GENDER WISE CLASSIFICATION OF RESPONDENTS

S.No Gender No. of Respondents Percentage (%)

1 Male 83 83

2 Female 17 17

Total 100 100

Source: Primary data

INFERENCE

From the above table it is clear that 83% of respondents were to male and 17% of
the respondents were female group.

The maximum (83%) of the respondents are of Male category.

90
83%

80

70

60

50

40

30

17%
20

10

0
Male Female
 AGE WISE CLASSIFICATION OF RESPONDENTS

Age No. of Respondents Percentage (%)

Below 25 years 10 10

25 to 35 years 32 32

35 to 40 years 25 25

Above 40 years 33 33

Total 100 100

Source: Primary data

INFERENCE

From the above table shows that 10% of the respondents are in the Age group
Below 25 years, and 32% of the respondents are the Age group 25 to 35 years, and
25% of the respondents are in the Age group above 35 to 40 years, and 33% of the
respondents are in the Age group above 40 years.

Majority of the 33% respondents are age group Above 40 years.

35
33%
32%

30

25%
25

20

15

10%
10

0
Above 25 years 25 to 35 Years 35 to 40 Years Above 40 Years
 EDUCATIONAL QUALIFICATION OF THE RESPONDENTS

S.No Education No. of Respondents Percentage (%)

Qualification

1 Schooling 15 15

2 Under 30 30
Graduate

3 Post 45 45
Graduate

4 No Formal 10 10
Education

Total 100 100

Source: Primary data

INFERENCE

From the above table shows that 15% of the respondents are Schooling , 30%
of the respondents are Under Graduate, 45% of the respondents are Post Graduate
and 10% the respondents are No Formal Education.

Majority of the 45% respondents are Post graduates.

50
42%
45

40

35
30%
30

25

20
15%
15
15%
10

0
Schooling Under Graduate Post Graduate No Formal
Education
 NATURE OF BUSINESS OF THE RESPONDENTS

S.No Name of the No. of Respondents Percentage (%)

Business

1 48 48
Departmental
Stores

2 Stationary 10 10
Shop

3 Super 29 29
Market

4 Convenience 13 13
Store

Total 100 100

Source: Primary data

INFERENCE

From the above table shows that 48% of the respondents are Departmental
Stores, 10% of the respondents are Stationary shop, 29% of the respondents are Super
Market and 13% of the respondents are Convenience Store

Majority (48%) of the respondents are preferring the Departmental Stores.

60

50
48%

40

30 29%

20

13%
10%
10

0
Departmental Stationary Shop Super Market Convenience Store
Stores
 YEAR OF EXPERIENCE OF THE RESPONDENTS

S.No Experience No. of Respondents Percentage (%)

1 Below 2 Years 20 20

2 2 – 5 Years 25 25

3 5 – 10 Years 42 42

4 Above 10 Years 13 13

Total 100 100

Source: Primary data

INFERENCE

From the above table shows that 42% of the respondents are 5 - 10 Years, 25%
of the respondents are 2 – 5 Years, 20% of the respondents are Below 2 Years and
13% of the respondents are Above 10 Years.

Majority (42%) of the respondents are 5 – 10 Years.

45
42%

40

35

30

25%
25

20%
20

15
13%

10

0
Below 2 Years 2 - 5 Years 5 - 10 Years Above 10 Years
 MODE OF PURCHASE TNPL PRODUCTS OF THE RESPONDENTS

S.No Mode of Purchase No. of Respondents Percentage (%)

1 Cash Payment 15 15

2 Credit Payment 20 20

3 Advance Payment 40 40

4 Cash on Delivery 25 25

Total 100 100

Source: Primary data

INFERENCE

From the above table shows that 40% of the respondents are paying Advance
payment, 25% of respondents are paying Cash on delivery, 20% of the respondents are
paying Credit payment,15 % of the respondents are paying Cash Payment.

Majority (40%) of the respondents are paying Advance Payment.

45

40%
40

35

30

25%
25

20%
20

15%
15

10

0
Cash Payment Credit Payment Advance Payment Cash on delivery
 PURCHASE OF TNPL PRODUCT OF THE RESPONDENTS

S.No Purchase No. of Respondents Percentage (%)

1 Directly from the 40 40

company

2 Distributor 15 15

3 Retailers 20 20

4 Others 25 25

Total 100 100

Source: Primary data

INFERENCE

From the above table shows that 15% of the respondents are from Distributor,
40% of respondents are Directly from the company, 20% of the respondents are from
Retailers , 25% of the respondents are from Others.

Majority of the respondents (40%) are directly from the company.

45

40%
40

35

30

25%
25

20%
20

15%
15

10

0
Directly from the Distributor Retailers Others
company
 DIFFERENT TYPES OF BRAND IN PAPER AND OTHER BOOK

S.No Brand No. of Respondents Percentage (%)

1 TNPL 85 85

2 SPB 12 12

3 JK 03 3

4 IFC 0 0

Total 100 100

Source: Primary data

INFERENCE

From the above table it is clear that 85% of the respondents are selling mostly
TNPL, 12% of the respondents are SPB, 3% of the respondents are JK, 0% of the
respondents are IFC.

Majority (85%) of the respondents are selling mostly TNPL.

90
85%

80

70

60

50

40

30

20

12%
10
3%
0%
0
TNPL SPB JK IFC
 PURCHASE OF TNPL PAPERS

S.No Purchase No. of Respondents Percentage (%)

1 School Students 20 20

2 College Students 15 15

3 05 5
Business\Company

4 Computer Centre 60 60

Total 100 100

Source: Primary data

INFERENCE

From the above table it is clear that 60% of the respondents are computer centre,
20% of the respondents are school students, 15% of the respondents are college students
and 5% of the respondents are business\ Company.

Majority (60%) of the respondents are computer centre buying mostly TNPL
products.
70

60%
60

50

40

30

20%
20
15%

10
5%

0
School students College Business Computer
students /company centre
 PRICE OF TNPL PRODUCT OF THE RESPONDENTS

S.No Price No. of Respondents Percentage (%)

1 Highly priced 08 8

2 Reasonably priced 65 65

3 Moderately priced 27 27

4 Lowly priced 0 0

Total 100 100

Source: Primary data

INFERENCE

From the above table it is clear that 8% of the respondents feel highly priced, 27%
of the respondents are moderately priced, 0% of the respondents are lowly priced, 65% of
the respondents are reasonably priced.

Majority (65%) of the respondents were feel with reasonably priced.

70
65%

60

50

40

30
27%

20

10 8%

0%
0
Highly priced Reasonably priced Moderately priced Lowly priced
 SELLING TNPL PRODUCTS OF THE RESPONDENTS

S.No Reason No. of Respondents Percentage (%)

1 Quality 51 51

2 Availability 09 9

3 Price 05 5

4 Customer 35 35
Support

Total 100 100

Source: Primary data

INFERENCE

From the above table it is clear that 51% of the respondents are reason to prefer
their quality, followed by 35% of the respondents of customer support,9% of the
respondents are Availability and 5% of the respondents are price.

It concluded that a majority (51%) of the respondents reason for preferring quality.
60

51%

50

40

35%
30

20

9%
10
5%

0
quality
availability
price
customer support
 RETAILER EXPECT TNPL PRODUCT COMPARED TO OTHER PRODUCT

S.No No. of Respondents Percentage (%)

1 Quality 85 85

2 Marginal cost 03 3

3 Discount 02 2

4 Payment 10 10
Option

Total 100 100

Source: Primary data

INFERENCE

From the above table it is clear that 85% of the respondents are quality, 2% of the
respondents are discount, 3% of the respondents are marginal cost, 10% of the
respondents are payment option.

It concludes that a good majority, 85% of the respondents are expect from their
quality
 .
90
85%

80

70

60

50

40

30

20

10%
10
3% 2%
0
quality marginal cost discount payment option
TNPL SALESMAN VISIT THE SHOP EVERY MPNTH OF THE RESPONDENTS

S.No No. of Respondents Percentage (%)

1 Weekly 8 8

2 15 days once 15 15

3 Monthly 65 65

4 Twice in a 12 12
month

Total 100 100

Source: Primary data

INFERENCE

From the above table it is clear that 65% of the respondents are monthly, 15% of
the respondents are 15 days once, 8% of the respondents are weekly, 12% of the
respondents are twice in a month.

Maximum (65%) of the respondents are monthly.

70
65%
60

50

40

30

20 15%
8%
10
12%
0
weekly
15 days once
monthly
twice in a
month
 SATISFIED WITH TNPL PRODUCT

S.No Opinion No. of Respondents Percentage (%)

1 Satisfied 27 27

2 Highly 73 73
Satisfied

3 Dissatisfied 0 0

4 Highly 0 0
Dissatisfied

Total 100 100

Source: Primary data

INFERENCE

From the above table it is clear that 73% of the respondents have highly satisfied,
27% of the respondents are satisfied, 0% of the respondents are dissatisfied, 0% of the
respondents are highly dissatisfied.

Maximum (73%) of the respondents are highly satisfied with TNPL products.
80
73%
70

60

50

40

27%
30

20

10

0 0%
0%
satisfied
highly satisfied
dissatisfied
highly
dissatisfied
 PURCHASE FREQUENCE OF THE RESPONDENTS

S.No Opinion No. of Respondents Percentage (%)

1 Often 16 16

2 Rarely 22 22

3 Quickly 45 45

4 Frequently 17 17

Total 100 100

Source: Primary data

INFERENCE

From the above table it is clear that 45% of the respondents are quickly, 22% of
the respondents are rarely, 16% of the respondents are often and 17% of the respondents
are frequently.

Majority (45%) of the respondents are quickly.

50
45%
45

40

35

30

25 22%

20
16% 17%

15

10

0
often rarely quickly frequently
 STOCK MAINTAIN OF THE RESPONDENTS

S.No Opinion No. of Respondents Percentage (%)

1 High 23 23

2 Average 65 65

3 Low 12 12

Total 100 100

Source: Primary data

INFERENCE

From the above table it is clear that 23% of the respondents have high, 65% of the
respondents are average, 12% of the respondents are low.

Maximum (65%) of the respondents are average to maintain the stock in store.
70
65%

60

50

40

30
23%

20

12%
10

0
high average low
 RETAILER RELATIONSHIP OF TNPL OF THE RESPONDENTS

S.No Opinion No. of Respondents Percentage (%)

1 Satisfied 30 30

2 Highly satisfied 35 35

3 Neutral 32 32

4 Dissatisfied 3 3

Total 100 100

Source: Primary data

INFERENCE

From the above table it is clear that 35% of the respondents have highly
satisfied, followed by 30% of the respondents are satisfied, 32% of the respondents are
neutral and 3% of the respondents are dissatisfied.

A majority (35%) of the respondents highly satisfied that relation of TNPL

 .

35%
35
30% 32%

30

25

20

15

10

5
3%
0
satisfied
highly satisfied
neutral
dissatisfied