These

companies range from media agencies, digital media agencies to advertising and

PR firms. The reason that this market attracts me, is that the small sized

organizations does not offer any growth opportunities, and in very large
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Major: 2

organizations, one cannot raise and communicate concerns about the corporate

culture, or processes being followed to the upper management, as it is not much

accessible. The medium sized firms offers opportunities as well as provides access

to the upper management as well. The progressive corporate culture is important

for me because I, myself is a very progressive person, and does not follows

conventional and conservative processes. Moreover, I am more attracted to digital

media advertising, which is why PR and advertising firms are the right choice for

me. The target companies which I would love to be a part of in future are Crowdtap,

Conductor, Dixon Schwabl and NewsCred.

4. POSITIONING STATEMENT:

1. Demonstrated excellent presentation skills with the right confidence, and ability

to communicate difficult information in clear manner.

2. Has knowledge about the technological advancements, and its implementation

in the workplace, and has excellent computer skills in terms of designing and

market research.

1. Has excellent problem solving and analytical skills.

2. Looks very organized and responsible.

3.

5. MARKETING MIX:

a. Product:

1. Digital Marketing Internee At Shareflo Internship Program

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Major: 3

Showed strong teamwork, and interpersonal skills while working for 6 weeks

as digital marketing internee at Shareflo internship program, after being

selected from a number of students who enrolled for this program. Developed

startup events for Shareflo new products and took part in the planning and

execution of the advertising and social media campaigns.

2. Marketing Internee at Moxie NYC

Worked for 3 weeks internship program as Marketing Internee at Moxie NYC

and developed marketing strategies for some of the big names like Toyota,

NetJets, and Scion.

3. Co-Founder of the Human Resource Development Society of department:

Through this platform, we conducted seminars and workshops for students on

marketing and advertising, and career planning being chaired by various known

business leadership.

4. Designed Brochures and Flyers for HRD Society:

Acquired excellent Advanced PowerPoint, Publisher, and Photoshop skills, and

used it to develop presentations, flyers and brochures for the promotional

activities of the department society.

5. Sponsorships for Sales & Marketing Association:

Got sponsors from various big advertising agencies for aiding the workshops

being conducted by the Sales & Marketing Association.

b. Promotion:

1. Blog:
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Major: 4

I will develop a blog by the domain name

marketingmadeeasyblog.wordpress.com on the WordPress domain for a

premium account that would cost me $99 per year. I will use this platform to

advertise myself by writing blogs on various concepts of marketing. This

platform will help advertise my knowledge and expertise in marketing.

2. LinkedIn Pulse:

By using the Pulse application, I can effectively create published posts

depicting my knowledge on various concepts along with the viewership of the

network at LinkedIn. This would cost me approximately $50 per month by

having a premium account.

3. YouTube:

By using my video making skills, I will post videos on YouTube for making

marketing concepts easy. This will be a free of cost method, used to advertise

my presentation and advertising skills.

4. Business Card:

I will design and make business cards which would have key attributes about

me. Showing my qualification, designing skills, and creativity. IT would cost

$20 to print 250 cards, enough for me to distribute while attending various

conferences and seminars.

c. Place:
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Major: 5

1. I will be happier to work in New York City. The distribution Channels would

be the use of job portals, and emails to the target firms including

Careerbuilder.com & through indeed.com.

2. Through my LinkedIn Network and connections, I can get access to the targeted

firms, and through the business cards being distributed to key personnel’s of

the companies.

d. Price:

An entry level marketing associate earns an average salary of $45,516 an year in

New York. So the price to hire me would range from $40,000 to $50,000 per year.

(payscale.com, 2016)

6. EXECUTION PLAN:

First Semester:

First of all, I would need to create profiles on YouTube, LinkedIn, and WordPress Blog for creating

my social profile for recording of my marketing concepts and presentation skills. Secondly, I

would have to regularly create blogs on various topics as being learned in the semester on the

WordPress. Then similarly, I will make supportive videos to make these concepts easily

understandable and post it on YouTube. In addition, using the LinkedIn Pulse, I have to regularly

publish posts there as well. Also, for the creation of healthy network, I need to start making

connections within the advertising, marketing and PR network.

Second Semester:
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Establishment of the Human Resource Development Society, doing all the necessary groundwork,

like gathering human resources, establishing its working framework, and goals and objectives.

Conducting small level workshops by the department professors as a pilot project. Networking for

its promotion. Creating banners and flyers, and gathering sponsors. Moreover, maintaining the

blogs, videos, and published work on YouTube, WordPress, and LinkedIn. Attending conferences,

seminars and workshops by different universities and institutes and making strong connections

with key personnel. Enrolling in courses for Adobe Photoshop, Office, PowerPoint and Excel

learning programs. Keeping eye on the internship programs being offered by the various marketing

and advertising and PR agencies in New York, and their requirement of skills. Gaining these skills

and aligning with its requirements.

Third Semester:

Conducting Workshop through the platform of Human Resource Development Society. Get

enrolled as sponsor provider for the Sales and Marketing Association. Get needed sponsors for

their workshop programs. Enroll in the internship program by Shareflo for 6 weeks internship in

summer vacations. Get selected in the internship program. Learn and adapt to the corporate culture

of the Shareflo. Maintaining the blogs, videos, and published work on YouTube, WordPress, and

LinkedIn. Propagating myself, and making my resume healthy through conducting marketing and

advertising workshops and using my connections at Shareflo to get their key personnel to attend

these sessions.

Fourth Semester:

Getting enrolled and being selected in the internship program at Moxie NYC. Using the work done

on strategizing the marketing of big firms like Toyota to help elevate personal resume. Design and
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Major: 7

Print Business Cards showcasing my personality, attributes and qualities other than qualification

and distribute it among key market personnel in conferences, workshops and internship

experience. Look for, and apply at all the entry level positions being offered in Marketing positions

and practice of being interviewed.