Documenti di Didattica
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SET: A
Contents
Assessment Guidelines 2
Context 2
Confidentiality 2
Word Count 2
Release of Grades 3
Extension Request 3
EXPO 2020 is around the corner and you have just completed your MBA. Assume that there
is a vacancy for a market research analyst in a reputed company (can be any industry of your
preference or the industry where you are currently working). All applicants for the position are
supposed to prepare a 1500-2000 word report assuming that the company is thinking of
expanding their product line. The report needs to contain the following details.
1.Perform Porters five force analysis to understand the forces that currently shape competition
within your chosen industry.
2.Apply VRIN, Value Chain and BCG Matrix as tools to assess the internal situation of your
company to judge the capability of developing a competitive advantage.
7.Outline two feasible Internationalization strategies which can be adopted if the company
wants to expand their wings to a new foreign market.
8.Justify the Business strategy to be adopted for the new product – Low cost/ Differentiation/
Hybrid in order to gain a competitive advantage.
Special Note 2: The individual assignment is 40% of your overall marks and is to be undertaken
individually and is due on the 10th July 2019. Any submissions received after due date will be
subject to late submission penalty of AED.1,000.