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Introduction
In his 1998 article, “Design for a Sustainable World,” Victor
Margolin argues that our ecological plight is beckoning design-
ers to broaden their purpose beyond shaping commodities for cli-
ents.1 Designers are poised to become agents of change that guide a
sustainability transition. To do so, they must proactively mold the
future profile of their profession by strategically adopting new
forms of practice.2 Biomimicry is an emerging paradigm that can
help launch designers into their new role as sustainability inter-
ventionists. However, biomimicry does not necessarily render
sustainable outcomes. To increase the likelihood of sustainable
outcomes, practitioners must consider the form, process, and
ecosystem levels of biomimetic design.
The purpose of this paper is to introduce scholars, students,
1 Victor Margolin, “Design for a Sustain- and professionals in all fields of design to biomimicry and to its
able World,” Design Issues 14, no. 2
potential to yield sustainable outcomes when practiced in a deep,
(1998): 83–92.
thoughtful way. The design community is an important leverage
2 Alain Findeli, “Rethinking Design Educa-
tion for the 21st Century: Theoretical, point for fueling dialogue about biomimicry because designers
Methodological, and Ethical Discussion,” work “at the nexus of values, attitudes, needs, and actions” and,
Design Issues 17, no. 1 (2001): 5–17. therefore, are uniquely positioned to act as transdisciplinary inte-
3 Daniel C. Wahl and Seaton Baxter, “The grators and facilitators.3
Designer’s Role in Facilitating Sustain-
able Solutions,” Design Issues 24, no. 2
(2008): 72.
What is Biomimicry?
4 Janine M. Benyus, “Spreading the Meme: Biomimicry involves learning from and emulating biological
A Biomimicry Primer,” in Biomimicry forms, processes, and ecosystems tested by the environment and
Resource Handbook: A Seed Bank of Best refined through evolution.4 Biomimicry can be applied to solve
Practices (Missoula, MT: Biomimicry 3.8,
technical and social challenges of any scale.5 Biology has inspired
2013), http://issuu.com/biomimicry38/
design since prehistoric man fashioned spears from the teeth of
docs/biomimicry_resource_handbook_
excerpt (accessed August 14, 2013). animals and mimicked the effective sneak-and-pounce hunting
5 Janine M. Benyus, Biomimicry: Innova- technique of large predators, but the development of a meth-
tion Inspired by Nature (New York: odological framework for translating biological strategies into
William Morrow, 1997). design innovations is a recent one. American inventor, Otto
6 Otto H. Schmitt, “A Thermionic Trigger,”
Schmitt, coined the term “biomimetics” in the 1960s to describe
Journal of Scientific Instruments 15,
no. 1 (1938): 24; Jon Harkness, “A
the transfer of ideas from biology to technology.6 Three decades
Lifetime of Connections: Otto Herbert
Schmitt, 1913–1998,” Physics in
Perspective 4 (2002): 456–90.
© 2015 Massachusetts Institute of Technology
66 DesignIssues: Volume 31, Number 3 Summer 2015 doi: 10.1162/DESI_a_00339
later, biomimicry was popularized by Janine Benyus, who broad-
7 Janine M. Benyus, Biomimicry:
cast its enormous potential to inform a new era of design in her
Innovation Inspired by Nature. (New
critically acclaimed book, Biomimicry: Innovation Inspired by Nature.7
York: William Morrow, 1997).
8 Nathan F. Lepora, Paul Verschure, Biomimicry is a burgeoning field of study, as evidenced by a
and Tony J. Prescott, “The State of growing demand for training in biomimicry theory and practice8
the Art in Biomimetics,” Bioinspiration and a fivefold increase in biomimicry patents, scholarly articles,
& Biomimetics 8, no. 1 (March 1, 2013): and research grants since 2000.9 According to a report by the Fer-
013001.
manian Business & Economic Institute, biomimicry could account
9 Fermanian Business & Economic
Institute, Bioinspiration: An Economic
for $425 billion of the U.S. gross domestic product (GDP) and $1.6
Progress Report (San Diego, CA: Point trillion of global output by 2030.10 The popularization of biomim-
Loma Nazarene University, 2013), http:// icry is exciting not just because of its economic prospects, but
www.pointloma.edu/sites/default/files/ because of its tremendous potential to inspire eco-friendly designs
filemanager/Fermanian_Business__
at this critical juncture in human history. Biomimicry forces a new
Economic_Institute/Economic_Reports/
set of questions that can be applied to the design process, as well
BioReport13.FINAL.sm.pdf (accessed
May 28, 2014). as to the outcome. Biological designs are, for instance, resilient,
10 Ibid, 5. adaptable, multifunctional, regenerative, and generally zero-waste.
11 Andrea E. Rawlings, Jonathan P. When deeply informed by biology, design thinking shifts away
Bramble, and Sarah S. Staniland, from an anthropocentric model and considers product life cycles
“Innovation Through Imitation: Biomi-
and earth system limitations.
metic, Bioinspired and Biokleptic
Research,” Soft Matter 8, no. 25
Some scholars argue that the sustainability criterion is too
(2012): 6675. limiting,11 but “smart companies now treat sustainability as inno-
12 Ram Nidumolu, Coimbatore K. Prahalad, vation’s new frontier.”12 When tackled appropriately, it offers
and M. R. Rangaswami, “Why Sustain- opportunities for lowering costs and generating additional reve-
ability Is Now the Key Driver of Innova-
nues, and it enables companies to create new businesses to achieve
tion,” Harvard Business Review 87, no. 9
competitive advantage. However, “imitation of the living world is
(2009): 58.
13 John Reap, Dayna Baumeister, and Bert not by default environmentally superior.”13 Therefore, informing
Bras, “Holism, Biomimicry and Sustain- designers, among others, about the circumstances under which
able Engineering,” ASME Proceedings, biomimicry is most likely to lead to sustainable solutions is impor-
no. IMECE2005-81343 (2005): 423–31; tant so that they can engage with the future in a more direct way.14
Julia Marie O’Rourke, “Environmentally
At its best, biomimicry is an elegant merger of sustainability and
Sustainable Bioinspired Design: Critical
Analysis and Trends,” May 2013, http://
innovation that allows designers to continue earning a living
repositories.lib.utexas.edu/han- within a system dominated by a consumer culture, while working
dle/2152/22289 (accessed May 25, alongside biologists to co-create a human civilization able to flour-
2014). ish within the ecological limits of our planetary support system.15
14 Victor Margolin, “Design, the Future and
the Human Spirit,” Design Issues 23, no.
Biomimetic Design Practice
3 (2007): 4–15.
15 Victor Margolin, “Design for a Sustain- Biologists are key players in the biomimicry design process
able World,” Design Issues 14, no. 2 because it relies heavily on biological knowledge; however, the role
(1998): 83-92; Daniel C. Wahl and Seaton of the designer remains central. This orientation is particularly
Baxter, “The Designer’s Role in Facilitat- true when it comes to abstracting biological strategies into more
ing Sustainable Solutions,” Design Issues
broadly applicable design principles and implementing them to
24, no. 2 (2008): 72-83.
16 Janine M. Benyus, “Spreading the
solve human challenges.16 The aim of biomimicry is not to create an
Meme: A Biomimicry Primer,” in exact replica of a natural form, process, or ecosystem; instead, it is
Biomimicry Resource Handbook: A Seed to derive design principles from biology and use those principles
Bank of Best Practices> (Missoula, MT: as stimulus for ideation. That said, a final biomimetic solution
Biomimicry 3.8, 2013), http://issuu.com/
should clearly evidence a transfer of functional or organizational
biomimicry38/docs/biomimicry_
resource_handbook_excerpt (accessed
August 14, 2013).