Jullian Kate A.

Monte July 23,2019

10 - St.Matthew

In a way Network marketing is the same as MLM or Multi-Level Marketing…a term that
has been thoroughly abused by ‘scamsters’ and frauds, mostly on the Internet. Though a
whole lot of less than scrupulous people have caused some damage to the standing and
credibility of this form of business, it nevertheless figures as a very cost effective revenue
stream for a new entrepreneur. Another benefit of Network marketing is the training
you get in operating a business; like selling, time management and keeping yourself
motivated in the face of rejection.

So how do you get started?

The first thing you would have to do is to select the right MLM Company. That is half
the job done. With all those scams doing the rounds, it can get a little overwhelming
trying to pin point the MLM company where you would want to participate. A lot of
MLM companies fail because of various reasons. Some are not well financed; some don’t
have a good, saleable product or haven’t been able to innovate to meet new customer
requirements. Still others have shut shop because the federal government got wind of
their less than holy dealings and acted fast. Even after those MLM guys who had to wind
up, there are still some left that are the Real Mc Coys. These are the guys you need to
fish out.

Here are some tips for selecting a good (read ‘Safe’) MLM company for
starting your Network marketing business.

1. Participate in an MLM company that has a proven track record for at least five
years. We insist on the figure 5,because if the company has survived half a decade
and made money, they would have a good product, enough capability to innovate
and would be able to provide their downline with good back-end support.
2. Look for selling a product that you believe in. Imagine yourself selling weight loss
pills when you know for sure that a doctor would never recommend most of these
pills! Bottomline is, you can’t sell a product if you don’t have faith in it.
3. Seek out a company that provides solid backend support and marketing
infrastructure to its downline. It can rip the shirt off your back to develop new
marketing literature for your customers and for your downline.

What next?

Once you have selected the right MLM company, the next logical step would be to decide
your sales strategy. Devise a plan for lead generation for the product you will be
selling. In your plan include what targets you need to set to break even, what sales
literature you will use and yes, most importantly… how will you develop your downline.
Don’t forget that one part of your income will come from them. It is a better idea to have
3-4 quality agents in your level-I downline, than to recruit everyone and their cousin
and not have a single dime come at the end of the month. At this point of time, It is
usually a good idea to focus on the primary product you chose for marketing rather than
include a host of other lucrative offers. It is easy to lose focus and spread yourself out
thin that way.

Finally, how to get rich with Network marketing?

Even with all those bad apples in the bunch, Network marketing is still a very effective
marketing strategy. Al you have to do is chose the right company and avoid the ‘scam
bags’, get the right mentors and then build a solid downline of effective sales people.

One of the biggest reasons why Network marketing runs out of gas is that your MLM
company hits the ground. Though it doesn’t have to happen to you, if you’ve been
careful in choosing company, it is still a possibility. You can pre-empt this situation by
“Diversifying". Join several MLM companies which sell similar or related products and
you will not only have multiple income streams but would have also spread out your
risk.

Another big reason for failure in Network marketing is poor or ineffective downline.
Some trouble areas that you could experience with your network are:

● New members find it difficult to sell

● New members are unable to generate new leads
● Selling techniques being used are not suited to the medium
● There is a high outward mobility of new members

The trick to succeeding is to tackle these trouble areas at the time of recruitment. When
you recruit new members, provide them with ample literature on the company and the
product, train them on sales techniques by example and keep your team motivated.
They are, by themselves a strong revenue stream for you.

I remember a couple of lines from a song I heard once, “ Chance is not choices, Noise is
not voices". If you look carefully, two of the biggest secrets of success in any business lie
in there. “Chance is not Choices"… There is difference between falling upon a lucky
clover and growing them yourself. So plan your business carefully, choose a good MLM
company and build your sales downline with care.

Network marketing may not work 95% of the times , but there are still those 5 chances
out of a 100 when it will work. So plan for success in Network marketing and reap the
benefits.