MARKETING SURVEY

Student: Lorena Restrepo Enciso

Name of the interviewer:

________________________________________________

Number of interviewers: ____

Respondent's name:
_________________________________________________ Survey
number: _______

Start time: __: __

End time: __: __

Presentation of the interviewer Good afternoon days, My name is Name of the

interviewer.

I'm calling you from the company Name of the company because we're doing a
product name assessment survey whose main characteristics are product
description.

We are interested in knowing your opinion, please, would you be so kind as to

answer the following questionnaire? The information you provide will be used
to know the product's valuation.

Name of the product in the market. The questionnaire lasts approximately 5

minutes.

Thank you.

Please, would you be so kind as to tell me your name? Respondent profile Age
Sex Man Woman Product description

1.- On a scale from 1 to 6, where 6 is "very interesting" and 1 is "nothing

interesting" 1 2 3 4 5 6 How interesting is [Product Name] for you?

2.- Which of the following characteristics attract you from the product?
Functionality Easy to use Fashion [Other variables] None of the above Other
(please specify) Product distribution
3.- In what place or places would you like to be able to buy this product?
Internet Store [Other places] Other (please specify) _________________

4.- Through what means or means would you like to receive information about
the product? E-mail Post mail TV Advertisements [Other way] Other (please
specify)

Product weaknesses 5.

- Which of the following characteristics do not attract you from the product?
I do not need it is very expensive It is difficult to use [Other variables]
Other (please specify)

6.- Based on the basis that the price of this product seemed acceptable to
you ... what was the probability that you would buy it? I would buy it as soon as
it came out on the market, I would buy it in a while I may have bought it in a
while, I do not think I bought it I would not buy it Price of the product

7.- Would you buy this product at a price of [€ 200]? Very likely Probably It
is unlikely It is not likely I do not know Comments on the product.

8.- This product belongs to the company [Name of the company]. Does that
make it more, or less interesting for you? More interesting Less interesting
Neither more nor less interesting, there is no difference I do not know.

9.- Do you have any comments or suggestions for [Name of company] about the
product?

10.- How many companies produce (n) the product (s) ...? (he (the ones) that I
am going to elaborate) do you know?

None () One () Two () How many _____

Thank you very much for your kindness and for the time spent answering this
survey