web2.

0
People. Trends. Ecosystem

July 24, 2008

Jo, SanKu
Web2.0 Evangelist
KT 차세대 개발 TFT
 web2.0

People Web
Empowered & Participate

Me 2.0
Empowered
http://flickr.com/photos/activeside/2367540964/sizes/o/
Linked & Collaborate
Me & We Empowered
Me As Media
Creator
Blog Synthesizer
Editor
Aggregator
Distributor
Developer
Company
Consumer

We, the Media

Google Social Media
Technorati
WeDia

Social Web
People Web
Old Media/Offline
Group Network Effect (Reed’s Law)
web 2.02.0
People(Social) Power

Value

2N Network
Connection

N2
News Paper
N Subscription

N Participants
 Read & Write Web

Social Web

Web as Platform

Web Ecosystem

Dion Hinchcliffe
 Longer Tail to Fatter Body:
More Participation and Value
VALUE
Attention
Sale
Traffic

Easy Reach to Value

Search
Democratization
Participation

2 1

Tail to Head
Short Head Mid Body Long Tail
Participation/Contribution/Open/Share
Service, Product, Information, Coding, Opinion, Power
 ME

Services Value & Attention

Contents
Business
 Shift
Business
Service Services
(Tool)

Service Empowered Me
Widget/RSS

Private

2007 josanku
P
a
r
a
d
i
g
m
S
h
i
f
t
 Interactive
Empowered ME Conversational
Participatory

Media Information Comm. Shopping

Entertainment Search

Services/Applications/Contents
Peopleware/Socialware/Social Computing

PEOPLE
Change of Social Structure
Hierarchy (Directory) Flat (Search)

Authors

Publishers/
Distributors

Consumers (End Users)

Collective Intelligence
Collaborate Intelligence
 ?

web2.0
Power Shift to You
Massive & Fast Innovation
New World
 web2.0

Trends Updated
web2.0 Trends Updated
 1
Personalization

For Empowered You

• Me Portal
• Identity
• MEdia: Me as Media
 Information Finds You

HTTP RSS

You to Services Services to You

 Personalization
with Widgets

Our digital life is

growing out of
control
Focus your attention
on what you care

Tariq Krim, CEO

Growth of Personalization

268%
SNS & Social Web
Participatory
Communicatory
2
Interactive
 Why Social Value Matters?
“I trust:”
Recommendations from friends/family
Consumer opinions posted online
Requested email updates
Ads in newspapers
Ads on TV
Ads on radio
Ads in magazines
Branded Web sites
Search engine ads
Web banner ads
Ads on mobile phones
0% 20% 40% 60% 80% 100%
 Social Graph
Open Application
Social Ads Network
Beacon
Social Shopping
 Mobile 3
is Web

Voice to Web
Cult
iPhone as Mobile Open Ecosystem
http://www.slideshare.net/dappelquist/web2-expo-sf2008-appelquist?src=embed
http://www.slideshare.net/dappelquist/web2-expo-sf2008-appelquist?src=embed
http://www.slideshare.net/dappelquist/web2-expo-sf2008-appelquist?src=embed
http://www.slideshare.net/dappelquist/web2-expo-sf2008-appelquist?src=embed
http://www.slideshare.net/dappelquist/web2-expo-sf2008-appelquist?src=embed
web2.0 + Wibro = Mobile Web2.0 = Real Web2.0
Bridging Web and Life(Offline)

Search/Ads

People Tech

web2.0 +
Business
Enjoy web
Broadband
anywhere in
Seoul Korea
(upto 4M at
your hand)
 Local
Web2.0 is People and Life
Cyberspace -> Realspace -> Real Life
4
Online Video 5
Metaverse 6
 Browser: Firefox Open Source
Open Application
7
Open Ecosystem

Open SNS
: F8, OpenSocial

Open Mobile OS: Android

Microformats

OpenID
Search

OpenAds
 Open Application Platform
Facebook F8, OpenSocial, Netvibes
OpenSocial
 Open Social Graph

PageRank PeopleRank? SocialRank

Relationship of Web Pages Relationship of People

a & d Related through e & c (Open Data)

XHTML Friends Network (XFN)

Friend of a Friend (FOAF)

http://code.google.com/apis/socialgraph/
Facebook Applications
Desktop Widget
Widget 8
Web Widget

Mobile Widget Physical Widget

Webwag.com, zenzui
Widgetstation, chumby
New Story of Web
Wild Widgety World

Website vs. Widget

Distributed Web

Remixed Web

Personalization

Publishing2.0

Widget Ecosystem
Widget Economy
 Widget Station
Personal Internet Player.
Open Source Hardware
Design + Simple + Internet + Widget + Toy + Private
Design + Simple + Internet + Widget + Toy + Private
Netvibes Widget Ecosystem
Based on UWA
 Widget Economy
Developers PC/Platform
(Vista, Linux,
Content & Browder, Android)
Application
Web
Providers (Blog, Personal Web)

Mobile
Users
Widget Widget Gallery
Widget
Makers Station

Advertisers
Web Containers,
Terminals
Invisible Internet (as the Air)

People

PC
Megapass

VoIP Web
Services
Me
Mobile

IPTV Offline
Online Video Services
Open Application
Phone Platform
Multiple Formats
(Webpage, Widget, Voice)
Personalized Multidevices, Anywhere Open Services Contents
Seamless Experience
 Widget Ecosystem and Widget Economy

http://www.slideshare.net/josanku/widget-
ecosystem-and-widget-economy
 The Smart Data Web
9

Nova Spivack, CEO & Founder Radar Networks

 Everything as a Service
10
X aaS
Everything on Demand (XoD)

Utility Computing

Software, Application, Platform, Hardware

Data, Business

Connected Life Style

Amazon Web Services: Bigger Than Amazon

• Amazon Elastic Compute Cloud (EC2)

• Amazon Simple Storage Service (S3)
• Bandwidth of EC2+S3 > Bandwidth of all of
Amazon.com’s Global Websites Combined
in Fourth Quarter 2007 ($131 Million )
• EC2+S3: No. 7 in the U.S. (BW)
• 330,000 developers registered
• 200,000 developers who have signed up
to use Facebook's platform
 Attention Economy
Advertisement2.0 11
• The Major or Only web2.0 Revenue Model
• Two Side Economics
• Attention=$: MS Cashback

• Personalized
• Advertisement as Content
• Cost Per Action: iCompany
• Type: Video, Mobile, Widget, Game
• Social Ad Network

• Wibro as an Advertisement
Online Advertising

2008
-$27.5B (9.3%)
-SNS: $1.5B
-Video: $1.3B
* eMaketer.com
 Enterprise 2.0
web2.0 within the Intranet 12
 New Economy 13
• Consumer in Control
• Second Money
• Social Capital
• Attention Economy. Advertisement
• Two Side Economy
• Selling = Money + Better Service
• gLOCAL
 web2.0

Ecosystem in Korea
Value

Information, Knowledge, Contents, Time

Application, Advertisement, Money, Relationship…

Everybody is Happy
Web2.0 &
Ecosystem
in Korea
web2.0 Ecosystem
Web2.0 vs. Web0.2
inNOvation
What is Next?
When?

X X ?
No More
3 Year Life Span Limit of a Top Internet Player
Internet Market Value
인터넷 권불삼년
(權不三年) ?
지식인/검색

Web2.0
Daum
Cyworld
Yahoo Mail/Cafe
directory Web1.0
Gmarket
Nateon
Auction
Internet

1999 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08 ’09 ‘10
No Data for VC Investment

M&A Deal?
Naver vs. Google Economy
 Google: The First Ecosystem Enabler
Adwords, Users as Advertisers YouTube, Users as Directors
Adsense, Users as Publishers OpenSocial, Users as Developers
Search, Users with Power AdManager
GoogleCode

Publishers
Advertisers Open Platform
Ecosystem

Google Economy Catalyst Code

Users
Globalization
At Home

Forget Korea!
Outside-In

Your Application! For 275MM Users

Web Ecosystem Enabler
To Bring the Vitality of Innovation to Korea

Korea Web Market

+70%
+40%
…
…
…
… …

Global Web Market

 Hope

(Mobile) Broadband Democracy

Ecosystem
to Connect & Communicate

Connectivity
&
Communication
People, Industry, Academy, Government
 Iowe
Initiative for
Open Web
Ecosystem

Attention
Voice
Action
Fund
Policy
Disruption & Opportunity
web2.0 is Here

Brings Web 2.0 to life and to

your business for All
Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big, Start Small, Move Fast

U
 web2.0

Philosophy
Business
Life

Me2.0 Family2.0 Korea2.0 World2.0

web2.0 has just started.

U R Lucky!
 Thank U

JoSanKu@KT.Com
http://www.slideshare.net/josanku