2019

STS Garments

MARKETING PLAN
MUHAMMAD AWAIS & ABAD-UR-REHMAN
 Marketing Plan

Al jannat Garments

Executive summary
AL JANNAT garments is providing gents garments for the, those customers whose age within
15+ years (Gents) and this business based on 5 partners. This shop is located in local market
(Wah cantt). Today’s Garments are used frequently . There is a great demand of this product in
that area. The supply of this product in that area initially low. AL JANNAT garments is satisfying
there customer by providing the superior solution in the form of best garments. AL JANNAT
garments shop has direct relation with its customers.
Target Market
 Youngster
 Teen agers
 Office employee

Market Demographic
The profile for the AL JANNAT garments consists of following geographic, demographic, and
behavior factors:
Geographic

 Only for local persons.

 The estimated targeted population is 15,000 customers.
Demographic

 Youngster
 Age 15+
Behavior Factor

 Customer negotiation in pricing at the time of buying.

 Customer has know how about the product.
 Customer is loyal.
 Relationship marketing
Market Trends
AL JANNAT garments has products for target customers.

 Seasonal marketing .e.g. in winter Coates, Sweaters, jackets.

 Local market customer.

Market Growth
The price of pent shirts going down due to competition by so many competitors. The market
has steady growth sales had slow down, the growth statistics in 2018 were estimated to be
8,000 persons.

SWOT Analysis
The following SWOT analysis captures the key strengths and weaknesses within the shop and
describe the opportunities and threats facing AL JANNAT garments.
Strengths

 Focus on upcoming generation fashions.

 Variety
 Price
 Demands of customers
 Direct customer relations
Weakness

 Less capital
 Shop location
 Low profit margin
Opportunities

 Participation within a growing market

 Shift our shop in front of market


Threats

 Competitor
 Local market
Product offering
 Pent shirts, jackets, ties, and belts, etc.

Key to Success
The key to success are selling products that meet market demand. It ensure total customer
satisfaction.

 Social relation
When customer want to buy product we will properly satisfy customer.

Critical issues
 Misbehavior and bad languages
 Capital issues
 Bargaining

Marketing Strategy
The key to the marketing strategy is focusing on new trends for Youngers. It is able to address
the different segment (Youngers, employees,) within the market.

Mission
AL JANNAT garments try’s to satisfy customer needs and wants to attract new customers. They
want to expand business, available all the new trends for youngers and want to create goodwill
in the market for capital gain.

Financial objective
 Increase the profit margin
 Bonds and securities
 Increase investments
 Generate more revenue
Marketing program
AL JANNAT garments is comprised of the following approaches to pricing, distribution,
advertising and promotion and service.

 Pricing
This will be based on a product retail price.
 Distribution
Direct relation to the customer.
 Advertising and promotion
Sponsor or social media
 Customer service
Alteration of shirts and pants

Monthly sales forecast

Sales 2016 2017 2018
Kurta shalwar 40000 60000 80000
Formal Dresses and 70000 80000 95000
pants shirts
Total sales 110000 140000 175000