Zapurza Presentation

Zapurza Creativity Centre
A Cultural Gateway to Maharashtra

A Gateway to Maharashtrian Culture
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Zapurza Summary
• An amalgamation of Creativity & Culture

• A complex of Museums, Gallery, Studios, Workshops
• Discovery Learning in Arts, Culture & Creativity
• A Gateway to Cultural Resources of Maharashtra
• Exposure to stories of individuals, families & community,
their values & lifestyles, creating a rich tapestry of culture.
• Programs & activities to nurture & discover
our creative potential.
• Spaces to understand Art in everyday life

What is Zapurza ?
Zapurza is a place to discover Creativity
& connect to our cultural roots & Beyond...
A place for free

unwinding of joy and energy,
to fire imagination & add a new dimension in our lives

Zapurza is a Creativity Centre

Is inspired by the poem ‘Zapurza’
written in 1893 by Keshavsut
Maharashtra’s radical poet.
It conveys very aptly
the spirit of our endeavour.
Zapurza means a ‘Creative State’.

A synonym for creativity in its many shades…
A Creativity Hub & Gateway to our culture

Location
• Zapurza Complex is planned in the beautiful natural

setting near Kudje village, Pune, on the backdrop of
the historic Sinhagad Fort.
• Zapurza is located near Kudje village, on State Highway 38,

beyond NDA Peacock Bay, just 6 kms from Khadakvasla
Dam, Pune.
• It is approachable from the city by two routes via Warje

as well as Sinhagad Road.

Location from Khadakvasla

Site Surroundings

Location from NH4

Site Map

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Background
• Zapurza has emerged as a larger vision to create many

facilities & activities in the context of Maharashtrian Culture.
• Conceived and promoted by Mr. Ajit Gadgil, owner
of P.N. Gadgil & Sons, Jewellers having a long family
tradition since 1832 of quality service & business ethics.
• The project hopes to be a Resource for children, artists,
and enthusiasts.
• Our intent is to facilitate Creation and Showcase Arts,
Crafts and varied Expressions.
• Zapurza has acquired a sizable collection of paintings of
eminent Artists & many craft objects.

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Some Art Collections

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Art Collections

•
Art Collections

•
Art Collections

•
Art Collections

•
Art Collections

•
Art Collections

•
Object collection

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Object Collection

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Object Collection

Need
• Pune, the seat of Education & Culture in Maharashtra, despite

many institutions, innovative entrepreneurs & Industries
- Needs more Cultural Resource and Activity Centres, especially
for nurturing Creativity in children & youth.
• Presence of a single point facility for Creative & Cultural activities
would fulfil an important function in shaping future generations.
• While Retreat places are mostly passive, Recreation places like
Theme parks, Amusement parks offer only entertainment.
•This place is positioned as a Creativity Centre with Museum
complex, for Discovery Learning, Recreational & Creative Activity

Vision
• Create an exquisite place

• Of joy and beauty for children, youth & elders
• For Discovery Learning
• To Enjoy the exhibits & experiences
• Explore their Creativity
• Connect to their Cultural Roots
• Beckoning to come again & again..

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Objective
• To showcase regional, national, contemporary & traditional

selections of arts & crafts
• Provide a quick overview of Maharashtra’s Cultural
Resources through a Gateway to Maharashtra Expo.
• Document, monitor, present emerging trends in
contemporary culture and their creative expressions in
different materials, media and everyday life & lifestyles.
• Zapurza aspires to create it’s unique niche in Pune, the
cultural capital and play a pro-active role in it’s enrichment.

Zapurza
A Creativity
Hub
&
Gateway
to Maharashtrian Culture

A Creativity Hub
• Zapurza will be a hub of Creative activity & networks.

• Facilities to create, mentor, sustain Art & Crafts
• Complex of Studios, Workshops, Museums, Art & Crafts village,
• Children focused Resource Centre for Discovery learning
• Many windows of connection
• Multiple entry points
• A space for Visioning, Dreaming, Expanding, Creating
• Forum for Discussion, Learning , Exploring
• Exposure, Awakening, Learning, Empowerment,
Transformation
• Creative Ambience with necessary resources
• Space for developing spirit of art, crafts culture

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Gateway to Maharashtrian Culture
A Theme Museum & Expo on Maharashtra’s culture

• Overview of Maharashtra Resources in one place
• Culture, Arts, History
• Nature, Heritage places
• People, Customs, Festivals
• Dedicated to Marathi cultural heritage
• Array of Displays depicting lifestyles of Maharashtra
• Living beliefs of arts and culture of Marathi people
• Platform for vernacular
• Living history museum

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Variety of Programs & Activities
Platform of Creative environment offering many contexts :

• Arts, Crafts, Sculpture
• Music & Performing Arts
• Poetry & Literature
• Photography, Film, Interactive Multi-Media
• Design & Culture
• Ecology, Nature, Environment
• Personal Growth, Trans-Personal Psychology
• Mythology, Mysticism, Spirituality

Relevance of family traditions
• As advent of technology and media brings a global mono

culture, local stories can inspire the present and future
generations, with the value of heritage to retain our unique
identity while embracing the new.
• Zapurza’s Gateway to Maharashtra Culture will highlight
such traditions, through inspiring stories of families, who set
norms and standards for themselves, in the process adding
value to society.
• Zapurza will showcase the diversity of ethnic & vernacular
life, habitats, customs, objects of people of Maharashtra.
• By understanding Art in everyday life, we can become
producers and not mere consumers of art & objects.

Culture as family stories
Zapurza will offer glimpses in evolution of Marathi culture

over the past few centuries in art, crafts, lifestyles, theatre,
literature, music, cuisine, customs & festivals.
Stories which nourished & shaped individuals, families &
societies creating their uniqueness.
 Chart unbroken journeys of family traditions & their

lifestyles
 Communities of artisans, craftsmen, farmers
 Ethnic tribes, native cultures, pastoral, nomadic
 Rituals, festivals of unbroken traditions & related objects

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Introduction
• Zapurza is conceived, planned & designed with careful

attention to make it responsive.
• Understanding the needs of the project, using State-of-art
Knowledge & Technology, sensitive Aesthetics & Architecture,
Ecological planning and Regenerative sustainability criteria.
• A heritage museum will offer glimpses in evolution of
Marathi culture over centuries in varied aspects like Arts,
Crafts, Performing Arts, Music, Poetry, Literature, Theatre,
Films and Folk traditions.
• Zapurza is a unique amalgamation of Creativity & Cultural
Heritage, a bouquet of fine ideas and activities, spanning the
past, present and future, all in one beautiful place !

Exposure, Awareness, Empowerment ..
• Zapurza is a Place to
Get Exposure, Become Aware & Get Empowered
• Exposure to vast Cultural Resources of Maharashtra
in One Place
• Hands-on experience with Arts and Crafts
• Many formats and mediums
• Display, Representation, Reconstruction, Simulation,
using conventional & new technologies for Virtual
Immersive Experiences
• A Gateway to Maharashtra

A Novel Format
•A Multi-Level, Multi-Layered, Multiple-Entry

Learning Resource.
• Easy access Edutainment attractive to all groups
• Memorable Immersive Experience of
• Exposure, Awakening & Transformation
• Discovery Learning
• A Place for Non-Structured, Non Formal Learning
• Education of Tomorrow

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Bridging Past, Present & Future
• Zapurza, collects, curates & displays some examples of

art & craft from the past, for inspiration.
• But it is focussed on the present, by offering space, ambience
and facilities, for creation of the new in the present.
• And it aspires to shape the future by creating resources
for Children;
• To awaken curiosity, & encourage observation
• Impart skills to explore various media and formats
• Sensitise & highlight the implied values and their role in shaping
our culture & lifestyles in the present & future.

A Window to Marathi Culture
• Maharashtra’s ancient history dates to 300 BC.

• Gained identity with Marathi language over the past
thousand years
• A unique ‘interactive experiential exposition’ for tourists,
to get a vivid overview of
• Kokan, Marathwada, Khandesh, Desh & Vidarbha, the
diversity in collective identity
• The rich multi-faceted socio-cultural-ethnic-spiritual-historic
traditions & Heritage Resources of Maharashtra

•C

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Stories of family traditions
• The natural features, geography, and ecological biodiversity

nurtured a culture, creating artefacts, objects, customs,
rituals, leading to lifestyles & identity.
• That brings individuality, uniqueness & a distinct character
to Maharashtra or to any region.
• Stories of individuals and societies shape culture.
• Stories inspire Children & Youngsters in making connections
with the past, with people, objects, places through cultural
context.

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las Stories

A Facility for ‘Roads not taken’
• Every person has a creative potential

• A seed to become a full grown tree
• Often neglected with life’s pressures & routines
• Seeks opportunities to allow flowering…
• Zapurza offers spaces to explore these options
• A facility to awaken, nurture and develop our hidden
potential.

User Profile / Focus
• Children
• Youth
• Programs with Schools & Colleges
• Art Schools
• Art Enthusiasts
• Artists
• Indian & Foreign Tourists
• Programs for Exposure, Skilling & Enjoyment

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Components
• Facilities
• Museums Gallery Gateway to Maharashtra
• Virtual Museum Theatre
• Auditorium Open Air Theatre
• Studios & Workshops Library
• Cafeteria Housing
• Activities
• Programs Courses Demos
• Exhibitions Shows
• Seminars Conferences Concerts

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Museums
• A Thematic Expo of Maharashtra & Marathi Culture

• Museum of Paintings and Fine Arts
• Museum of Crafts and everyday objects
• Museum of visiting loan collections
• A Virtual Museum Theatre to show World’s finest
museums, Heritage places & inspiring contexts
• A Design Museum to showcase trends & forces shaping
everyday objects & emerging lifestyles
• Art Gallery

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Virtual Museum
• Virtual Museum cum Theatre

• Unique 3D virtual immersive experience of
visiting the best museums of the world.
• Projection Video Mapping with simulated environments
• Combination of Displays to convey experience & simulation
• Changing shows on different Museums, Heritage sites,
Natural wonders, and new content.

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Virtual Museum Theatre

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Performing Places
Facilities for performances, presentations, discourses,

seminars, conferences with supporting infrastructure :
• 2000 sq.ft Air Conditioned Auditorium for 180 persons for
• A-V presentations, Film shows, Seminars
• Open Air Amphitheatre for outdoor performances, concerts,
demonstrations
• Plazas between built areas for various informal activity

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Studios
Studio facilities with tools & equipment in various mediums

for arts, crafts, sculpture :
• Painting
• Sculpture
• Graphics
• Photography
• Film, Video, Multi-Media
• Music & Dance
• Textiles

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las Inspiring images

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Workshops
Workshop facilities equipped with tools & machinery

in various mediums for arts, crafts, sculpture :
• Ceramics
• Wood
• Stone
• Metal
• Fibreglass
• Papier Mache
• Textiles

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Supporting Spaces
Supporting built spaces and open areas to complement

key functions :
• Resource Centre Library
• Conservation School
• Shop
• Visitors Centre
• Orientation Journey Space
• Office

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Supporting Infrastructure
• Residential Cottages
• Cafetaria
• Discovery foods @ Culture Kitchen
• Organic Garden
• Edible Forest
• Nature trails in Varied landscaped environments

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Market Feasibility
• Tourists coming to India through Mumbai Pune will benefit

immensely by visiting Gateway to Maharashtra Culture
• By connecting with Creativity Hub they can
• Feel the Pulse of Art & Craft activity in Maharashtra
• Expected footfall of 500 persons per day
• Anticipated users volumes through association with
organized tours from art schools, schools, colleges, as a
Resource Place to conduct their curriculum
• Zapurza is on State Highway 38 which will be linked to Bye
pass connecting Talegaon to Khed Shivapur in the vicinity,
making access to outsiders easy.

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Inspiring images

Segments
• Segments : Art Enthusiasts, Children, Schools, Tourists,

Artists, Craftsmen, Teachers
• Provide space & platform for exposure to arts & crafts,
learning skills, interaction, cultural ethos
• Tourists interested in Maharashtrian Heritage
• Youth in search of their roots
• A place of many stories, cultural tourism
• Facilitation & links to cultural resources Value Tourism

Inspiring images

Marketing plans
• Become the Emerging Resource Centre & Destination in

Pune for tourists interested in the Arts, Culture of
Maharashtra and Creativity in general.
• A place to unwind, spend time exploring creativity
• A childrens discovery learning, citizens arts & science,
cultural exposure.
• Become a destination on MTDC circuit
• Promotion through joint programs with Schools, colleges,
newsletters, tourism, artists, craftsmen associations, art
dealers, nature trails, environmental groups
• Year round Program calendar, Offer Credit linked courses
• Modules to suit varied user segment needs & budget

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Channels
• Artists, Schools, Colleges, Associations, Curators, Other

museums, Art Dealers, Tourism operations, Media.
• Complementary activities in vicinity :
Trips of Schools & Colleges, Visitors to Sinhagad,
Khadakvasla Dam, Panshet Dam, NDA,
Retreats & Resorts, Pathways to new townships
like Lavasa
• Provision of Shuttle Bus Service planned to bring visitors
from city points

Planning
• Master Plan responsive to

Functional needs, Site Analysis,
Ecological criteria, Energy & Aesthetics
• Operative Planning for
Staffing, funding, schedule
• Museum Plan
Curating, Storage, Display, Restoration, Interpretation
• Program & Activity Planning
Rich programs of year round activity in many contexts
• Communication, Identity & Branding

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Masterplan

Design
• Comprehensive Design Thinking in developing this complex

of permanent and temporary structures sensitive to
• Functional needs
• Aesthetics
• Sustainable &
• Regenerative Criteria
• Built to best standards with
• Responsive & flexible design

Design Concept

Design Concept

Design Concept

Standards
Due Diligence & Compliances for :

• Environmental criteria
• Fire & Safety
• Renewable Energy
• Water Conservation, Recycling, Waste disposal
• Urban Development Guidelines
• Amenities & Infrastructure
• Transportation
• Parking
• Functional Requirements
• User comforts

VR Technology
• Zapurza has access to latest technology for creating unique

experiential environments for Virtual Museum, Interactive
Exhibit Technologies AR/VR
• Tie-ups & associations for sharing Intellectual
property / open sources from museums worldwide,
• Technology partners for use of latest Interactive
Multimedia Technology with Augmented Reality, Virtual
Reality, Video Projection Mapping, immersive
experience, simulation

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Immersive Experiences

USP’s
• Creative Environment
• Single Gateway
• Quick Overview of Maharashtra Cultural resources
• Hub of Creative Networks
• Beautiful surroundings
• Ambience
• Experiential Discovery Learning
• Place for developing hidden talent
• Variety of Programs throughout the year
• Shuttle Service

Financial Feasibility
• Daily expected footfall of 500 persons

• Expected Revenue Streams :
a. Ticketing b. Membership c. Shop
d. Program fees e. Content Creation f. Publications
• Expenditure :
a. Development costs b. Program costs
c. Infrastructure d. Operating costs
• Self funded till incubation
• Eventually Self Sustaining model

Project Cost
• Approximate Project Cost of 10 crores

• Development Cost
• 7 acres of Site Development
• 27000 sq. ft. Permanent Built area
• Museums, Virtual Museum & Auditorium, Housing
• Temporary Structures for Studios, Workshop activities
• Committed Funding

Organization Structure
• Zapurza has a proprietary structure to be converted

into business entity.
• It will adopt a suitable Business Model & structure
to fulfil it’s objectives
• Appropriate Organization structure & staffing
will ensue at due stage
• Budgetary provisions are in place for successful
implementation of the plan.

FAQ’s
• What is Zapurza ? A place for creative exploration

• What does it mean ? A creative state from the poem Zapurza
• What is creativity centre? Place to discover what fires us..
• What type of museum? Many.. Real & virtual!
• What is different ? Overview of Maharashtra Culture
• There are many Museums, Art places? One place to unwind
• Location ? Kudje village, 3 kms from Khadakvasla Dam, Pune
• Why so far ? Far from the Maddening Crowd !
• Is it worth all that trouble ? One visit should prove its value..

FAQ’s
• Value for money & time Immeasurable!

• What is transport available ? Well connected on SH 38
• Is there facility for stay? Yes, Exquisite Cottages
• What about food ? Delicious healthy cuisine
• What type of activities? Hands-on Programs,Demos
• Who will be teaching? Visiting experts in subjects
• What are the facilities? Studios, Workshops,much more
• What are the fees? Program basis & Memberships
• When is it starting? 2019

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Zapurza A Creativity Centre
A Cultural Gateway to Maharashtra

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Zapurza Creativity Centre

A Cultural Gateway to Maharashtra

• An amalgamation of Creativity & Culture

Zapurza Creativity Centre

A place for free

Zapurza Creativity Centre

Zapurza Creativity Centre

Zapurza means a ‘Creative State’.

A Creativity Hub & Gateway to our culture

Zapurza Creativity Centre

• Zapurza Complex is planned in the beautiful natural

• Zapurza is located near Kudje village, on State Highway 38,

• It is approachable from the city by two routes via Warje

Zapurza Creativity Centre

Zapurza Creativity Centre

Zapurza Creativity Centre

Zapurza Creativity Centre

Zapurza Creativity Centre

• Zapurza has emerged as a larger vision to create many

Zapurza Creativity Centre

Some Art Collections

Zapurza Creativity Centre

Zapurza Creativity Centre

Zapurza Creativity Centre

Zapurza Creativity Centre

Zapurza Creativity Centre

Zapurza Creativity Centre

Zapurza Creativity Centre

Zapurza Creativity Centre

Zapurza Creativity Centre

Zapurza Creativity Centre

• Pune, the seat of Education & Culture in Maharashtra, despite

Zapurza Creativity Centre

• Create an exquisite place

Zapurza Creativity Centre

• To showcase regional, national, contemporary & traditional

Zapurza Creativity Centre

Zapurza Creativity Centre

• Zapurza will be a hub of Creative activity & networks.

Zapurza Creativity Centre

Gateway to Maharashtrian Culture

A Theme Museum & Expo on Maharashtra’s culture

Zapurza Creativity Centre

Gateway to Maharashtrian Culture

Zapurza Creativity Centre

Variety of Programs & Activities

Platform of Creative environment offering many contexts :

Zapurza Creativity Centre

• As advent of technology and media brings a global mono

Zapurza Creativity Centre

Zapurza will offer glimpses in evolution of Marathi culture

 Chart unbroken journeys of family traditions & their

Zapurza Creativity Centre

• Zapurza is conceived, planned & designed with careful

Zapurza Creativity Centre

Zapurza Creativity Centre

•A Multi-Level, Multi-Layered, Multiple-Entry

Zapurza Creativity Centre

Bridging Past, Present & Future

• Zapurza, collects, curates & displays some examples of

Zapurza Creativity Centre

• Maharashtra’s ancient history dates to 300 BC.

Zapurza Creativity Centre

Gateway to Maharashtrian Culture