The study is carried out to know the fallowing aspects.

 To assess, the consumers needs and wants.

 To predict, the consumer’s acceptance of firm’s various informational and

Environmental cues.

 To gauge into the consumer’s mind and understand different consumption

related aspects, of individuals.

 To know the percentage of usage of value added services.

 To understand, behavior, of brand loyal consumer.

 To understand, behavioral pattern of potential consumer.

 To analyze, the buying motives of the consumers, while making their purchase

decisions.

 To understand, expectations and satisfaction level, of consumers.