I.

Executive Summary

Mafe’s Restaurant is a new-established restaurant. It is run by the only one

restauranteur named Gian B. Silva, 15 years of age and born on the 6th day of August
year 2002 and a sophomore at Lupon Vocational High School and preparing to college
to study and pursue my ambition to be a doctor. I ask for an advice from my mom
Mary Anne B. Silva a 43 year old single mom working abroad to supply our needs.
She is 3rd from the four siblings of my lolo and lola,I ask her on what business should
I have,on how to handle this business and what should I have to do on having this
business andn how to manage it. Then I pick restaurant and I named it Mafe’s
Restaurant to give oblige to my lola.

Mafe’s Restaurant is located at Aguinaldo Street,Poblacion,Lupon,Davao

Oriental. I chose that location for it can be easily seen by all for it is located near the
schools and workplaces.

Mafe’s Restaurant aims to be one of the leading advocate of healthy,nutritious

and natural food products for its main goal is to minimize the children suffering from
malnutrition. Also, Mafe’s Restaurant’s goal is to be one of the most successful
restaurant expanding the business’ branches and gain positive comments and awards

Our products are made of ingredients that can be seen locally and we’ll try our
best to produced this products with organic ingredients but unfortunately, organic
farming in the community is rarely seen.

The management and operation of our products starts from inventory and
estimation of what and how many products will be produced daily or we will based it
on customer’s orders list. Second is the preparing and purchasing of the ingredients
and raw materials needed in production until the product wil finely finished and then it
will be delivered back to the customer/s.

Since it is a new-established business,it initially aims to capture 10% to 15% of

existing market shares which is currently dominatedby the (4) four restaurants located
around the Barangay og Pobalcion,Lupon,Davao Oriental.

Mafe’s Restaurant is highly workable,practical and socially desirable. It will help

both customers,staffs and personnels of the restaurant. As a restauranteur, I should
maintain our good services over years towards to our customers and to get a very
good feedback and commend us for a job well done.

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II. Overview of the Business

A. Mafe’s Restaurant

B. Mafe’s Restaurant is an example of a modern and unique restaurant.Modern

because it has the modern architectural designs inside and outside the
establishment which is very evident and it is seen in every restaurant’s
ceilings,walls and even in the furnitures and decorations,so it has relaxing
ambiance and refreshing atmosphere and scenery so people will surely love to
stay and visit in our place. Unique because some of the products that is sold
here in inspired from different Asian cuisines,and I can asure to all of my
customers that my products that is sold here is all high-quality,healthy,clean,
nutritious and fresh and the prices of these products are all affordable and you
won’t regret your money and time you waste in our restaurant. So, I
acknowledge to all of my clienteles to come and pay a visit in our restaurant/s
that is open as early as 8 in the morning and until 10 in the evening.

C. We envisions to expand the branches of our business inside and outside of the
municipality,to become one of the most visited and well-known restaurant
inside and outside the area,to be the leading provider also of high-quality but
affordable products and to supply the needs of our clienteles

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III. The Problem/Need

A. As our management’s researches finished about of what community problems

in the area specifically at where the business will be established and
located,they noticed mostly of the malnourished children living in the
community. When we say malnourished or Malnutrition it means not eating
enough healthy foods or lacking nutrition. Also, it is one of the biggest and major
problem that our country is facing nowadays.

B. To help the community to reduce this kind of dilemma for if this problem
continues, many children will suffer from illness and have a possibility to die.
So with this problem,this may also serve as basis for other entrepreneurs to
discover and innovate solutions to vanish this problem.

C. So Mafe’s Restaurant will be one to help alleviate the said problem by

producing healthy products just like fruit shakes,instead of using fruit shake
powders, our business will use real fruits to make it more healthier.When this
concept continues over years, we will help reduce and at least we will help
minimize the malnutrition rates in the community if our customers will patronize
our products and we will become one of the models to other entrepreneurs their
to produce like those products.

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IV. Statement of Vision,Mission and Values

VISION

In the name of good customer service, Mafe’s Restaurant will surely

envisions to be the leading advocate of healthy,nutrtious,clean and natural food
products.

MISSION

Mafe’s Restaurant aims to produce and sell healthy,clean,nutritious and high-

quality products for the customers. All of these can be achieved when the
management has the dedication,passion and cooperation for their work to produce all
the products that should be done.

VALUES
Mafe’s Restaurant commits to give its customers the best product it can serve.It
will maintain the high standard of work,hygiene and sanitation in food preparation and.
handling and also the proper grooming of the owner,staffs and personnel.The
management will give their best to deliver with full sincerity and honesty for a better
customer service.

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V.The Marketing Plan

A.Research and Analysis

Strength:
The strength of my business lies in what we do best so to get more
customers I will serve the best food products,offer a good quality services to my
clienteles and provide decors that makes my clienteles fun in eating.Also, I will
offer some special promotions,such as “buy 2 meals,get one free before 6pm” so
that our restaurant will get patronize by customers.

Weakness:

I should provide an adequate training for my employees,such as showing

wait staff on how they facilitate and accommodate customers on the table,
orienting them on how they would present or prepare the food to the customers or
on how they will greet the our customers otherwise my competitors will beat us in
servicing matters.

Opportunities:

To obtain big opportunities, I should take advantage of what trend are

happening this days such as expanding or providing different types of food and
beverages, selling some restaurant products and goods such as salad dressing
that is used in making our salad dishes or bake goods for people to buy and take
home or we should provide a take out offers or innovate drive-thru to meet the
needs of people on the go.

Threats:

Competing restaurants located nearby is one of our threats especially if we

sell similar types of food but only we can do is to improve the services and products
in our business for us to be able to surpass them also, rising prices of products
especially on the raw materials we used. In case this happens, I should increase
also the prices of the products especially on those products that are affected or we
will find new suppliers

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B.Marketing Strategies

For this business is good to all, for us only is to facilitate them and ensure
them to give them the best product we can serve.

To introduce our business in the market especially our products and

services on how good we are and why they should come to our place,we will get
the attention of our potential customers by making social media pages for our
potential customers will be aware of what we are giving,online.Also,we will give
people flyers about of what our business about and putting up tarpaulins about our
business also.

We will locate our business that the customers will easily be found and that
can be sighted by all people in the municipality and also we want to locate our
business near school,offices or near work places and when this business boom,we
will innovate special promotions and offers to better serve our customers.

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VI.Production and Techinical Plan
A.Product Description
Mafe’s Restaurant aims to sell at least 30 to 35 dishes excluding the beverages
but I will just introduced at least three(3) dishes:

This dishes are made with high-quality ingredients and made with different spices
to make it more savory,appetizing and palatable.Most of the ingredients that we used in
making this delicious dishes consists essentially of vitamins and minerals but less fats
and carbs to sustain body needs but not that fattening. It will served with nice and unique
plating for the customers will be satisfied and pleased when they see it. The finished
product can be take outed and packeged in a plastic and transparent eco-box that is
sealed to maintain the freshness and warmth of the product.

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B.Operating Strategies
The business will produce those dishes with high-quality contents amd
nutritious values as well. Those dishes will need raw materials to produce those
kind of products. The main ingredients of the product; beef,pork,chicken and
seafood will be supplied from Lupon Public Market or NCCC Supermarket or we
wil find a supplier in the community and other ingredients will be bought in the
supermarket as well, but unfortunately some of the ingredients in this products are
rarely seen in Lupon Supermarket instead, we will buy those ingredients from
Davao.To our first customers we will like to interview of what we should improve
as a first timer and based on thosed comments,we will think of more ideas on how
to create and innovate more appealing and delicious products.
C.Critical Risks
Table 1
Mafe’s Restaurant’s Position in the Market
Competitors Market Shares Target
New England Restaurant 35% 30%
Ka Ingga Restaurant 30% 30%
Florentino’s Restaurant 20% 20%
Blyn’s Food House 15% 10%
Mafe’s Restaurant 15%

As shown in the table above,there are four (4) competitors who dominate in
Lupon. Mafe’s Restaurant aims 15% of the market share through creativity,
uniqueness,innovation and marketing strategies.The management believe that it
will be achieved with full cooperation and perseverance of the management also.

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VII. Organizational/Mangement Plan

A.Team Members

OWNER/CHEF

ASSISTANT CHEF

WORKERS

B.Contribution to the Business

Owner/Chef – are responsible for the management and accountability of the
business itself, at the same time they are the ones who will produce the
product.
Assistant Chef – helps the chef in making and preparing the customers orders and
the one who will replace the chef and directs the workers of what to do if the
chef is busy or in leave.
Workers (Waiters/Cashiers) – the waiters (atleast 3)will be the one to deliver the
food to the customers,the one who will give the bills to the customers and
the one who will wash the dishes that the customers uses and the cashier
(atleast 1)will be the one to calculate the bills and payments of the
customers.

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VIII. Operational Plan
A.Workflow

Inventory and estimation of Purchasing and

what and how many preparing of ingredients
products will be produced and raw Materials
daily. needed.

I I
n n
Delivering the products to v Production and v
the customers. preparation of the
e e
products.
In n
n
t t
vo o
The business has a very simple operational plan. It starts from
inventory and estimation of what and howe r many products will be produced r
daily then, purchasing and preparing the n
y raw materials needed for the y
product/s takes place after that,production of the product starts and lastly,
it will be delivered to the customer/s who ta ordered. a
o
n n
B.Monitoring and Evaluation rd d
ye e
The management should monitor of what issues and difficulty of the
business just like when accommodating huge a
s number of customers whether s
we'll renovate the establishment or find another n solution then in maintaining
t
the cleanliness and sanitation or the safety of the customers whether we’ll
t
d
i
hire a security guard or install some surveillance cameras inside and i
outside the establishment. Also, we should e evaluate whether what are the
m
products that are not saleable for it’ll replace or what are the most saleable
m
ones. Also, we should evaluate of what we sa are lacking just like in servicing a
our customers or preparing our products.t
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IX. Sustainability

A.Financial Plan

To be able to serve the public, to give its market safe, accurate, prompt, fast
and best services with well-trained, competitive and skillful staffs and personnels
as well as the owner,the business must have its complete tools and equipments.
Table 2
List of Tools and Equipments Needed

Tools and
Quantity Amount Total
Equipments
1 unit Gas Range P15,000.00 P15,000.00

1 unit Microwave P16,000.00 P16,000.00

1 unit Refrigerator P17,000.00 P17,000.00

1 unit Oven P7,000.00 P7,000.00

2 units Fryers P1,000.00 P2,000.00

2 units Electric Mixers P3,000.00 P6,000.00

2 units Rice Cookers P1,000.00 P2,000.00

2 units Stoves P2,000.00 P4,000.00

1 unit Griddle P2,000.00 P2,000.00

2 units Blenders P1,000.00 P2,000.00

I unit Water Dispenser P3,000.00 P3,000.00

6 pcs Frying Pans P400.00 P2,400.00

6 pcs Baking Pans P200.00 P1,200.00

3 pcs Mixing Bowls P200.00 P600.00

2 sets Measuring Cups P150.00 P300.00

2 sets Measuring Spoons P150.00 P300.00

Total P82,800.00

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 Table 3
Monthly Expenses for the month of January 2019

FIXED COST PARTICULARS AMOUNT

- Rental Space Rental P4,000.00
- Salaries Employee’s Salary P25,000.00
- Machineries/Materials Equipments/Machines P6,900.00
- Advertising Flyers, Magazines P1,000.00
- Utility and Sanitation Cleaning Materials P1,000.00
A.) TOTAL FIXED COST P37,000.00

VARIABLE COST
- Raw Materials Ingredients Used P6,000.00
- Telephone Bills None None
- Electricity DORECO Bills P8,527.35
- LPG Petron Gasul P1,600.00
- Water Lupon Water District Bills P1.020.00
- Transportation None None
- Miscellaneous Other Expenses P2,125.00
B.)TOTAL VARIABLE COST P19,272.45

(A+B) TOTAL MONTHLY COST P57,172.45

As shown in the table above, my total monthly cost is P57,172.45 added from A.)
Total Fixed Cost which is enumerated by the payment for renting the space of the
business, in paying the monthly debts of the equipments and machines and including also
our employee’s salaries,advertising methods and cleaning materials with a total of
P37,900.00 then from B.) Total Variable Cost which is also enumerated by the total
amount of ingredients and raw materials used, paying the electricity bills from DORECO
and paying also the water bills from Lupon Water District and including also for paying
the LPG and the othr expenses with a total of P19,272.25. So as I add both A.) Total
Fixed Cost and B.) Total Variable Cost it came up with a total Monthly Cost of P57,172.45
for the of January 2019.

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 Table 4
Projected Revenue for the Month of January 2019
PRODUCT COSTING PROJECTED DAILY PROJECTED MONTHLY
REVENUE REVENUE VOLUME REVENUE
DAILY MONTHLY
Steak C- P64.00
Sandwich M- P15.00 6 P474.00 180 P14,220.00
SP- P79.00
Bread with C- P50.00
Chicken M- P14.00 8 P512.00 240 P15,360.00
Roll SP- P64.00
Shrimp with C- P55.00
Spring Roll M- P14.00 6 P414.00 180 P12,420.00
SP-69.00
Vermicelli C- P72.00
with M- P16.00 9 P792.00 270 P23,760.00
Shawerma SP- P88.00
Meat C- P57.00
Safeha M- P15.00 6 P432.00 180 P12,960.00
SP- P72.00

TOTAL 35 P2,624.00 105j0 P78,720.00

As shown in the table above, I have earn P78,720.00 by the month of January
2019. The total monthly revenue came from the 35 projected daily revenue which is the
number of products that I’ve sell daily and with the total daily revenue of P2,624.00 so
when the projected daily revenue is 35, so the projected monthly revenue will 1050 then
multiplied by 30, I will came up with a totl monthly revenue of P78,720.00.

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 Table 5
Monthly Projected Cost and Revenue for the year 2019

JANUARY FEBRUARY MARCH APRIL MAY JUNE

Revenue P78,720.00 P72,720.00 P72,030.00 P71,070.00 P72,990.00 P77,160.00

Cost P57,172.45 P54,894.25 P54,894.25 P53,834.35 P54,834.05 P55,616.45

Projected
P21,547.55 P20,140.90 P17,135.65 P17,230.65 P18,155.95 P21,543.55
Net Profit

JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER TOTAL

P73,230.00 P74,790.00 P81,240.00 P83,640.00 P89,570.00 P92,940.00 P943,040.00

P53,478.75 P54,745.55 P56,062.55 P56,233.45 P54,727.55 P56,364.45 P663,547.95

P19,751.55 P20,044.45 P25,177.45 P27,406.55 P34,782.45 P36,575.55 P279,492.05

As shown in table above, my total revenue for the year 2019 is P943,040.00
greater than the total cost for the year 2019 which is P663,547.95 so I am given a
projected net profit with a total P279,492.05 so my break-even analysis will means that
my business Mafe’s Restaurant is earning a profit for the year 2019.

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B. Social Impact
Long Term Desired Outcome
Battling poverty is difficult but with the help of our management we were
able to surpass those difficulties and dilemmas. Dedication, perseverance and
hardwork is one of the key to surpass those. So, as my journey happens to manage
this business, it will surely and successfully reach the fruit of succcess, to achieve
its goals.
Mafe’s Restaurant will be one of the well-known restaurant in the area
earning good profits, positive comments and good awards and also to be a good
image to our customers.
Also, it will achieve one of its goals, to help minimize and reduce children
suffering from malnutrition and to achieve its vision, to be the leading advocate of
healthy,clean,nutritious and natural food products. We will also maintain our good
services towards to our customers for they are one of the key of what we have
now.

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 Business
Plan
for
Mafe’s Restaurant

Submitted by: Gian B. Silva

Gr. 10-Burgos

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17
Type equation here.

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