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LOGO BRAND PRESENTATION

An azimuth (Listeni) (from Arabic "‫س ْمت‬ َّ ‫ "ال‬as-sumūt, meaning


"the directions") is an angular measurement in a spherical
coordinate system. The vector from an observer (origin) to a
point of interest is projected perpendicularly onto a reference
plane; the angle between the projected vector and a reference
vector on the reference plane is called the azimuth.

An example is the position of a star in the sky. The star is the


point of interest, the reference plane is the horizon or the
surface of the sea, and the reference vector points north. The
azimuth is the angle between the north vector and the
perpendicular projection of the star down onto the horizon.

Azimuth is usually measured in degrees (°). The concept is used


in navigation, astronomy, engineering, mapping, mining and
artillery.
In land navigation, azimuth is usually denoted alpha, α, and defined as a horizontal angle
measured clockwise from a north base line or meridian. Azimuth has also been more
generally defined as a horizontal angle measured clockwise from any fixed reference plane or
easily established base direction line.

Today, the reference plane for an azimuth is typically true north, measured as a 0° azimuth,
though other angular units (grad, mil) can be used. Moving clockwise on a 360 degree circle,
east has azimuth 90°, south 180°, and west 270°. There are exceptions: some navigation
systems use south as the reference vector. Any direction can be the reference vector, as long
as it is clearly defined.

Quite commonly, azimuths or compass bearings are stated in a system in which either north
or south can be the zero, and the angle may be measured clockwise or anticlockwise from
the zero. For example, a bearing might be described as "(from) south, (turn) thirty degrees
(toward the) east" (the words in brackets are usually omitted), abbreviated "S30°E", which is
the bearing 30 degrees in the eastward direction from south, i.e. the bearing 150 degrees
clockwise from north. The reference direction, stated first, is always north or south, and the
turning direction, stated last, is east or west. The directions are chosen so that the angle,
stated between them, is positive, between zero and 90 degrees. If the bearing happens to be
exactly in the direction of one of the cardinal points, a different notation, e.g. "due east", is
used instead.T
The azimuth is the angle formed between a reference direction
(north) and a line from the observer to a point of interest
projected on the same plane as the reference direction
orthogonal to the zenith
PT. AZIMUTH SOLUSI INDONESIA is a Solar Cell Company based in Depok. born from the union of
two people, two friends, two Marketers: Mr. Hendrawan and Mr. Komarudin.

They asked us to create their new brand, starting with a new logo that could represent their
strong bond and their incisive and dynamic style.

For this reason we worked on the ampersand, that represents the conjunction word "azimuth". It
originated as a so we
created a definition of the word AZIMUTH with logo,

designing an essential and evocative symbol, with a strong visual impact.


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C : 100%
M : 92%
Y : 38%
K : 35%
Color : #1B2752
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