Tata Motors Limited

Profile of Company:
Founded 1945
Founder JRD Tata
Headquarters Mumbai, India
Key people Ratan Tata, Chairman
Mr. H K Sethna, Company Secretary
Products Automobiles, Engines
Services Financial Services ▲ INR Rs. 74,151 Crores (2009)
Revenue (USD $15.5 Billion)

Net income ▼ INR Rs. 2,505 Crores (2009)

(USD $544.1 Million)
Parent Tata Group Subsidiaries • Jaguar
• Land Rover
• TDWCV

• Hispano Carrocera
Tata Motors Limited is a multinational corporation and part of the Tata Group, it
was formerly known as TELCO (TATA Engineering and Locomotive Company). It is
India's largest company in the automobile and commercial vehicle sector. Tata
Motors is the first company from India's engineering sector to be listed in the
New York Stock Exchange (Sep 2004). Through subsidiaries and associate
companies, Tata Motors has operations in the UK, South Korea, Thailand and
Spain.

The company is the world's fourth largest truck manufacturer, and the
world's second largest bus manufacturer.

The company's 23,000 employees are guided by the vision to be "best in the
manner in which we operate, best in the products we deliever, and best in
our value system and ethics."

Tata Motors has auto manufacturing and assembly plants in Jamshedpur,

Pantnagar, Lucknow, Ahmedabad and Pune in India, as well as in Argentina,
South Africa and Thailand.

Tata Motors is also expanding its international footprint, established through

exports since 1961. The company's commercial and passenger vehicles are
already being marketed in several countries in Europe, Africa, the Middle
East, South East Asia, South Asia and South America. It has franchisee/joint
venture assembly operations in Kenya, Bangladesh, Ukraine, Russia and
Senegal.

The foundation of the company's growth over the last 50 years is a deep
understanding of economic stimuli and customer needs, and the ability to
translate them into customer-desired offerings through leading edge R&D.
With over 2,000 engineers and scientists, the company's Engineering
Research Centre, established in 1966, has enabled pioneering technologies
and products. The company today has R&D centres in Pune, Jamshedpur,
Lucknow, in India, and in South Korea, Spain, and the UK. The years to come
will see the introduction of several other innovative vehicles, all rooted in
emerging customer needs. Besides product development, R&D is also
focussing on environment-friendly technologies in emissions and alternative
fuels.

Through its subsidiaries, the company is engaged in engineering and

automotive solutions, construction equipment manufacturing, automotive
vehicle components manufacturing and supply chain activities, machine
tools and factory automation solutions, high-precision tooling and plastic and
electronic components for automotive and computer applications, and
automotive retailing and service operations.

Purpose:

Attain leadership through business excellence in the sectors we operate in,

while upholding our values and integrity, to improve the quality of life of the
communities we serve.

Core Values:
Tata has always been values-driven. These values continue to
direct the growth and business of Tata companies. The five core Tata values
underpinning the way we do business are:

• Integrity: We must conduct our business fairly, with honesty and

transparency. Everything we do must stand the test of public scrutiny.
• Understanding: We must be caring, show respect, compassion and
humanity for our colleagues and customers around the world, and
always work for the benefit of the communities we serve.
• Excellence: We must constantly strive to achieve the highest possible
standards in our day-to-day work and in the quality of the goods and
services we provide.
• Unity: We must work cohesively with our colleagues across the group
and with our customers and partners around the world, building strong
relationships based on tolerance, understanding and mutual
cooperation.
• Responsibility: We must continue to be responsible, sensitive to the
countries, communities and environments in which we work, always
ensuring that what comes from the people goes back to the people
many times over.
Reasons behind starting the company:
The company was established in 1945 as a locomotive manufacturing unit
and later expanded its operations to commercial vehicle sector in 1954 after
forming a joint venture with Daimler-Benz AG of Germany. Despite the
success of its commercial vehicles, Tata realized his company had to
diversify and he began to look at other products. Based on consumer
demand, he decided that building a small car would be the most practical
new venture. So in 1998 it launched Tata Indica, India's first fully indigenous
passenger car. Designed to be inexpensive and simple to build and maintain,
the Indica became an instant hit in the Indian market. It was also exported to
Europe namely the UK and Italy.

Joint Venture, Subsidiary and Associate

Companies:
Tata Motors has several joint venture, subsidiary and associate companies:

• Jaguar Land Rover

• Tata Daewoo Commercial Vehicle Company Ltd (TDWCV)

• Hispano Carrocera

• Tata Motors Finance Ltd.

• Tata Motors Thailand

Turning points:

 Tata Motors developed the first indigenously developed Light

Commercial Vehicle, India’s first Sports Utility Vehicle.

 In 1998, the Tata Indica, India's first fully indigenous passenger car.
Within two years of launch, Tata Indica became India’s largest selling
car in its segment.

 In 2005, Tata Motors created a new segment by launching the Tata

Ace, India's first indigenously developed mini-truck.

 In January 2008, Tata Motors unveiled its People's Car, the Tata Nano,
which India and the world have been looking forward to. The Tata Nano
has been subsequently launched, as planned, in India in 23 rd March
2009.
  In May 2009, Tata Motors introduced ushered in a new era in the Indian
automobile industry, in keeping with its pioneering tradition, by
unveiling its new range of world standard trucks called Prima.

 In June 2009, the exciting new range of premium luxury vehicles from
Jaguar and Land Rover were introduced for the Indian market. These
include the Jaguar XF, XFR and XKR and Land Rover Discovery 3,
Range Rover Sport and Range Rover.

Merger and Acquisition:

 In 2004, Tata Motors acquired Daewoo's truck manufacturing unit, now
known as Tata Daewoo Commercial Vehicle, in South Korea. The
reasons behind the acquisition were: a) Company's global plans to
reduce domestic exposure. The domestic commercial vehicle market is
highly prone to fluctuations in the domestic economy. Since the
domestic commercial vehicle sales of the company are at the mercy of
the structural economic factors, it is increasingly looking at the
international markets. The company plans to diversify into various
markets across the world in both MHCV as well as LCV segments.

b) To expand the product portfolio.

 Tata remains India's largest heavy commercial vehicle manufacturer

and Tata Daewoo is the 2nd largest heavy commercial vehicle
manufacturer in South Korea. Tata Motors has jointly worked with Tata
Daewoo to develop trucks such as Novus and World Truck and bus
namely, GloBus and StarBus.

 In March 2008, it acquired the Jaguar Land Rover (JLR) business from
the Ford Motor Company, which also includes the Daimler and
Lanchester brands and the purchase was completed on 2 June 2008.
  In 2005, sensing an opportunity in the fully-built bus segment, Tata
Motors acquired a 21% controlling stake in Hispano Carrocera SA, the
leading European bus and coach cabin maker.

 In 2009, the company picked up the remaining 79% stake in Hispano

Carrocera SA for making it a fully-owned subsidiary.

Joint Ventures:
 Tata Motors has formed 51:49 joint venture in bus body building with
Marcopolo of Brazil. This joint venture is to manufacture and assemble
fully-built buses and coaches targeted at developing mass rapid
transportation systems. The joint venture will absorb technology and
expertise in chassis and aggregates from Tata Motors, and Marcopolo
will provide know-how in processes and systems for bodybuilding and
bus body design. Tata and Marcopolo have launched a low-floor city
bus which is widely used by Delhi, Mumbai and Bangalore Transport
Corporations.

 Tata Motors also formed a joint venture with Fiat and gained access to
Fiat’s diesel engine technology. Tata Motors sells Fiat cars in India and
is looking to extend its relationship with Fiat and Iveco to other
segments. Fiat's first body-on frame pickup will have the same styling
as Tata Xenon and is to be named Fiat Terra. Tata has also formed
several JV's with many small companies in various countries around
the world.

 9th December, 2009 Tata Motors ties up with Vijaya Bank for financing
its range of commercial and passenger vehicles.
  On 4th December, 2009 Tata Motors enters into a tie-up with IDBI Bank
for Retail Finance.

Important Developments:
Tata Nano

In January 2008, Tata Motors launched Tata Nano, the least expensive
production car in world at about Rs. 1 lakh. The supermini car was unveiled
during the Auto Expo 2008 exhibition in Pragati Maidan, New Delhi.

Tata has faced controversy over developing the Nano as some

environmentalists are concerned that the launch of such a low-priced car
could lead to mass motorization in India with adverse effects on pollution and
global warming. Tata has set up a factory in Sanand, Gujarat and the first
Nanos are to roll out summer 2009.
Tata Nano Europa has been developed for sale in developed economies and
is to hit markets in 2010 while the normal Nano should hit markets in South
Africa, Kenya and countries in Asia and Africa by late 2009. A battery version
is also planned. Nano has put Tata on the world automobile map.

Tata Ace

Tata Ace, India's first indigenously developed sub-one ton mini-truck, was launched in May
2005. The mini-truck was a huge success in India with auto-analysts claiming that Ace had
changed the dynamics of the light commercial vehicle (LCV) market in the country by creating a
new market segment termed the small commercial vehicle (SCV) segment. Ace rapidly emerged
as the first choice for transporters and single truck owners for city and rural transport. By
October 2005, LCV sales of Tata Motors had grown by 36.6 percent to 28,537 units due to the
rising demand for Ace. The Ace was built with a load body produced by Autoline Industries. By
2005, Autoline was producing 300 load bodies per day for Tata Motors. Ace is still one of the
number maker for TML, TML sold the 2,00,000th Ace in August 2008, within 4 years since its
introduction.

Tata Ace has also been exported to several European, South American and African countries.
Electric-versions of Tata Ace are sold through Chrysler's Global Electric Motorcars division.

Compressed Air Car:

Motor Development International of France has developed the world's first
prototype of a compressed air car, named OneCAT. In 2007, MDI owner Guy
Negre was reported to have "the backing of Tata".

It has airtanks that can be filled in 4 hours by plugging the car into a
standard electrical plug. In 2008 MDI planned to also design a gas station
compressor, which would fill the tanks in 3 minutes. There are no gasoline
costs and no fossil fuel emissions from the vehicle when run in town, but "the
compressed air driving the pistons can be boosted by a fuel burner".

OneCAT is a five seat vehicle with a 200-litre (7.1 cu ft) trunk. With full tanks
it is said to run at 100 km/h (62 mph) for 90 kilometres (56 mi) range in
urban cycle. There are severe physical arguments pleading against those
figures.

Electric Vehicles:

Tata Motors unveiled the electric versions of passenger car Tata Indica and
commercial vehicle Tata Ace. Both run on lithium batteries. The company
has indicated that the electric Indica would be launched locally in India in
about 2010, without disclosing the price. The vehicle would be launched in
Norway in 2009.

Tata Motors' UK subsidiary, Tata Motors European Technical Centre, has

bought a 50.3% holding in electric vehicle technology firm Miljobil Grenland
of Norway, which specialises in the development of innovative solutions for
electric vehicles, and plans to launch the electric Indica hatchback in Europe
next year.

Products:
Passenger Cars and Utility Vehicle

Tata Sumo/Spacio
Tata Safari

Tata Indica

Tata Indigo

Tata Nano

Tata Xover (2009)

Concept Vehicles

2000 Aria Roadster

2001 Aria Coupe

2002 Tata Indiva

2004 Tata Indigo Advent

2005 Tata Xover

2006 Tata Cliffrider

2009 Tata Prima

Commercial Vehicles

Tata Ace
Tata TL/Telcoline/207 DI Pickup Truck

Tata 1109 (Intermediate truck)

Tata 1510/1512 (Medium bus)

Tata 1610/1616 (Heavy bus)

Tata 2515/2516 (Medium truck)

Tata Starbus (Medium Bus)

Tata Globus (Low Floor Bus)

Tata Marcopolo Bus (Low Floor Bus)

Tata 3015 (Heavy truck)

Tata 4923 (Ultra-Heavy truck) (6X4)

Tata Novus (Heavy truck designed by Tata Daewoo)

Tata World Truck (Heavy truck designed by Tata Motors and Tata Daewoo)

Military Vehicles

Tata LSV (Light Specialist Vehicle)

Tata 2 Stretcher Ambulance

Tata 407 Troop Carrier, available in hard top, soft top, 4x4, and 4x2 versions

Tata SD 1015 TC (4x4)

Tata LPTA 1615 TC (4x4)

Tata LPTA 1621 TC (6x6)

Tata LPTA 1615 TC (4x2)

Tata Winger Passenger Mini Bus

Tata Motors Technology and Design Subsidiaries

Tata has dozens of technology and design subsidiaries. These include the
main ones.

Telco Construction Equipment (TCE)

TCE is a joint venture between Tata Motors and Hitachi, which focuses on
excavators and other construction equipment.

HV Transmission (HVTL) and HV Axles (HVAL)

HVAL and HVTL are 100% subsidiary companies of Tata Motors engaged in
the business of manufacture of gear boxes and axles for heavy and medium
commercial vehicles, with production facilities and infrastructure based at
Jamshedpur.

Tata Technologies Limited (TTL)

TTL provides Engineering and Design (E&D) solutions to the Automotive

Industry. Tata Motors holds 86.91% of TTL’s share capital. TTL is based in
Pune (Hinjawadi) and operates in the US and Europe through its wholly
owned subsidiaries in Detroit and London respectively. It also has a presence
in Thailand. Tata Technologies is a software service provider in the IT
services and BPO space. Its global client list includes Ford, General Motors,
Toyota and Honda, to name a few. It bought over the British engineering and
design services company, Incat specializes in engineering & design services
and product lifecycle management in the international automotive,
aerospace and engineering markets. With this acquisition, Tata Motors will
have closer proximity to its global customers and be able to provide a wider
range of services.

Tata Motor European Technical Centre

Tata Motor European Technical Centre is Tata's subsidiary based in the UK. It
was the joint developer of the World Truck.

Offers:
Our dedicated Corporate Sales Team at our Head Office, our Regional Offices
and at our dealerships would be glad to offer you a delightful purchase &
ownership experience.

Structured Deals
We also offer structured deals involving Special Price, Annual Maintenance,
Extended Warranty, Genuine Accessories and a range of special benefits to
meet your specific requirements.
Multi-location Orders - Single window for multi-location
requirements
Our corporate sales team would offer the convenience of single window
interaction for your multi-location requirements. Saving your valuable time &
resources and avoiding multiple business discussions.

Privilege Price Offers

Exciting and exclusive corporate offers from time to time - both for cars
bought by executives as well as companies.

Customization - Bulk Deals

We take care of your special needs and offer customization of cars, wherever
possible, for bulk orders to case basis.

AMC & Extended Warranty - Value Care

We offer Annual Maintenance Contract and Extended Warranty, for a
completely hassle-free and worry-free ownership experience.

Convenience of more than 600 authorized service points across the country
- you just need to drive into any of them- an assurance of peace of mind!

Awards:
 Car plant Pune bags ‘Gold Category Award in National Productivity Contest’.

 NDTV profit business leadership Award.

  Tata Motors wins award at the Bangkok International Motor Expo.

 Tata Motors bags National Award for Excellence in Cost management.

 Tata Motors chosen as India's Most Trusted Brand in cars.

 Tata Motors wins 'Golden Peacock Award' for Corporate Social responsibility.

Submitted By: Group 2

Arti Rastogi

Anupama Singh

Anupam Mishra

Arun Seth
 Ayush Didwania

Anurag Tiwari