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SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD.

PREFACE

T

ACKNOWLEDGEMENT

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PVT. PVT. LTD. LTD. PREFACE T ACKNOWLEDGEMENT 1 his quote of aristelo tells us about that
his quote of aristelo tells us about that we can also learn things by doing
his quote of aristelo tells us about that we can also learn things by doing them and
develop our knowledge, skills, ideas, thinking. Practical learning help us to know
about people’s mindset, behavior and that pursue us to do thing very well.
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and how they can manage all this things. The training was conducted to understand the

“For the things we have to learn before we can do them, we learn by doing them.”

This summer internship training helps us to learn about managerial concept that we learn

from books. But application of this things is difficult how all this done we learn from

company’s real operation that company perform from their resources which are limited

structure, function and processes of various departments and their interdependence. During the course of our training, we were able to successfully interact with the employees of the organization, retailers and even the consumers of the product.

Sosyo Hajoori beverages private limited is not only beverage company that provide cool beverages, soft drink but it also helps to learn organization structure.This training made us understand clearly the environment of the company, in depth knowledge of all the departments and implementation of theoretical concepts in the practical world.

The slogan that company gave which bring patriotism in us and also promote their brand image that says that our country our pride which promote made in India.

SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD.

W

training great.

Thank you,

Lakdawala Neel

Ariwala Parth

W training great. Thank you, Lakdawala Neel Ariwala Parth DEPARTMENTAL VIEWS

DEPARTMENTAL VIEWS

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you, Lakdawala Neel Ariwala Parth DEPARTMENTAL VIEWS 2 e are very thankful to our college “BRCM

e are very thankful to our college “BRCM COLLEGE OF BUSINESS

ADMINISTRATION” which gives us 2chance to take part in this corporate

event. That help us to enhance our knowledge in managerial aspect. We are

also very happy that our faculties provide useful guidelines and suggestion to make our

We are very glad that Sosyo Hajoori beverages Pvt. Ltd. Give us opportunity to work as

trainee at their plant. Sosyo teaches us all concept of management in very practical and

fruitful way. working as a part of their unit we learn integrity in organization, product

management and many more things. We are also very glad that staff and our guide of the

company gives us opportunity to learn about ideas, strategy and company’s methodology.

We are sincerely thankful to the guide and officer of the unit for providing us necessary information, which we have incorporated in this report. Last but not least we would like to express my deep sense of gratitude to all who guided us with their valuable suggestion.

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department.

INTRODUCTION OF INDUSTRY

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PVT. LTD. LTD. W department. INTRODUCTION OF INDUSTRY 3 The important department is finance department because

The important department is finance department because in this department a huge amount of capital are required. “finance is life of business.” We study deeply that what should be the profit & return on investment of the company in the year we also study the liquidity & creditworthiness of the company. It discloses the present efficiency and key factor of the company.

The second important department is marketing department. in this department. We study that what is present segmentation & what should be the coming requirement of the consumer. We also learned that how to satisfy the customer need & wants specifically and creatively.

The third important department is human resource department that give me clear ideas of how selection and recruitment of the employees is done in the company. We also study how much important given to the employees.

The forth important department is production department.I have learn that how to use raw material bitterly in process of product. so, we can easily reduce the all over the cost of production of product.

e have selected the “ Sosyo Hajoori beverages Pvt. Ltd.” for the purpose of my
e have selected the “ Sosyo Hajoori beverages Pvt. Ltd.” for the purpose of my

e have selected the “Sosyo Hajoori beverages Pvt. Ltd.” for the purpose of my summer training project and improve my knowledge about finance department, marketing department, human resource department, production

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department, production B.R.CM. B.R.CM. COLLEGE COLLEGE OF OF BUSINESS BUSINESS ADMINISTRATION, ADMINISTRATION, SURAT SURAT

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'S

different packages,

soft drink industries in the near future.

packs, So we can say that soft drinks mean carbonated drinks.

So we can say that soft drinks mean carbonated drinks. FMCG SECTOR AT BRIEF FMCG products

FMCG SECTOR AT BRIEF

FMCG products account for 50 per cent of total rural spending.

Achievements

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cent of total rural spending. Achievements • • 4 oft Drinks are one of the most

oft Drinks are one of the most popular drinks, which are consumed on all types

of occasions, the demand for soft drinks is increasing day by day due to

changing climatic conditions, liking for fast food and changing culture (increase

western culture), It includes all types of non-alcoholic, carbonated and flavored beverages,

These artificially sweetened drinks are available in different flavors, different sizes and in

Soft drink is a fast moving consumer goods (FMCG), Soft drinks are consumed for various

reasons and in various occasions by consumers based on various aspects like price,

convenience, medicinal value and social status, Developing urbanization, changing food

habits, changing climatic conditions and increasing population will contribute to growth of

The main production of soft drink was stored in 1830‘s & since then from those

experimental beginning there was an evolution until in 1781, when the world‘s first cola

flavored beverage was introduced, These drinks were called soft drinks, only to separate

them from hard alcoholic drinks, This drinks do not contains alcohol & broadly specifying

this beverages, includes a variety of regulated carbonated soft drinks, diet & caffeine free

drinks, bottled water juices, juice drinks, sport drinks & even ready to drink tea/coffee

Fast-moving consumer goods (FMCG) sector is the 4th largest sector in the Indian economy

with Household and Personal Care accounting for 50 per cent of FMCG sales in India,

Growing awareness, easier access and changing lifestyles have been the key growth drivers

for the sector, The urban segment (accounts for a revenue share of around 55 per cent) is

the largest contributor to the overall revenue generated by the FMCG sector in India

However, in the last few years, the FMCG market has grown at a faster pace in rural India

compared with urban India, Semi-urban and rural segments are growing at a rapid pace and

Number of mega food parks ready increased from 2 between 2008-14 to 13 between 2014- 18,

Preservation and processing capacity increased from 308,000 during 2008-14 to 1,41 million during 2014-18.

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CATEGORIES IN FMCG SECTOR

FOOD AND

BEVERAGES

FMCG

CIGERATTES

ALCOHOLE

HOME AND PERSONAL CARE

HOME AND PERSONAL CARE

HOME AND PERSONAL CARE
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S FMCG CIGERATTES ALCOHOLE HOME AND PERSONAL CARE 5 Market Size The Retail market in India

Market Size The Retail market in India is estimated to reach US$ 1,1 trillion by 2020 from US$ 840 billion in 2017, with modern trade expected to grow at 20 per cent - 25 per cent per annum, which is likely to boost revenues of FMCG companies, Revenues of FMCG sector reached Rs 3,4 lakh crore (US$ 52,75 billion) in FY18 and are estimated to reach US$ 103,7 billion in 2020, The sector witnessed growth of 16,5 per cent in value terms between July- September 2018; supported by moderate inflation, increase in private consumption and rural income,

inflation, increase in private consumption and rural income, HOME AND PERSONAL CARE Fabric wash (Laundry soaps
HOME AND PERSONAL CARE
HOME AND
PERSONAL CARE

Fabric wash (Laundry soaps and synthetic detergents), Household cleaners (Dish/Utensil/Floor/Toilet cleaners), Air fresheners, Insecticides and Mosquito repellants, Metal polish and Furniture polish; the major players being; Hindustan Lever Limited, Nirma and Ricket Colman.

FOODAND BEVERAGES Confectionary, Dairy products, Rice, Sugar, Vegetables, Processed foods, Ice creams, Bakery products, Cereals, Chocolates, Snack food, Beverages, Soft drinks, Tea, Health beverages, Juices, Coffee, Bottles water.

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BUBBLES IN INDIAN SOFT DRINK MARKET.

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go before they fully capitalize on the opportunity.

PER CAPITA CONSUMPTION OF DRINK IN LITERS

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opportunity. PER CAPITA CONSUMPTION OF DRINK IN LITERS 6 drinks. While consumption is on the rise,

drinks. While consumption is on the rise, soft drink manufacturers have some distance to

Over the past two years, the soft drink industry has seen a value growth of 11% compound annual growth rate (CAGR) and a volume growth of 5% CAGR. In total, 1.25 billion people in the country drink 5.9 billion liters of soft drinks in a year. This makes India’s per capita soft drinks consumption large, but just 1/20th of that of the U.S., 1/10th of Kuwait, 1/8th of Thailand and Philippines, and one-third of Malaysia’s.

of Thailand and Philippines, and one-thir d of Malaysia’s. Driving up per capita consumption of soft

Driving up per capita consumption of soft drinks in India, calls for decisive action by the industry to catch up with the growth rate of other fast moving consumer goods (FMCG) including the food basket, which currently outpace soft drinks (Food CAGR is 9%). Over years, the soft drinks category has also been affected by issues related to health concerns and pressure from government policies. However, there have been sporadic efforts to drive growth in rural areas in recent years, which have received only a tepid response, as rural consumption levels still stand at two-third of that of consumption in urban areas.

STANDING STILL? SPORADIC EFFORTS TO DRIVE GROWTH IN RURAL AREAS HAVE RECEIVED A TEPID RESPONSE, WITH RURAL CONSUMPTION LEVELS STILL STANDING AT TWO-THIRDS THAT OF URBAN CONSUMPTION.

ven though traditional and homemade drinks will always remain popular, packaged beverages are gaining traction
ven though traditional and homemade drinks will always remain popular, packaged beverages are gaining traction

ven though traditional and homemade drinks will always remain popular, packaged beverages are gaining traction with Indian consumers who are now frequently reaching for their more convenient-to-consume counterpartssoft

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counterparts — soft B.R.CM. B.R.CM. COLLEGE COLLEGE OF OF BUSINESS BUSINESS ADMINISTRATION, ADMINISTRATION, SURAT SURAT
7 Among all beverages, we see that carbonated soft drinks (CSD) are firmly in the
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Among all beverages, we see that carbonated soft drinks (CSD) are firmly in the lead,
followed by non-carbonated mango-flavored drinks.
Some segments within soft drinks have seen value growth on the back of price increases,
but consumption trends have definitely shifted over the last three years with growing
preference for health-based drinks including dairy products.
THE THREE GROWTH DRIVERS FOR THE SOFT DRINK SEGMENT
Small evolving segments like dairy may not be sufficient to eitheri drive the per capita
consumption or bring in the desired growth for this category. The first challenge that this
category faces is to outpace other impulse consumption and traditional options available
and clock high single-digit growth in volume. Moreover, the category is dependent on
soaring summer temperatures across the country, and a delayed onset of rain and winter
can affect demand.
We identified three winning strategies that give growth impetus to India’s soft drink
category.
• Continuous and aggressive focus on innovations
• Making the category season-neutral
• Focus on execution

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PRODUCT DURING THEIR LAST SHOPPING TRIP.

HISTORY OF SOFT DRINK INDUSTRY.

1798

The term "soda water" first coined.

1810

First U.S. patent issued for the manufacture of imitation mineralwaters.

1819

The "soda fountain" patented bySamuel Fahnestock.

1835

The first bottled soda water in theU.S.

1850

A manual hand & foot operated filling & corking device, first usedfor bottling soda water.

1851

Ginger ale created in Ireland.

1861

The term "pop" first coined.

1874

The first ice-cream soda sold.

1876

Root beer mass produced for public sale.

1881

The first cola-flavored beverage introduced.

1885

Charles Aderton invented "Dr Pepper" in Waco, Texas.

1886

Dr. John S. Pemberton invented "Coca-Cola" in Atlanta, Georgia.

1892

William Painter invented the crown bottle cap.

1898

"Pepsi-Cola" is invented by Caleb Braham.

PARTNERS IN PROGRESS

1913

Gas motored trucks replaced horse drawn carriages as delivery vehicles.

1919

The American Bottlers of Carbonated Beverages formed.

1920

The U.S. Census reported that more than 5,000 bottlers now exist. Early 1920's The first automatic vending machines dispensed sodas into cups.

1923

Six-pack soft drink cartons called "Hom-Paks" created.

1929

later called "7 up". Invented by Charles LeiperGrigg.

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called "7 up". Invented by Charles LeiperGrigg. 8 63% OF CONSUMERS SAY THEY LIKE IT WHEN

63% OF CONSUMERS SAY THEY LIKE IT WHEN MANUFACTURERS

INTRODUCE NEW PRODUCTS, AND 57% SAY THEY PURCHASED A NEW

The Howdy Company debuted its new drink "Bib-Label Lithiated Lemon-Lime Sodas"

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1934

bottle.

1952

1957

The first aluminum cans used.

1959

The first diet cola sold.

1962

The pull-ring tab first marketed by the Pittsburgh Brewing Coca Coca – –– – Cola India Cola India Cola India Cola India

PARTNERS IN PROGRESS

1965

Soft drinks in cans dispensed from vending machines.

1965

The reseal able top invented.

1966

1970

Plastic bottles are used for soft drinks.

1973

The PET (Polyethylene Terephthalate) bottle created.

1974

1979

1981

The "talking" vending machine invented.

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1981 The "talking" vending machine invented. 9 Applied color labels first used on soft drink bottles,

Applied color labels first used on soft drink bottles, the coloring was baked on the face of the

The first diet soft drink sold called the "No-Cal Beverage" agingerale sold by Kirsch.

The American Bottlers of Carbonated Beverages renamed The National Soft Drink Association.

The stay-on tab invented. Introduced by the Falls City BrewingCompany of Louisville, KY.

Mello Yello soft drink is introduced by the Coca Cola Company ascompetition against Mountain Dew.

of Louisville, KY. Mello Yello soft drink is introduced by the Coca Cola Company ascompetition against
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SOSYO AT AT GLANCE

T In 1957, this cold "it has been Sosyo ever since,"
T
In
1957,
this
cold
"it
has
been
Sosyo
ever
since,"
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drink

was

saysHajoori.

he journey of Sosyo dates back to India’s pre-independence era. Mr. Abbas Rahim Hajoori, a youngster of Surat, had ventured into bottling a British beverage brand. The Indian independence movement was in full swing and the resolve of

consuming Indian goods was at its peak. In such scenario, this youngster decided to launch India’s first homegrown carbonated cold drink in 1923.

renamed ‘Socio’, to entrench itself

as a social drink from Sosyo Hajoori Beverages Pvt. Ltd. The brand name stems from the Latin word, ‘Socious’. With passage of time, it was noticed that people called it ‘Sosyo’ instead of ‘Socio’.

Sosyo eventually became a unique brand as India’s first cold drink, befittingly positioned as, ‘Apna Desh Apna Drink’.

In 1923, a Dawoodi Bohra Muslim teen named Abbas Abdul Rahim Hajoori, who used to bottle Vimto, a British soft drink, became inspired by Mahatma Gandhi's Swadeshi movement. He gave up Vimto and started manufacturing a soft drink with a unique alcohol- like taste which he named 'Whisky No'. It was a hit in Surat, and its popularity spread beyond the city. The founder died early and his brother took up the reins. In 1957, Whisky

No was renamed 'Socio', to suggest a social drink. But people often spelled it 'Sosyo' and

He proudly shows off a 1962 picture of Jawaharlal Nehru sipping Sosyo during a visit to Navsari district near Surat. Over the years, through franchisees, Sosyo made its mark in several parts of Gujarat, including Ahmedabad, Rajkot, Porbandar and Baroda. It was also sold in Goa, Kochi and Udupi, but distribution to those places was discontinued, as financial problems in the family business made it unviable.

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Hajoori and Sons has over 100 flavors.

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PVT. LTD. LTD. Hajoori and Sons has over 100 flavors. 11 The product went on to

The product went on to become a smashing hit across Surat, with its popularity spreading far and wide, beyond the Diamond City.

With passage of time, Sosyo Hajoori Beverages Pvt. Ltd. Launched over 100 flavours and earned the distinction of being ranked as one of top 1000 brands in India. The Company has multiple franchises and handles over the entire spectrum of distributors across India. Warm patronage and consistent quality have always been the bedrock of the Sosyo Hajoori Beverages Pvt. Ltd. Success Story, securing their position as forerunners of India’s Cold Drink Market and being reckoned as a leading brand in the Indian market.

At Sosyo Hajoori Beverages Pvt. Ltd., the focus has always been on growing in the market rather than emulating the competitors’ strategies. The Company has 16 manufacturing units and 21 Franchiselettes across India and exports to countries like UAE, Zambia, Switzerland, USA, UK, New Zealand, South Africa, Canada, Australia, to name a few.

Sosyo is a mixture of grape and apple cider with some ingredients imported from Germany and Italy.

It is a specialty Beverage company. Besides ‘SOSYO’-Hajoori’s has other brands like KashmiraJeera Masala Soda, Lemee Lemon, LemeeOrange Flavor, ‘Ginmil Soda’-a gingerly lemon flavour, ’Hajoori’s plain Soda’, S’eau mineral water, energy drink runner, and the premium range of Opener which has rich flavour of pineapple, Ice-cream soda, Raspberry, Ginger ale, Tonic water, Ginger, Spicy cola and Nimbu soda 100% natural. The various packing includes 200ml, 300ml. in the glass bottles and 350ml, 500ml, and 1.5liters in pet take away, CAN 250ml for Sosyo, Kashmira& Runner and special packing in 300ml. glass bottles pet take away for exports.

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History and foundation

T he foundation was laid when a young boy in his teens- Abbas Abdul

Rahim Hajoori began his career selling aerated drinks made by various British bottels. Young Hajoori had the tremendous vision to prove the competence of Indian

and foreign brands.

Mr. Abbas Abdul Rahim Hajoori

It was the vision that laid the foundation of a new era in the Indian soft drinks industry in the form of Hajoori& Sons which later came out with one of the phenomenal brand in India-SOSYO.

form of Hajoori& Sons which later came out with one of the phenomenal brand in India-SOSYO.

Mr. Mohsin Abdul Hajoori

form of Hajoori& Sons which later came out with one of the phenomenal brand in India-SOSYO.
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brand in India-SOSYO. Mr. Mohsin Abdul Hajoori 12 Since 1923 saw the foundation of Hajoori Sons

Since 1923 saw the foundation of Hajoori Sons in Surat, Gujarat, but fate did not deem to let the founder enjoy the success. The reins were taken over by Mr.Mohsin Abdul Rahim Hajoori, after the ultimately demise of his elder brother. He did not have to look back since then. With the renewed vigour of the next generation, the business reached new heights in the 70’s and 80’s. Today SOSYO has become a formidable brand and is all set grown further

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13 HAJOORI’S STRUCTURE VALUES of COMPANY INTEGRITY  They are honest and the straight – forward

HAJOORI’S STRUCTURE

VALUES of COMPANY

INTEGRITY

They are honest and the straight forward

with Each other.

They uphold the values and principles in

every action and decision.

They believe and do what they say and

demonstrate good character and encourage

an good atmosphere of mutual trust and

respect.

LEADERSHIP

They believe in persistence of high efforts

and performance.

They are all leaders in their area of

responsibility with deep commitment to

deliver leadership results.

They do not carry resistance from market

competition and strong focus on our goals

to achieve leadership objectives and

strategies.

our goals to achieve leadership objectives and strategies. With A stronger base of over 95,000 retailer
With A stronger base of over 95,000 retailer outlet, seven franchises and over 250 distributor’s
With A stronger base of over
95,000 retailer outlet, seven
franchises and over 250
distributor’s network, Sosyo
is now looking for trade to
share its vision. Sosyo Now
has a vision to grow as a
National Brand through
Franchising Network all over
India. With its strong
Exporters, exporting to the
US, UK, CANADA, AFRICA,
NEWZEALAND,
AUSTRAILIA,
UAE
and
other places.
Their mission is to build over
selves a full fledge beverages
company having an
exceptional hold on people’s
taste. With is unique and
exclusive flavour.
a full fledge beverages company having an exceptional hold on people’s taste. With is unique and

SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD.

LOYALTY

DISCIPLINE

The more you walk, the harder it is to walk

They have a strong desire to improve and win in the market place.

RESPECT

They respect everyone around us.

They believe in helping each other to grow.

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They believe in helping each other to grow.  14 They build our organisation from within

They build our organisation from within , promoting, and rewarding people without regard to any difference unrelated to performance.

They respect our employee ,colleagues, customer ,vendor and consumer and treat them as we want to be treated

They accept personal accountability to meet the business needs improve our system and help others to improve their effectiveness.

They all take ownership, treating the company's assets as our own and behaving with the company's long - term success in mind.

They have focused attitude of self-control the device the systematic and consistent work environment.

They believe in power of discipline it is a matter of stopping your talk and starting your walk

They respect the innovation ideas and suggestions as we believe that change lead to learning & development.

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Important events

1955

1957

“SOSYO” was named. Earlier it was spelt ‘Socio’.

1962

First printed glass bottle was launched.

1962

Franchise in Mumbai was established.

1965

Franchise in Rajkot was established.

1974

New factory was established at Sosyo Circle, Surat.

2010

“Apna Desh Apna Drink” positioning statement was launched.

2011

Head-office and Factory at Bhatpore-Ichchapore in Surat was established.

2013

Sosyo & Kashmira cans were launched.

2014

Full Sleeves Bottles and 250ml packaging Pet Bottles were launched

2016

Launched new Product “OPENERS”& energy drink “RUNNER”.

2019

Launched new Product “JEERA XTREME”.

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2019 Launched new Product “JEERA XTREME”. 15 First Franchise in Navsari, Sosyo being the first Soft

First Franchise in Navsari, Sosyo being the first Soft Drink Company to opt for franchising

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16 Environment Friendly n order to bring a nature-friendly environment in our Business, we decided
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Environment Friendly
n order to bring a nature-friendly environment in our Business, we decided that the
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integral part of our unit should be organic. Our setup supports the organic and
environmental issues at almost all stages in Soft Drink. Our expansion of unit was
inspired by the ‘green factory’ concept.
Exports
SOSYO HAJOORI BEVERAGES PVT LTD. is gradually expanding its network to
various countries. In our first attempt of expansion, we have established a reputed name in
Canada, UK, Australia, and other countries with contract filling in the USA.
Our Brand: Sosyo, Kashmira, Lemee (Orange, Lemon, Ginlim) and Soda are available in
various departmental stores of UAE, and various other cities of UK, USA, Canada, New
Zealand, and Africa. Very soon franchise will set up plants in the USA, UK, Canada,
Zambia – Africa and other countries.
17 Distribution Network The entire group sells around 20 lacs crates per annum all over.
17
Distribution Network
The entire group sells around 20 lacs crates per annum all over. SOSYO has a market share
of nearly 29% in Gujarat, The entire group services over 95,000 outlets all over catering
through 20+ manufacturing units. The Distribution Network consists of 16 franchises, 4
franchise letters and more than 350+ distributors throughout, which ensures that all the
outlets are served regularly and that nobody is missed even in the remote areas.
Gujarat
Maharastra

SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD.

Rajasthan

Madhya Pradesh

Franchise network

FRANCHISEE NETWORK

Sosyo product- Mumbai- branch of Hajoori and Sons

Indian Square Beverage - Ahmadabad

Giriraj Beverages - Rajkot

Kanchan Bottling Porbander

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Beverages - Rajkot • Kanchan Bottling – Porbander 18 Sosyo is now looking for new business
Beverages - Rajkot • Kanchan Bottling – Porbander 18 Sosyo is now looking for new business

Sosyo is now looking for new business partners to share its vision. The profile they are looking for is growth desirous, progressive with an open mind and ready to take on the challenge.

What they offer is full technical support and guidance in erection and commissioning of the plant in selection and training of man power, advertising and marketing support and of course world class specially products.

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Quality Approval

Setups

New Setup

ABOUT US

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LTD. Quality Approval Setups New Setup ABOUT US 19 Customer satisfaction is our sole motto. Our

Customer satisfaction is our sole motto. Our definition of customer includes every person who comes in the business with us. We understand that our market and our industry are fast changing and we accept that change brings the opportunity to grow and improve.

That's why we are proactive in realizing new ideas and encouraging innovation in everything we do. We operate our business in the same way we lead our personal lives. We are honest, open and generous. This is a moral choice - but it is also a commercial imperative. Our market reputation depends on how we behave. To maintain the trust and confidence of our customers, suppliers, colleagues and employees, we act with integrity at all times. And by acting with integrity, we in turn get the best from others.

We recognize the importance of individuals and value their contribution. We are all team members and yet retain a strong personal accountability - and so we recognize and reward both individual and collective achievement in order to encourage further and greater achievement in the future.

Setups Hajoori and Sons has a fully automated state- of-the-art plant in Surat, Gujarat. To cater to its demands in every district, cities, town and villages the company has setup plants in Mumbai, Surat, Vadodara, another in Rajkot to cater to surendranagar’s, Kachh Ahmadabad, Rajkot, and Porbander. To cater to the demands in the U.S market the company has setup contract filling in 2 major places in the U.S.

They are also planning to set up our manufacturing capacity at Jaipur and Indore for which active planning is going on.

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LOCATION AND CONTACT

NAME

ESTABLISH

1923

YEAR

REGISTER

ADDRESS

CONTACT NO.

+91-9924947099

EMAIL

marketing@hajoori.com

ADDRESS

WEBSITE

www.hajoori.com

LOCATION

GSTIN

24ABACS0959C1ZO

CIN

U15136GJ2018PTC101573

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GSTIN 24ABACS0959C1ZO CIN U15136GJ2018PTC101573 20 SOSYO HAJOORI BEVERAGES PVT. LTD. Plot no. 243-344,
SOSYO HAJOORI BEVERAGES PVT. LTD. Plot no. 243-344, bhatpore GIDC, near ITI college, hazira magdalla
SOSYO HAJOORI BEVERAGES PVT. LTD.
Plot no. 243-344, bhatpore GIDC, near ITI college,
hazira magdalla road, Surat – 394510,Gujarat, India
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21
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21 ORGANIZATION STRUCTURE (HR Manager) HR Assistant Sales Executive (Marketig Sales Manager) Supervisor Salesman

ORGANIZATION STRUCTURE

(HR Manager) HR Assistant Sales Executive (Marketig Sales Manager) Supervisor Salesman Cashier (Finance
(HR Manager)
HR Assistant
Sales
Executive
(Marketig
Sales
Manager)
Supervisor
Salesman
Cashier
(Finance
Hyderbhai
Accountant
Hajoori
Manager)
(director)
Auditor
Alisagar
Chief
Assistant
Hajoori
Chemist
Chemist
(CEO)
Forman
Checking
(Production
Helper
Manager)
Supervisor
Washing
Labour
(Dispatch
Manager))
Diploma
Helper
Holder
Engineer
Expense
Helper
Holder
Abbas
Hajoori
(chairman)
Labour (Dispatch Manager)) Diploma Helper Holder Engineer Expense Helper Holder Abbas Hajoori (chairman)
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Regional

Deputy

Senior Area

Sales

SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD. MARKETING DEPARTMENT INTRODUCTION arketing

SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD.

MARKETING DEPARTMENT

INTRODUCTION

arketing is a societal process by which individuals and group obtain what they

need and want through creating, communication, offering and freely

exchanging product and services of value with other. For a managerial

sales

manager

Reginol

Marketing Manager
Marketing
Manager

Area

Territor

sales

y Sales

manag

Manage

Executi

FUNCTIONS OF MARKETING DEPARTMENT

Marketing manager makes a plan to sale/ to push/ to promote the finished goods into

the market as per the master plan given by the directors.

The marketing manager gives the written sales plan to the senior marketing

executives area-wise.

The sales-executives take the written plan from the senior marketing executives &

give to route executives.

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especially in Gujarat region. not only from quality perspective but also from new and

M

definition, marketing is obtained described as ‘Art of Selling Product’. But people are

surprised when they hear that the most important part of marketing is not selling! selling is

not only the tip of the marketing iceberg.

The marketing concept holds that the key to achieving its organizational goal consists of

the company being more effective than competitor in creating, delivering and

communication superior customer value to its chosen target market.

As a unique marketing strategy Sosyo makes different image in mind of customers

strategy Sosyo makes different image in mind of customers exciting offers, sponsorship, event organizing and many

exciting offers, sponsorship, event organizing and many more things.

Sosyo makes different image in mind of customers exciting offers, sponsorship, event organizing and many more

sales

sales

ve

manager

manager

er

r

23
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23 • The route executives sales the product along with the promotional- scheme with the help

The route executives sales the product along with the promotional- scheme with the help of helper from point to point.

Responsibility of marketing department

SETTING NEW TARGET MARKET DEVELOPMENTOF NEW PRODUCT PROMOT SALES GETTING FEEDBACK FROM CUSTOMER GETTING KNOWLEDGE
SETTING NEW TARGET MARKET
DEVELOPMENTOF NEW PRODUCT
PROMOT SALES
GETTING FEEDBACK FROM CUSTOMER
GETTING KNOWLEDGE ABOUT COMPETITORS.
DOING A NEW AND ATTRACTIVE PROMOTINAL
ACTIVITY.

Marketing Environment Successful companies take an outside-inside view business. They recognize that the marketing environment is constantly presenting new opportunities and threats, and they understand the important of continuously reinvented one of its brands to keep up with the changing marketing environment is Sosyo.

Demographic Environment

Marketers are keenly interested in the size and growth rate of population in cities, regions & nations; age distribution and ethnic mix; educational levels; household patterns; and regional characteristics and movement, because people make up markets. Similarly Sosyo also keeps a close watch on the population, the growth rate of population in cities and in rural areas and also age which plays an important role in the demand of the product.

rate of population in cities and in rural areas and also age which plays an important

SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD.

Economic Environment

Natural Environment

Technological Environment

Political-Legal Environment

Social-Cultural Environment

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Political-Legal Environment Social-Cultural Environment 24 Marketers require purchasing power as well as people. The

Marketers require purchasing power as well as people. The available purchasing power in an economy depends on current incomes, savings, debts and credit availability. Similarly Sosyo considers the incomes, Savings, debts and credit availability of the consumers. Hence, depending on the type of the market in a particular area, marketing is done accordingly.

Marketers need to be aware of the threats and opportunities associated with four trends in natural environment: the shortage of raw material, especially water; increased cost of energy; increased pollution levels; and the changing role of governments. In the same way Sosyo is also aware of the threats and opportunities which are associated with the trends in natural environment.

One of the most dramatic forces shaping people‘s lives is technology. The marketers should monitor the following trends in technology: the pace of change, the opportunities for innovation, varying R&D budgets and increased regulations. Such of the above trends in technology have been given greater importance Sosyo.

Marketing decisions are strongly affected by development in the Political and Legal Environment. This environment is composed of laws, government agencies and pressure groups that influence and limit various organizations and individuals. Marketing decisions in Sosyo are made according to the development in these political and social environments.

Society shapes our beliefs, values and norms. People absorb, almost unconsciously, a worldview that defames their relationships to themselves, to others, to organizations, to society and to the nature. Sosyo also has to face the social-cultural environment. The existence of subcultures, shifts of secondary cultural values through time, etc are observed.

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Target Market

Industrial Buying Behavior

Industrial Buying Behavior
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PVT. LTD. LTD. Target Market Industrial Buying Behavior 25 India‘s middle class population is as big

India‘s middle class population is as big as entire US‘s population. The standard of living of Indians has been steadily increasing. A suitable GDP growth of around 8%-9% is going to take India into a different league in the coming years. The rise in disposal incomes of Indian population is expected to spur demand for the most of the consumer goods. To take the advantage of this consumer boom of the 21st century, Sosyo Hajoori Beverages Pvt. Ltd. is embarking on a new venture to make a dent in the city of Mumbai and then slowly expanding to the other parts of the country.

In Sosyo Hajoori Beverages Pvt. Ltd. the finished goods are sold to the customer directly by going at their store and as such no orders are taken expect special orders. Here the salesman regularly goes to the customers and supply them the goods as per their requirement. If the customers need the goods urgently, they contact directly at the company through telephone. They specify the quantity of brand they need, place to deliver, data and time of delivery, etc also the order of marriage, party, inauguration, meeting etc is taken. If any customer has to give a large order, they give order before 2-3 days so that company can manage efficiently. The customer checks the order and verify and signature of the customer is taken on the sales bill. So in such manner customer orders are processed.

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MARKETING MIX

M arketing mix consist of 4 p’s

PRODUCT

PRICE

PLACE

PROMOTION

Now we see how Sosyo hajoori’s marketing mix works.

Sosyo

PRODUCT

mix consist of 4 p’s PRODUCT PRICE PLACE PROMOTION Now we see how Sosyo hajoori’s marketing
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Sosyo hajoori’s marketing mix works. Sosyo PRODUCT 26 With success in soft drink market. Hajoori and
Sosyo hajoori’s marketing mix works. Sosyo PRODUCT 26 With success in soft drink market. Hajoori and
Sosyo hajoori’s marketing mix works. Sosyo PRODUCT 26 With success in soft drink market. Hajoori and
Sosyo hajoori’s marketing mix works. Sosyo PRODUCT 26 With success in soft drink market. Hajoori and
Sosyo hajoori’s marketing mix works. Sosyo PRODUCT 26 With success in soft drink market. Hajoori and

With success in soft drink market. Hajoori and Sons has developed into a full soft drink company with a variety of products. they don't call this as apana products but tastes of people. Their products are:

Sosyo is the oldest amongst all the Indian fizzy drinks available in the market today. For decades, it has retained its unique taste and ruled the heart of millions all over the world. A cider based fruity drink made of apple and grape cocktail with a punch and tastes divine when served chilled. Apna desh Apna drink.

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Sosyo Jeera Xtreme

Sosyo Jeera Xtreme is a fizzy and a tasteful summer beverage. It’s a great drink with the magical taste of jeera combined with great Indian spices. Grab a Sosyo Jeera Xtreme whenever you want to feel like enjoying summers more with the zest and the zing, so jive with Sosyo Jeera Xtreme all along!

Kashmira Jeera masala

like enjoying summers more with the zest and the zing, so jive with Sosyo Jeera Xtreme
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Sosyo Jeera Xtreme all along! Kashmira Jeera masala 27 It’s replete with goodness of jeera and
Sosyo Jeera Xtreme all along! Kashmira Jeera masala 27 It’s replete with goodness of jeera and

It’s replete with goodness of jeera and solid good punch of a handful of indian spices. Jeera water is considered a miracle drink because it can solve a lot of health issues. A jeera masala drink boosts your metabolism, relieves constipation and improves digestion. It also helps in fat loss.

Kashmira can be viewed as a healthy digestive drink that can be had after heavy food, to aid in the digestion process. Kashmira Jeera Masala is made with herbs and jeera (cumin seeds), which aids in digestion. Kashmira is aimed at consumers who are inclined to improve their health by consuming healthy foods and beverages.

Kashmira is just the right beverage for health, conscious people who want to be healthier by consuming the right kind of drink besides consuming their favorite foods.

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Ginlim

Hajoori’s soda

Hajoori’s soda
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BEVERAGES PVT. PVT. LTD. LTD. Ginlim Hajoori’s soda 28 Ginlim is a unique blend of ginger

Ginlim is a unique blend of ginger and lemon, which has a natural, crisp and refreshing taste. Ginlim has rich flavors of lemon which is blend with customer’s taste.

Hajoori’s Soda is the authentic, bold soda that blends with the rich and colourful history of the company since Independence. It’s the soda with sparkle, extra bubbles, power, strong refreshing and an ideal companion.

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29 SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD. Openers A refreshing new
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SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD.
Openers
A refreshing new range of drink that is crafted to
open up your senses and help you explore a whole
new vibrant and refreshing World. It is available in
six exciting range of tastes – Ginger, Ginger Ale,
Raspberry, Pineapple, Ice-cream drink, and Nimbu.
Opener is the new product and flavours are
completely new that not other brand bring that.
Flavors of opener that put new taste on tongue. With
a unique mixure blend ginger with mild lemon taste.
And flavor of raspberry, pineapple are so natural to
taste and most special drink is flavor of vanilla ice
cream as a refreshing drink.
Lemee Lemon And Lemee Orange
A powerful zing of lime which simply
quenches your thirst with the tangy
variants of lemon juice taste which we all
love! Let Lemee Lemon fill you with vim
and vigour and leave you energized for
hours!
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HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD. with pep and liveliness and leaves you asking

with pep and liveliness and leaves you asking for more Lemee Orange.

Runner

and leaves you asking for more Lemee Orange. Runner you any time before, during, or even

you any time before, during, or even after the sport.

be on the top of your game!

S’eau Drinking Water

Hajoori’s Soda is the authentic, bold soda that blends with the rich and colourful history of the company since Independence. It’s the soda with sparkle, extra bubbles, power, strong refreshing and an ideal companion.

Strong, Sparkling

30
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refreshing and an ideal companion. Strong, Sparkling 30 Lemee Orange is tangy, delicious and rich in

Lemee Orange is tangy, delicious and rich in orange. It helps you quench your thirst while

giving you the unique orange juice taste we all love! Jive with Lemee Orange that fills you

If sports are your passion or you are looking for energy drinks for gyms, then the Runner

energy drink from the house of Sosyo Hajoori Beverages Pvt. Ltd. is just what fits the bill

for your sports energy needs. Runner is a powerhouse of energy that can come useful to

which will prevent you from getting easily tired and help you compensate for the energy

lost during an arduous and tiring game. With the help of energy drinks, you will definitely

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S’eau Alkaline Water

a)

Pure and antioxidant

b)

Slows down the aging process

c)

The immune system becomes stronger

d)

Removes acidic minerals

d)

Hydrates more

e)

Rich source of calcium, potassium and magnesium

So, drink S’eau and improve your health and fitness easily!

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S’eau and improve your health an d fitness easily! 31 S’eau alkaline water, which is ionized

S’eau alkaline water, which is ionized with a pH of 9.5, that’s incredible for your health. Ionized water is considered to give multiple health benefits such as:

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PRICE
PRICE

Price setting

A

deciding price of the product, competitive price and offers also considered.

of

in

by

pricing policy with frequent fluctuations

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of in by pricing policy with frequent fluctuations 32 For any company pricing policy is the

For any company pricing policy is the main thing. Because it is source of company’s revenue. Effective pricing means good sales. Deciding the pricing policy is an important decision in any organisation. As usual every from set the price for its product or service whether it is manufacturing or service firm. Financial manager with the help of the production and other department set up the price. Generally pricing policy is decided after considering several factors.

Prices are set by input valuation, considering production activity cost, cost of raw material, buffer margin, other cost and profit margin. Sometimes due to uncertainty in sugar price, transportation cost, etc. costs also increases. To avoid such situation, to company keeps a margin on its product prices before adding profit margin.

lot of research regarding prevailing price of the product in market is done. before

For example, on 500ml bottle of Sosyo, 100ml free. Once the company enters the competitor’s area along change of customers is established.

Company offers discount to customers if they are competitors customers having a very good relationship with the company. Price discount are based on sales volume i.e. number

bottles a customer or agent or shopkeeper purchases. There is no fixed discount

percentage decided. Prices are mostly very stable. Frequent fluctuation done not occur, as it is a competitive market. If a price of raw material such as sugar increases, the company does not increase its final price in spite of margin are reduced.

Customers need to advance before hand and remaining payment on delivery of the bottles.

case of good reputation of customers, the payment is delayed for a certain period decided

the director. hajoori and sons give 15% credit period.The company holds a very stable

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PRICES OF DIFFERENT PRODUCT

Plastic-PET Bottle

PRODUCT

200ML

250ML

300ML

350ML

NAME

Sosyo

10 20

14

23

30

Kashmira

18

14

20

30

Lemee

- 18

14

20

30

Hajoori Soda

- -

6

10

-

Ginlim

- 18

-

20

30

Opener

- 30

-

-

-

S’eau Water

- 6

-

-

10

Glass Bottle

PRODUCT

250ML

300ML

NAME

Sosyo

12

14

Kashmira

12

14

Lemee

12

14

Hajoori Soda

-

6

Ginlim

12

-

Opener

12

-

33
33

1.5LTR

72

72

72

-

72

-

20

500ML
500ML
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SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD.

Can

PRODUCT

250ML

NAME

Sosyo

29

Kashmira

29

Runner

99

COCA-COLA

200ML (24)

300ML (24)

500ML (24)

Coke

225

310

440

Thums up

225

310

440

Fanta

225

310

440

Sprite

225

310

440

Kinley

-

310

440

Maaza

225

310

440

34
34

470

470

470

470

470

470

From this price policy of company the retailers get more profit around 1.5 rupees from its price of any soft drink of Hajoori and Sons, which is quite good compared to other competitors.

1.5 LTR (12)
1.5 LTR (12)
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35 SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD. PEPSI CO. 200ML (24)
35
SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD.
PEPSI CO.
200ML (24)
300ML (24)
500ML (24)
1.5 LTR (12)
Pepsi
248
316
451
482
Miranda
248
316
451
482
7 Up
248
316
451
482
Mountain Dew
248
316
451
482
Slice
248
316
451
482
Pricing strategy
As we see the prices of all different brands Sosyo and different product prices are more
attractive as they are targeting more regional customers so that can set their strategy
according to regional customer and competition with global players now rather than pricing
they are more focusing upon more customer market and quality of their product.
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PLACE
PLACE

on the amount of intermediaries required to deliver a product or service.

Gujarat state is undertaken by J.S. Distributors.

Distribution channel

MANUFACTUR

ER

DISTIBUTOR

Distribution network

RETAILE

R

packeges. So that they can put their efforts for selling their product.

concept of distribution channel in Hajoori and Sons.

Service channel

36
36

CONSUMER

A distribution channel is the path by which all goods and services must travel to arrive at

the intended consumer. Conversely, it also describes the pathway payments make from the

end consumer to the original vendor. Distribution channels can be short or long, and depend

Like other FMCG brand Hajoori and sons distribution channel is similar to them. A

marketing channel performs the work of moving goods comparison to customer. It

overcomes the time and possession gap that separates goods and services for those who

need or want them the distribution channel of hajoori and sons in Surat city and part of

channel of hajoori and sons in Surat city and part of Sosyo has zonal, regional, area

Sosyo has zonal, regional, area managers and advisors. Which help them to know about

current market demand and making strategy for their retailer and distributors. And also

provide enough information. Main strategy behind the sosyo effecting selling is push

strategy. They encourage their distibuter, retailer and gave them offer of travelling

Company uses distribution to display sale order level the physical products or service to

buyers or user. They include distributor, retailer and franchises. Thus,it records whole

Hajoori and sons also uses services channels to carry out transaction with potential users.

this service channels includes warehouses, transportation, companies, banks, insurance

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PROMOTION

PROMOTION
37
37
HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD. PROMOTION 37 companies that facilitate transactions. Company also accepts

companies that facilitate transactions. Company also accepts cheques, draft from the potential buyers.

In two level distribution channel company’s product is exported to the franchises holder in Dubai, Sharjah, Abu-Dhabi and various other cities of UAE, Lila, UK, USA, New Zealand and Africa who thereafter tell to the retailer and to the end consumer. For Hajoori and Sons,this is best because everything is managed by the company itself. As selling is done directly, the company have its on salary paid and trained salesman at every place.

Promotion refers to sales promotion, advertising, sales force, public relation, direct marketing, advertising is any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. All the soft drink Co. does advertising according to their suitability. Hajoori and Sons does advertising in the form of newspaper ads, ads in magazine ads on TV channel. etc. The local brands does give ads in newspaper, magazine, etc.

Hajoori and sons has made Sosyo circle on udhana-magdalla road for the purpose of promoting their products. Also the company offers some free sample when they launch a new product in the market. Even the multinational offers a variety of short term incentives to encourage trail of purchase of a product.

Hajoori and Sons organised and sponsor some event like Blood donation camp, Sport day program. Even the multinational company sponsor the Award program, reality shows on TV, etc. website, E-mail id and telephone number to contact or communicate directly with or solicit response Or dialogue from specific customers and prospects.

Sosyo had also given ads in radio at time when any local firm don’t even think about that time. Always they thought for different.

Recently they are proudly associate with the bychand butia’s football academy for Ahmadabad football league. This shows their creating impact in mind of customers in other region.

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EXPORT MARKETING

H

PROMOTIONAL POLICY

38
38
PVT. LTD. LTD. EXPORT MARKETING H PROMOTIONAL POLICY 38 Our Brand: Sosyo, Kashmira, Lemee (Orange, Lemon)

Our Brand: Sosyo, Kashmira, Lemee (Orange, Lemon) Ginlim and Soda Are available in various Stores of UAE, and various other cities of UK, USA, Canada, New Zealand and Africa. where is prune franchise will set up plants in the USA, UK, Canada, Zambia- Africa and other countries.

Hajoori and sons faces lots of competition. Each day the customer's requirements. The taste of customer is changes. Although the company is very much old in the soft drink industry, it has a promotion and advertisement to sell its product.

The company is using many policies to promote their product. The Promote by advertising in Delhi local newspapers sandesh, GujaratMitra, local cable channels like city link, Hindi channels, summer channel and eyewitness. Nowadays company is giving their products advertising on the radio.

To promote a product the in any competitive market, any company has establish good relationship with the market and keep in touch with their respective Industries such as soft drink manufacturer has to be in touch with their industries. So the most effective way to promote their soft drink is by participating in exhibition or any fairs. They also promote their products in local or National fairs like fairs in Surat, fairs in Bombay. Sosyo circle at the Udhana Magdalla road is also one of its promotional activities. They also promote their soft drink by supplying their soft drink in various international conventions held in Surat like Giant club meeting.

ajoori and Sons Is gradually expanding Its network to various countries. In our first attempt
ajoori and Sons Is gradually expanding Its network to various countries. In our first attempt

ajoori and Sons Is gradually expanding Its network to various countries. In our first attempt of expansion, we have established this are reputed name in Canada, UK, Australia, and other countries with contract filling in the USA.

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P

PACKAGING

39
39
BEVERAGES BEVERAGES PVT. PVT. LTD. LTD. P PACKAGING 39 The company also gives credit period to

The company also gives credit period to the customers after sales. They provide 5 days credit period to their customers and 15 days credit period to their suppliers. The company has the objective of efficient performance and excellent quality which holds the good will of company in promoting it. Company held led customer satisfaction as its foremost priority. It also gives guardians to its customers is there are new to it. Thus a strong promoting policy is backing the company.

For export advertising and promoting company use special type of packing to attract customers and expense some money to bank extractive labelling. Sometimes company gives banners to their customers for advertising. In the interior region outside all the customers shop company has done wall painting promoting various brand of the company.

Hajoori and sons actively participate in a number of occasions ranging from charity shows, educational activities and various other social activities.

As a part of company is brand promotion and good corporate citizenship company regularly organize various contests and events such as Sosyo Cricket tournament in which various teams from entire South Gujarat participate, power-building competitions, painting competition at school level and various others.

packages are buyer’s first encounter with product and it must be capable of turning on or off. packaging also effects the consumers later product experiences.

Sosyo soft drink comes in a bottle, which is the primary pack. In case of the local distribution the bottles are being sold directly but for the outside sales its comes in the crates contents 24 bottles. The bottles are packed by pressurized Crowns. And in the case of overseas sales they use cardboard box. And its cardboard box content 12 bottles. This cardboard box is packed into corrugated box contents six dozen boxes.

The use packages with the attractive graphic and logo showing the product information and specialized features so that the customer can pick the product according to his needs. The packages also contain some special trademarks and copyrighted logos so the initiators can't copy the product. The brand and logo of sosyo is as shown under:

ackaging is defined as all activities of Designing and producing the container of the product.
ackaging is defined as all activities of Designing and producing the container of the product.

ackaging is defined as all activities of Designing and producing the container of the product. Most of the packaging includes up to three level of materials. People at Sosyo believe that packaging can build brand equity and drive sales. The

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40 SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD. LABELING B.R.CM. B.R.CM. COLLEGE
40
SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD.
LABELING
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The Various packaging includes 200ml, 250ml, 300ml, 350ml, 500ml, 1.5ltr in bottles.

Glass Bottles: 200ml.

Pet Bottle: 250ml, 350ml, 500ml, 1.5ltr.

Label may be a simple tag attached to product or and elaborated graphic that is part of package. It might carry only the brand name, are a great deal of information. Even if the seller prefers a simple label, the low may require more.

Labelling provide information like Sosyo branding, ingredients, their licenses, nutrition facts etc

Sosyo uses plastic labels to promote the product. They use this label for the PET bottles and for glass bottles they use printed logo for socio as the brand label.

SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD.

Digital marketing

N

Social media

N Social media
41
41
PVT. PVT. LTD. LTD. Digital marketing N Social media 41 Sosyo is doing marketing in all

Sosyo is doing marketing in all social media platform and they are also doing marketing in several websites. Whether it is Instagram, Facebook, twitter at all platform they have seprate pages for all their brands.

In social media at all event, festival, days they do a post along with their respective brand Facebook. They also organize event and gave winners a Sosyo hamper and that’s how they create image in mind of customers.

owadays digital marketing emerges as a new platform. Advertising in social media, website, video massaging
owadays digital marketing emerges as a new platform. Advertising in social media, website, video massaging
owadays digital marketing emerges as a new platform. Advertising in social media, website, video massaging
owadays digital marketing emerges as a new platform. Advertising in social media, website, video massaging

owadays digital marketing emerges as a new platform. Advertising in social media, website, video massaging and promotional sponsor, any more things.

video massaging and promotional sponsor, any more things. B.R.CM. B.R.CM. COLLEGE COLLEGE OF OF BUSINESS BUSINESS
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SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD.

Brand
Brand
Brand A

A

Brand A
42
42
BEVERAGES BEVERAGES PVT. PVT. LTD. LTD. Brand A 42 cult isn’t just about following, but a

cult isn’t just about following, but a loyalty so deep and a commitment so strong that the ‘cult followers’ stand by their choice, come rain, come shine. A word generally associated with religious following, cult found its pride of place amid

the rock music fans and eventually in the movies. In similar vein, a cold drink with a following of its own, Sosyo has been synonymous with the word cult, which means that is immensely popular among a particular section of people.

Taking a cue from ‘cult’, we at Sosyo Beverages Pvt. Ltd. have come up with the concept for The Sosyo Cult. It is a speciality beverage retail outlet, where we bring our products closer to our customers in the form of PET bottles, mocktails and so on. The Cult is an umbrella under which our customers can enjoy wide range of flavours, which will boost their sensles.

Their idea of spending this scorching afternoon is heading to Sosyo Cult and enjoying their wide menu of refreshing and fizzy mocktails. Sosyo Cult, situated at Citylight is a cozyplace to chill and try some interesting beverages.

Sosyo is almost a century old beverage, it is originated, manufactured and exported to various countries from Surat.

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43 SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD. Often called as "Surat's
43
SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD.
Often called as "Surat's Own Cola" it is quite similar to the taste of rum and soda! We
couldn't help but try these irresistible concoctions.
For a sweet and sour
surprise, make sure you
order Black Currant. This
lemony flavoured drink is
a favourite amongst all! If
you are something who
likes their drink to be a
little sweet we suggest
going for Sunrise! This
magic potion is iced and we love its saccharine taste. Do not forget to order their smoke
infused vibrant blue coloured drink, you won't find this drink anywhere else!
In a mood to experiment? Order Spiced Apple, it's spicy,
strong and oh so yum! Vibrant green in colour, this drink is a
treat for your taste buds.
Kashmira Shamira, this jeera masala soda is perfect for those
warm and hot summer days, a perfect cooler, it's an ideal drink
to bottoms up. Another great drink to try is the Blue Ocean,
chilled and bubbly. The Sosyo Cult also serves tapas and
snacks for those hunger pangs of yours!
Address : G-25,Shubh Laxmi Complex, Lane
to Bank of Baroda, Citylight, surat
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PROMOTIONAL AND ADVERTISING POLICY

PROMOTIONAL AND ADVERTISING POLICY
44
44
PVT. PVT. LTD. LTD. PROMOTIONAL AND ADVERTISING POLICY 44 Hajoori and sons faces lots of competition.

Hajoori and sons faces lots of competition. Each day the customer's requirements. The taste of customer is changes. Although the company is very much old in the soft drink industry, it has a promotion and advertisement to sell its product.

The company is using many policies to promote their product. The Pramod by advertising in Delhi local newspapers sandesh, GujaratMitra, local cable channels like city link, Hindi channels, summer channel and eyewitness. Nowadays company is giving their products advertising on the radio.

To promote a product the in any competitive market, any company has establish good relationship with the market and keep in touch with their respective Industries such as soft drink manufacturer has to be in touch with their industries. So the most effective way to promote their soft drink is by participating in exhibition or any fairs. They also promote their products in local or National fairs like fairs in Surat, fairs in Bombay. Sosyo circle at the Udhana Magdalla road is also one of its promotional activities. They also promote their soft drink by supplying their soft drink in various international conventions held in Surat like Giant club meeting.

Necessary information about different product is also on the company's website www.hajoori.com They can interact and get information by sending email also.

The company also gives credit period to the customers after sales. They provide10days credit period to their customers and 30days credit period to their suppliers. The company has the objective of efficient performance and excellent quality which holds the good will of company in promoting it. Company held led customer satisfaction as its foremost priority. It also gives guardians to its customers is there are new to it. Thus a strong promoting policy is backing the company.

B.R.CM. B.R.CM. COLLEGE COLLEGE OF OF BUSINESS BUSINESS ADMINISTRATION, ADMINISTRATION, SURAT SURAT

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HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD. 45 For export advertising and promoting company use special
HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD. 45 For export advertising and promoting company use special
45
45
HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD. 45 For export advertising and promoting company use special

For export advertising and promoting company use special type of packing to attract customers and expense some money to bank extractive labelling. Sometimes company gives banners to their customers for advertising. In the interior region outside all the customers shop company has done wall painting promoting various brand of the company.

Hajoori and sons actively participate in a

number of occasions ranging from charity shows, educational activities and various other social activities.

As a part of company's is brand promotion and good corporate citizenship company regularly organize various contests and events such as Sosyo Cricket tournament in which various teams from entire South Gujarat participate, power-building competitions, painting competition at school level and various others.

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PRODUCTION DEPARTMENT

P

INTRODUCTION

procedures for making work more efficient and more enjoyable.

financial aids, effective execution of purchase and many more things.

(Production Manager) Chief Formen Supervisor Chemist Assistant Diploma Helper Labour Chemist Holder Checking
(Production
Manager)
Chief
Formen
Supervisor
Chemist
Assistant
Diploma
Helper
Labour
Chemist
Holder
Checking
Washing
Helper
46
46
Expense Holder
Expense
Holder
Helper
Helper

roduction is the functional area responsible for turning inputs into finished outputs

through a series of production processes. The Production Manager is responsible

for making sure that raw materials are provided and made into finished goods

effectively. He or she must make sure that work is carried out smoothly, and must supervise

SOSYO AND HAJOORI has an automated production plan.to create a mind blowing

products a company has to have production department which have less defects, efficient

equipment, proper man power, effecting processing unit, raw material supply, proper

PRODUCTION DEPARTMENT STRUCTURE OF HAJOORI

Engineer
Engineer

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47 SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD. Classification of materials and
47
SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD.
Classification of materials and handling equipment.
Manufacturing of
cold drink
Semi-Finished
Raw materials
Finished product
products
Solid
Liquid
Gas
Solid
Liquid
Gas
Liquid
water,
empty and
carbon
Flavoured
flavoured
Sosyo,
filled bottles,
dioxide gas
syrup for
syrups,
Kashmira,
heavy carats
addition
essences
Ginlim
pipelines
conveyors,cara
pipelines
Pipelines
ts, trolleys
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48 SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD. TYPES OF MATERIAL HANDLING
48
SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD.
TYPES OF MATERIAL HANDLING EQUIPMENTS
T
he company uses different types of material handling equipment like Conveyors,
Trolley, Pipelines, Carats, pallets and Trucks. It can be further explained as below:
Pipelines
Pipeline is treated as material handling equipment as it carry and gaseous material. It is
used to transfer the carbon dioxide from cylinder in the manufacturing unit where it is
compressed to make it in the liquid form, then to shift it in the mixer where all the materials
are mixed and then the final liquid is prepared separately is brought from the main syrup
tank to small tank and then to filler machine through pipeline.
In Hajoori pipelines plays important role. It carries raw materials to boilers and processing
of cleaning this pipelines is very fast because switching to one product from another, it is
very important task.
Conveyors
The company has different types of conveyors to
carry the bottles to be processed into different
machines. Right from starting of production process
the bottles are moved to the next process through
conveyor. Company has motor driven conveyor that
has one metallic belt on the rolling wheels and those
conveyor that works on gravity i.e. no electric
motor is needed to run them.
Trolleys
Trolleys are mainly used for transferring heavy
carats with bottles from the store to the trucks. Also when the carats are unloaded from
trucks and moved from one place to another trolley is used. For convenience trolleys are
manually run by workers to carry heavy loads.
Carats
Carats are a very important material handling equipment as it is used to carry the bottles
in the lot of 24. Carats are mainly used for safety purpose so as to prevent the breakage of
bottles. So when the bottles are to be taken from one place to another it is kept in carats and
then taken. It is also convenient to carry bottle in group.
Trucks
Trucks can also be considered as the
material handling equipment as it is used
for transporting finished products. They
carry carats from manufacturing place to
the whole sellers and retailers and also to
the port for the export through steamers
in the foreign countries.
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RAW MATERIAL AND SOURCES OF THAT

form, added flavors etc.

note: this is only Sosyo brand raw material.

Crown
Crown
Glass Bottels
Glass Bottels
Caustic Soda
Caustic Soda
Water
Water
Sugar
Sugar
Carbon Dioxide
Carbon Dioxide
Carmon Colour
Carmon Colour
Citric Acid
Citric Acid
Pre Form
Pre Form

Leo Tech, BhojaniPackaging, Rajkot

Royal Glass & Ceramics, Mumbai

Shree Ganesh, Sura

SMC

Marfatia Agency, Surat

Sayagi Synthetics, Surat

Bharat Starch, Vadodra

chemcho Ltd, Surat

49
49
Bharat Starch, Vadodra • chemcho Ltd, Surat 49 in soft drink industry purchase of raw material

in soft drink industry purchase of raw material and quality of raw material is the main thing

that one company has to looking for. Raw material of Sosyo Hajoori Beverages Pvt. Ltd.

is water, sugar, syrup, carbon dioxide, caustic soda, crown, citric acid, Carmon color, pre

Hajoori Beverages Pvt. Ltd. is water, sugar, syrup, carbon dioxide, caustic soda, crown, citric acid, Carmon
Hajoori Beverages Pvt. Ltd. is water, sugar, syrup, carbon dioxide, caustic soda, crown, citric acid, Carmon
Hajoori Beverages Pvt. Ltd. is water, sugar, syrup, carbon dioxide, caustic soda, crown, citric acid, Carmon
Hajoori Beverages Pvt. Ltd. is water, sugar, syrup, carbon dioxide, caustic soda, crown, citric acid, Carmon
Hajoori Beverages Pvt. Ltd. is water, sugar, syrup, carbon dioxide, caustic soda, crown, citric acid, Carmon
Hajoori Beverages Pvt. Ltd. is water, sugar, syrup, carbon dioxide, caustic soda, crown, citric acid, Carmon
Hajoori Beverages Pvt. Ltd. is water, sugar, syrup, carbon dioxide, caustic soda, crown, citric acid, Carmon
Hajoori Beverages Pvt. Ltd. is water, sugar, syrup, carbon dioxide, caustic soda, crown, citric acid, Carmon
Hajoori Beverages Pvt. Ltd. is water, sugar, syrup, carbon dioxide, caustic soda, crown, citric acid, Carmon
local market ( shril kastoor chand, Ambika Trading, Surat) B.R.CM. B.R.CM. COLLEGE COLLEGE OF OF
local market ( shril kastoor chand, Ambika Trading, Surat) B.R.CM. B.R.CM. COLLEGE COLLEGE OF OF

local market ( shril kastoor chand, Ambika Trading, Surat)

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50 SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD. PURCHASE POLICIES AND PROCEDUERS
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SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD.
PURCHASE POLICIES AND PROCEDUERS
Checking and
Passing of
Suppliers
Bills Of
Payments
Receiving and
Purchase
Inspecting
Requirements
materials
Purchase
Tenders or
Order
Quotations
Comparision
of Quotations
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Purchase requirement

It is a formal request initiated by the store keeper or a specific department for the purchase of specific items. It has three purposes which are as follows:

•To inform the purchasing department about the need to purchase a material.

•To fix the responsibility of the department making the purchase requisition.

•To use for the future references.

•To decide for the requirements that how much amount of raw material is needed. It can be known by calculating Economic Order Quantity (EOQ).

SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD.

Tenders or Quotations

Comparison of Quotations

Purchase Order

Receiving and Inspecting Materials

Checking and Passing of Bill for Payment

Payment is made according to the terms specified in the contract.

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is made according to the terms specified in the contract. 51 After finding requirements, the purchasing

After finding requirements, the purchasing department has to find the best source to purchase the materials. Selection of a particular supplier is made after inviting quotations or tenders from possible source of supply.

After getting the quotations the next step is to decide amongst the suppliers. The supplier giving the raw materials at lower prices and with better quality than the other one needs to be selected.

The Purchase Order is a contractual agreement with the supplier for the supply of materials. It is prepared in five copies. They find out EOQ so that the exact amount of the need can come to know.

The receiving department of Sosyo Hajoori Beverages Pvt. Ltd. perform the function of uploading and receiving of materials dispatched by the suppliers. Then the manager here verifies the quantity and condition of materials.

When the invoice is received from the supplier, they are sent for verification. After the verification the store department of Sosyo Hajoori Beverages Pvt. Ltd. request the accounting department to make the payment to the supplier.

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PLANT LOCATION

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BEVERAGES BEVERAGES PVT. PVT. LTD. LTD. PLANT LOCATION 52 Plant Location as we know that the

Plant Location as we know that the company does the production of the soft drink so the production is done on mass basis. As the production is done on the mass basis it will have product layout. So the business requires certain minimum volume. Therefore, it is big layout. So the number of people required, machine required will be large.

Here in the production process syrup making machine is used from which smoke comes out so it is placed on 2nd floor. Similarly, the brix making machine is also placed near to syrup making machine as this machine produce heat.

The company is in the industrial area so this also effects the plant location. As there are male and female workers and employees there are separated toilets, changing rooms. There is different water cooler drinking cooler in production, administration, office areas. There is store room for raw material which is underground of production department.

There is a separate store area for the finished product at the back side of production area. In the production process co2, citric acid, etc. this gas is dangerous to health so the production area is separated than other department.

As this is mass production unit some decision is taken in advance regarding layout. The production process is machine base so in future if new machine is installed then it requires large space. So all this is taken care. The company has truck and tempo for delivery the finished goods to the retailers. For these vehicles there is a separate office for finance department, human resource department, and administration office which include reception area.

There are many other general factors which affect the plant location. For e.g. if the plant is located outside the city then the company have to pay octroi for their products, various taxes, arrange for labor transportation facilities, some cottages and house for their living and regular storage of raw material but if plant is located within the city they have to pay less octroi, less transportation expense, 24 hours’ availability of electricity, easy distribution of goods in less time and availability of raw material.

First it was in Zampa Bazaar but because of problems in transportation and conjunction they shifted their plant in Hazira Road that is in industrial area. In this area they get 24

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STORES FUNCTION

Material Receipt Procedure

Material Issue Procedure

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Material Receipt Procedure Material Issue Procedure 53 hours’ electricity and water facility, availability of

hours’ electricity and water facility, availability of material and easy transportation which are beneficial to company.

In store function two important procedures are consider. They are material receipt procedure, material issue procedure.

Material receipt procedure begins when the purchase order is placed. The suppliers send the material within a day or two. Thereafter the material is received and the production manager is informed. The material received is checked whether it is according to the purchase order. Firstly the quantity checking is done. Thereafter the quality control manager checks the quality of the material received and gives information. Sometime there can be material which cannot be taken for production because it‘s poor quality.

After the confirmation is received from quality control manager, entries for both accepted and rejected material is done in the register and thereafter all the material is send to the store. Accepted and rejected material is stored separately. As and when material is requiring for production it is issued and according the entry is done, rejected material is send back to the supplier and is replaced. Production manager takes the bill does the signature and after all the process gets completed payment is done.

The material issue procedure begins with requirement of production in change. Production in charge tells the production manager the authorized person and thereafter allows the issue of material. The entry for the material issued is made in the register and that much stock is deducted from the present stock of materials.

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Production Planning

Example

PURCHASE FUNCTION

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LTD. Production Planning Example PURCHASE FUNCTION 54 Purchase function begins with the preparation of purchase

Purchase function begins with the preparation of purchase order. Production manager prepares this purchase order. This purchase order is to the authorized person for checking. After the authorized person sign the purchase order, order is placed though mail, telephone or by fax. After receiving purchase order from company supplier checks it with the availability of material and sends the material within a day or two and informs the company on sending the material.

On receiving all the material from the supplier, all the material passes through the process of quantity & quality. After all the material is accepted by the production manager then and then only the payment is done. Payment is done by cash, cheques or by demand draft. Some suppliers demand the payment along with the purchase order. So, demand draft is send along with the purchase order to the suppliers.

First of the entire production plan is not prepared very formally but it is prepared on basis of daily sales. At the end of the day when salesman returns to the factory after whole day selling, report to the supervisor of distributor. These include the total number of sold and unsold carats. The supervisor then calculates and total number of carats that are sold on particular day of all salesman. He then gives that calculation to the plant manager. Plant manager then look after it.

If 50 carats of Sosyo are sold on particular days then manager don‘t start the plant to take production of 50 carats. So he does the stock of 200 to 300 carats of a particular product and then does the production. The same is followed for the other entire product (Kashmira, Lemee, Soda, etc.) here the production is done in batch using manner and each batch contains minimum of 200 carats but in exception case it can be low. Also if there is any additional order (party order, marriage order, inauguration order etc.) on the basis of this production plan is prepaid. Such orders are also important because it is in the big lot.

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55 PRODUCTION PROCESS PREPARATION OF DIFFERENT FLAVOURED SYRUPS S30 Sugar Pasteurisation (1:2) (50 Litres Water :

PRODUCTION PROCESS

PREPARATION OF DIFFERENT FLAVOURED SYRUPS

S30 Sugar Pasteurisation (1:2) (50 Litres Water : 100 Kg sugar) Dissolvation (85 degrees) (1
S30 Sugar
Pasteurisation (1:2) (50 Litres Water : 100 Kg sugar)
Dissolvation (85 degrees) (1 second)
11 Layers Syrup (0.5 Microns)
Storage Tank
Adding Different product Essences
Mixomatic Machine
Carbonator chiller (37 degrees to 4 degrees)
Carbon dioxide diffusion
Different product Essences Mixomatic Machine Carbonator chiller (37 degrees to 4 degrees) Carbon dioxide diffusion

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MANUFACTURING DIFFERENT PET BOTLES

Pre-Forms
Pre-Forms
Desired Shapes And Sizes
Desired Shapes And Sizes
DIFFERENT PET BOTLES Pre-Forms Desired Shapes And Sizes Washed With Plain Water Heating Machine Blowing Machine
Washed With Plain Water
Washed With Plain Water

Heating MachinePre-Forms Desired Shapes And Sizes Washed With Plain Water Blowing Machine W a s h e

Shapes And Sizes Washed With Plain Water Heating Machine Blowing Machine W a s h e

Blowing MachineShapes And Sizes Washed With Plain Water Heating Machine W a s h e d W

W a s h e d W i t h C h l o r Washed With Chlorine Water

Heating Machine Blowing Machine W a s h e d W i t h C h

Washed with Plain Water

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C h l o r i n e Water Washed with Plain Water 56 The plastic

The plastic PET bottles or the Mobile Pack of the cold drinks are manufactured in the plant itself. The necessary equipment for manufacturing those bottles are plastic PRE-FORMS. The pre-forms are made up from polyethylene terephthalate (PET). The process is as follows:

polyethylene terephthalate (PET). The process is as follows: B.R.CM. B.R.CM. COLLEGE COLLEGE OF OF BUSINESS
polyethylene terephthalate (PET). The process is as follows: B.R.CM. B.R.CM. COLLEGE COLLEGE OF OF BUSINESS
polyethylene terephthalate (PET). The process is as follows: B.R.CM. B.R.CM. COLLEGE COLLEGE OF OF BUSINESS
polyethylene terephthalate (PET). The process is as follows: B.R.CM. B.R.CM. COLLEGE COLLEGE OF OF BUSINESS

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Washing Stage

that empty bottles are taken from the

WASHING STAGE EMPTY INSPECTIO N STAGE FILLING STAGE CAPPING STAGE FILLED INSPECTIO N FINAL INSPECTIO
WASHING
STAGE
EMPTY
INSPECTIO
N STAGE
FILLING
STAGE
CAPPING
STAGE
FILLED
INSPECTIO
N
FINAL
INSPECTIO
and
N
DISPATCHI
NG

carat

and

conveyor which reaches the washing

properly and enters the machine in

the

1st

washing machine bottles are

compartments. In

sand is removed with plain

oil, bacteria, etc are removed

In the 4th compartment the second

with plain water. After the bottles are

the next stage.

inspection stage

In the stage, the 2 time bottles

are

inspected.

filled

empty bottles are inspected. 2nd

done. If any defect is found then the

time

bottles are allowed to move for the

Filling

and

Capping

of bottles is done on filling

combined activity. The bottles

next stage.

crimping

the beverage in the bottles and

machine where the bottles are sealed

finds the improper level, he level the

the bottles for crowning and then for the

next stage.

Final Inspection Stage

disposed off and rests of the bottles are sends at store.

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In the

1st

time

 

the

 

is

 

It

is

a

are placed on the

machine bottles are arranged

lots of 10 bottles.

passing through 4

compartment all the dust and

water. In the 2nd compartment the

with chlorine water. In the 3rd

time bottles are washed

washed, they are moved for

inspection

bottles is disposed and other

Stage The filling and sealing

machine.

are conveyed to filler machine

sends it to crimping

with a crown. If the operator

bottles manually and let go

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checks the bottles after crowning in light. If any impurity is found the bottle is immediately

Production process starts with the loading of empty bottles in the washing machine. Before

compartment bottles gets washed with caustic solution.

on conveyor. The filler machine keeps on revolving. It fills

After crowning the bottles are checked again whether there is any dirt left. One person

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Dispatching

•Total Quality Management

Water Parameters

QUALITY CONTROL

Ready Syrup Quality Checking

Finished product Quality Checking

These can be further better understood with the help of a diagram.

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be further better understood with the help of a diagram. 58 Dispatching is the last process.

Dispatching is the last process. Here all the bottles are send off to a destination. The employees or vehicles are given the task of reaching these bottles to its destination.

TQM is the continuous process of reducing or eliminating errors in manufacturing, streamlining supply chain management, improving the customer experience and ensuring that employees are up to speed with the training.

TQM aims to hold all parties involved in the production process accountable for the overall quality of the final product or service.

Hajoori and Sons uses the Total Quality Management method for controlling the quality. Hence it gives total attention to each and every raw material’s quality, their suppliers, total processing of the product, storage of product, machineries used for the production, material handling tools and equipment, etc.

Hajoori and Sons checks and controls all the process which all together makes a finished product. They are as under

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59 PARAMETERS OF WATER. In beverage industry water is the main ingredients. So, as per government

PARAMETERS OF WATER.

In beverage industry water is the main ingredients. So, as per government norm quality of water should be fair enough. Sosyo and Hajoori is always maintain their water quality. And they are judging water on following parameters…

H2O •Analysis includes folloing parameters pH •Hydrogen and concentration Th •Total Hardness Ca •Calcium
H2O
•Analysis includes folloing parameters
pH
•Hydrogen and concentration
Th
•Total Hardness
Ca
•Calcium Control
Mg
•Magnesium Control
Cl
•Chloride content
Alk
•Phenolothepelien Alkalinity
Cl2
•Residual chlorine
TDS
•Total Dissolve Solution
Alk
•Total Alkalinity
Alk •Phenolothepelien Alkalinity Cl2 •Residual chlorine TDS •Total Dissolve Solution Alk •Total Alkalinity
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60 MICRO BIOLOGY TESTING Plate Count Yeast Count Mould Count Coil Form Count In a micro

MICRO BIOLOGY TESTING

Plate Count Yeast Count Mould Count Coil Form Count
Plate Count
Yeast Count
Mould Count
Coil Form Count

In a micro biology testing sosyo company test their product and bottle nano particle, to maintain quality of their product and keep it hygiene. And they are maintainingquality of the product. To maintain high customer satisfaction.

Micro biology testing consist of four stages

maintainingquality of the product. To maintain high customer satisfaction. Micro biology testing consist of four stages
61 READY SYRUP QUALITY CHECKING Parameters for Syrup It includes proper syrup making method, Pasteurization
61
READY SYRUP QUALITY CHECKING
Parameters for Syrup It includes proper syrup making method, Pasteurization System,
Flavor Wise Mixing. Standard Volume and Brix Sugar Purity Citric Acid Purity Sodium
Benzoate Purity.
Sodium
Benzonate
purity
citric Acid Purity
Sugar Purity
Standard
volume and
Brix
Standard volume and brix
Here, volume of raw material of sugar syrup is checked and the quality of syrup also
maintain.
Sugar purity
In beverages quality of sugar is very important and purity of sugar is the maintains the
proper.
Citric acid and sodium benzonate purity.
Quality checking, the main part is all about maintaining the purity of acid
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62 Bottle Washer One of the goals of quality control is to present the consumer with

Bottle Washer

One of the goals of quality control is to present the consumer with a product and for that clean and sanitized bottle also plays an important role. Hence proper washing must be ensured with the appropriate testing which includes:

Caustic Strength Temperature Caustic Carry Over Addictives Percentage Filled Water Chlorine Content
Caustic Strength
Temperature
Caustic Carry Over
Addictives Percentage
Filled Water Chlorine Content
which includes: Caustic Strength Temperature Caustic Carry Over Addictives Percentage Filled Water Chlorine Content
63 FINISHED PRODUCT QUALITY CHECKING Brix Gas Volume i.e. Co2 Consumption Crown Crimping Fill Height
63
FINISHED PRODUCT QUALITY CHECKING
Brix
Gas Volume i.e. Co2
Consumption
Crown Crimping
Fill Height
Finished product includes product
checking and packaged quality
checking. Once the bottles are filled
in the carats it becomes the finished
product.

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Packaged Quality checking

Crown Specification as per norms
Crown
Specification as
per norms
Apparent of Bottle Cartoons Level of Per Bottels Attractive Packing
Apparent of
Bottle
Cartoons
Level of Per
Bottels
Attractive
Packing

First checking of the crown as per the company norms .

Bootle outer look is the most important task and also specific bottle layout.

Than bootles are packed in cartoons in 24 carats bunch.

Instaling levels per bottles and also doing attracting packesing.

Apparents of Bottle

Cheaps Mix Seufoi Nrust
Cheaps Mix
Seufoi
Nrust
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Instaling levels per bottles and also doing attracting packesing. Apparents of Bottl e Cheaps Mix Seufoi
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WASTAGE CONTROL

WASTAGE CONTROL

It can be further understood by the following diagram

RECYCLABLE

WATER

CROWN

NON-RECYCLABLE

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diagram RECYCLABLE WATER CROWN NON-RECYCLABLE 65 GLASS BOTTLE PAPER BOXES ESSENCE POWDERS PLASTIC BOXES
GLASS BOTTLE PAPER BOXES ESSENCE POWDERS PLASTIC BOXES B.R.CM. B.R.CM. COLLEGE COLLEGE OF OF BUSINESS
GLASS BOTTLE
PAPER BOXES
ESSENCE POWDERS
PLASTIC BOXES
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Waste is defined as surplus or residue generated out of manufacturing process. On a wider scale, waste can also include any excess consumption of resources.

There are two types of wastages. One is recyclable and the other is non- recyclable or throw away waste.

The reusable items are sold as scrap like boxes, papers, etc. the dirty water is cleaned and can be used again.

Wastage is here controlled by ETP (Enfluent Treatment Plant). Here the waste water from the production area comes to a ‘Filter System’ where the water and dirt are separated through Acid and Base treatment, because of this treatment all the solid particles gets coagulated.

Then the water is again filtered by RO water plant and the water thus is used for gardening.

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•A-class of items:

•B-class of items:

•C-class of items:

In the “C”

Ordure), Water, Crown and other consumption items.

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Ordure), Water, Crown and other consumption items. 66 The term storage management encompasses the technologies and

The term storage management encompasses the technologies and processes organisations use to maximise or improve the performance of their data storage resources.In Hajoori and sons raw material like sugar is stored where the sugar syrup is processed so thus it also becomes easy to use it to make the syrup. Semi finished goods like the sugar syrup is stored in the container in which it is proceesed. The syrup is stored in the container for two days till it is fully used.hed goods are never stored as it directly goes to the market.

In large companies, the inventory consists of thousands of items and a number of employed to control them. Their salaries and other expenses run into lakhs of rupees. It has been found from experience that all items include in inventory are not of equal importance. Hence, more attention must be devoted to the control of such items. All items are divided into 3 parts.

In the “A” class of item the major material consist of 65% of the consumption value and 25% of total number of items. This item requires strict control over receipt, storage and issue should be exercise over such items. As “A” class of items require very less time for inventory but the company maintains low stock of inventory for all items. The “A” class of the item includes Sugar, Citric Acid, Sodium Benzoate used in beverage and CO2 used only in Soda. All these items have major value wise contribution. So are including in “A”‖ class of item.

In the “B” class of items the major material consists of 25% of consumption value and 20% of the total number of item. It includes ascorbic acid (Vitamin C), Oil Grease, Lubricants, Spare Parts of machine and maintenance cost.

value and 55% of the total number of item include essence (Taste, Color, and

In store function two important procedures are consider. They are material receipt procedure, material issue procedure.

class of item the major material consists of 10% of consumption B.R.CM. B.R.CM. COLLEGE COLLEGE
class of item the major material consists of 10% of consumption B.R.CM. B.R.CM. COLLEGE COLLEGE

class of item the major material consists of 10% of consumption

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HUMAN RESOURCE DEPARTMET

Introduction

of the personnel like recruitment, selection, promotion, transfer, etc.

Sosyo hajoori’s Human Resource Department activities.

To formulate HR policy of the company.

Plan for the workforce required in the company.

 Plan for the workforce required in the company.  To spectrum of people.  Provide

To

spectrum of people.

Provide

occupational skill of employees.

recruit

and

select

healthy

to

welfare

facility

organization.

organization.

transport & security.

 recruit and select healthy to welfare facility organization.  organization.  transport & security.
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67

and

wide

enhance

the

T he term Human Resource Management refers to the management of personnel in

the organization of any company to achieve the predetermined goal. The duty of the personnel manager is to look after the personnel department and various functions

Sosyo Hajoori Beverages Pvt. Ltd.’s the main activities in HRM are employee welfare activities, because company believes that if worker are fit, happy, satisfied with company they feel better in working in company and gives best of them. So for that mission company performs many different activities. Human Resource Management is that part of management which is concerned with people at work and their relationship within the Sosyo.

To maintain good relationship with personal

for smooth running of functions in the

To maintain good relationship with other

To carried out administrative activities like

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Human Resource Planning

Human resource planning is very important task for HR department.

Induction Training

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68
HR department.   Induction Training 68 Human resource planning is the process of details of
Human resource planning is the process of details of manpower recruitment and mean of meeting
Human resource planning is the process of details of manpower recruitment and
mean of meeting the recruitment in order to carry out the integrated plan of the
organization.
HR department decides right number of people and right kind of people at the right
place at the right time.
HR department is planning the necessary program of recruitment selection etc.
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T he HRP department of the Sosyo Hajoori Beverages Pvt. Ltd.‘ is very busy in the HRP process because it has to maintain the day to day activities of the current unit. Moreover in new manufacturing unit is under construction as company is expanding

its manufacturing activities because of the growth of the business. The HRP process is done in the company for various department like in production, sale, finance etc. generally in the company the HRP process contents the documents called STRENGTH REPORT which includes information such as serial no, workers, strength including all unit and staff.

Induction, also called orientation, is designed to provide a new employee with the information he or she need to function comfortably and effectively in the organization. about their performance on the new jobs.

In Sosyo Hajoori Beverages Pvt. Ltd. Company, induction training is provided mainly to the employee of the production and marketing department. Here the employees are made to work with experienced employee for two-three day and are provided with all the information needed for efficient working in the organization. They are made to interact with different employees with whom they are to work also with the other employees of the company.

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Training and Development

BEVERAGES PVT. PVT. LTD. LTD. Training and Development 69 In Sosyo Hajoori Beverages Pvt. Ltd. Company
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BEVERAGES PVT. PVT. LTD. LTD. Training and Development 69 In Sosyo Hajoori Beverages Pvt. Ltd. Company

In Sosyo Hajoori Beverages Pvt. Ltd. Company training is imparted to the employees but in a particular department only. Most of the trainees are from the marketing department also there are trainees from other department but small in number.

The newly employed candidate is given training for the job he is to do. This training is being given by the manager of the department in which he works. Personal attention is also given on him so that he can cope up with his job as soon as possible. Now a day‘s mostly all the company imparts the training to the fresher although they posses specialized knowledge because training provides the practical knowledge and if the employee is not fresher then also training helps to know the working of the company, its employees and many other things required for the efficient and effective working of the company. Training is one of the best tools for increasing the performance of the employees and overall performance of the company.

First of all the company identify whether the training is to be given to the employees or not. Here training is provided mainly to the new comer. In the production department when a new plant is installed or when a new technology is adapted then training is given to the laboratory chemist, technicians, engineers and laborers. Even when there is constant reduction in the production the company calls the experts from outside and arrange for seminars and two-three day program. So mainly is provided to the employees of the production and marketing department.

After the training needs are identified then training is imparted. In the marketing department newly appointed employee is sent with the salesman on the company ‘s vehicle. Here the main purpose is to make the employee aware of the route and the customers. Also they are trained as how to communicate with the customer, how to behave, how to convince the customer. They are trained as how to response to the customer‘s complain and their review from the customer about the company‘s as well as competitors products. This also helps them to solve the problem easily and conveniently. Also the loaders are being trained for efficient loading of the carats and also changing of the bottles from one carat to another so as to minimize the time and also prevent the breakage of the bottle. At the end of the day all the salesman are required to do the sorting out of the bottles so here perfection is needed for transferring of the bottle and minimization of time.

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SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD.

Recruitment and Selection

The sources of recruitment are broadly categorized into

Sources of Recruitment Internal Recruitment
Sources of
Recruitment
Internal
Recruitment

Internal Recruitment

External Recruitment

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Internal Recruitment External Recruitment 70 Recruitment: Recruitment is the process of searching for

Recruitment: Recruitment is the process of searching for prospective employees and stimulating and encouraging them to apply for jobs in an organization.

Sources of Recruitment The company has mainly two type of manpower which is divided into labor work force and managerial staff.

External Recruitment
External
Recruitment

In the internal recruitment the main sources are present employees, employee‘s referrals. The executives, technicians, salesman, loader, etc. are promoted internally so they become internal source of recruitment. Salesman also bring their relatives, friends, etc as the need arise in the company. So it does not require much time and can be done as and when required. The internal source is reliable as they are in direct contact with the company from long time.

Here in the company the main external source of recruitment consist of walk-ins, talk-ins, advertisement, and competitors. For the labor work force walk-ins and talk-ins is used. Advertisement and competitor are also used as source of recruitment. The company gives advertisement in the local newspaper and television. The company gives advertisement in the SHIV CHANNEL, DEV CHANNEL. They give advertisement in the local Guajarati newspaper.

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71 Selection As there is rise in requirement of manpower the company uses the internal and

Selection

As there is rise in requirement of manpower the company uses the internal and external source of recruitment. According to the requirement of the post the sources are used. Thereafter the selection is done. Selection is the process of differentiating between applicants in order to identify and hire those with the greater likelihood of success in selection process begins with the rise in the requirement of manpower. Various stages involved in the selection process are:

Application Form Premelary Interview Reference Check Final Approval Selection
Application Form
Premelary Interview
Reference Check
Final Approval
Selection

Application Form

After various sources are used then various application are received. An applicant is required to give full bio-data with educational qualification, experience. Thereafter all the application are scrutinized and thereafter all the applicants are called for the interview process.

Preliminary Interview

In Sosyo, the interview process the applicants are judged on different factors as their communication skills, convincing power because the salesman is required to convince the

on different factors as their communication skills, convincing power because the salesman is required to convince

SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD.

Reference Check

Final Approval

Selection

Internal Mobility

There are three type of internal mobility.

Internal Mobility Promotion Transfer
Internal
Mobility
Promotion
Transfer
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mobility. Internal Mobility Promotion Transfer 72 customer when they go for selling, also trustworthiness and

customer when they go for selling, also trustworthiness and honesty is judged because it is mainly cash business, etc.

Thereafter the reference check process follows. It is mainly carried out for the higher post i.e. for executives, manager, supervisors, and technicians. For the labor work force all the steps are not followed as they are sometimes recruited informally.

The above steps are completed the selection committee than decides as whom- a point. The applicant to be appointed must meet the required standard then and only he can be appointed. The committee takes the decision and gives the final approval.

After the above steps are completed the selection committee then decides as whom to appoint. The applicant to be appointed must meet the required standard then and then only he can be appointed. The committee takes the decision and gives the final approval. The applicant is offered job and fulfilling some legal formality the employee joins the job.

Demotion
Demotion

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APPLICATION FORM

SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD. APPLICATION FORM 73
SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD. APPLICATION FORM 73
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SOSYO SOSYO HAJOORI HAJOORI BEVERAGES BEVERAGES PVT. PVT. LTD. LTD. APPLICATION FORM 73
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