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Advertisement: Anuncio
Advertising: Publicidad
Advertising agency: Agencia de Publicidad
Advertising campaign: campaña publicitaria
Brand: Marca
Brand loyalty: Fidelidad
Brand name: Nombre de Marca
Branding: proceso de construcción de una marca
Brochure: folleto
Budget: presupuesto
By word-of-mouth: de boca en boca
Client account: cuenta de cliente
Client portfolio: portafolio del cliente
Competition: competencia
The competition: la competencia
Demonstration: demostración
Discount: descuento
Discount coupons: cupones de descuento
Design: diseño
Establish priorities: establecer prioridades
Findings (conclusions): recomendaciones
Flyer: volante
Free gift: Regalos Gratis
Hoarding advertising: valla publicitaria
Leaflet: folleto
Loss leader: gancho comercial (producto de enganche)
Mail-order: pedido por correo
Market leader: líder en el mercado
Market niche: nicho de mercado
Market research: investigación de mercado
Market segment: segmento de mercado
Market share: cuota de mercado
Marketing audit: auditoria de mercadeo
Marketing environment: entorno de mercadeo
Marketing mix: mezcla de mercadeo
Marketing plan: plan de mercadeo
Marketing strategy: estrategia de mercadeo
Markup: margen
Overseas agent: agente en el extranjero
Own-label brand: Marca propia
Packaging: embalaje
Plant: plan
Poster: Poster – Cartel
Premium product: producto premium
Pricing policy: politica de precios
Primary data: información primaria
Product launch: producto de lanzamiento
Product portfolio: portafolio de productos
Product sample: muedtra del producto
Public relations: relaciones públicas
Public transport: transporte público
Questionnaire: cuestionario
Research and development: investigacion y desarrollo
Retailer: detal, minorista
Sales campaign: campaña de ventas
Sales force: fuerza de ventas
Sales literature: venta de literatura
Sales outlet: punto de venta
Sales point: punto de venta
Sales promotions: promoción de ventas
Sales representative: representsnte de ventas
Sales target: objetivo de ventas
Sales territory: territorio de ventas
Secondary data: datos secundarios
Sponsorship: patrocinio
Survey: encuesta
Trade fair: feria comercial
Transportation: transprote
Warehouse: bodega
Wholesaler: mayorista
I have always considered that the bases of SALES comes from the
way we project ourselves. Making an ANALYSIS to the purpose of
the MARKETING that seeks is that "a good or service has a favorable
impact on society, likewise, the marketing expressly works on
strategies and evaluates possibilities of making offers or type of
demands, all under an environment of profit, in which the greatest
effort is made so that the product is attractive while generating profit
to the company that makes it " I can understand that the way in which
we sell the product will favor the customer. In my case, I work as a
SALES REPRESENTATIVE in MEICO, a company dedicated mostly
to the sale of liquor, but has also ventured into another PRODUCT
PORTFOLIO for the home. In the street, with the day to day, we can
see with PRIMARY INFORMATION the attitude of the client when
offering the PRODUCT, and that is where our MARKET STRATEGY
comes in, the first thing that we must observe is what does the client
need? What do I offer so that I can buy? My interest is to
DEMONSTRATE them that I can satisfy their needs, and if they feel
nice with my attitude. I still do not buy anything, I think that leads you
to establish a relationship of LOYALTY with your BRAND, that is, they
will prefer you and not to the COMPETITION and that makes other
CONSUMERS become CLIENTS, BY WORD OF MOUTH, at the end
of accounts, my SALES OBJECTIVE is to gain more clients who then
become LOYALTY with PROMOTIONS SAlES. That is my
MARKETING STRATEGY, and I think it has worked for me.