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great help to how the researchers come up with this study. This chapter also
showed and discussed the conceptual framework and the definitions of terms.
Related Literature
paper regarding the role of social media in higher education virtual and real
classes. The review has consulted almost every popular research database
around the world to make this review rich in terms of covering almost every
aspect of explaining the role of different social media in higher education classes.
This research finds Facebook to be the most popular social networking site
billion users base in October 2012. Likewise, in terms of social media and its
However, their research explained the roles of different social media in higher
analyzes data from 1839 respondents studying four years’ degrees in Residential
7
Institute of North Eastern USA to find trends on frequency of Facebook visits and
academic grades of the students under research. He further adds that although
time spent on social media and academic performance are negatively correlated
but, this relationship is real world scenarios do not seem to be a major hurdle in
academic success.
students with special focus on the gender based comparison and the impact of
shows that Facebook is equally popular among male and female students of the
University under study. It is inferred from the research that majority of the users
(61%) agree that this social medium has adverse effects on their academic
performance. Further analysis reveals that among the 61% majority of the
performance, there was also an opinion that use of Facebook makes it hard for
Hamat, Embi, and Hassan (2012)4 studied the use of social networking
Institutes of Higher Education. The study collects opinion of students about the
significant findings of the study is about the use of social networking sites for the
purpose of learning. Majority of the respondents agree that they use SNSs as
8
informal learning tool and that it helps them to connect to their friends and peers
The proposed research model tests how facebook usage affects performance of
students with different personality traits. They successfully make the observation
Social media usage. However, they add that level of cognitive absorption is in
skills do nothing to reduce frequency and use of social media among students,
they moderate the effects of social media on students’ performance by tuning the
research only what it defined the broad scope which is the usage of social media.
The respondents of their research were related to the respondents of the present
study in terms of personality traits that extent to the use of cognitive absorption
which determines the frequency and durations of facebook usage. In same way,
the researchers have included questions concerning how often the students
spend in studying per week and how frequent they use social media.
9
Related Studies
In the study of Gina Mowafy (2018)6 shows that there are three different
according to the survey analysis and the focus group discussions; the students
are divided into three groups. The first group believes that social media have a
positive effects on their academic performance, the second group believes that
social media have a negative effect on their academic performance, and the
third group believes that social media does not have any effects on their
academic performance. As per the focus group discussions, each group has
discussed how do they perceive this effect and why do they think that this effect
take place. For instance, the positive effects group mentioned that using social
mentioned that their addiction to social media takes away from their studying
time which have a negative effects on their academic performance, and the no
effects group mentioned that social media have nothing to do with their academic
performance and as long as they know how to control their time nothing will
affect their academic performance. The discussion and the results show that the
relationship between the social media use and the academic performance
depends on the students’ usage of social media. This explains the negative
correlation between the students’ academic GPA and the time they spend on
In the study of Ching Nun Hoih (2017),7 the researcher has found that
used it to for fun, and entertainment which does not contribute much to them.
While the former spent their time meaningfully without affecting their studies, the
latter used a lot in wasting their time and it also does affect their studies at times.
This research study has explored and exposed some few guidelines on how to
make social media an effective tool for leaning and enriching experiences and
also how to make use of different apps as teaching-learning tool, since it is the
interest of the young students and has the capacity to be an interesting tool of
education. The results of the study shown that student’s involvement in social
media has both positive and negative outcome based on how they used. The
researcher wanted to clarify that technology does not lessen the student’s
abilities to learn but rather it help them to learn different abilities which they have
technology and social media so, making use of social media for good and
variables used in this research, time appropriateness and health addiction has a
failure of an individual. Thus students who lack time management can easily fall
prey to the negative impact which social media platforms present to its uses.
Likewise, health addiction, students who are engrossed with social media
platforms ends up skipping their meals which has a health impact on them. Such
students become malnourished and could possibly fall ill which is will directly
academic performance.
In the study of Osharive Peter (2015)9 showed that, though Social Media
from their academic work, taking most of their productive time, and such like,
they also have benefits and can be used appropriately. For instance, students
can form online communities in order to plan for a project, have group
discussions about class material, or use Social Networking Sites (SNS) as away
to keep in contact when as student who has been absent needs to be updated on
The findings of this study and earlier ones showed some noteworthy
students, that is, social media participation was negatively related with students’
outcome, while the other independent variable was positively related with
12
students’ outcome. The result of this study suggest that lecturers should come
with a template on how their students can maximize the benefits of social media,
that school management should incorporate rules and regulation on the use of
social media in the school and, that government should put in place adequate
female, 16-19 years old, from the College of Engineering and College of Arts and
Sciences and have Facebook or SNSs account. The established effects show
that SNSs decrease students’ study time and increase leisure time. They use
communicating with friends and classmates about school work and assignments.
The student academic performance in terms of GPA of the First Semester School
Year 2012-2013 shows that the mean GPA ranges from 2.0 to 1.50, which is
grade by interacting online about school work. The results show that there is no
and academic performance. The probability result has a very small average of
correlation, thus the study found a negligible relationship between SNSs and
academic performance.
13
The literatures that were reviewed from this chapter for the present
research were helpful in contributing new knowledge about the effects of social
media on the academic performance of senior high students. Those helped the
researchers to know more the different social media used by the students.
present study.
social media on the academic performance of the students. Almost all of the
especially the information coming from the internet. These have been reviewed
and analyzed by the researchers, resulting to their successful study about the
Camalig, Albay.
14
The present study is related to the studies of UlHaq and Chand entitled
University Students: A Gender Based” and “The Role of Social Media in Higher
Education” by Tess. The studies gathered were similar to the present study
because their discussions were all about the effects of social media on the
The researchers have realized that social media topics are worth studying
particularly on its effects among students. It is an alarming situation that the big
leap to innovation social media offered us was entailed with unkind result when
The study was focused on the effects of social media and the academic
performance of Senior High students of Cotmon National High School. The study
presented the profile of the students; their most used social media application;
and the effects of social media on their academic performance. This is the gap
Theoretical Framework
Ul Haq and Chand (2012)11 investigated the usage and popularity of the
famous social networking site (facebook) among students with special focus on
the gender-based comparison and the impact of the selected social medium on
equally popular among male and female students. Further analysis revealed that
61% of the respondents agreed that this social medium has adverse effects on
academic performance is having a hard time for the students to perform their
Ul Haq and Chand’s research study was interconnected with the current
most used social medium. Facebook is the freest social networking website that
allows users to create profiles, uploads photos and videos, send messages and
keep in touch with friends, family and colleagues. Facebook may really affect the
students’ academic performance due to the fact that it can be used anytime,
Students
Figure 1.
Theoretical Paradigm
17
Conceptual Framework
This conceptual framework was intended to give a clearer view on how the
researchers will come up within the formulation of evidences for the effects of
Social media are computer mediated technologies that allow the creation
and easy access on information, sharing of ideas, interest and other forms of
expressions online. Their helpful functions were tagged along with negative
Specifically, this study was conducted to know the effects of social media
National High School Senior High Students. In doing so, the researchers got the
profiles of the respondents in terms of their age, sex, monthly family income, the
number of their family members, the amount of time they totally spend daily in
using social media, their reasons for using it, and the effects of using social
media on their academic performance for these are factors that may also
1.Profile
1.1 Age
1.2 Number of family members
1.3 Sex
1.4 Family income
Evidences
Figure 2.
Conceptual Paradigm
19
Definition of Terms
ideas, thoughts, and information through the building of virtual networks and
communities.11 In this research, Social Media is a tool that affects the academic
available to other people especially people you share an interest with to send
messages to them.12 In this study, Social Networking is used in this research for
them and can send to others.13 In this study, Social Networking Sites have
Facebook. It is the freest social networking website that allows users to create
profiles, uploads photos and videos send messages and keep in touch with
friends, family and colleagues.14 In this study, Facebook is the most used social
NOTES
1”The Role of Social Media in Higher Education”, Scirp, https://https-www-
google-com-
ph.0.i.org/url?q=http://m.scirp.org/&sa=U&ved=2ahUKEwjtxO2Q3O7gAhVJK1AK
HTEJCOMQFjABegQIBxAB&usg=AOvVaw3Ujy1JskXA4W79rdZNWMua&iorg_d
omain_internal=google.com.ph%3BAfqovYGIFnVtIreZ
2“The Effects of Social Media on Student Performance Literature Review”,
Academia, https://https-www-google-com-
ph.0.i.org/url?q=https://www.academia.edu/36094406/Literature_review_THE_E
FFECTS_OF_SOCIAL_MEDIA_ON_STUDENT_PERFORMANCE_Literature_re
view&sa=U&ved=2ahUKEwiDqPqP3u7gAhVLYlAKHZH0DSAQFjAEegQIBxAB&
usg=AOvVaw0CFRReTJTVGFfAQmn-
3Dws&iorg_domain_internal=google.com.ph%3BAfqovYGIFnVtIreZ
3Pattern of Facebook Usage and Its Impact on Academic Performance of
2018)
4Afendi Hamat, Mohamed Amin Embi, et.al, ”The use of social networking
sites among Malaysian University students”, Pure, Scopus & Elsevier Fingerprint
2018)
21
Secondary Students (14 to 18 years) A case of Don Bosco Hr. Sec School on
https://www.researchgate.net/publication/273142018<http://14.139.209.82:8080/x
mlui/bitstream/handle/123456789/101/Final%20Draft%20%282%29.pdf?sequenc
125849_SOCIAL_MEDIA_AND_ACADEMIC_PERFORMANCE_OF_THE_STUD
http://dar.aucegypt.edu/bitstream/handle/10526/5414/Gina%20Mowafy-
http://dar.aucegypt.edu/bitstream/handle/10526/5414/Gina%20Mowafy-
file:///C:/Users/TEMP.DESKTOP-
D6O2J02/Desktop/a062ef807eeadeab01c3d65cc939f90fc8a0.pdf (accessed
2019)
12Will Kenton, “Social Networking”, Investopedia,
https://www.investopedia.com/terms/social-networking.asp(accessed February
28, 2019)
13Vangie Beal, “Social Networking Site”, eWeek
https://www.webopedia.com/TERM/S/social_networking_site.html(accessed
https://www.0.freebasics.com/https/www.pcmag.com/encyclopedia/term/57226/fa