EMULSIONS FOR

PRODUCT NAME
®
GUIDE FOR THE
ARCHITECTURAL PAINTSOne Line Subtitle
ASIA PACIFIC REGION
PROUCT DESCRIPTOR GOES HERE
FORMULATING YOUR “GREEN” PAINTS
USE TWO LINES IF NEEDED
AND COATINGS WITH OUR EXPERTISE

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LEADING INNOVATION IN COATINGS
For decades, Celanese has partnered with some of
the largest coatings manufacturers across Europe to
assist them in formulating environmentally-friendly
decorative paints. As the consumer trend toward
“green” products has grown internationally, we have
translated this knowledge to North America and Asia
through product lines developed especially for their
respective regions.
Celanese’s research and development center for
emulsions at the Frankfurt Technology Center includes
analytics, synthesis and process development, as well
as application and development departments. These
world-class facilities, including an expanded coatings
department, enable not only rapid development of
new products, but also customization opportunities in
accordance with the various regions‘ needs.
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A GLOBAL LEADER
SUPPLYING WORLD-CLASS EMULSIONS
Celanese manufactures a broad range of
high-performance emulsion polymers in all three
major regions of the world. Our emulsion plants
are located across Europe, North America, China
and Singapore, the site of our newest facility,
to supply coatings products globally. Our quality
control teams and global standards ensure supply
reliability all over the world.
Innovation Drives our Business.
Our Shanghai Technology Center Serves the Asian Region.
Our regional centers were developed to assist our
coatings customers with highest expertise with the
quickest response time. The Shanghai Commercial
and Technology Center is the home of our application
and development laboratory for Asia. Our scientists
and technicians here focus on emulsions products for
China and the whole Asian market. They work with
individual customers to determine which products
suit their needs most effectively and to conduct
complex tests using a broad range of diverse methods,
including ISO and ASTM, where appropriate. Our goal
is to help our customers drive value into their products
by providing them with performance-based solutions,
including world-class emulsion products.
THE CELANESE COMMITMENT TO ASIA
HEAVILY INVESTING IN THE REGION

Celanese has a long-term commitment to the Asian region dating back decades.
Growth in the Asian region, and China in particular, has always been a key strategy for Celanese.

The Celanese Nanjing (China) chemical complex is Celanese’s largest integrated complex in the world.
The site is a world-class manufacturing facility with numerous operating units for three of our
businesses that share infrastructure and resources.

Celanese is committed to social responsibility with a strong emphasis on environmental stewardship and
sustainable development. We are working to expand a positive site-level and collective impact worldwide through
an increased emphasis on direct investment and local employee engagement. Celanese promotes many
volunteer opportunities across the globe during our “Global Impact Week,” aligning with the company’s value
of “Improving the World.”

WORLD-CLASS EMULSIONS FACILITY

The Nanjing site is integrated from acetic acid to
vinyl acetate monomer (VAM), a key raw material
for emulsion vinyl-based polymers. This integration
ensures reliable supply. The emulsions plant includes
high-pressure reactors to synthesize state-of-the-art
vinyl acetate/ethylene (VAE) emulsions. The facility
also includes atmospheric reactors to manufacture
high-performance homopolymers, copolymers and
pure acrylic emulsions. All emulsion products meet
our global quality standards. Celanese Shanghai Commercial and Technology Center

In June 2011, Celanese Emulsions completed its VAE

expansion in Nanjing, doubling our VAE capacities
to serve the growing demand in the Asian region.
The third VAE facility that opened in Singapore
in 2016 allows us to better serve the Asian region’s
growing market.

The Celanese Shanghai Commercial and Technology

Center officially opened in January 2011, further
expanding our presence in the area. This facility serves
as the headquarters for Celanese Asia and includes
our emulsions business and the region’s customer
application development labs and research center.
Hundreds of Celanese scientists, design engineers
Celanese Nanjing Integrated Chemical Complex
and technical experts work together under one roof
in this new, state-of-the-art facility.

3
LEADING THE ECO-FRIENDLY CHARGE
Celanese has been at the forefront of emulsion Emission behavior of optimized FOCUS ON TAP
technology enabling the coatings industry to interior paints based on VAE-Copolymers
create breakthroughs for the environment.
We were the first company to develop a totally Limit after 28 days for the A+ qualification ( French Label )
non-solvent binder technology for low-VOC interior 1000

consumer paints more than a decade ago. 900

This VAE emulsion dramatically reduced VOC levels 800
in matte paints, achieving eco-friendly labeling and 700

Emissions [μg/m3]
Matte Paint, PVC=72%
meeting consumer requirements for environmentally- Satin Paint, PVC=31%
600
friendly products with good performance.
500
Our work with low-VOC and other environmental issues 400
continues today. We introduced emulsion technology for TÜV limit after 3 days
300
low-emission, eco-friendly interior semi-gloss paints.
200
And beyond VOCs, through technology development and Time, Days
creative formulating approaches, we are developing new 100
methods to address many of the environmental issues 0
facing the coatings industry today. 0 5 10 15 20 25 30

• Detectable emissions after 28 days are far below

the limit of 1000 μg/m3 necessary to achieve the
A+ qualification according the French labeling.

• The 3 day limit ( 300 μg/m3) for some non-mandatory

labels (like TÜV) can also be achieved by using VAE as
binder for low-emission paints.

Around the world, the paint and coatings industry is

under immense pressure to reduce VOC emissions.
Although most interior decorative paints are
already waterborne, many formulations based
on hard polymer emulsions still contain
co-solvents and plasticizers, affecting the
indoor air quality of the painted rooms.
The use of soft VAE emulsions with
Minimum Film-Forming (MFFT) 0°C
enables the formulation of paints
without any solvents and plasticizers.
Many of these paints can meet
existing VOC regulations and
standards for ecological labels
across Europe and the U.S. Finally,
our emulsions assist these paints
to fulfill the stricter emissions
limits regarding the total VOC
(TVOC) evaluation in chamber
tests according to ISO 16000-9.

4
 THINK GREEN.
THINK VAE.
VAE TECHNOLOGY BEHIND
“PEOPLE-FRIENDLY” PAINTS
The first action paint formulators can take to
create environmentally-friendly paints is the
reduction of the VOC (volatile organic compound)
content. It is not as easy as simply removing the
solvent or coalescing agents, since the formulator
must compensate for the loss of its main film former
and for many performance properties such as washability.

Celanese introduced vinyl acetate/ethylene (VAE) emulsions

for low-emission paints more than a decade ago.
Through hydroplastification, the water in the paint actually becomes
the solvent required for the film formation process.

“It is possible to make a solvent-free, very low-VOC interior paint that meets the needs of the paint formulator,
the painter and the homeowner: Start with VAE emulsions from Celanese.”

Hydroplastification Effect This is possible because the VAE copolymers have

with VAE Copolymers a wide delta between their MFFT and the Tg.
This allows good film formation without the addition
35 of solvents and plasticizers because of the inherently
VAE Copolymer low MFFT.
30
Acrylate Copolymer
25 Tg of VAE and Acrylate Copolymer with MFFT 0°C
MFFT °C

20 VAE Copolymer Acrylate Copolymer

15 MFFT 0°C 0°C

10

5 Tg 12-17°C 2-8°C

0
Tg °C It also offers improved performance characteristics
-5
of the paint film, such as high wet scrub resistance,
6 8 10 14 18 26 30
because of the higher Tg.

We encourage you to talk with your Celanese

Emulsions technical expert to learn more about
VAE and low-emission paints.

5

FORMULATING
THE BEST
DECORATIVE PAINTS
LOW-ODOR, LOW-VOC FORMULATIONS
Consumers across the world have been demanding
more environmentally-friendly paints for years.
Regulations limiting the VOC content of interior
paints are also driving the development of new paint
formulations. At the leading edge of environmentally-
friendly technology, Celanese has shown
manufacturers that premium quality waterborne
decorative coatings can be formulated without the
use of coalescing solvents utilizing VAE technology.
Low-odor, solvent-free products are rated highly
among environmentally-conscious consumers
and offer a distinct marketing advantage to this
growing market segment.
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Spotlight on EcoVAE® Emulsions
EcoVAE® emulsions are formulated to be inherently
low odor by limiting the amount of residual monomer
in the product. Utilizing the unique properties of
vinyl acetate/ethylene emulsions, no coalescing
solvents are required, thereby removing a major
source of odor in paint.
EcoVAE® emulsions are also APEO-free.
Environmentally-conscious consumers prefer
low-odor, low-emission paints, and EcoVAE® allows
the coatings manufacturers to capitalize on this
marketing trend.
EcoVAE® 1603, EcoVAE® 1608 and
EcoVAE® 1630 Offer:
• Low odor
• Low VOC
• Excellent wet scrub resistance
• Superior hiding power/opacity
• Compatibility with pigment and fillers
• APEO-free
EcoVAE®1610: An emulsion with
formaldehyde scavenging function:
• Low odor, low VOC and low emission
• Excellent wet scrub resistance
• Good stain resistance
HIGH-PERFORMANCE EMULSIONS FOR
BEAUTIFUL INTERIOR PAINTS
Use the chart below to choose the high-performance polymer technology that is right for your formulation goals.

For low-odor, low-VOC interior decorative paints, choose from our line of VAE (vinyl acetate/ethylene) emulsions.

We also offer emulsions for conventional, solvent-containing interior paints.

INTERIOR & CONVENTIONAL PAINTS

Tg MFFT Solids Viscosity Spindle APEO- Application
Product Polymer Type pH Stabilization
(°C) (°C) % mPa.s RPM Free Areas
Low-VOC, Low-Odor Interior Paints

Vinyl Acetate/ 54.0 4.0

Celvolit® 1602 12 0 - 100-700 62/60 - E/C Yes Middle/High PVC
Ethylene 56.0 5.0

Vinyl Acetate/ 54.0 4.0

EcoVAE® 1610 14 1 - 400-2,800 3/20 - E/C Yes Middle/Low PVC
Ethylene 56.0 5.0

Vinyl Acetate/ 54.0 4.0

EcoVAE® 1603 11 0 - 500-2,000 3/20 - E/C Yes Middle/Low PVC
Ethylene 56.0 5.0

Vinyl Acetate/ 54.0 4.0

EcoVAE® 1608 10 0 - 500-3,000 3/20 - E/C Yes Middle/Low PVC
Ethylene 56.0 5.0

E=Emulsifier
C=Protective Colloids

7
 EMULSION POLYMERS
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