PR 4 JAQUAR

Submitted to: prof. RAHUL SINGH

SUBMITTED BY: SIDDHANT ANAND

ANALYSIS

• In every area of my region there is a great demand of LED bulbs and Battens

• 7w, 9w, 12w are the main selling led bulbs and battens of 10w and 20w are in demand
even emergency or inverter bulbs

• Main competition from Syska and Havells

• Very less presence of Jaquar LED’s even at the electrical shops.

• Visited at least 30 elecrical shops and

• Only 5 shops had Jaquar LED and battens

• Jaquar had a distributor in Parwanoo, which supplies the products to few shops in shimla.
• One of the Important observation is that as the demand of LED is high, so most people do
not buy the LED’s and Battens of certain brands but they are driven by the brands which
are present in stores
• So suppose if the electrical shops keeps only havells and syska they will not ask fo any
other brand they will just take the one which is cheaper and provide more benefits like
price, guarantee options and any offer.
• So if Jaquar penetrates aggressively in this market so people will definetly end up buying
Jaquar.
• Most demanding LED’s are 7W, 9W, 12W and a new inverter bulb
OBSERVATION
 Havells and syska is the major player amongst all the existing companies having their
products in every electrical stores.
 Jaquar had a distributor in Parwanoo, which supplies the products to few shops in
shimla.
 One of the Important observation is that as the demand of LED is high, so most
people do not buy the LED’s and Battens of certain brands but they are driven by the
brands which are present in stores
 So suppose if the electrical shops keeps only havells and syska they will not ask fo
any other brand they will just take the one which is cheaper and provide more
benefits like price, guarantee options and any offer.
 So if Jaquar penetrates aggressively in this market so people will definetly end up
buying Jaquar.
 Most demanding LED’s are 7W, 9W, 12W and a new inverter bulb.
 With FMCG distributors negotiation becomes very hard as they show less or no
interest in dealing with LED bulbs and battens, and deny it by saying its not their
product line.
 Even if they show interest, they just say that Jaquar as a brand is not in the market as
Syska and Havells so they feel loss in keeping the products.
 Departmental stores have very less or no presence of bulbs.
 Jaquar well known in sanitary but people do not know about lighting segment.
 Pricing of the bulbs is one major thing that customers see.
 No promotion in Shimla region of Jaquar led bulbs.
LEARNING

 Relationship Building through sales is key to Business

 Why People buy when they are ready to buy not when you need to sell?
 When you sell price, you rent the business. When you sell value, you own it.
 Why prospect tell what to sell in market?
 Sales Pitch
 Skills like negotiation
 Patience when you face a failure.
 Buying prejudice into sales process”
 Learnt about the LED products in details.
 In Shimla, market of bulbs and battens is limited only to eletrical shops not departmental
stores.
 Met with distributors and visited all the major markets in my region.
 In this region market is captured by leaders like syska and havells and also few other
brands like Halonix, Bajaj, Usha and Surya.