a website proposal for chinook scaffolding systems

Client: Chinook Scaffolding Systems

Project: Website and related marketing materials
Date: October 20, 2010
Requested By: Office
Address: Suite 201, 149 Wallace St
Ph: (250) 741-1101
Email:
Web: www.chinookscaffold.ca

big or small
we reach
them all
 Our Vision:
The Marco Polo Group is a collection of very talented individuals that are experts in their respective fields. Whether
you require marketing, branding, graphic design, web design and development, media buying, print solutions,
photography or video production, we have you covered. We believe in open communication with our clients, and
make sure at all times, that you are aware of where your project is at. The success of your business is of the upmost
importance to us and we strive to become an integral part of your team to ensure that you achieve your goals. We
look forward to working with you on this exciting venture. Please review the outlined costs below and do not hesitate
in contacting our office if you have any questions or concerns.

The Marco Polo Group

is headquartered in British Columbia, Canada,
in the picturesque city of Nanaimo
on Vancouver Island, a short 20min flight from Vancouver.
The Marco Polo Group is one of the Hutzler Family Group of Companies:

palmleaf PRINTING & PUBLISHING t r a de m a r k

P R I N T S I N C.

marketing with direction • designing with purpose

 Overview:
The goal of this proposal is to update the current website presence for Chinook Scaffolding Systems and develop a
cohesive brand package for all marketing collateral. This proposal outlines the materials needed to be developed and
the time lines necessary. The Marco Polo Group (MPG) can also offer marketing materials, graphic design and printing
needs as well as video and multi-media needs. MPG has established wonderful relationships with Trade Only printers
across Canada and in various parts of the world, to secure the highest quality printing for our clients. Further, to aid
our clients we have developed a Print Buyers Club offering our clients DIRECT BUYING power with our suppliers
giving our clients the savings of buying their marketing materials at wholesale... saving them thousands.

THE NEXT EVOLUTION

in print buying.
QUALITY PRINTING AT WHOLESALE PRICING.

The MPG Print Buyers Club

is a cutting edge approach to cost effective printing of
marketing materials. This unique program and pricing is
outlined is an accompanying brochure.

marketing with direction • designing with purpose

Branding:
Without trying to be too critical at the commencement of this proposal, we feel it must be said that the current brand
communication on the website is too, “fishing charter” and not enough Scaffolding.

We quite like the chrome Chinook for a logo, yet a brand is more than a logo. It must capture the essence of the com-
pany, it’s culture and benefits to potential clients in all aspects of design, colours and emotional triggers within the
creative.

By offering a quality and cohesive brand identity that runs deeper than a surface logo development, Chinook Scaf-
folding will be better positioned to offer customers all the information, forms and scope of the work offered to assist
them in making the decision that there is only one number to call. We offer the development of a corporate package
that would include a presentation folder, brochures, and professional business cards for use in tradeshows attended
and general sales and promotions.

Tallys!

MOTOSON THE RIDGE

.com

MANAGEMENT AT B A R R I N G T O N
Tradeshows:
Chinook Scaffolding may be interested in exposure to the public through tradeshows or events, The Marco Polo
Group is prepared to assist with the development of Banners, Tradeshow Booths and Displays.
Videos:
The Time Of Online Video Is Here. Ten to fifteen years ago, video used to be very uncommon on the internet. Most
people had dial-up connections that couldn’t handle video. But now, video is becoming a standard for websites.

Video services are billed directly from the videographer to you, the client. This service is not marked up or brokered.
The price quoted is the price you pay. MPG is present, if possible, and coordinates the video shoot to ensure that the
production is in keeping with the established brand and the feel that we are trying to capture, with the end use in sight
at all times. Script writing will be needed prior to this work commencing (this is a billable service). We charge a nomi-
nal fee for our consultation and attendance for this event.

Our recent client Irvine Financial benefits tremendously from video testimonials on his site.
www.irvinefinancial.com

We recommend that careful archiving of events, activities and construction be done for future use in media kits,
websites and youtube channel.

Here is a link to an example of a time lapse house being built:

http://www.youtube.com/watch?v=5QcC0XEH6AY&feature=related

Interviews with the Office Managers are highly recommended. These Q&A format videos would be professionally shot
and would capture the philosophy of Chinook Scaffolding and its vision. It is important that visitors to the site get a
chance to hear directly from the owner and managers.

It is commonly known that when it comes to website content, ‘people don’t read’. The web has become more televi-
sion then newspaper. With the expansion of broadband connections the higher speed has allowed for more video
communications and including this into the format of the website is critical to retaining visitors to the site, informing
them, educating them and converting more of them into contacts and future clients.
 Printing Services:
With over 40 years in the printing industry, the Hutzler family offers a full range of printing and marketing solutions. We
are most excited about our unique Print Buyers Club. A brochure with the pricing on some basic items can be found
at: http://www.scribd.com/doc/34791288/2010-Print-Buyers-Club-Single

This program offers wholesale pricing for all our registered clients. Registered clients save thousands of dollars in their
marketing budget.

• Business Cards • Envelopes: #10 business envelopes / 9 x 12 mailing envelopes

Letterhead • Presentation Folders • Corporate Brochures • Product Brochures •
Display Boards/Posters • Rack Cards • Telescopic Banners • Banners
Ad templates • Registration Forms and Contracts • Mad Mimi Email Templates
Tradeshow Displays • Bumper Stickers • Removable Tatoos • Note Pads

MPG provides a detailed

breakdown with pricing on these items within
the Print Buyers Guide.

Wholesale pricing is available to club members

by using the MPG Trade Discount Buying Account
with quality trade suppliers.
Email Marketing:
Branded email communications are a popular way to touch base with your existing clients and a fabulous way to
make a great impression on new clients. An online service which is offered for free is Mad Mimi. With this service you
can upload your own branded images and jpegs, creating attractive emails which reflect your brand.

The site is very easy to use for scheduling campaigns, creating messages, tracking results, and tabulating statistics.
Further, emails are spam blocker friendly and come through beautifully.

Email campaigns created within Mad Mimi allow for videos and external links to forms, PDF files and websites you
would like to bring to your clients attention. Not only can you keep in touch with your clients through this branded
email platform, but your franchisees’ can easily generate their own accounts and controlled, formatted emails can be
used across the country as the business expands giving corporate the peace of mind that brand consistency is
established.

MPG would supply all related and approved graphics for emails should you want to take advantage of this kind of
communication.
 The Marco Polo Group is pleased to offer their clients an online system for editing
and creating promotional and sales material quickly and easily.

Elite Image.ca is an Online Marketing Solution for Real Estate Agents and Corpora-
tions. Imagine being able to access your marketing materials anytime you wanted. Make
a quick change or re-write your brochure or sales sheet immediately. Elite Image.ca
enables you to upload, edit, and print or save your own custom branded materials,
saving you time and money. The print ready files produced by Elite Image.ca can be
printed right in your own home or office, or sent directly to the print shop.

• No More Expensive Design Costs

• Immediate Online Proofing Process
I M A G E • Save Your Marketing Dollars
• Save Time with immediate results
• Regain Control Over Your Marketing

Visit www.eliteimage.ca to view our online demonstration or

call 1-855-elite55 to schedule a tutorial with one of our representatives.

CATRINA ELLIOTT
President

ELITE IMAGE: YOUR BRAND ONLINE - ANY TIME

Professional Photography:
Whether you’re marketing hot dogs or automobiles, real estate or a convention featuring Tony Robbins, professional
photography can mean the difference in attendance or sales. We encourage an appointment with our selected
professional photographer who is both reasonable and exceptional for his eye on the details.

We are pleased to refer Dave Hamilton of Nanaimo.

http://davehamilton.ca/blog/

Photography services are billed directly from the photographer to you the client. This service is not marked up or
brokered. The price quoted is the price you pay. MPG is present and coordinates the photoshoot to ensure that the
photos taken are in keeping with the established brand and the feel that we are trying to capture, with the end use in
sight at all times. We charge a nominal fee for our consultation and attendance for this event.
Website:
The immediate need is to develop a website and prepare the content more accurately, giving the customers an easy
site to navigate and find the information they desire. The first thing we would do is develop the website architecture.
The architecture would contain all the pages (rooms) that would comprise the content for the site. Once this is fully
discussed and agreed to the design phase begins.

Example site only:

Potential pages for site could be as follows:
CHINOOK
SCAFFOLDING

• Home Page
• About Us
• Locations - Contact Information
• Project Experience
• S.E.C. - Safety Education Centre
• FAQ’s
• Rentals
• Ventilation
• Scaffolding
• Sales Log-in
• Certification

We will require all the FTP information, usernames and passwords to access the current site.

A CMS System (Content Management System) will be installed within the site to allow Chinook Scaffolding Systems
the needed 24/7 access to pages, content insertion and edits that may be needed.

Within the CMS system as well will be a complete analysis of stats and traffic.
 January 15th, Site Launch

December 8th - January 10th, 2010

Website programming, slicing, content insertion, & testing.

Marketing Collateral Printed

All content supplied by client for pages

Marketing Collateral prepared for

Marketing Collateral Proofed electronic online system Eliteimage.ca

Marketing Collateral Listed December 5th, 2010

Final approval on website design. Files sent to programming.

November 20th - 30th. 2010

Web Architecture developed, discussed and approved.

November 5th-15th, 2010

Discussion of website functionality and marketing collateral
Website Development Fees: estimated costs for your site design is $2200.
When developing your website we work with you to consult on the objectives of the site. Coordinating all aspects of
brand integration to deliver the most powerful marketing tool for your business.

Creative Writing: estimated costs: $500 - $600 --- IF NEEDED.

Content for pages and brochures is developed with our creative writer if you feel you need this service.

Programming Fees: estimated costs for your site programming is $1900 - 2200 to be confirmed after architecture
is approved. Once complete, our designed photoshop files are prepared for programming. We do not mark up these
programming services. We work directly with the programmer to deliver you exactly what you expect your website to
do. All files are given to you at your request. All programming includes CMS (Content Management System) allowing
you full access, 24/7 to your website for updates and content insertion at your discretion. We will assist you and work
with you to understand and upload all your initial content. A monthly contract for site maintenance can be made avail-
able and will be discussed directly with the programmer.
Our CMS System is Concrete 5 which you can see more of at this link: http://vimeo.com/8064845

Print Marketing Design Fees: estimated costs for listed materials here: $1850
We work with you in determining the apporpiate items that are needed at the right times to use in the marketing and
promotions of your product. Once completed we provide all source files back to you the customer. It is your business
and we do not desire to retain client’s files should they decide to move their design needs elsewhere. We create all
our files in MAC based InDesign or Illustrator and web files in Adobe Photoshop. Our estimate covers business cards,
letterhead, 10 product sheets, presentation folders, corporate brochure, rack card and also a wall calendar should
you desire one.

Photography/Video Fees: estimated cost is $600 - $800 for video and editing should you feel you need this.
We provide you with our access to image supply websites for you to source high quality photos for your site as well
as any marketing material you may have. If you’re researching these images yourself there is no charge. Should you
require us to do this search for you there will be a $10.00 per image charge. We have allocated a budget for video
production - interviews with the ownership group to communicate the vision of Chinook Scaffolding. This is a one
location shoot here in Nanaimo. Virtual actors can be aquired at www.virtual-actors.com. Additional sales videos will
be quoted on a individual basis.

Email Blast Design: estimated costs $200 - $250 should you want custom email services.
We develop all your needed graphics to size for email campaigns. These files are loaded into a web based free
program called Mad Mimi.

costs continued...
 Tradeshow Materials: estimated costs for these items $500 - $700
Should you desire these materials we would like to offer them at these reduced prices. Booth Graphics and
Telescopic Banners.

Merchandising: estimated costs for these items $500 - $800

This category would include branded shirts, hats, jackets, Flash Drives, CD’s and media packaging.

(A 50% deposit will be required at the beginning of each phase and prior to the commencement of any design work. All
designs are based of 2 proofs and 3 revisions. Further revisions will be discussed with client and pre-approved by client prior
to being billed at our hourly rate. All prices do not include printing, web hosting, stock photography, photo shoots, applicable
taxes or shipping).

Chino
ok Sc
affold
ing Sy
Helping stems
you rea
ch high
er!
 We would like to thank you for your time and consideration of this proposal. We look forward to your response and
questions, should you have any. Please contact our office in Nanaimo at: 250 619 8496.
Yours truly
Mark Hutzler, Senior Project Manager
MARK HUTZLER
The Hutzler family has been in the printing and marketing
industry for over 45 years. Mark, a second generation
lithographer is an innovator and marketing problem solver.
His offers MPG clients excellence in graphic design, web
design, marketing and project management. A keen
listener and creative thinker, Mark directs his experience
towards identifying, developing, and evaluating a
company’s print and marketing strategy. Mark is the
"Marco" in The Marco Polo Group. Inspired by the great
explorer, who ventured into unknown lands to learn, to
discover and to ultimately share his knowledge with the
world. Mark has developed and marketed boardgames,
rare baseball artwork and expanded his "human-network"
to span several disciplines.
TRACEY EMERICK
Spending most of her life in the Okanagan, Tracey
completed degrees from Okanagan University in Fine Arts,
Trend College in Marketing and Graphic Design, and BCIT
in Website Development. She then went on to manage
such National and International Accounts as “End of the
Roll Canada”, “7-11 Canada” and Dargal Interline Interna-
tional, facilitating brand consistency, advertising, POP
display creation, and direct mail campaigns. Tracey’s
vision for The Marco Polo Group has been to bring creativ-
ity to all of the clients she works with - and thus far the
feedback has been extraordinary!
WILL TAYLOR
Born a citizen of Canada, Will obtained his Master’s
degree in International Relations from the University of
Wales in Aberystwyth and his Bachelor’s degree in
Commerce from Concordia University in Montreal. With
his passion for human rights Will’s career has taken him
around the world. He has worked at the United Nations in
Geneva and the Vatican in Rome, and is now the National
Program Director for the non-profit foundation “World
Peace One”.
LAURA LEONCINI
Laura Leoncini is a citizen of Italy, is fluent in 5 languages,
and received her Master’s Degree in International Devel-
opment from the University of Geneva and a Bachelor’s
degree in Business Communications from the University
of Rome. Laura’s career has spanned work as an Event
Manager, Media Consultant, and Press and Communica-
tions Officer with several European corporations. She has
been a Producer of feature length films and television
pilots, and her passion for the environment led to the
creation of www.minimoimpatto.com.
BEN FRIDAY
Drawing from a wealth of experience with the web, Ben
turns great concepts into great websites. From simple
photo galleries and blogs to elaborate product catalogs
and online stores. His grasp of leading internet technolo-
gies has helped to bring the group's web-based projects
to a new level.
FREDERIC ROBINSON
With a degree from Vancouver Island University, Frederic
has worked on such interesting projects as “Gone” - a
movie which was featured in Cannes in 2008 - as well as
“Designing Spaces”, a local program that ran for three
years on Vancouver Island. Frederic currently develops
pilot projects for television shows and works on MPG
video productions for many of their clients.
AARON BETHUNE
Aaron brings his unique knowledge of the music industry
to The Marco Polo Group. His main focus is music place-
ment, licensing, corporate music branding and music
supervision. With a vast catalog of original music ranging
from funk & soul to rap, rock, country and everything in
between, Aaron can provide you with the music you need
to create the feel you want or our team of composers that
will create custom scores to fit your project.
Website:
Home Page:
Containing direct navigation to the primary targets,
making a clear and simply site enabling clients to find
what interests them quickly and easily. Login access
on the home page for Sales staff to access their
secure area. Virtual Actor to step on and introduce
Chinook in branded attire. Home page to showcase
logos of large corporations Chinook does work for.
These recognizable brands will help establish the
reliablity of Chinook.
About Us:
History of Chinook Scaffolding reviewing the progress
from inception to the growing, diverse, industry leader
it is today. Management introduction for each office
location.
Locations:
Illustrate various office locations with contact informa-
tion for each.
Project Experience: INDUSTRIAL / COMMER-
CIAL
Showcase the various projects completed by
Chinook. Each Office can modify this page to suit
their individual needs.
S.E.C. - Safety Education Centre
Discuss the importance of safety in the workplace as
a foundational philosophy for Chinook Scaffolding.
Introduce the Certification Program and continued
education for employees and collegues within the
industry. Registration, schedule for training and fees
are displayed on this page. Virtual Actor to step on
and introduce the importance of education and the
effectiveness of certification within the trade, the
benefits to individuals and companies alike.
FAQ’s:
Review the most common questions. Insurance,
Education, Expertise, Glossary of terms, etc.
Rentals:
Showcase and discuss the rentals of equipment
within the Chinook Scaffolding group... and locations
for where this equipment is available. Updated by
each office individually.
Ventilation:
Introduce the state-of-the-art systems developed by
Chinook for ventilation within Digestors and Boilers.
Scaffolding:
Specific information related to the solutions Chinook
brings to any scaffolding need.
Sales Log-in:
This page would feature sales tools and video presen-
tations to aid sales staff in the field. This would be a
password protected page, with a quick log-in
function on the home page.
Certification:
Promoting the importance of proper certification
within the industry for the safety and health of the
workers as well as providing a trusted and accredited
program which other companies can benefit from.
Cooperative relationships can be developed with
insurance companies and the WCB and any other
prominent agencies. Course fees can be charged and
corporate sponsorship sought. The logos of these
sponsors featured on the page. The courses can be
virtual classrooms or an on-site instructor can be on
tour during the year offering training in various cities
every quarter.