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1. The document provides a series of questions to evaluate virtual assistants on various websites and how they compare to websites without assistants.
2. It asks the respondent to look at websites with virtual assistants like Anna from Ikea and Jenn from Alaska Air to determine things like their purpose, personality, behavior, appearance and how helpful they are.
3. The respondent then compares websites without virtual assistants, like Amazon, to see how easy it is to find information and if personalization makes the user feel more welcome.
4. In the conclusion, the respondent says they would trust Amazon the most due to their delivery services and advertising, but that virtual assistants could improve websites by better addressing customer concerns as customer bases grow over
1. The document provides a series of questions to evaluate virtual assistants on various websites and how they compare to websites without assistants.
2. It asks the respondent to look at …