Social Media Marketing Course

Part 1 – Introduction to Social Media Marketing

- What is social media?

- How does it affect or improve marketing?
- On what platforms will we be working on?

What we’ll learn:

- the basic concept of how social media works;
- the impact it has;
- the major platforms available online, and the ones that our course is based on.

Part 2 – Learn the basics

- Get started: Create a page;

- How to start building online presence (strategy and content creation);
- How to promote;
- How to tweak your page for maximum efficiency;
- Monitor your audience;

What we’ll learn:

- How to create a page;
- Tools to promote the page;
- Advertising ideas;
- How to maximize audience coverage;
- Statistics and how we can use them.

Part 3 – Skill assessment