ASSIGNMENT 2 / TUGASAN 2

________________________________________________________________________
_
BBPS4103
STRATEGIC MANAGEMENT
PENGURUSAN STRATEGIK
MAY SEMESTER 2019

SPECIFIC INSTRUCTION / ARAHAN KHUSUS

1. Answer in Malay or English. /

Jawab dalam bahasa Melayu atau bahasa Inggeris.

2. Number of words : 2500 – 3000 words excluding references. /

Jumlah patah perkataan : 2500 – 3000 patah perkataan tidak termasuk rujukan.

3. Submit your assignment ONCE only in a SINGLE file. /

Hantar tugasan SEKALI sahaja dalam SATU fail.

4. Submit your assignment ONLINE. /

Tugasan ini dihantar secara ONLINE.

5. Submission date : 12 nd August 2019 until 18 th August 2019. /

Tarikh Penghantaran : 12 hb Ogos 2019 sehingga 18 hb Ogos 2019.

6. This assignment accounts for 70% of the total marks for the course. /

Tugasan ini menyumbang sebanyak 70% dari jumlah markah kursus.

ASSIGNMENT QUESTION

PURPOSE

1
The purpose of this assignment is to develop learners’ ability to conduct a case strategy
analysis of an organisation.

REQUIREMENT

Visit the website of KPJ Healthcare Berhad (https://www.kpjhealth.com.my/). Also visit

Bursa Malaysia website and obtain the KPJ’s 2017 and 2018 Annual Reports. Use the
following links:

http://www.bursamalaysia.com/market/listed-companies/company-
announcements/5731793

and

http://www.bursamalaysia.com/market/listed-companies/company-
announcements/6098685

Analyse the company’s background. Prepare a full case write-up on KPJ Healthcare
Berhad covering the following areas:

i) Introduction of KPJ Healthcare Berhad including its Vision and Mission

statements, objectives and short-term and long-term goals.
(10 marks)

ii) Analyse the company and prepare a SWOT analysis, Internal Factor
Evaluation (IFE), External Factor Evaluation (EFE) and Competitive Profile
Matrix (CPM).
(40 marks)

iii) Analyse its financial positions based on its Annual Report for 2017 and 2018.
(10 marks)

2
 iv) Summarised your findings and explain the strategic positions of KPJ
Healthcare Berhad.
(10 marks)

[Total: 70 marks]

SOALAN TUGASAN

TUJUAN

Tujuan tugasan ini adalah untuk membangunkan keupayaan pelajar dalam menjalankan
analisis kes strategu sebuah organisasi.

3
KEPERLUAN

Layari laman sesawang KPJ Healthcare Berhad (https://www.kpjhealth.com.my/). Juga

layari laman sesawang Bursa Malaysia untuk mendapatkan Laporan Kewangan Tahunan
2017 dan 2018. Gunakan pautan berikut:

http://www.bursamalaysia.com/market/listed-companies/company-
announcements/5731793

dan

http://www.bursamalaysia.com/market/listed-companies/company-
announcements/6098685

Buat analisa mengenai latar belakang syarikat ini. Sediakan penulisan kes yang lengkap
KPJ Healthcare Berhad mencakupi bidang berikut:

i) Pengenalan mengenai KPJ Healthcare Berhad yang mencakupi penyata Visi

dan Misi, objektif dan matlamat jangka pendek dan jangka panjang.
(10 markah)

ii) Analisa syarikat tersebut dan sediakan analisis SWOT, Penilaian Faktor
Dalaman (IFE), Penilaian Faktor Luaran (EFE), dan Matriks Profil Pesaing (CPM)
(40 markah)

iii) Analisa kedudukan kewangan syarikat berdasarkan kepada Laporan Kewangan

Tahunan 2017 dan 2018
(10 markah)

iv) Rumuskan hasil kajian anda dan jelaskan kedudukan strategik KPJ Healthcare
Berhad

4
 (10 markah)

[Jumlah = 70 markah]

5
 ATTACHMENT
ASSIGNMENT RUBRICS

BBPS4103 STRATEGIC MANAGEMENT / MAY2019

Unsatisfactory/
Tidak memuaskan
Excellent/Cemerlang Good/Baik Fair/Sederhana Poor/Lemah Max.
Or/atau
Weight/ Marks/
Criteria/Kriteria Tiada Respons
Pemberat Markah
4 3 2 1 0 Max.
Introduction covering the 2.5 Very clear and complete Clear introduction Rather vague Vague introduction Very poor 10
company, vision and Introduction covering covering the company, introduction covering covering very little introduction
mission statements and the company, vision and vision and mission some details of the details of the company,
long-term and short-term mission statements and statements and long- company, vision and vision and mission
goals long-term and short- term and short-term mission statements and statements and long-
term goals goals long-term and short-term term and short-term
goals goals

Pengenalan meliputi Pengenalan yang sangat Pengenalan yang jelas Pengenalan yang agak Pengenalan yang Pengenalan yang
syarikat, penyata visi dan jelas dan lengkap meliputi syarikat, samar-samar dan meliputi samar-samar dan sangat lemah
misi dan matlamat jangka meliputi syarikat, penyata visi dan misi dan sebahagian syarikat, meliputi hanya
panjang dan jangka pendek penyata visi dan misi dan matlamat jangka penyata visi dan misi dan sebahagian daripada
matlamat jangka panjang dan jangka matlamat jangka panjang syarikat, penyata visi
panjang dan jangka pendek dan jangka pendek dan misi dan matlamat
pendek jangka panjang dan
jangka pendek

1
Presentation of SWOT
analysis, Internal
Factor Evaluation
(IFE), External Factor
Evaluation (EFE) and
Competitive Profile Matrix
(CPM)
Pembentangan analisis
SWOT, Penilaian Faktor
Dalaman (IFE), Penilaian
Faktor Luaran (EFE) dan
Matriks Profil Pesaing (CPM)
Analysis of financial position
of the organisation
Analisis kedudukan
kewangan organisasi
Summary of findings and
explanation on strategic
position of organisation
Rumusan hasil kajian dan
penjelasan kedudukan
strategik organisasi
10 Insightful and thorough A rather thorough A superficial SWOT Incomplete SWOT Very poor analysis 40
SWOT analysis, SWOT analysis, analysis, Internal analysis,
Internal Factor Internal Factor Factor Evaluation Internal Factor
Evaluation (IFE), Evaluation (IFE), (IFE), External Evaluation (IFE),
External Factor External Factor Factor Evaluation External Factor
Evaluation (EFE) Evaluation (EFE) (EFE) and Evaluation (EFE)
and and Competitive Profile and
Competitive Profile Competitive Profile Matrix (CPM) Competitive Profile
Matrix (CPM) Matrix (CPM) Matrix (CPM) Analisis yang sangat
Analisis yang kurang lemah
Analisis mendalam dan Analisis yang agak mendalam dalam SWOT, Analisis luaran yang
lengkap SWOT, Penilaian mendalam dalam SWOT, Penilaian Faktor Dalaman tidak lengkap dalam
Faktor Dalaman (IFE), Penilaian Faktor (IFE), Penilaian Faktor SWOT, Penilaian Faktor
Penilaian Faktor Luaran Dalaman (IFE), Penilaian Luaran (EFE) dan Matriks Dalaman (IFE),
(EFE) dan Matriks Profil Faktor Luaran (EFE) dan Profil Pesaing (CPM) Penilaian Faktor Luaran
Pesaing (CPM) Matriks Profil Pesaing (EFE) dan Matriks Profil
(CPM) Pesaing (CPM)
2.5 Insightful and thorough A rather thorough Superficial financial Poor financial analysis No or very poor 10
financial analysis financial analysis analysis covering some of covering very little financial
covering various covering various the financial ratios financial ratios analysis
financial ratios financial ratios
Analisis kedudukan Analisis kedudukan Analisis kedudukan Analisis kedudukan
kewangan yang amat kewangan yang kewangan yang tidak kewangan yang lemah Tiada atau sangat
mendalam mencakupi mendalam mencakupi mendalam mencakupi mencakupi sedikit sedikit analisis
pelbagai nisbah pelbagai nisbah sebahagian nisbah nisbah kewangan kewangan.
kewangan kewangan kewangan
2.5 Very clear summary and Clear summary and Rather clear summary Poor summary and No summary and 10
clear explanation on the clear explanation on the and explanation on the poor explanation on explanation of
strategic position of the strategic position of the strategic position of the the strategic position strategic position of
organisation organisation organisation of the organisation the organisation
Rumusan hasil kajian Rumusan hasil kajian Rumusan hasil kajian dan Rumusan hasil kajian Tiada rumusan dan
dan penjelasan dan penjelasan penjelasan kedudukan dan penjelasan penjelasan
kedudukan strategik kedudukan strategik strategik organisasi yang kedudukan strategik mengenai
organisasi yang amat organisasi yang jelas sederhana jelas organisasi yang lemah. kedudukan strategic
jelas organisasi
2
Total / Jumlah 17.5 70