Public Service Announcement Rubric

Category Extending Proficient Developing Emerging

Content Students create Students create Students create The PSA
an original an accurate PSA an accurate PSA contains
accurate, and that adequately but it does not erroneous
interesting PSA addresses the adequately information or
that adequately issue. address the does not
addresses the issue. elaborate enough
issue. on the issue
Collaboration Students listened Students usually There was often The video’s
to, shared, and listened to, only a single creative process
supported one shared, and voice throughout was controlled
another’s ideas supported one all aspects of the by a single
while also another’s ideas, production, individual.
equally there was some much of the
assigning tasks assignment of creation was
throughout the tasks but one or taken on by a
group. two individuals single
were the core individual.
creators.
Technical Tone and voice The tone and The tone and The tone and
Production convey emotions voice frequently voice sometimes voice rarely
and enthusiasm. convey convey convey
The video is emotions. The emotions. The emotions. The
clear and the video is largely video has some video has
imagery is easy clear and most imagery that is numerous
to interpret. The imagery is easy challenging to images that are
quality of the to interpret. The interpret. Some difficult to
sound is quality of the vocal work is interpret. Vocal
exemplary and sound is good difficult to work or sound
visual effects and visual understand and effects are
enhance the effects usually some visual challenging to
message. enhance the effects take understand.
message. away from the There are visual
message rather effects that
than enhance it. detract from the
message.