SWOT ANALYSIS OF TINDER

Tinder has become hugely popular among millenials. It has tapped into
the dating market with its innovative ‘swiping left or right feature’. Within a few
years it has made a mark for itself and paved the way for other dating apps in the
market.

STRENGTH- The biggest strength of tinder is that it gets to enjoy the benefit of
being first in the market. Apart from being first in the market, its idea has been
able to resonate with the youth from across the globe. Tinder is affordable and
easy to use for the average user. Such user-friendliness attracts many users and
makes Tinder a very popular application.

WEAKNESSES - The biggest shortcoming of tinder is the vulnerability of the

information concerning customers of Tinder. Even though Tinder attempts to
maintain the anonymity of users, there is still the problem of the possible
revelation of the information concerning the application users.
The problem of the lack of information of users about each other raises the
problem of not being able to find the perfect matches for its users.

OPPORTUNITIES- The company which is already popular among the youth can
diversify its business by foraying into the matrimony business. The said business
has huge market prospects in south Asia. It must try to study the business
prospects in different country because things are different everywhere.

THREATS- The biggest threat that tinder faces is of getting stagnant in the market
as it is still just a dating app. Not many new features have been introduced
neither have they tried to expend there business through diversification. Lately,
tinder has got embroiled into controversy because it could not maintain its users
anonymity which is of great concern for its current and prospective users.

COMPETITORS- Bumble, Do I date, Hinge, The League, Coffee meets bagel.