6.

0 International Marketing Implementation

Woolworth competes to penetrate into Malaysian economy with numerous vase range of
strategies is been used. Woolworth set own sales force by taking up local sales force to dispute
the cultural differences in Malaysia and Australia. To enable first cycle sales of Woolworth to
be executed in Malaysia we ensure the sufficient trainings is given to the staffs.

Besides, Woolworth have shown diligences in working with the distributors. Initially
Woolworth might faces obstructions in finding the distributors but through it was possible.
Woolworth have secured efficient distributor to import the goods fastest and easiest way to
Malaysia. It was not a issue since Woolworth is a well reputed company. Woolworth have been
partnered with numerous number of suppliers. Woolworth handle on distribution that holds the
responsibility to supervise the stock and spread delivery across the nation wide which the
orders that is purchased every day. The team works closely with Woolworth’s trade partners,
distribution centres and the business teams to ensure the right stock is delivered to the
distribution centres.

Next Woolworth is an online platform it operates through online sales. Hence it is the
cheapest way to test and dive in the market. Even though the sales promotion and the sales
takes place in online the shipping of the goods is offline where it require sending the goods to
the local distributer. Therefore certain set of criteria Woolworth really look into before
penetrating into Malaysia market (ASEAN UP, 2019). For instance, Woolworth check the
availability of this online grocery platform through an insight secondary data. Since we are
providing shorter delivery time we are able to catch the attention of the consumer by constantly
meeting up the demand and requirement on time even if the demand of the supply is high.

Woolworth planning to open our outlet sales for some customers who feels to have the touch
and seeing the grocery products directly and buying offline at our Woolworth sales outlet at
Penang. This substantially reduce the risk that the suppliers and distributers and become known
to the market.

Woolworth have outline on management of conflicts in our channels by sharing the

company vision mission and provide an intense training. Other than that, it is advisable for
obtaining the feedback from our customer to keep improvising this service and support the
distributers to help to support to achieve the ultimate goal of Woolworth.
 There several marketing issue that we have taken into consideration before planning ahead.
Marketing issues that Woolworth may face is dealing with the language of Malaysian. As per
the details on the language as shown in the graph above by Malaysian Economy source 2018
have shown that Malay is the most used language in Malaysia followed by Chinese, Indian and
English. Therefore for an Australian business to get in to the Malaysian market is knowing
their language and culture which serves as the most important aspect as per all
(Thestar.com.my, 2019). It is vital to know the customs of Malaysians culture to do business
in Malaysia.

(Breakdown of race in Malaysia of year 2018)

Next the political issues aspects, in Malaysia is the political point of view is very stable a
few corruption to take into consideration which gives less or no effects to Woolworth
(Export.gov, 2019). Beside taking into account on the promotions issues Woolworth that might
face is as Australian high level technology is on the leading standards on the access to internet
and Woolworth employees are well trained on know how to do business in Asia therefor this
definitely erase the sceptism on promotional aspect where Woolworth main focus is by online
Platform this is align with the issues mentioned (Flecther,2017) .

The product issues is regarding the corporation tax that Malaysia is placing which is 26% in
2018 reduced to the current year (Export.gov, 2019). This can be supported by Malaysia holds
the placement of number 24 in easy of doing business between Australian market and
Malaysian (Export.gov, 2019).

The final issue to be discussed is to enter the shipping placement we have establish advice
on custom Department Malaysia and contacting MIDA the authority on to obtain license to
operate shipments from Australia to Malaysia.
 Future of Woolworth in Malaysia is very debateable considering many factors that will effect
on the coming future on the sales is been explain in this chapter.Malaysia which consist of
thousands digital user is moving ahead in the future that every other services to be digitalized
including remote locations will be replenish with the online service. Hence Woolworth will be
very much face the competitive market with same set of service provider. Most likely there
will be more delivery free services that Woolworth is currently working on. Not only that more
much personalised recommendation food products nor will groceries be found from Woolworth
services. Such services can upstand the future of Woolworth in Malaysia market (ASEAN UP,
2019).

Transparency of the business can be much augmented where the promotion deals or sales
can be much to the real-time perspective. Business models that Woolworth is considering to
redesign to suit the Malaysian market (Ey.com, 2019). According to Fletcher, Transparency
in sense of fast price information that customer can obtain, instant problem solving techniques
that the online service take over and real time set of information’s again is very vital for
Woolworth to continue to place its product placement in Malaysia in the coming future.

Fletcher also mention that, nowadays physical labour and automated work force is been very
impulsively over the decades. Woolworth have ensure that our labour have the set of
knowledge to move forward on the very high technology based era. Not to deny technology
and automated systems overtaking physical labour productivity. As for Woolworth we believe
our services have a balance between physical labour and automated online workforce to
continue generate sales in upcoming decades.

Woolworth will become less centralised to offer much localised product and service on the
coming years as it Is more exposed to the Malaysian market. This will enhance the market
effectiveness for Woolworth in Malaysia. Hence will become more productive and and
business is implied in Malaysian market in the most effective way as it strengthen the
relationship between employers, suppliers, distributers and customers. Therefor uphill our sales
as customer will choose Woolworth as their ultimate choice on shopping for their household
items.
Reference

ASEAN UP. (2019). Overview of business in Malaysia - ASEAN UP. [online] Available at:
https://aseanup.com/business-malaysia/ [Accessed 26 May 2019].

Export.gov. (2019). Malaysia - Market Challenges | export.gov. [online] Available at:

https://www.export.gov/article?id=Malaysia-Market-Challenges [Accessed 26 May 2019].

Ey.com.(2019). Business expansion into or out of Malaysia. [online] Available at:

https://www.ey.com/my/en/services/tax/transfer-pricing-and-operating-model-
effectiveness/business-restructuring-in-malaysia---business-expansion [Accessed 26 May
2019].

Thestar.com.my. (2019). Singapore-based companies eyeing Malaysia for regional expansion

- Business News | The Star Online. [online] Available at:
https://www.thestar.com.my/business/business-news/2018/08/20/singapore-based-
companies-eyeing-malaysia-for-regional-expansion/ [Accessed 26 May 2019].