Copywriting Procedures

Within this article on copywriting procedures, we will look at how to structure

your copywriting when working for a client. There has been a great deal of
copywriting done through the years and it is not necessary to reinvent the wheel
every time you want to write copy. We will specifically be focused upon the sales
letter because this could have the greatest impact for you, especially if you
decide to do SEO copywriting.

One particular school of thought speaks to making your website one large online
sales letter. Continuing in this train of thought, this could present a great
opportunity for you. You could write for both off-line businesses as well as for
online business using the format of a sales letter.

Within a sales letter, there are three main components that will make a difference
whether or not your product will sell. The first component is the headline. If
you do not grab your prospects' attention right away, you will have wasted your
time in developing the rest of the copy. The second component of a sales letter is
the offer. This part is important as you must be explicit with the offer to give
the prospect what he or she now wants. It must be something that will entice the
prospect to take action upon the completion of reading the letter. The final
component of a sales letter is the postscript. This is the second most read
portion of a sales letter after the headline. When you are writing this, this is
the extra incentive that you will be using to motivate your prospects to take
advantage of the offer that you presented right away. When you are focusing upon
writing a sales letter, you should take each particular step of the sales letter in
order. You do not sit down and just writes a sales letter completely through but
rather take it step by step. This entails writing the headline followed by writing
the offer and then followed by writing the postscript. Following these copywriting
procedures will ensure that you will have set yourself up for great success.

If you do not have a great deal of experience within copywriting, make sure to
follow the examples of copywriting procedures set up by some of the foremost
experts. One of the key authors who you should look into is Dan Kennedy. He has
written some great books over the years and is a great resource for you to use.

Hopefully this article on copywriting procedures will help you in becoming a better
copywriter. The key behind successful copywriting is to use the formulas that have
been developed while putting your own spin on what you're writing. Copywriting
procedures are important because people have developed these in a certain method to
be successful for a reason. There is no need to reinvent the wheel because this
will only be frustrating for you in the long run as you'll find that you have less
sales while putting in more effort. By taking the time to follow operating
procedures, you'll set yourself up to maximize potential sales when developing a
sales letter.