Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
2
Management
Yesterday
and Today
Lecture Outline
15
Historical Background
Scientific Management
Important Contributions
Frederick W. Taylor
Frank and Lillian Gilbreth
How Do Today’s Managers Use Scientific Since the birth of modern management
Management? theory in the early 1900s, management
General Administrative Theory experts have developed theories to help
Important Contributions organizations and their managers
Henri Fayol coordinate and oversee work activities
Max Weber
as effectively and efficiently as possible.
How Do Today’s Managers Use General
In presenting the history of modern
Administrative Theories?
Quantitative Approach
management, Chapter Two explores the
Important Contributions evolution of management thought and
How Do Today’s Managers Use practice during the twentieth century.
Quantitative Approach? Students discover how knowledge of
Toward Understanding Organizational management history can help us better
Behavior understand current management
Early Advocates practices while avoiding some mistakes
The Hawthorne Studies of the past. The practice of management
How Do Today’s Managers Use the has always reflected historical times and
Behavioral Approach? societal conditions. For instance,
The Systems Approach
innovation, global competition, and
The Contingency Approach
general competitive pressures reflect a
Current Trends and Issues
Globalization
reality of today’s business world:
Ethics “Innovate or lose.”
Workforce Diversity
Entrepreneurship As Chapter Two opens, “A Manager’s
Managing in an E-Business World Dilemma” relates how John R. Hoke III,
Knowledge Management and Learning vice president of global footwear design
Organizations for Nike, leads an international design
Quality Management team in creating hundreds of
innovative, sustainable footwear
designs every year. Design team
members find inspiration for their new
styles through activities that include
taking trips to the zoo to observe the
structure of animals’ feet and devoting
time to studying the Japanese art of
origami. What can other managers learn
from Nike about managing innovation in
today’s dynamic business environment?
ANNOTATED OUTLINE
16
1. HISTORICAL BACKGROUND OF MANAGEMENT
Many fascinating examples from history illustrate how
management has been practiced for thousands of years.
2. SCIENTIFIC MANAGEMENT
17
Scientific management is defined as the use of the scientific
method to determine the “one best way” for a job to be done.
A. Important Contributions
1. Frederick W. Taylor is known as the “father” of
scientific management. Taylor’s work at the
Midvale and Bethlehem Steel companies stimulated
his interest in improving efficiency.
a. Taylor sought to create a mental revolution
among both workers and managers by
defining clear guidelines for improving
production efficiency. He defined four
principles of management (Exhibit 2-2).
b. His “pig iron” experiment is probably the
most widely cited example of his scientific
management efforts.
c. Using his principles of scientific
management, Taylor was able to define the
“one best way” for doing each job.
d. Frederick W. Taylor achieved consistent
improvements in productivity in the range of
200 percent. He affirmed the role of
managers to plan and control and the role of
workers to perform as they were instructed.
Q&A 2.2 It sure seems like Frederick W. Taylor viewed people negatively. Is that true?
18
B. How Do Today’s Managers Use Scientific Management?
Guidelines devised by Taylor and others to improve
production efficiency are still used in today’s
organizations. However, current management practice is
not restricted to scientific management practices alone.
Elements of scientific management still used include:
1. Using time and motion studies
2. Hiring best qualified workers
3. Designing incentive systems based on output
Q&A 2.3 Why was scientific management even a management theory when it concentrated
on laborers’ jobs?
19
Q&A 2.4 It would seem that Fayol’s view of management is more in tune with current views
of management than was Taylor’s. Why, then, isn’t Fayol known as the “father” of
modern management rather than Taylor?
20
1. The quantitative approach originated during World
War II as mathematical and statistical solutions to
military problems were developed for wartime use.
2. As often happens after wartime, methods that were
developed during World War II to conduct military
affairs were applied to private industry following
the war. For instance, a group of military officers—
the Whiz Kids—used quantitative methods to
improve decision making at Ford Motor Company in
the mid-1940s.
A. Early Advocates
Four individuals—Robert Owen, Hugo Munsterberg, Mary
Parker Follett, and Chester Barnard—were early advocates
of the OB approach. Their ideas served as the foundation
for employee selection procedures, motivation programs,
work teams, and organization-environment management
techniques. (See Exhibit 2-5 for a summary of the most
important ideas of these early advocates.)
21
1. This series of experiments conducted from 1924 to
the early 1930s at Western Electric Company’s
Hawthorne Works in Cicero, Illinois, were initially
devised as a scientific management experiment to
assess the impact of changes in various physical
environment variables on employee productivity.
2. After Harvard professor Elton Mayo and his
associates joined the study as consultants, other
experiments were included to look at redesigning
jobs, make changes in workday and workweek
length, introduce rest periods, and introduce
individual versus group wage plans.
3. The researchers concluded that social norms or
group standards were key determinants of
individual work behavior.
4. Although not without criticism (concerning
procedures, analyses of findings, and the
conclusions), the Hawthorne Studies stimulated
interest in human behavior in organizational
settings.
Q&A 2.5 Why were the Hawthorne Studies so significant to management theory?
22
arranged in a manner that produces a unified whole. The two
basic types of systems are open and closed. A closed system
is not influenced by and does not interact with its environment.
An open system interacts with its environment (see Exhibit 2-
6).
Q&A 2.6 Why is the systems perspective a good way to view organizations?
Q&A 2.7 If the contingency perspective merely tells us “it all depends,” how can this
approach be valuable to managers?
23
Self-Assessment Library Responding to Change
Q&A 2.8 Considering the many ways in which managerial situations may differ, how can we
have a common body of knowledge about effective management?
25
Self-Assessment Library Entrepreneurship
26
How Is IT Changing Your World?
?
Managing IT
To illustrate and personalize the impact of IT on the daily lives of your students, ask class
members to list individually at least five ways in which they have used information
technology during the past 24 hours. Ask a student to name aloud one of the items on
his/her list to be written on the board by a student who serves as recorder. Continue
asking for different responses, which will be added to the list on the board.
The completed list should prove to be impressive. Next, ask students to note how many
of the items on the board involve the students’ interaction with a business entity,
including businesses where they are employed.
You might expand the class discussion by asking students how IT has increased the
effectiveness and/or efficiency of performing tasks on the list compiled by the class.
27
?
Thinking Critically About Sharing Knowledge
Ethics
Information is power—those who have it have power. The ethical question explored in this
exercise is whether asking employees to share earned knowledge in a learning organization
is ethical or not. Should employees have to share this knowledge when they themselves have
worked to gain it? Should they have to share this knowledge when, perhaps, their
performance evaluations are based on how well they do their jobs, and how well they do
their jobs is dependent on their special knowledge? What ethical implications can be
expected when a manager strives to create an organizational environment that promotes
learning and knowledge sharing?
Students need to discuss and/or explore this ethical issue. You may want to include topics
such as the following in the class discussion: promoting an atmosphere of trust among
employees, an organizational culture that encourages information sharing, and organizational
reward systems to encourage/discourage sharing of information.
Small group interaction might facilitate discussion, with each group giving a brief report of its
discussion to the class as a whole. Encouraging the sharing of personal experiences with
information sharing and results of that information sharing should enhance students’
understanding of information-sharing outcomes.
G. Quality Management.
1. Quality management is a philosophy of
management that is driven by continual
improvement and response to customer needs and
expectations (see Exhibit 2-11).
2. TQM was inspired by a small group of quality
experts, including W. Edwards Deming, who was
one of its chief proponents.
3. TQM represents a counterpoint to earlier
management theorists who believed that low costs
were the only road to increased productivity.
4. The objective of quality management is to create
an organization committed to continuous
improvement in work processes.
28
1. What kind of workplace would Henri Fayol create? How about
Mary Parker Follett? How about Frederick W. Taylor?
Fayol would likely create a workplace in which managers could
perform the managerial functions of planning, organizing,
coordinating, commanding, and controlling. In the workplace
created by Fayol, his 14 principles of management would be
espoused.
A couple of hints that might help to stimulate students’ thinking are (1)
using technology to enhance teaching and learning in the classroom
30
and (2) using technology to keep in touch with former students and/or
alumni.
Threads of History
31
4. Using information from the company’s Web site, what values
does this company embrace that might be important for
successful organizations in the twenty-first century?
The Web site of Springs Industries (www.springs.com) features a
link entitled “Our Values,” where the company presents and
explains the following core values: Quality; Service; Education;
Personal and Family Well-Being; Respect for History; Planning for
the Future; and Creativity. Describing the importance of quality,
Industries writes: “Our vision of quality calls us to set the
standard, whether in the products we make, the level of service
we deliver to customers, or the manner in which we live.”
Real Time: Preparing for the Age of the Never Satisfied Customer, a
book by Regis McKenna, argues that companies will have to reorganize
in order to conduct their business in real time because “the
competitive environment will no longer tolerate slow response or
delayed decision making.” The assumption from decades of scientific
management theories and from control proponents like Frederick W.
Taylor has led managers to believe that the future can be predicted
and controlled. Managers must realize that “continuous discontinuous
change” is now necessary for success and that planning beyond the
next quarter will be futile.
32
Students who have played this game have found it to be fun and
helpful in studying the history, theories, and theorists of management
yesterday and today.
33