MARA-JAPAN INDUSTRIAL INSTITUTE

BERANANG, SELANGOR

ASSIGNMENT

1. AIZAT ASLAM BIN MOHD MANSHAHAR (F55-217-0014)

2. NOOR ‘IZNI ZAFIRAH BINTI MOHD RADZI (F55-217-0002)
3. NUR ALIA IDAYU BINTI MOHD YUSOFF (F55-217-0005)
NAME
4. AFIRA DIYANA BINTI WALID KHIR AMIR (F55-217-0004)
5. FATIN NUR AFIQAH BINTI MOHD ROMELI (F55-217-0010)

CLASS ABE

PROGRAMME EMBEDDED SYSTEM (DKE)

MAY- SEPTEMBER
SESSION SEMESTER 4
2019
CODE/COUSE DUB 41022 - DIGITAL ENTERPRISE

LECTURER MR. NOR HAZWAN BIN YUSUF

DATE: 21ST JUNE 2019

 ANNFAS COTTON
Online Business Proposal

A. Introduction

ANNFAS COTTON
Company’s name

1. Aizat Aslam Bin Mohd Manshahar

2. Noor ‘Izni Zafirah Binti Mohd Radzi
3. Nur Alia Idayu Binti Mohd Yusoff
Owner’s name
4. Afira Diyana Binti Walid Khir Amir
5. Fatin Nur Afiqah Binti Mohd Romeli

Type of business Partnership

MARA- Japan Industrial Institute Lot 2333,Jalan
Kajang-Seremban, 43700, Beranang, Selangor
Business Address

WEBSITE: http:www.mjii.edu.my
Tel. No 018- 7710655
Business registration no. NS0119534-A
Business scope Clothes
Facebook “page” ANNFAS_cotton
Instagram annfas_cotton

I. History:
 Headquartered in KWC Kenanga Wholesale City.2, Jalan Gelugor, Pudu,
Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, ANNFAS COTTON,
started with an online business of men’s cloth. Our cloth are made originally
from 100% of cotton fabric. Besides that, our cloth also had various type of
pastel colour. Our company, ANNFAS COTTON have a ready stocks of the
clothes so that when customers order, we can ready to provide the service on
time.
The period of delivering product take at least three days. When there is a
special event such as Eid celebration, Chinese New Year and Deepavali we
provide discount for customer. For example, we will give 30% discount for old
fashion style of our collection. Mr Aizat Aslam was the founder of our
company. He is the one who gave the idea to run this type of business .When
our business has been expand, it turns into a partnership type of business.

II. Vision & mission

Vision

We strive to be a global leader in fashion outerwear by empowering

innovation and design to provide total customer satisfaction. We strive to be a
caring and well-managed organization for our business partners, customers
and employees, and a responsible corporate citizen to our society.

Mission

I. To innovate, to lead, to enhance, to provide best-value products and

services to global customers.

II. To make a difference through our branding to stay ahead of fashion

trends, market changes and the latest technology.

III. To enhance the quality of life for our business partners, customers and
employees.
 III. Business objectives

a) To provide a comfortable cloth for our customers

b) To encourage different sectors in the textile and apparel supply chain to
become more cost-effective logistically.
c) To maintain a sustainable growth of the company.

B. Business Description

Business Location

KWC Kenanga Wholesale City.2, Jalan Gelugor, Pudu, Kuala

Lumpur, Wilayah Persekutuan Kuala Lumpur
Products/ Services Men cotton clothes
offered

Target Market 1. Geography

In Beranang, Semenyih, Bangi and Kajang because it is a
suitable area for us to expand our business market. It is also
much easier for us to do the cash on delivery (COD) service if
the customer want.

2. Demography
Our product is suitable for men in the range of age from 15 until
50 years old. Our product are designed for men who have
different types of work fields and background.
 3. Socio economic
Our product is affordable by customer that have average
earning because our product sold at moderate cost.

4. Psychographic
Nowadays, in this new era people especially young men are
love to wear outfit that follow the current trends such as cotton
clothes. It is because our product makes them looks stylish.

Our product is made from a high quality fabric and it is very

Uniqueness of comfortable for the customer when they wear it. We also
business provide our product in various type of pastel colours and
designs.

C. Marketing Strategy (Marketing Mix)

Mostly cheaper clothes that has been sell in market was

Product
made from a low quality of material. So, we conclude that our
product can satisfies their interest. Our product is
comfortable for the customers to wear because it is made
from high quality material.

It is also more stylish because of the various types of pastel

colour. We also provide COD service for the nearby
customer. If there is an order for birthday present or any
other event, we can decorate the packaging prettily. For the
normal packaging, we will use a transparent plastic seal.

Type of distribution we use for our business is cash on

Place
delivery (COD) because it is easier for us to operate our
business and the range of business selling is wider. Other
type of distribution is retailer, which we sell directly to the
customers. Which we can distribute our product in our dorm
 to other student.

The medium of distribution is postage, where we post our

product to our customer to their address. We decide to
market our product in suitable area and easy for our product
to reach the customer such as Beranang, Semenyih, Kajang
and Bangi.
For making our product selling successful, we make ads in
our Facebook and Instagram page to attract the interest of
Promotion customers online. The other promotional tools, is direct
marketing. Direct marketing saves time and reduce the cost
of companies. Face to face selling is easier for the seller and
customer to deal with.
For pricing strategies, we used penetration pricing which first
we set low price for our product to enter the competitive
market and raising it later.
Price Then we used value-based pricing, where we set the price
based on how the customer believes that our product is
worth. We also used competitive pricing by setting our
product price based the other business competition.
By using information technology (IT) to support business
such as doing advertisement in Facebook page to attract
online customers to buy our product. It is because Facebook
have many user. Other technology we used to support our
Process business is Instagram, because it is specialize in posting
photos. By using these app, we can promote our product
easier and saving cost.
 Our company was foundered by Mr. Aizat Aslam. Where also
hold the role of President. This role responsible to oversees
the staff functions such as human resources, finance and
strategy.

The Sales & Marketing Manager is Noor’Izni Zafirah, which

hold the role of positioning our product and differentiate it
from other competitors.

The Operational Manager is Fatin Nur Afiqah, which role is

to handles our company operational details. This role figures
out what needs to be measured to make sure things are
going well, then create the system to track the measurement
and takes action when the company not delivering.
People
The Financial Manager is Nur Alia Idayu, which role is
handles the money. They create budget and financing
strategies, the figures out if it’s better for our company to
lease or buy. Then they build the control systems that monitor
our company financial health.

The Technology Manager is Afira Diyana, which role is to

keep up with technology trends, integrate those trends into
the company strategy and make sure the company keep
current when it is necessary.

Customers can contact us at 018- 7710655

It is used to attract the right segment and target, and to

Physical evidence
achieve the right positioning, physical evidence is used.
D. SWOT Analysis

SWOT Analysis is a useful technique and helps to carve a sustainable

niche in market. The SWOT Analysis process involves four areas which is
Strength, Weaknesses, Opportunities and Threat. Strengths and weaknesses
are often internal to our organization, while opportunities and threats generally
relate to external factors. For this reason, SWOT is sometimes called Internal-
External Analysis and the SWOT Matrix is sometimes called an IE Matrix.
Successful businesses build on their strengths, correct their weakness
and protect against internal weaknesses and external threats. They also keep
a watch on their overall business environment and recognize and exploit new
opportunities faster than its competitors. It is a source of information for
strategic planning.
Strengths are the qualities that enable us to accomplish the
organization’s mission. These are the basis on which continued success can
be made and continued/sustained. Strengths can be either tangible or
intangible. Strengths are the beneficial aspects of the organization or the
capabilities of an organization, which includes human competencies, process
capabilities, financial resources, products and services, customer goodwill
and brand loyalty.
Weaknesses are the qualities that prevent us from accomplishing our
mission and achieving our full potential. These weaknesses deteriorate
influences on the organizational success and growth. Weaknesses are the
factors which do not meet the standards we feel they should meet.
Weaknesses in an organization may be depreciating machinery, insufficient
research and development facilities, narrow product range and poor decision-
making. Weaknesses are controllable since they can minimized and
eliminated.
Opportunities are presented by the environment within which our
organization operates. These arise when an organization can take benefit of
conditions in its environment to plan and execute strategies that enable it to
become more profitable. Organizations can gain competitive advantage by
making-use of opportunities. Organization should be careful and recognize
the opportunities and grasp them whenever they arise. Selecting the targets
that will best serve the clients while getting desired results is a difficult task.
Opportunities may arise from market, competition, industry/government and
technology. Increasing demand for telecommunications accompanied by
deregulation is a great opportunity for new firms to enter telecom sector and
compete with existing firms for revenue.
Threats arise when conditions in external environment jeopardize the
reliability and profitability of the organization’s business. They compound the
vulnerability when they relate to the weaknesses. Threats are uncontrollable
because when a threat comes, the stability and survival can be at stake.
Examples of threats are unrest among employees; ever changing technology;
increasing competition leading to excess capacity, price wars and reducing
industry profits.

Analyze strength, weaknesses, opportunities and threats of selected

social media.

In our organization, we consider that our product is the main strength

because we use a suitable fabric that suit our trendy world. From the material
clothes, we decide to choose cotton since it is a natural and because of the
way it is designed and manufactured into clothing. Cotton clothes has many
advantages, such as its ability to control moisture, insulate, provide comfort
and it is also hypoallergenic, weatherproof and is durable fabric. Nowadays
pastel color are trending because pale colors are by their nature, softer and
subtler than their saturated counterparts. This muted aesthetic has the
uncanny ability to appear beautiful in design as well as soothe. Hence, we
also offer birthday service which mean that we decorate the packaging special
just for the customer who celebrate their birthday. We can take this as a token
of appreciation for our loyal customer since we value our customer as the
motto goes by customer is number one.
This part can be weakness, threat and opportunities for our business
we only depend on one material which is cotton clothes. Cotton clothes might
be a comfortable clothing, but different people has different taste. Maybe other
customer prefer other material clothes.
Since our business only focus on man’s clothes. This can be a
weakness because majority of men don’t really like shopping for clothes since
they only focus on technology or gadgets.
But this also can turn into an opportunities so we have to depend on
the minority group of man and women to buy our product. We mention women
because women like shopping and they like to buy what they see on trending.
They also like to use their money on their spouse and family.

E. Social Media

Whatsapp
We can use Whatsapp as a medium to communicate with
customer and receive feedback. Besides Whatsapp is an easy app that
we only need to use our number phone to make an account. Whatsapp
can be categorized as a daily and recently used by most of human
population in this world. We can say that we used Whatsapp as a
replacement of basic message app.

Instagram
Instagram is an app that we use to gather followers and it is
created special for photos. Besides it is a place where we upload and
post photos as much as we want. Usually a good photo can reach to
100+ likes and followers and for the instafamous they can reach about
million followers. It is a good place to viral our product because
nowadays people always scroll for the hottest and trending issues in
their phones.

Facebook
Facebook is the first one that go trending and have international
user anywhere anytime. Facebook is a place where we can write
 whatever appropriate in any way we want. We also can promoting our
product by writing our product description as long as we want.

F. Personal Data Protection Act (PDPA)

The PDPA establishes a data protection law that comprises various

rules governing the collection, use, disclosure and care of personal data. It
recognize both the rights of individuals to protect their personal data, including
rights of access and correction, and the needs of organizations to collect, use
or disclose personal data for legitimate and reasonable purposes.

The PDPA provides for the establishment of a national Do Not Call

(DNC) Registry. The DNC Registry allows individuals to register their
Singapore telephone numbers to opt out of receiving marketing phone calls,
mobile text messages such as SMS or MMS, and faxes from organizations.

Objectives of the Personal Data Protection Act:

Today, vast amounts of personal data are collected, used and even
transferred to third party organizations for a variety of reasons. This trend is
expected to grow exponentially as the processing and analysis of large
amounts of personal data becomes possible with increasingly sophisticated
technology.

With such a trend comes growing concerns from individuals about how
their personal data is being used. Hence, a data protection regime to govern
the collection, use and disclosure of personal data is necessary to address
these concerns and to maintain individuals’ trust in organizations that manage
data.

By regulating the flow of personal data among organizations, the PDPA

also aims to strengthen and entrench Singapore’s competitiveness and
position as a trusted, world- class hub for business.
Personal Data Protection Act 2010

In compliance with the Personal Data Protection Act 2010 and its
regulations, this Notice is issued to all our valued customers and/or
prospective customers. This Notice explains how we collect and handle your
personal information in accordance with the Malaysian Personal Data
Protection Act 2010. Please note that ANNFAS Cotton may amend this
Personal Data Protection Notice at any time without prior notice and will notify
you of any such amendment via our website or by email.

COLLECTION AND PROCESSING OF PERSONAL DATA

ANNFAS Cotton ("ANNFAS Cotton", "we", "our", "us") is a trading

name of ANNFAS Cotton Enterprise. We have collected and will collect your
personal data to be processed by us and/or on your behalf in the course of
your present or future dealings with ANNFAS Cotton.

DESCRIPTION OF PERSONAL DATA

The personal data that will be collected and/or processed may include
but not limited to your name, age, billing and delivery address, date of birth
(optional), contact information, email address, and contact number.

PURPOSES OF COLLECTING AND FURTHER PROCESSING (INCLUDING

DISCLOSING) YOUR PERSONAL INFORMATION

The personal information we collect from you will be used in some or all of the
following ways:

 Your address and contact details may be given to our courier (third-
party) for delivery services.
 These details allow us to process your order and to let you know the
status of your order.
 These details allow us to provide you with the services and information
offered through ANNFAS Cotton and which you have requested.
  To contact you regarding products, services, upcoming events,
promotions, advertising, and marketing which we may feel interest you.
 To ensure that the content from our website is presented in the most
effective manner for you and for your computer and/or device.

SOURCES FROM WHICH YOUR PERSONAL DATA MAY BE OBTAINED

The sources that we may obtain your personal data includes but not
limited to order forms, registration forms, online forms, or any identity
materials that you have distributed voluntarily; and business directory or
listing(s) that you have subscribed to share your information, etc.

DISCLOSURE OF PERSONAL INFORMATION WITHIN ANNFAS COTTON

Your personal information provided to us is processed by ANNFAS

Cotton only. We will ensure that access to your personal information is
restricted to personnel who are contractually required to process your
personal information in accordance with their respective job requirements and
only necessary information is released to the relevant personnel.

Class of third parties

Your personal information may be disclosed to relevant third parties (in

or outside of Malaysia) as required under law, pursuant to relevant contractual
relationship (for example, where we appoint third party service providers such
as PosLaju, GDex and etc.).

RIGHT TO ACCESS AND CORRECT PERSONAL INFORMATION

You have the right to access and correct your personal information held by
us (subject always to certain exemptions). If for any reason you are
concerned that the personal information held by Annfas Cotton is not correct,
please contact us immediately regarding your personal information through
our email or directly send us messages via WhatsApp. Only you or, upon your
request, the Customer Care department, may access your personal data.
Information may be changed online. If you prefer, you may contact us by
email at AnnfasCotton@gmail.com and we will amend your personal details.
In accordance with the Personal Data Protection Act 2010, and to the extent
not limited by any other applicable law, we may:

 Charge a fee for processing your request for access or correction to

the personal information; and
 Refuse to comply with your request for access or correction to the
personal information.

OBLIGATORY

It is obligatory for you to supply your personal data to us in the most

accurate manner.
Failure to supply and consent to the Processing of the Personal Data in
relation to the purposes will:

 result in us being unable to provide you (i.e. customers) with the

information, notices, services and/or products requested;
 result in us becoming unable and/or our selected authorized third
parties to send you information by e-mail, telecommunication means
(telephone calls and text messages) or via social media concerning
related and unrelated products and services offered by us and our
affiliated business partners which we consider will or may interest you.

G. Business ethics

Business ethics is the study of appropriate business policies and

practices regarding potentially controversial subjects including corporate
governance, insider trading, bribery, discrimination, corporate social
responsibility, and fiduciary responsibilities. The law often guides business
ethics, but at other times business ethics provide a basic guideline that
businesses can choose to follow to gain public approval.

Being honest
 A solid ethics policy should clearly outline the procedure employees
should follow if they need to take time off, leave early or start late. If you don't
spell out these procedures, employees might be tempted to handle these
matters on their own. They might claim to be meeting a client at the end of the
workday when instead they are leaving early to catch a ballgame on TV. They
might claim to be at a workshop for the first half of the day when instead they
are sneaking in some extra sleep.

Make sure your ethics policy contains a provision telling your employees how
they can request time off even for personal matters. Open communication is a
far better alternative than the sneaking around required when employees try
to cloak the reasons for their late starts or absences.

Working with customers

Your ethics policy also should make it clear that your workers must
treat customers fairly and honestly. This means prohibiting employees from
lying to potential customer or providing them with misleading information.
Employees shouldn't hide the true price of a service, policy or product in an
effort to trick customers into purchasing. They also shouldn't promise more
than their service or product can deliver.

Employees should never bully or harass potential customers. Your

ethics policy should state how often your workers can contact potential
customers, at what times of the day and what exactly they can and cannot say
during their conversations. Help your employees learn proper responses to
negative scenarios with active role playing and training programs. Conduct
training regularly for best performance results.

Fairness

Ethical executives and fair and just in all dealings; they do not exercise
power arbitrarily, and do not use overreaching nor indecent means to gain or
maintain any advantage nor take undue advantage of another’s mistakes or
difficulties. Fair persons manifest a commitment to justice, the equal treatment
of individuals, tolerance for and acceptance of diversity, the they are open-
minded; they are willing to admit they are wrong and, where appropriate,
change their positions and beliefs.

Loyalty

Ethical executives are worthy of trust, demonstrate fidelity and loyalty

to persons and institutions by friendship in adversity, support and devotion to
duty; they do not use or disclose information learned in confidence for
personal advantage. They safeguard the ability to make independent
professional judgments by scrupulously avoiding undue influences and
conflicts of interest. They are loyal to their companies and colleagues and if
they decide to accept other employment, they provide reasonable notice,
respect the proprietary information of their former employer, and refuse to
engage in any activities that take undue advantage of their previous positions.

H. Summary & Attachment

In conclusion, a business proposal is a beginning of business for a

person or partner preparing or planning to open a business directly or online.
In addition, the marketing techniques of analytical business planning and
others need to be applied in the business. For the initial steps of business,
one needs to analyze SWOT with existing companies.
Next, it is important to plan the company's finances as it is necessary to
evaluate the money in and out of money to ensure that there are no significant
losses. The notice of Personal Data Protection Act has to be followed and all
employee or staff in the company need to apply business ethics into their daily
basis.
ATTACHMENT

2019