Codelattice Digital:
outsourcing projects from renowned advertising agencies
Vijith Sivadasan
MD & Co-Founder
Codelattice
A unique digital footprint can do wonders in promoting
an emerging startup. Providing all kinds of digital solu-
tions to startups and the mega-players alike, Codelattice
makes sure that the technological solutions they provide
are always unique and beyond reproach.
Company Overview
Codelattice is a global digital technology agency with a
Tech-First Approach to Digital Marketing and Custom-
er-Centric Solutions. The tagline, ‘We Make You Digital-
ly Immortal™’, embodies the essence of the value they
provide to their customers. With over 200 technocrats
spanning eight global offices, Codelattice helps business-
es create and sustain a repute and thrive in today’s highly
competitive business environment.
Their unique three-staged approach to development – ACTI-
VATE, ELEVATE, ACCELERATE – delivers a cutting-edge
approach to technology and a cohesive brand message.
They ACTIVATE the clients’ digital presence with Web
Solutions, Ecommerce, Enterprise Applications and En-
terprise Mobility. They ELEVATE business solutions
through Cloud Transformation, Analytics & Insights,
Middleware & Integrations, Cyber Threat Management
and Artificial Intelligence.
Initially, their major sources of revenue were technology
Delivering Delightful Digital Solutions
“For more than 30 years, Camp-
ing Navigator has been a lead-
ing publishing company on the
Dutch Campsite market. Our
partnership with Codelattice is
helping us deliver a delightful
experience to our customers by
leveraging NLP, AI, & Machine
Learning. Codelattice is one of
a kind partner who best fits our
vision and beliefs”.
Robert J. Meerpoel
CEO
Camping Navigator, Netherlands
Photo Courtesy - SL Anand
Codelattice demonstrates a high level of expertise in help-
ing customers to improve their digital presence. They
help ACCELERATE clients’ businesses through Digital
Marketing, Digital Experience, Search Engine Optimiza-
tion, Search Engine Marketing, Social Media Marketing,
Internet of Things, Marketing Videos and Marketing
Campaigns.
Codelattice provides an array of cutting-edge solutions
tailored to meet their customers’ unique needs. Their pro-
prietary products include:
Livelattice: Artificial Intelligence Based Recommenda-
tion Engine
Reviewlattice: Reputation Management with Sentiment
Analysis and Natural Language Processing
AlladinPro: Document Expiry and Renewal Reminder
Enterprise App
Codelattice was established in 2009 as a development
centre and digital solutions provider in Calicut, India. As
they embarked on the journey, they set ambitious goals
- to cater to the challenging digital needs of Fortune 500
companies - which were realised with resounding suc-
cess. This boosted their confidence and motivated them
to push their limits.
across the globe. But, soon the company outgrew being
an outsourcing partner, and started focusing on building
their own intellectual properties and proprietary prod-
ucts like Reviewlattice and Livelattice.
It has had explosive growth, building centres of excel-
lence in eight countries. The eight offices are located in
India, the United States, Canada, Singapore, Macedonia,
the Netherlands and the United Arab Emirates. Codelat-
tice is strengthened by its offshore development centers in
India and Macedonia.
Its mission is to be an innovative solutions provider to
bridge international business communities across the
world through competitive technology and transforma-
tive products. Its vision is to make its customers Digi-
tally Immortal and shape the culture of customer value
creation, integrity, respect and stewardship to define its
character.
The company is also funding various innovative startups
through its Angel Funding Arm, V2 Angel. For global
brands, crafting personalized experiences requires adapt-
ing strategy & content to local and cultural preferences.
The team’s cultural diversity and international presence
adds to their global understanding and empowers them
to support their clients both globally and locally.
Codelattice serves Fortune 500 companies and advertis-
ing agencies across the globe. The company has proven
expertise in providing solutions for various industries in-
cluding FMCG, Retail, Realty, NGO, Healthcare, Banking
& Financial Services, Logistics, Telecom, Travel & Hospi-
tality, and Media & Advertising. They are also a ‘startup
for startups’ providing business growth and acceleration
plans for startups. Some of their prominent clients are
Coca-Cola, Subway, Nestle, Johnson & Johnson, and Mc-
Cann Health.
Latest addition to their growing clientele is Air Arabia, an
Emirati airline headquartered in Sharjah. The airline op-
erates scheduled services to 151 destinations in the Mid-
dle East, North Africa, the Indian subcontinent, Central
Asia and Europe. Air Arabia trusts Codelattice to main-
tain high availability servers on AWS and ensure business
continuity through seamless disaster recovery. Codelat-
tice is an AWS Consulting Partner with certified solution
architects.
A Wholesome Work Culture
Big brands have several digital players at their beck
and call, so how did they overcome scepticism about a
new brand/startup? Codelattice built and strengthened
its core by hiring relevant industry experienced people,
associated itself with prominent advertising agencies,
delivered unblemished work that helped to strengthen
its repute. They have a great work culture compared to
their competitors. The management upholds an employ-
ees-first approach. Successfully recruiting a candidate is
just half of the battle for any organization. Codelattice’s
on-boarding experience is unique and designed to grow
the company’s open culture, build a strong team rapport
and create lasting relationships throughout the organiza-
tion. Flexible work hours, part-time opportunities, work
from home, freedom to be creative & adventurous, free-
dom to communicate justified views/objections with no
fear whatsoever and opportunities to pursue learning &
growth are some of the key factors in Codelattice’s work
culture that unlocks employee potential and creates a cul-
ture of equality. As a matter of fact, Codelattice has made
meaningful progress towards workplace equality by plac-
ing young professionals and women at top positions in
the organization.
Another business challenge is the lack of innovation in
marketing due to the budget constraints in the Indian
market. As a seasoned player, it automates most of the
repetitive processes with its superiority over technology
and leverages its experience to daze most of the challenges.
The Vision for Future
It requires a determined, focused and positive approach
to grow any business. As any other business, Codelattice
also had ups and downs, but faced the challenges head-on.
They chase bigger dreams of transforming the business to
the next level - to achieve its niche in the digital segment.
“We are currently focused on enhancing our proprietary
solutions and striving to be recognized as the best-in-class
amongst the segments we operate while being an enabler
for other players. Today’s environment is highly disrupt-
ed by emerging technologies and increasing competition.
We are focused on digital-led innovation to drive digital
transformation for our customers with solutions to en-
hance operational efficiency, business agility and provide
better customer experience,” says Vijith Sivadasan, MD &
Co-founder, Codelattice.
The company’s vision is to make its customers Digital-
ly Immortal and shape the culture of customer value
creation, integrity, respect and stewardship to define its
character.