Product Overview Document

Delivering Smarter Networks for Digital Transformation

Over the last two decades Telecom industry is at the forefront of transformation (2G/3G/4G) and information Technology is the
catalyst to accelerate the change further. However, with the market saturation and new technologies Telecom needs to look at
disruptive ways that will drive the growth over the next 5-10 years.

Smart
Digital
01 Transformation
The new digital era in telecommunication
is driven by 2 key pillars
Automation
& Connected
02 Life

Evolving Opportunity landscape

The predicament that telecom companies face couldn't be more obvious. The demand for digital services, is only growing and
quickly push through exabyte volumes and enter the world of zetabytes per year.

By 2020 2015 2020

More
3.0 Billion 4.1 Billion
Internet Users

More Devices
16.6 Billion 26.3 Billion
and connections

Faster
24.7 Mbps 47.7 Mbps
Broadband Speed

More 82%
70% of Traffic
Video Viewing of Traffic

Source: Cisco VNI Global IP Traffic Forecast 2015-2020

As emerging technologies and software becomes the lifeline of Telcos, it is important that some bold decisions are made and are
relentlessly pursued. The Telcos must radically lower their total cost base, simplify their product offerings, and devise better
customer experience. World over Telcos have realized the benefit of digital transformation by investing in new technologies, but
going about it in the business as usual way will not only make it a frustrating and lengthy project but will also pace up declining
margins.

Sterlite Tech believes that Telcos are leading the change of Digital Transformation across various industries. The power that they
possess is the intimate customers connect, which can be leveraged. For network operators to embrace this model necessitates not
only cultural transformation within the organization, but also adopt support systems (BSS/OSS) with next generation capabilities
that can help increase agility and reduce operational costs and cater to on-going changes of the digital world.
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Ideal Telco in 2020 will look like:

Digital Services Enabler 2020 CSP

• CSP assets open to • DSP and DES capabilities

digital players
• Platform-based business
model
• Ecosystem participation
Digital Service Enablement
• Cognitive capabilities to
create customer-defined Te l c o ' s c a n a d o p t a 3
contextual experience and pronged approach for Digital
“as-a-service” for ecosystem

partners Transformation to achieve

Service Enablement and
Service Provisioning, to
support future technologies

Traditional CSP Digital Services Provider

• Traditional sources of revenue
(connectivity Voice/Text data)
• CSP-controlled customer
interaction
by decoupling system of
engagement from system of
• Highly automated
• Digital channels with customer Records and build on system
controlled interaction of intelligence for faster
• Rich customer experience
monetization.

Digital Service Provisioning

Source: TM Forum, 2017
Channels

Digital Call Centre Stores Voice Assit Bots Social OTT

01 - Systems Of Engagement 06 - 3rd Party

OMNI Channel Business, Infrastructure

Digital Experience Public API
Customer Enagagment & System Services

02 - Decoupling

03 - Systems of Record 04 - Systems of Insight Platforms

Realtime IoT
Core OSS/ Advanced Data Data
Service
BSS/ERP Analytics Management Monetization Video
Management
Others

05 - Network & Infrastructure

Traditional Network Cloud SDN/NFV

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01. Serve Customers across all touch points to provide seamless experience
02. Decoupling the system of engagement from the complexity of the system of Records
03. Develop leaner OSS & BSS Systems at the proper level of granularity across systems in real time
04. Establish Data Driven systems of Insights based on Advanced Analytics to enable Data Monetization
05. Ensure Extensive Cloudification and Network Virtualization
06. Implement Agile & Open principles to fully exploit open and scalable public API and embrace open-ecosystem

Next-gen Digital BSS Platform for Telcos Digital Journey

Sterlite Tech is strongly positioned to enable Communication Service Providers (CSPs) to meet their digital transformation and
innovation objectives with strong design, build and manage capabilities for complex Telco networks. With its complete portfolio of
product, services and digital OSS /BSS application, it offers IT platforms that enable - reduced Capex, offers Agility in new roll outs,
compatibility with hybrid ecosystem, and offers ease of integration with existing and future platforms.

Sterlite Tech Software Platform

Channels

Web Contact SMS Email Print Mobile Instore Digital Chatbots IoT Social
Centre App Goods

Line of Business

Enterprise Subscription
Retail MVNO/MVNE MSO
Based

Experience Management layer

Omni Channel/Micro Services/REST APIs

Applications
RDBMS
Hazelcast

Customer Columnar
Digital
Marketing Management Policy & Partner Database
Commerce Mediation Analytics
& Billing Charging Settlement
B2B & B2C

Data & Process Management

JBOSS WildFly, Web Server, In-House Core Engine EMS PMS

Docker Container/VM Log Analysis

Platform, Infrastructure, Integration

Network Compute Storage

2G 3G 4G 5G FTTH Wi-Fi WiMAX ADSL

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Sterlite Tech OSS /BSS Software offer Revenue Management, Omni Channel Digital Experience Platform including Digital CRM, E-
Commerce for CSPs, Customers and Partners, Service Fulfillment and Service Provisioning. A highly scalable, flexible, digital &
NFV Cloud ready Sterlite Tech OSS BSS platform enables CSPs to reduce CAPEX, OPEX & Monetize network assets.

Our Product roadmap is aligned to address CSPs transformation requirements in three key areas:
1. Agility helps in setting up faster, leaner and agile operations.
2. Customer experience helps in creating a profitable & personalized customer experience and
3. Efficiency addresses the need for faster time to market, network capitalization and operations cost reduction.

Agility - Faster, Leaner and Agile Operations

DevOPS based continuous
delivery

This approach enables faster

Product Owner Monitoring/
time-to-market for new product Operations
and services. DevOps empowers Business Need/
CSP to keep up with the rapid Use Cases 7
1
pace of delivery that users Automated
demand by breaking down the 6 Deployment
silos between development and
Software 2 DevOps+
operations. As Sterlite Tech
S o f t w a re w e a re a d o p t i n g
Development Continuous
Team Delivery Cycle 5
DevOPS across all our product
development and deployments 3
4 Automated
which helps in deploying updates Test
in less than 1 hour, reduce Scripts
Software
troubleshoot time from 5-15 days
Check in
to 8 hours and automates all test Automated
cases with extensive code Software Build
coverage.

Product Catalog management

Sterlite Tech product catalog enables CSPs with new digital technologies and methodologies to bring services to market quickly with Centralized
Product Management. It consolidates product information and manages multiple catalogs to provide consistent content across all customer touch
points. It offers reusable, modular, and flexible product design framework. The module offers:

› Centralized Product Catalog for offer creation, Pricing, Discounts, Service and Resource specification
› Easily add modify plans through GUI
› Centralized configuration driven architecture, automated push of product data to CRM applications & downstream applications, reduction in
manual work and costly development
› Defining business rules to charge for devices, accessories and content
› Product bundling for adding digital, non-digital offering and service, set-up bundle merchandising and differential pricing rules
› Define cross-selling or up-selling rules to give customers product recommendations (e.g. accessories)
› Integration of product information management to product catalog management to manage product content including: product relationships (e.g.
top sellers), product versions, variations and product-related media objects.
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Customer Experience Management - Create a Profitable & Personalized Experience

Digital Experience

Sterlite Tech DCCM (Digital Commerce & Customer Management) offers complete commerce and customer management
platform designed for Telco business operations, which include digital CRM, customer engagement toolkit, customer information
management, 360 degree view of subscriber, ecommerce portal & logistics, Omni channel connect pre-integrated with BSS to
enable end to end platform for CSPs. Built on highly reliable and scalable platform, Sterlite Tech DCCM module is pre-integrated
with Aadhar, Pancard and Passport authentication system, making the Subscriber on boarding a matter of few seconds to minute's
in line with the regulatory requirement.
e-shop

Omni-Channel Care Digital On-boarding

Enable Telcos, completely digitize their business
processes from Onboarding Customers and Partners to
Payment & Service Fulfillment.
Online Payment Contextual Offers

e-KYC

Telco Search & Product Promotions Assisted Advanced

Digital Store Navigation Content Selling Personalization
Management

Cross E-commerce Web Content Store Omni Payment &

Selling Logistics Management Locator Channel Collection
Capability

Omni channel

Sterlite Tech DCCM platform offers next generation API that enables a broad set of commerce and data services which help
leverage complete Commerce Suite functionality anywhere in CSP existing application landscape. The Omni Commerce module
enables new touch points and channels without lengthy and costly IT cycles.

User can have consistent experience across application, web, IVR, which also holds true for customer sales representative.
Everybody gets the same consistent view of customer usage and profile.
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Analytics Driven Marketing & Customer segmentation: An Integrated platform supporting out of box marketing scenarios
› Consumer & Customer profiling › Marketing Analytics
› Segmentation & Campaign Management › Marketing Lead Management
› Commerce Marketing › Loyalty Management
› Marketing Resource Management › Customer Journey Manager

Integration with Chatbots

Chatbots or Bots are simple artificial intelligence systems that one can interact via text. It can be integrated with Omni-commerce module
to enable Telcos to resolve customer support issues. It automatically manage the feeds received from social media and responds to
common type of query via chat bots, rather than being human dependent and also handle customer's queries around billing, recharge
and usage, through the mobile app

Efficiency - faster time to market, network capitalization and reducing operations cost
Sterlite Tech software product roadmap is to enable CSPs with Network efficiency and optimization based on below key areas.

Digital

availability across all products

Investment in Technology
Data Analytics Digital platform OmniX Chatbots

in short time frame

Platform
Microservices Cloud Open API Modular Scalable DevOPS

Technology
NFV Virtualization AI & ML Automated Intelligent system Docker Automated
Code Coverage Analysis Testing

Agility in New Service Launch Less than 1 Hour Systematic Upgrades Expertise in Integration with existing & future ecosystem

› REST API: Support for REST APIs for integration across BSS applications and DCCM. APIs connect business processes,
services, content and data to channel partners, internal teams and independent developers in an easy and secure way. They also
reduce the cost and complexity of operations, reduce integration cost and risk, and provide a platform for micro services of the
future - connected cars, M2M, IOT etc.
› Open API – Based on the latest technologies used by the internet world, the Open API enables ease of integration, onboarding
new partners, adapting new services for monetization.
› Sandbox environment for customization: It enables ease in integration with ecosystem and customization
› Scalable: Hyper Scale platform scalability to address 100Mn+ subscribers on a single platform. Using Open Source technology,
in memory Database and state of the art COTS hardware, reduces the processing time per transaction hence a hyper scale
performance and reduced Hardware footprint.
› Open Source container NFV adoption: Docker is an open-source project that automates deployment of applications inside
software containers, by providing an additional layer of abstraction and automation of operating system–level virtualization on
Linux. This will eliminate cost of OS & Hypervisor in single platform and also offer Performance improvement in hardware
consumption.
› Real time Digital Analytics: Ensures network cost optimization and revenue augmentation. The Analytics Use Cases are
mentioned below:
Cost Optimization: Subscriber Cluster profile, Tariff plan design & performance analytics, Cell-level traffic profile, Network Impact
Index
Revenue Augmentation: Audience profile, Preference-based targeting, Campaign performance Analytics, Competitor & Market
analytics
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Use Cases: E2E digital experience with Selfcare App addressing B2B & B2C scenarios

Digital
Digital Digital Digital
customer
care store payments
on boarding

Contextual Real-time
Plan
E-KYC offer balance
comparison
information

Social Location/Device
In store Assisted
media based
pick up selling
login plans

Turbo
Cross sell Build my Channel
boost
Up sell plan hopping
plans

Shared Notification Sponsored FUP

wallet & alert data Plans

Friendly &
Borrow Transfer Invite
Family
money balance freind
plans

B2B
balance B2B & B2C B2C B2B
transfer

Value Proposition
The time for Telco is now- simplified architecture, partner ecosystem enablement and leveraging new technologies and
methodologies is the need of the hour

Traditional Vendors Sterlite Tech

Patched together solution
Long Development & deployment cycles
Core Platform built on older technologies
It's a choice between lower price or Greater value
Digital native increases Revenue from new services
Built on latest technologies enabling delivery of
business requirements faster to market
Short development and deployment cycles
Focus on Customer
Price performance value leadership
Agility & Simplicity
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Optimizing and enhancing business processes

Processes
Legacy Sterlite Tech

Half Digital – Half Manual/Human

Customer On boarding Completely digital via Mobile App
dependent

-One Bill Cycle – Bill Delivered Digitally

Billing Cycle wise bill generation and in all Channels.
Several Bill cycles in a month Service Activation
- Powerful Selfcare for all bill related
queries – Chatbot powered with AI

Call Centre Subscriber initiated Mobile App

Mobile App - Change of Plan/Services Contextual

15-20 days across all channels New Service Launch 1 days available across all channels

- Pretested & Automated, thus No

- Downtime at time Patch applied, Downtime
20 days end to end testing, Product Upgrades - Backward integration for previous version
- Upgrades done quarterly - Product patch upgrades in 1 hour
- Product updates more frequent

- Small autonomous services that work

together
- Monolithic Applications
- Services can change and be deployed
- Need to redeploy everything to change
Micro Services based APIs independently of each other
one component
- Each service exposes an API,
- Obstacle to scaling development
collaborating services communicate
(only) via those APIs

- Enterprise Product Catalog

- Multiple Product catalogs
Product Catalog & Bundling - Federated product Catalog
- Tightly bundled services and resources
- B2B2C Catalog

- IT Platforms - System of Engagement

- Network Platforms IT Architecture - System of Intelligence
- VAS applications - System of Records

About Sterlite Technologies:

Sterlite Technologies Ltd [BSE: 532374, NSE: STRTECH], is a global technology leader in smarter digital infrastructure. With a pure-play telecom focused business that
develops & delivers optical communication products, network & system integration services and OSS/BSS software solutions, Sterlite Tech has sales network in six
continents. The Company has manufacturing presence in India, China & Brazil, and aims to transform everyday living by delivering smarter networks. With a strong
portfolio of over 130 patents, Sterlite Tech is home to India's only Centre of Excellence for broadband research. Projects undertaken by the company include intrusion-
proof smarter data network for the Armed Forces, rural broadband for BharatNet, Smart Cities' development, and establishing high-speed Fibre-to-the-Home (FTTH)
STCC17/PD-BSSPSD/0407

networks.
Office Sales & Marketing
Sterlite Technologies Limited Mumbai Tel : + 91 - 22 - 61435100 Fax : + 91 - 22 - 61435151
Block 6, Magnet Corporate Park, Delhi Tel : + 91 - 11 - 47540400 Fax : + 91 - 11 - 41589760
Nr. Sola Flyover, Thaltej, Pune Tel : + 91 - 20 - 67083000
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Fax: +91 - 79 - 26407640
www.sterlitetech.com For queries or demo email us : sales@sterlite.com

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