Adobe Creative Cloud Developer Brand Guide

Brand Guide for developers of plug-ins, extensions and apps that integrate with Adobe Creative Cloud | 09 October 2018
Table of contents
Table of contents___________________________________
Introduction______________________________________
Avoiding confusion _________________________________
Branding your Developer Software______________________
EDITORIAL GUIDANCE__________________________________ 6
Editorial overview__________________________________ 7
Adobe product names & attribution_____________________ 8
Acronyms & abbreviations____________________________ 9
Company name & legal lines__________________________10
2 USING ADOBE BRAND ASSETS IN MARKETING _____________ 11
3 Creative Cloud Connected____________________________12
4 "Find it on Adobe Exchange" badge_____________________13
5 "Designed for" logo_________________________________14
File icons_________________________________________15
USING ADOBE BRAND ASSETS IN YOUR APP UI ___________ 16
Overview for branding your app________________________17
Creative Cloud Connected____________________________18
The Adobe Creative Cloud logo________________________19
Creative Cloud Sign in______________________________ 20
Adobe Photoshop CC in-app assets_____________________21
Adobe Photoshop Lightroom Classic CC in-app assets______ 22
Adobe Illustrator CC in-app assets_____________________ 23
Adobe XD CC in-app assets__________________________ 24
Adobe Typekit in-app assets__________________________ 25
Behance in-app assets______________________________ 26
SOCIAL MEDIA________________________________________ 27
Avoiding confusion in social media_____________________ 28
Using Adobe imagery______________________________ 29
Imagery examples_________________________________ 30
Our principles_____________________________________31
What drives the most engagement?____________________ 32
PRESS RELEASES & MAX SPONSORSHIP__________________ 33
Adobe guidelines for developer press releases____________ 34
Adobe participation in third-party press releases___________ 35
Developer announcement matrix______________________ 36
Adobe MAX announcements_________________________ 37
Adobe MAX sponsorships___________________________ 38
DOWNLOAD ASSETS & MORE INFORMATION______________ 39
Introduction

These Adobe Brand Guidelines are a reference for developers that build experiences for desktop, mobile, and web using Adobe SDKs to License Agreements
When you obtain an Adobe ID as a developer
extend Adobe Creative Cloud apps and integrate Creative Cloud API services. of integrations for Adobe Creative Cloud you
agree to and are bound by the Adobe General
These guidelines give you an overview of the respective Adobe brand assets, including trademarks, names, logos, icons and badges,
Terms of Use agreement, including the Adobe
you are authorized to use in your Developer Software product, on your website and in other marketing for your product, subject to Developers Additional Terms.
this Brand Guide, the Adobe Developer Additional Terms (incorporated in the Adobe General Terms of Use for Adobe.com) and any These Terms apply to your use of the
additional, applicable license agreement between you and Adobe. They are your guide for proper usage of Adobe branding and product Adobe Creative Cloud developer tools on
the Adobe I/O portal and your use of the
names within and/or in conjunction with your products and marketing efforts.
Adobe Exchange Producer Portal and Adobe
The Adobe Developer Additional Terms of Use contain a license only for the assets displayed and whose usage is described in Exchange Service.

these Guidelines. Please carefully review the Terms:

https://www.adobe.com/legal/terms.html.
You are not authorized under those Terms to use the Adobe corporate logo or any other Adobe logo, icon, font, image or other
Adobe content not shown in these Guidelines. Please refer to the company's general Usage Guidelines for Adobe trademarks,
images, product icons and logos at https://www.adobe.com/legal/permissions.html.
You may not alter in any way the licensed brand assets displayed in these Guidelines, except for resizing or as otherwise noted.
All use of Adobe brand assets must be sent for review before being deemed final. Please send a PDF or link to the website where you plan
to use Adobe assets to CCDeveloperMarketing@adobe.com. Please allow for a 10 business day turnaround.

3 Adobe Creative Cloud Developer Brand Guide | 09 October 2018

Avoiding confusion
AVOIDING CONFUSION
Developers are an invaluable part of the Adobe community. But we want to avoid any
potential confusion by always being very clear about who is driving a communication.
We never want to mislead someone into thinking that they are receiving content from,
or communicating directly with, Adobe if that’s not the case.
When you refer to Adobe or use any licensed Adobe brand assets, you must do so within
your own unique branded look and feel—one that is distinguishable from the Adobe
look and feel.
Any licensed Adobe assets you use should be just one element in your communication,
secondary to your own brand.
Please do not create any communications that look like a communication coming
from Adobe.
4 Adobe Creative Cloud Developer Brand Guide | 09 October 2018
AVOIDING CONFUSION IN SOCIAL MEDIA
Your social presence is an important way to engage with customers. But just like in other
marketing activities, we want to avoid any confusion and make it very clear who is driving
the conversation.
•• Account name: This should communicate who you are: your company, organization,
or group name
Avoid using an account name that is confusingly similar to an existing Adobe account
or could cause confusion by creating a misleading impression that it’s an official
Adobe account.
•• Disclaimer: Clearly state your relationship with Adobe in your profile/about section.
Example:
Company XYZ produces Product XYZ which integrates with Adobe Product XYZ. This
account is managed by Company XYZ, not Adobe.
Example:
Product XYZ and this account are managed by Company XYZ, not Adobe.
Branding your Developer Software
Please refer to Adobe’s trademark usage guidelines on the company’s official website:
https://www.adobe.com/legal/permissions/trademarks.html

NAMING YOUR PRODUCT PRODUCT ICON, LOGO, OR IMAGERY

You may not include any Adobe trademark, in whole or in part, an abbreviation of an You may not use an Adobe logo, product icon or image, in whole or in part, or any
Adobe trademark, or any word or design confusingly similar to an Adobe trademark in similar variation, in a preview image, product icon or feature image for your product,
your company name, trade name, product name, domain name, or name of your offering. except by prior, written license agreement from Adobe.
Do not use the version "CC" with your product name to associate it with Adobe products.
Incorrect: Do not use the Adobe logo, in whole or in part, in your icon design.
If your plug-in or extension product operates with an Adobe product, you may refer to
Incorrect: Do not use Adobe product logos or trademarks, in whole or in part, in
the Adobe product name or trademark in the name of your product or service only to
your icon design, i.e. the Adobe PDF logo or file icon.
indicate compatibility. The Adobe product name should be used in full as outlined on
page 8, and shown in the examples below. Incorrect: Do not use Adobe product logo abbreviations, i.e. Ps for Photoshop.
Incorrect: [Your Company name] Adobe InDesign CC plug-in Incorrect: Do not mimic the style of Adobe product logos.
Correct: [Your Company name] for Adobe InDesign CC
Incorrect: [Your Company name] Photoshop Action
Correct: [Your Company name] Actions for Adobe Photoshop CC
Incorrect: [Your Company name] Lightroom Presets
Correct: [Your Company name] Presets for Adobe Photoshop Lightroom Classic CC
Incorrect: [Your Company name] Brushes CC Pro
Incorrect: [Your Company name] CC Pro

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Editorial guidance

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Editorial overview
•• Refer to the company as “Adobe." See page 10 for more.
•• Do not include Adobe’s ticker symbol or logo in any materials unless approved by
Adobe PR.
•• Follow the approved product, solution, and capability naming guidance on
pages 8-9 of this document.
•• Adobe product names should not be abbreviated, such as AI for Illustrator.
See page 9 for more.
7 Adobe Creative Cloud Developer Brand Guide | 09 October 2018
•• Avoid using words like partner, partnership or alliance. Instead use words like
integration, collaborate, delivers, extends or leverages.
•• Avoid terms or phrases that refer to a unique or exclusive relationship with Adobe.
Examples include:
•• XYZ is the #1 Adobe Creative Cloud developer/partner
•• XYZ is the highest revenue generator of any Adobe developer/partner
•• Use of terms like exclusive, strategic, limited, elite, privileged, etc.
•• Adobe will not approve language that endorses its use of your tools or services unless
otherwise agreed upon.
•• Remove unsubstantiated claims like best in class, best of breed, first to market, etc., as
Adobe cannot verify these claims.
Adobe product names & attribution
Please follow the guidance below for referring to Adobe product names in full in their first reference. Any subsequent
references may be in full or as listed in the Secondary Uses column.
Please see page 5 for guidance on naming your offering, and page 10 for guidance on attributing Adobe trademarks.
1ST & MOST PROMINENT USE SECONDARY USES TRADEMARK ATTRIBUTION NOTES
Adobe ActionScript ActionScript Adobe, ActionScript The "S" in ActionScript is capitalized.
Adobe After Effects CC After Effects Adobe, After Effects After Effects is two words.
Adobe AIR AIR Adobe, Adobe AIR, AIR
Adobe Animate CC Animate Adobe
Adobe Audition CC Audition Adobe, Adobe Audition
Adobe Creative Cloud Creative Cloud Adobe, Creative Cloud
Adobe Dreamweaver CC Dreamweaver Adobe, Dreamweaver The "w" in Dreamweaver is lowercase.
Adobe Flash Player Flash Player Adobe, Flash, Flash Player Do not refer to Flash Player as "Flash."
Adobe Illustrator CC Illustrator Adobe, Illustrator
Adobe InDesign CC InDesign Adobe, InDesign The "D" in InDesign is capitalized.
Adobe Muse CC Muse Adobe, Adobe Muse
Adobe Photoshop CC Photoshop Adobe, Photoshop The "s" in Photoshop is lowercase.
Adobe Photoshop Lightroom Classic CC Lightroom Classic CC, Lightroom Classic Adobe, Lightroom, Photoshop Note: the SDK is for Lightroom Classic CC, not Lightroom CC. To avoid confusion, never shorthand to just Lightroom.
Adobe Premiere Pro CC Premiere Pro Adobe, Adobe Premiere The attribution is "Adobe Premiere" not "Premiere."
Adobe Stock Adobe Stock Adobe Do not refer to Adobe Stock as just "Stock."
Adobe Typekit Typekit Adobe, Typekit Typekit is one word. The "k" in Typekit is lowercase.
Adobe XD CC Adobe XD CC, Adobe XD, XD CC, XD Adobe "XD" should not be spelled out as "Experience Design."

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Acronyms & abbreviations

Please follow the naming guidance on page 5 and 8 when referring to Adobe products.
Do not use any additional abbreviations or acronyms to shorthand Adobe products.
“CC” is used only as a version to the point products, it should not be used as an
abbreviation for the Adobe Creative Cloud product as a whole.
For example:
DON'T USE USE
CC Adobe Creative Cloud
AI Adobe Illustrator CC
PS Adobe Photoshop CC

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Company name & legal lines

EVERYDAY NAME: GLOBALLY LEGAL LINES Adobe Trademarks

Protection of Adobe trademarks is a priority

Adobe
Please include an attribution statement, which may appear in small,
but still legible, print, when using any Adobe trademarks in any
published materials—typically with other legal lines at the end of a
All everyday uses in marketing materials, sponsorships, trademark
attribution, etc. document, on the copyright page of a book or manual, or the legal
information page of a website.
LEGAL ENTITIES
for the company, so we require that you
provide an appropriate trademark attribution
statement for Adobe trademarks.
The Adobe Trademark Database lists the
proper form of each Adobe trademark to
help you identify the Adobe trademarks for
attribution. You should attribute only those

Only used when legally required for legal agreements, contracts, GLOBAL TRADEMARK ATTRIBUTION STATEMENT
List of Adobe marks used, beginning with “Adobe” and “the Adobe
Adobe trademarks designated with a
in the Database. ™ ® or

etc. Check with your Adobe contact.

logo,” if used, followed by any other marks (in alphabetical order)
NEVER “are either registered trademarks or trademarks of Adobe in the
Adobe Incorporated United States and/or other countries.”
Adobe Systems
Adobe Systems, Inc. EXAMPLE
Adobe Systems Incorporated Adobe, the Adobe logo, Creative Cloud, and Photoshop are either
Or any other variation. registered trademarks or trademarks of Adobe in the United States
and/or other countries.

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Using Adobe brand assets in Marketing


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Creative Cloud Connected

Your use of the Creative Cloud Connected badge highlights that your integration is built using Adobe Creative Cloud Platform SDK and API
services. This includes developer plug-ins and extensions as well as mobile and web apps that integrate with Adobe Creative Cloud.

IN MARKETING MATERIALS AND WEBSITES IN AN APPLICATION STORE

(I.E. APPLE’S APP STORE, GOOGLE PLAY)
You may use the Creative Cloud connected badge on your website or in your marketing
materials only to highlight your product's integration with Adobe Creative Cloud. You may include the phrase “Adobe Creative Cloud connected” but do not infer that there
is a partnership with Adobe or that Adobe endorses your app.
•• Your logo/brand should always be larger and more prominent than the Creative
Cloud Connected badge.
•• Minimum size: No smaller than 30 pixels tall on screen or .25” in print.
•• Clear space: Half the height of the badge on all sides.
•• It should be placed on a solid color background.

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"Find it on Adobe Exchange" badge
For Adobe Exchange Producers with approved listings on the Adobe Exchange marketplace.

The "Find it on Adobe Exchange" badge shown below is exclusively for use by producers on their website and in other marketing The "Find it on Adobe Exchange" badge
should not be altered in any way, including
materials to promote the availability of their Adobe approved Developer Software through the Adobe Exchange marketplace. separating the elements or using the logo
and text off of the gray background.

USING THE BADGE AS A LINK

Following the specifications below, you may use the "Find it on Adobe Exchange" badge on your website as an active link solely to
your Adobe approved Developer Software listing on the Adobe Exchange marketplace and not in any other linking manner.

CLEAR SPACE MINIMUM SIZE

X/2 X/2
.425”
X/2

X/2

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Title
"Designed for" logo
Optional
The "Designed
main idea
for Adobe [product]" logo is for use in marketing your app that has been validated and approved by Adobe.

SUB-HEAD
In order to use a “Designed for…” logo, you must submit your extension for validation to ensure it works according to your description and DO’S head
Sidebar
Sidebar
• Display the logo only in the form and
meets
Body other criteria for approval. If your extension is eligible, you will receive a written approval message and the applicable "Designed for colors specified in this guide.
Adobe [product] logo. If you need to make any changes, you must complete the changes before you receive approval. • Use only the logo in the electronic file
•• Submit your plug-in or extension for approval to CCDeveloperApproval@adobe.com provided by Adobe.
• Always position the logo alone and apart
•• You must re-submit for approval when you update your plug-in or extension.
from other text and graphics, especially
•• Mockups of marketing materials with the logo in place should be sent for brand approval to CCDeveloperMarketing@adobe.com other trademarks and service marks.
•• Any failure to comply with these guidelines may result in revocation of your license to use the logo. • Use proper trademark attribution.

•• You may request a "Designed for..." logo to represent that your app integrates with multiple Adobe products. DON’TS
• Do not combine the logo with any other
USAGE elements—such as logos, words, graphics,
You may use the "Designed for..." logo on a web page and in marketing material in electronic or printed media solely in connection photos, slogans, or symbols that might
with your validated and approved extension, and not in any other manner. You may not use the "Designed for..." logo in your software. seem to create a hybrid mark.
• Do not rotate, skew, redraw, reproportion,
COLOR reproduce three-dimensionally, or
otherwise alter the logo or its elements in
The logo is available in two color variations as shown below for use on light and dark backgrounds.
any way.
Always ensure there is enough contrast to retain legibility. Never recolor or alter it in any way. • Do not display the logo in a way that
suggests your product is an Adobe product,
or that it is a part of your product name.
• Do not embed the logo within any main
LINKING TO ADOBE.COM CLEAR SPACE MINIMUM SIZE content or body text areas.
• Do not translate elements of the logo into
You may use the logo as an active link solely to .5X .5X
another language or change it to another
the respective product page on Adobe.com, and .5X
character set such as Japanese or Arabic,
X .25”
not in any other linking manner. without prior written permission.
.5X
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File icons
Adobe product file icons are for use in marketing your app that has been validated and approved by Adobe.
A file icon may be used solely to represent the supported file type in an instructional workflow diagram.

In order to use an Adobe product file icon in marketing, you must submit your extension for validation to ensure it works according DO’S
• Use only the icon in the electronic file
to your description and meets other criteria for approval. If your extension is eligible, you will receive a written approval message and
provided by Adobe.
the applicable file icon. If you need to make any changes, you must complete the changes before you receive approval. • Always position the icon alone and apart
•• Submit your plug-in or extension for approval to CCDeveloperApproval@adobe.com from other text and graphics, especially
other trademarks and service marks.
•• You must re-submit for approval when you update your plug-in or extension. • Use proper trademark attribution.
•• Mockups of marketing materials with the file icon in place should be sent for brand approval to CCDeveloperMarketing@adobe.com
DON’TS
•• Any failure to comply with these guidelines may result in revocation of your license to use the file icon. • Do not combine the icon with any other
elements—such as logos, words, graphics,
photos, slogans, or symbols that might
You may use an Adobe product file icon on a web page or in marketing material in electronic or print media solely as an seem to create a hybrid mark.
indicator of a file of the corresponding native file format. • Do not rotate, skew, redraw, reproportion,
reproduce three-dimensionally, or
You may not use a file icon to represent an Adobe product. otherwise alter the icon or its elements in
any way.
• Do not display the icon in a way that
suggests your product is an Adobe product,
CLEAR SPACE MINIMUM SIZE or that it is a part of your product name
.5X .5X or logo.
.5X • Do not embed the icon within any main
X .25”
content or body text areas.
.5X
• Do not translate elements of the icon into
another language or change it to another
character set such as Japanese or Arabic,
without prior written permission.

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Using Adobe brand assets in your app UI

16 Adobe Creative Cloud Developer Brand Guide | 09 October 2018

Overview for branding your app

The guidelines in this section are a reference solely for developers of standalone apps (mobile, web, or desktop) that integrate Creative Cloud
APIs and SDKs into those applications. It is not for developers of plug-ins or extensions to Adobe Creative Cloud desktop apps. It documents
proper, limited use in your application of the specific Adobe trademarks displayed in this section.
Carefully review these guidelines when integrating Creative Cloud APIs and SDKs in your application. You may not use these brand assets on
your website or in any marketing materials for your application, except as may be specified in the preceding section of this Guide.
Your use of these branding assets�logos, badges, buttons and icons�is governed by the License Agreements and Usage Guidelines referred to
on page 3 of these Guidelines and these Branding Guidelines, and if any use violates the Terms and Guidelines, we may request that you modify
or cease usage of the assets. Please be sure to follow the guidance on page 5 when naming your app and/or creating an icon for your app.
We recommend that these assets look at home in your app, so you may customize them as outlined on the following pages to best match the
style of your app. Please do not stretch, redraw, or otherwise alter the shape of the assets, letterforms within the icons, or use a different typeface
to replace the 2-letter mnemonic for the icons.

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Creative Cloud Connected

IN YOUR APPLICATION IN AN APPLICATION STORE

(I.E. APPLE’S APP STORE, GOOGLE PLAY)
In your application you should always refer to Creative Cloud using its full name, e.g. “save to
Adobe Creative Cloud” or “Adobe Creative Cloud connected” rather than shortening to “CC.” You may include the phrase “Adobe Creative Cloud connected” but do not infer that there
is a partnership with Adobe or that Adobe endorses your app.
You may use the "Creative Cloud connected" one-line badge to promote integration with
Adobe Creative Cloud within your application. This treatment should be used instead of
the version with the border around it. This is the only phrase that should be used within
your app to indicate the integration of your app with Adobe Creative Cloud. Do not
use any other lock up for this purpose, for example, with phrasing such as “Powered by
Lightroom”, or “Powered by Photoshop”.

Example in an application, by Fabrika

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Title Adobe Creative Cloud logo
The
These assets
Optional mainareidea
for use ONLY in your app UI.
You may not use these assets on your website or in your marketing materials.

SUB-HEAD
You may use the Creative Cloud logo ONLY in your application for the following functions: Sidebar head
Sidebar
Body
1. As a button that initiates an action with Creative Cloud, such as signing in or saving to Creative Cloud.
2. To indicate that a file is stored in Creative Cloud.
3. As a button that initiates editing using Creative Cloud technology.
You should always refer to Creative Cloud by its full name, e.g. “save to Adobe Creative Cloud” or “Adobe Creative
Cloud connected." Never abbreviate to "CC." Please see page 8-9 for full product name guidance.
It is preferred to use the logo in full color on the red tile. If needed, it can be used in flat color, hex color #db1f29, or
used off tile to match your particular UI color.

Example in app UI, by ArtRage

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Creative Cloud Sign in
These assets are for use ONLY in your app UI.
You may not use these assets on your website or in your marketing materials.

Creative Cloud sign in is instrumental to the Creative Cloud APIs and providing your THE SIGN IN BUTTON
customers access to the Creative Cloud technology. You can use the sign in button to trigger the Creative Cloud sign in process from your app.
Creative Cloud sign in is used to enable the following experiences: When asking users to sign in from your app, you may use either of the buttons below
with phrases “Sign in” or “Sign in with Adobe ID” paired with the Creative Cloud logo.
1. Account creation: Creative Cloud sign-in lets people quickly create a free
Creative Cloud account, allowing them to access powerful technology across
multiple mobile apps and online services.
2. File access and storage: When users are signed in to Creative Cloud they
can easily save and access Files stored in their Creative Cloud accounts from
anywhere, even outside your app. Alternatively, you may use the text "Sign in to Adobe Creative Cloud" without a logo.
3. Access to creative technology in web and mobile apps: Many highly retentive
apps let people not only use Photoshop enabled tools, for example, within their
apps but also integrate the Send-to-desktop technology that allows them to keep
working and refining the work on their desktop computer.

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Adobe Photoshop CC in-app assets
These assets are for use ONLY in your app UI.
You may not use these assets on your website or in your marketing materials.

YOU MAY USE THE PHOTOSHOP PRODUCT LOGO TO INDICATE:
1. Using Photoshop enabled technology within your application.
2. Sending an image File within your application to open in the desktop version of
Photoshop CC. [See example below]
When you indicate sending an image to the desktop version of Photoshop, use the phrase
“Send to Adobe Photoshop CC” or “Send to Photoshop” along with the product logo, as shown
in the example below. Do not use “Open in Photoshop” or shorten “Photoshop” to “Ps” or “PS”.
The Photoshop product logo is comprised of the letters "Ps" in a rectangular frame. You
may not separate these elements or use "Ps" by itself, without the frame, or in any other
format. You may change the color of the logo to match your particular UI color (as shown
below). If you choose to keep the Photoshop blue, use hex color #2287B9.
USE THE PHOTOSHOP FILE ICON TO:
■■ Open a layered Photoshop File (.psd) from Creative Cloud or save a layered PSD
File to Creative Cloud. [See examples below]
When you indicate opening a layered Photoshop File, use the terms “Photoshop File”,
“Layered Photoshop File,” or “PSD” along with the Photoshop file icon shown below. “PSD”
is the File extension for a Photoshop File.
When you indicate saving a layered Photoshop File, use the phrasing “Save a PSD” or
“Save a layered Photoshop File,” rather than “Saving to Photoshop” or “Save to Ps”.
In UI, never scale the file icon below 32px high, except in a list/folder view at 16px high.

Example use of sending a File from Adobe Comp CC Example of opening a PSD File from Bazaart Example use of saving a PSD File from Concepts

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Adobe Photoshop Lightroom Classic CC in-app assets
These assets are for use ONLY in your app UI.
You may not use these assets on your website or in your marketing materials.

You may use the Adobe Photoshop Lightroom Classic CC product logo as a button to Product name
Note that the SDK is for Lightroom Classic CC,
indicate connecting to or opening a photo from your Adobe Photoshop Lightroom library. not Lightroom CC. To avoid confusion, never
To reference the Lightroom library, you may use the terms “Adobe Photoshop Lightroom shorthand to just Lightroom. See page 8 for
details on product names.
Photos”, “Lightroom Photos”, “Lightroom Photo Collection”, or “Photos” along with the
Lightroom Classic CC product logo.
The Lightroom Classic CC product logo is comprised of the letters "Lr" in a rectangular frame.
You may not separate these elements or use "Lr" by itself, without the frame, or in any other
format. You may change the color of the product logo to match your particular UI color. If
you choose to keep the Lightroom blue, use hex color #76ACD4.

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Adobe Illustrator CC in-app assets
These assets are for use ONLY in your app UI.
You may not use these assets on your website or in your marketing materials.

YOU MAY USE THE ILLUSTRATOR PRODUCT LOGO TO INDICATE: USE THE ILLUSTRATOR FILE ICON TO:
■■ Sending an image file from your application to open in the desktop version of ■■ Open an Illustrator File (.ai) from Creative Cloud or save a vector AI File to
Adobe Illustrator. Creative Cloud.
When you indicate sending an image to the desktop version of Illustrator, always use When you indicate opening or saving an Illustrator File, always use the terms “Adobe
the phrase “Send to Adobe Illustrator CC” or “Send to Adobe Illustrator” along with the Illustrator File”, or “AI” along with the file icon. “AI” is the file extension for an Illustrator File.
product logo (see example below). Do not use the phrase “Open in Illustrator” or shorten
“Illustrator” to “Ai” or “AI”.
The Illustrator product logo is comprised of the letters "Ai" in a rectangular frame. You
may not separate these elements or use "Ai" by itself, without the frame, or in any other
format. The icon color may change to match your particular UI color, or if you choose to
keep the Illustrator orange, use hex color #DC6920.

Example use of sending a File from Adobe Comp CC

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Adobe XD CC in-app assets
These assets are for use ONLY in your app UI.
You may not use these assets on your website or in your marketing materials.

USE THE XD FILE ICON TO:

1. Open an XD File (.xd)
2. Show .xd file info or file workflow
Indicating opening or saving an XD File should always use the terms “Adobe XD File”, or
“XD” along with the file icon. “XD” is the file extension for an XD File.

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Adobe Typekit in-app assets
These assets are for use ONLY in your app UI.
You may not use these assets on your website or in your marketing materials.

YOU MUST CLEARLY AND CONSPICUOUSLY DISPLAY THE TYPEKIT

PRODUCT LOGO IN YOUR APP TO:
■■ Indicate the Typekit fonts in your app are from Adobe�for example,
beside Typekit fonts in the drop-down menus of a missing fonts view.

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Behance in-app assets
These assets are for use ONLY in your app UI.
You may not use these assets on your website or in your marketing materials.

Allow your users to connect with millions of creatives by sharing to Behance from within
your app.
You may use the Behance logo in your application as a button that initiates an action
with Behance, such as publishing to Behance.
If your app takes action with Behance, ensure that the action is clear to the user by clearly
stating the action, e.g. “Publish to Behance” or “Publish Work In Progress to Behance”.
The Behance product logo is comprised of the letters "Be" in a rectangular frame. You
may not separate these elements or use "Be" by itself, without the frame, or in any other
format. The icon color may change to match your particular UI color. If you choose to
keep the Behance blue, use hex color: #5DA5FF. Example of Behance branding in Adobe Sketch

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Social media

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Avoiding confusion in social media

Your social presence is an important way to engage with customers. But just like in other marketing activities, we want to avoid any Need help?
Email creativecloudsocialmedia@adobe.com.
confusion and make it very clear who is driving the conversation.

•• Account name: This should communicate who you are: your company, organization, or group name
Avoid using an account name that is confusingly similar to an existing Adobe account or could cause confusion by creating a
misleading impression that it’s an official Adobe account.

•• Disclaimer: Clearly state your relationship with Adobe in your profile/about section.
Example:
Company XYZ produces Product XYZ which integrates with Adobe Product XYZ.
This account is managed by Company XYZ, not Adobe.
Example:
Product XYZ and this account are managed by Company XYZ, not Adobe.

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Using Adobe imagery
When choosing a profile or background image, please use your own look and feel to help communicate your brand.

"CREATIVE CLOUD CONNECTED" BADGE

You may use the "Creative Cloud Connected" badge to communicate that
your offering integrates with Adobe Creative Cloud. It may be used as part
of your background image, but not as your profile image.

UNLICENSED ASSETS

THE ADOBE LOGO

To help avoid any confusion, please do not use the Adobe logo.

PRODUCT IDENTITY, CAMPAIGN IMAGERY AND OTHER ARTWORK

No other Adobe imagery should be used, including product logos or identity,
campaign imagery or any other artwork that you may see on Adobe.com. Title goes here
Date and time
Location

Copy goes here. Copy goes here. Copy goes here. Copy goes
here. Copy goes here. Copy goes here. Copy goes here. Copy
goes here.
Copy goes here. Copy goes here. Copy goes here. Copy goes
here. Copy goes here. Copy goes here. Copy goes here.
Copy goes here. Copy goes here. Copy goes here. Copy goes
here. Copy goes here. Copy goes here. Copy goes here. Copy
goes here. Copy goes here. Copy goes here.
For more information: [ULR/email/etc.]

29 Adobe Creative Cloud Developer Brand Guide | 09 October 2018

Imagery examples
Remember, your social accounts should reflect your own organization’s look and feel, so
create your own unique background and profile images.
Here’s an example of two community pages that did just that, compared to Adobe accounts.

COMMUNITY USER GROUP PAGES OFFICIAL ADOBE PAGES

BACKGROUND IMAGE: BACKGROUND IMAGE:

Community accounts should create their Only Adobe accounts may use
own unique image. product or campaign imagery as
the background image.

PROFILE IMAGE:
Community accounts should create their
own unique profile image.

PROFILE IMAGE:
Only Adobe accounts may use
official product mnemonics, icons
or logos for the profile image.

30 Adobe Creative Cloud Developer Brand Guide | 09 October 2018

Our principles
Social media gives us an opportunity to earn our customers’ trust.

Social media is for listening, not just talking. It’s for building a connection with our customers. Our partners
help us build social fluency so we become better listeners and communicators.

AUTHENTIC INVOLVED RESPONSIBLE RESPECTFUL

Always be transparent. Be up front Listen. Share. Respond. Use good judgement. Express yourself Recognize a negative conversation as
about who you are. Stick with what Every good conversation starts with but be smart. Protect your brand, Adobe’s an opportunity to learn. Don’t defame
you know or want to be known for. listening. brand, and customer information. the competition.

DO DON’T
•• Disclose: Use your company or organization name and relationship with Adobe. •• Reply directly to negative comments related to the Adobe
•• Coordinate with the Creative Cloud social media team on content related to brand or products from your handles. If you see this type of
major milestones or announcements (e.g. product releases). conversation on your channels, notify the Creative Cloud
•• Know your audience. social media team immediately.
•• Keep your content up to date. •• Use vulgar, offensive, or sexually explicit language nor racial,
•• Be the first to respond and admit to your own mistakes. religious or ethnic slurs.
•• Offer your unique POV and insights. •• Defame or pick fights with people or competition.
•• Be sensitive to tragic events and anniversaries. Posting about our products •• Share confidential or financial information.
during these times is opportunistic and distasteful. Don’t do it.

31 Adobe Creative Cloud Developer Brand Guide | 09 October 2018

What drives the most engagement?

TYPES OF CONTENT HOW TO BEST ENGAGE

Twitter • Breaking news • Have personality but be true to your brand voice and tone
• Interesting articles • Post consistently
• Clever, witty remarks, but avoid snark • Be relevant, timely
• Leverage hashtags

Facebook • Photos make up 93% most engaged content • Post questions and calls-to-action
• Give shout-outs to customers
• Let them fill in the blank

LinkedIn • Infographics & slideshares • Sponsor your best content

• Rich media; informative articles • Best post times: morning and lunch breaks
• Native videos • Exclamations work (unlike Twitter)

Google+ • Rich media that’s unpredictable and unique • Use Circles to segment your audience and share targeted content
• More user generated content than Facebook • Host Google Hangouts

Instagram • Post photos vs. video during work hours • Stay up with trends: Ex: #TBT (Throwback Thursdays), but only engage if the
• “Mayfair” highest engaged filter conversation is authentic to and appropriate for your brand
• Ask users to share photos of product in use

Pinterest • Beautiful, inspiring content • Add board contributors

• Offers & deals • Add pin-able images to websites, blogs, etc.
• Product photos
32 Adobe Creative Cloud Developer Brand Guide | 09 October 2018
Press releases & MAX sponsorship

33 Adobe Creative Cloud Developer Brand Guide | 09 October 2018

Adobe guidelines for developer press releases
Adobe is proud to partner with innovative organizations around the world that share
our commitment to helping joint customers achieve exceptional results. We are happy
to work with developers to support their success through external PR and marketing
activities. All external-facing promotional materials must be approved by Adobe.
The following are guidelines to assist in the development and approval of your
PR content.
CONTACTS
• Press releases: Send requests to ccpr@adobe.com and copy your designated
partner marketing manager.
•• Social media: Send requests to creativecloudsocialmedia@adobe.com and copy
your designated partner marketing manager.
34 Adobe Creative Cloud Developer Brand Guide | 09 October 2018
PROCESS AND TIMELINE
•• Send all press releases, videos, and blog posts to ccpr@adobe.com and copy your
designated partner marketing manager. When you send the request, please indicate:
•• The proposed timing of your press release or announcement
•• Type of distribution (wire distribution, posted to a website/blog, media pitching)
•• Level of support you are requesting from Adobe such as press release review,
interviews, quotes, etc.
•• Allow at least 10 business days for reviews. For MAX 2018, we're asking all partners
to submit draft press releases by Friday, September 21st. We’ll do our best to turn
reviews around as quickly as possible.
•• Adobe reserves the right to decline proposals for press releases, videos, blog posts
and other external marketing content.
•• Quotes from Adobe will be evaluated on a case-by-case basis and are not guaranteed
for all third-party press releases. If you would like to request a supporting quote
from Adobe, provide a draft of the proposed quote, taking into account your desired
branding and positioning for the release. Adobe will provide edits as needed to all
drafted quotes and attribute to an appropriate spokesperson. Note that Adobe must
review the quote in the context of the entire release before approving.
Adobe participation in third-party press releases
DEVELOPER-DRIVEN PRESS RELEASES
Most developer press releases fall in this category (if you have questions, reach out to
ccpr@adobe.com. The press release must indicate the developer company is driving
the announcement (i.e., position your company first in the headline, subhead and lead
sentence; do not use statements like “Together the companies will achieve x,y,z”, etc.).
Developer-driven press releases may include:
•• Developer announcing integration with Adobe Creative Cloud apps
•• Customer case studies
35 Adobe Creative Cloud Developer Brand Guide | 09 October 2018
JOINT PRESS RELEASES
Joint press releases and announcements are driven at the corporate level and are rare.
These types of announcements are backed by substantial investments and signed
deals that are typically driven jointly at the CEO and or/top executive level. In these
instances, please work closely with Adobe PR to align on joint messaging and external
communications plans.
MEDIA INTERVIEWS
If you are planning to conduct media interviews on the announcement, please notify
your Adobe PR contact for your announcement. Adobe’s participation in media
interviews is not guaranteed, but will be evaluated on a case-by-case basis. If reporters
ask questions that need to be answered by Adobe, please send them to your Adobe PR
contact.
Developer announcement matrix
ANNOUNCEMENT
Joint Press Release
Developer-led Press Release:
For integrations vetted and
approved by Adobe
Developer-led Press Release
36 Adobe Creative Cloud Developer Brand Guide | 09 October 2018
ANNOUNCEMENT
Corporate-level partnerships backed by
investments and signed deals
• Developer announcing integration with Adobe
Creative Cloud apps
• Customer case studies
• Developer involvement in an Adobe or third-
party event/keynote
General announcement mentioning Adobe (sent
for Adobe courtesy review).
FREQUENCY OWNERS POTENTIAL ADOBE ASSETS AND SERVICES POTENTIAL ADOBE RESOURCES
Rare Driven jointly by CEOs and/or top • Logo Coordination and support from executives,
executives public relations, analyst relations and social
• Stock symbol
media teams
• Quote from appropriately matched exec.
• Boiler plate
• Etc.
Common Driven by Developer's PR team with • Possible Adobe quote • Coordination and support from public
support from Adobe GMO/PR relations, analyst relations and social media
Note: Adobe will determine appropriate
teams.
spokesperson level for quote, pending
developer and Adobe goals in alignment. • Regional support where emphasis is
needed.
• Social promotion via relevant Adobe social
media channels, possible blog posts. • Coordination and support from industry
marketing (e.g., retail, FSI, etc.).
Common Driven by Developer's PR team N/A N/A
Adobe MAX announcements

IMPORTANT NOTE ON THE TIMING OF YOUR ADOBE MAX RELEASE

Adobe MAX is a platform for Adobe to make major announcements. These announcements typically occur on the same day as the opening
keynote. Therefore, we strongly suggest timing of your Adobe MAX release be during the week before the opening keynote of MAX or after the
Day 1 keynote. This helps prevent your announcement from being lost or overshadowed on a crowded news day. Your Adobe PR contact will
work with you to help determine the best timing.

ADOBE MAX TIMELINE FOR APPROVALS:

12-16 WEEKS OUT 8 WEEKS OUT 4 WEEKS OUT 2 WEEKS OUT 1 WEEK OUT
(MAY - JUNE) (JULY - AUGUST) (SEPTEMBER - OCTOBER)
Discuss goals/objectives Align strategies Start approvals Sync and resources Execute
• Review potential news • Develop press release draft(s) • Finalize messaging and media • Adobe MAX press list available • Alert social team(s)
announcements with Adobe outreach strategies
• Generate draft quotes and • Set release date • Push live when appropriate
• Make initial plans for route for approval(s), i.e., joint • Route final press release for
announcements customers. reviews
• Review timing • Identify media targets and
outreach strategies/timing
• Discuss social amplification

37 Adobe Creative Cloud Developer Brand Guide | 09 October 2018

Adobe MAX sponsorships
More than 12,000 creative professionals come together to get inspired, learn, network and
see the latest technology and future of creativity. MAX is the largest and fastest growing creativity conference.

OVERVIEW SPONSORSHIP CONTACT

•• Max website: https://max.adobe.com/ Elayne Brink Recupero, Sponsorship Sales Director: 267-247-5874
•• Sponsorship: https://max.adobe.com/sponsors/become-a-sponsor/
SPONSORSHIP TIMELINE
AUDIENCE Please contact Elayne for exact dates.
•• Creative Professionals This timeline is provided as an overview only and is subject to change.

•• Graphic Designers Sales:

•• Creative and Art Directors •• Early bird closes roughly 11 months prior to MAX.
•• Interactive/Web designers •• Last call is roughly 4 months prior to MAX.
•• Video Professionals Sponsorship deliverables:
•• Photographers •• Company Profile & Logo for MAX website & app: ASAP
•• Developers •• Exhibit space selection: Starts 2 months prior to MAX
•• Marketing/Sales Managers •• Booth Layouts and Graphics: Due 1 month prior to MAX
•• Booth Activation/Promotional Giveaway Description: Due 1 month prior to MAX

38 Adobe Creative Cloud Developer Brand Guide | 09 October 2018

Download assets & More information
THE ASSETS SHOWN IN THIS GUIDE ARE ATTACHED TO THIS PDF.
Expand the attachments section to see the list of files and open or save them.
39 Adobe Creative Cloud Developer Brand Guide | 09 October 2018
EACH USE OF ADOBE ASSETS MUST BE SENT FOR REVIEW BEFORE BEING
DEEMED FINAL.
Please send a PDF or link to the website where you plan to use an Adobe asset to
CCDeveloperMarketing@adobe.com
Please allow for a 10 business day turnaround.
MORE INFORMATION OR QUESTIONS
• Brand: brand@adobe.com
• Submit your plug in/extension for validation: CCDeveloperApproval@adobe.com
• Developer marketing: CCDeveloperMarketing@adobe.com
• Public relations: ccpr@adobe.com
• Social media: creativecloudsocialmedia@adobe.com
© 2018 Adobe. All rights reserved.
Adobe, the Adobe logo, Adobe AIR, Adobe Audition, Adobe Muse,
Adobe Premiere, ActionScript, After Effects, AIR, Behance, Creative Cloud,
Dreamweaver, Flash, Illustrator, InDesign, Lightroom, Photoshop, Typekit,
and the respective product logos are either registered trademarks or
trademarks of Adobe in the United States and/or other countries.