NATIONAL COLLEGE OF BUSINESS ADMINISTRATION &

ECONOMICS
FRONT LANE CAMPUS

The Impact of Social Networking Sites on College Student’s

Consumption Patterns

By
XYZ
ROLL.NO.MCM-01

Session:2014-2016
 A THESIS TITLED

The Impact of Social Networking Sites on College Student’s

Consumption Patterns
Submitted to the NCBA&E_FLC , Lahore
in partial fulfillment of the requirements
for the award of the Degree of
Masters in Commerce
by
XYZ
ROLL.NO.MCM-01

SESSION: 2014-2016

DEPARTMENT OF BUSINESS ADMINISTRATION

NCBA&E_FLC , LAHORE
THE ALLAH ALMIGHTY SAYS:

“O Children of ADAM we have provided you the garment to cover your body
as well as for luxury. But the best garment is the garment of righteousness.
These are some of ALLAH’s sign that they may take head”

(Sura33: verse59)
 DEDICATIONS

To my parents and professor, especially to my mother, who always motivated me

to achieve this difficult task in better and proper way.

 DECLARATION

I, XYZ Roll.No.MCM-01, student of M.Com , session 2014-2016, hereby declare

that the matter printed in the thesis titled as “The Impact of Social
Networking Sites on College Student’s Consumption Patterns” is my
own work and has been submitted as research work to the NCBA&E _FLC.

Dated Signature of Deponent

 INDEX

Contents Page No.

Research Completion Certificate vi

Acknowledgements xi

List of Tables xii

List of Figures xiv

List of Abbreviations xvi

Abstract xvii

Chapter No.1: Introduction 1

Chapter No.2: Literature Review 10

Chapter No.3: Methodology 18

Chapter No.4: Data Analysis and Results Interpretation 36

Chapter No.5: Conclusions and Suggestions 100

5.1 Conclusions 101

5.2 Recommendation 104

Appendix

References
 RESEARCH COMPLETION CERTIFICATE

It is certified that the research work contained in this thesis titled “The Impact of Social
Networking Sites on College Student’s Consumption Patterns” has been carried out and
completed by XYZ, Roll No.MCM-01 under my supervision.

Date: _________________ (Supervisor)

_______________________

Mr.XYZ

Visiting Lecturer,

Department of Business Administration,

NCBA&E_FLC

Submitted Through:

________________________

Examination Department

NCBA&E_FLC
 ACKNOWLEDGENT
First of all I would like to thanks my ALLAH ALMIGHTY, the creature of universe who is the
supreme authorities who guide the way and gives the courage to complete the task whose
blessing, flourished, whatever I want all respects for the last prophet HAZRAT MUHAMMAD (
Peace Be Upon Him). Who enables us to recognize creator and to understand the philosophy of
life.

I really feel great when I came to know that my supervisor is Sir. ___________, who is the,
highly qualified and experienced teacher, I have great honor to under his supervision. His
invaluable help of constructive comments and suggestions throughout the thesis works have
contributed to the success of this research.

I am thankful to all my teachers Prof. Dr. NAME1, Sir NAME2, and Prof .Name3 for their kind
help.

Special thanks go to my parents. I am extremely indebted to the prayers of my mother, beneath

whose feet lay my heavens. I would not have been able to complete this task without blessings of
Almighty Allah and prayers of my mother. My father also encourages me throughout the study
period. Also thanks for my sister and Brothers for their encouragements throughout the period of
this thesis. Besides, I also want to express my sincerest thanks to all my friends and cousins for
their encouragement, moral support, technical support, company and their interest in seeing this
research completed prayers and best wishes. Also I would like to say special thanks to my best
friend Friend Name, who always ready to help me in my difficult time and help me to complete
my research.

My acknowledgement also goes to all the technicians and office staffs of NCBA&E_FLC for
their co-operations. To those who indirectly contributed in this research, your kindness means a
lot to me. Thank you very much.

XYZ
 LIST OF TABLES

Table1: Name Pg.no

Table2: Name Pg.no
. .
. .
. .
. .
So On So On
 LIST OF FIGURES

Fig1: Name Pg.no

Fig2: Name Pg.no
. .
. .
. .
. .
So On So On
LIST OF ABBREVIATIONS(If Any)
 ABSTRACT
This research study examines the effect of social media, particularly Face book and twitter, on the
purchasing habits of college students by testing for correlations between recommendations on social
media and consumption patterns. So on