CONTENTS

Pr
efa
ce 0
3
T
erminol
ogy 0
4
Prer
equis
it
es 0
5
Contet0
x 6
Mobil
iy 0
t 7
ON-
DEMANDT
AXI
APPS
T
ype
s 0
8
Su
ite 0
9
ON-
DEMANDF
OODDE
LIVE
RYAPPS
1
0 Worki ng

1
1 Sui te
1
2 Types
1
3I mp leme nt
ati
on
1
4 RevenueModel
15 Marketing

16 Main te
nance

17 Support
18 Portfol
io

19 Postscrip
t
 -
PRE
FACE

Twoindus t
rytr
endshav eredefinedtheways ervi
cesaredeliveredtoappus er
s:
oneismobi l
ec ommer ceandotherisUberi
zat
ion.Wel i
veinaner awherewe
expecteverybody,everyt
hingtobeavail
abl
eatourdis pos
al wher everweare,
whenev erwewant .Whilecust
omershavebec omeev enmor es tubborn,
provi
ding
serv
icesnowr evolvesaroundtwofact
ors:s
peedandc onvenienc e.
SpeedofUber
andc onveni
enc eofAmaz on.

Thes etwofac t
orstogethergi
ver i
setoondemandapps .
Mi l
l
ennial
sarenomore
i
nt eres
tedinorderingpizzaoveraphonec al
l.
Theyorderitf
rom anappins
tal
l
edon
theirsmart
phone. Theyc ust
omizet hepi
zzat
othei
rrequi
rements,makethe
pay mentintheappi ts
elf,wai
tforthepiz
zaboytopi
ckitup,anddeli
veratt
heir
placeandr atethefoodandt hes ervi
ces
.

Thesamegoeswhentheywantt
obookataxit
ot heair
por
t;c
allacar
pent
er,
el
ect
ric
ian,
oranyot
herhandy
man,ababysi
tt
er,orevenadoctor
.

Thenormsoft
hetradewhil
eremainsthesame
m. Yousti
ll
needtoc al
ladoct
orif
somebodyi
sil
loraplumberwheny ourbat
hroom f
auceti
sbroken.Thewaythese
ser
vic
esaredel
iv
eredhaveundergonerapidevol
uti
onthough.
 -
TERMI
NOL
OGY

Everyon-demandservi
ceneedsatleas
ttwoac tor
s:anact
orrai
sest
hedemandand
anotherwhoful
filsi
t.Eachact
orisc
ompl ementedbyamobi l
eapp,whi
chenabl
esi
t
toint
eractwi
theachotherandcomplet
et hesuppl
y-demandcycl
e.

Whenaper s
onc all
sat axioveraride-hai
l
ingapp, he,thepassenger
, act
sasone
act
orandthedr i
v eract
sasanot her. However,
thisis
n’tass i
mpleasitsounds.
Thi
s
i
samar ketplace,afterall
,and,inev erymarket
place,thereisacert
ainamountof
competi
ti
on. Inthisexampl e,t
herear esomanydr i
versdyingfort
heat t
enti
onof
eachpassengert ryingtobookar ide.

Amar ket
placeisof
tenoperatedbyas tart
uporenter pri
set hatdev el
opsand
publ i
shesappsforeachac t
or,r
ecrui
tsdri
versonar ev enue-s hari
ngbasi
s,runs
mar keti
ngc ampai
gnstowooendus ers,est
abli
shesandenf orcesbusi
nessrul
es,
runst heagreementandt er
msandc onditi
ons,keepsev eryac t
orhappy,andmakes
moneyoutofi t
.Themar ket
placeact
sasapl atf
ormt hatc onnec tstwoormore
actorsinon-demandec onomy .

ENDUSER:
Theper
sonwhor
ais
esademand

PROVI
DER:Theper
sonwhof
ulfil
sthedemand

PLATFORM:i
tc onnect
sthet
woac t
ors
,publi
shest
heappanddec
idest
he
r
ulesofthegame.I
t’
sthebrand.

CONNECTOR:aper
son,
whoc
onnec
tsadi
st
antpr
ovi
dert
othei
rendus
ers

Solet’
staketheexampleofGrubhub.Gr
ubhubconnect
sloc
aldi
ner
swit
hloc
al
rest
aurant
s.I
nthi
sc ase,Gr
ubhubisthepl
atf
orm,di
ner
sandrest
aur
ant
saret
heend
usersandprovi
der
sr espec
tiv
ely
.

Thereisanotherac t
orinthec aseoffooddeli
veryappsli
keGrubhub.Most
res
taurantdon’thavedeli
v erboysoftheirown.Sotheyneeds omeonetodel
i
ver
f
oodt otheirdi
stantdiner
s. I
ns uchcases,Gr
ubhubc onnect
sthediner
sand
res
taurantswit
ht hei
rdeli
v er
yboy s.

Soweaddanot
hert
ermi
nol
ogyt
othepool
.
 -
PRE
REQUI
SITE
S

Themi nimum r
equi
rementofr
unninganon-demandbusines
si sspeedand
convenience.
Inser
vicei
ndust
ry,
speedandc onveni
enc
edon’ tcomeeas y.I
nnot
veryTheChainsmokersway,“
Ineeditr
ightnowandattheplaceI des
ire.
”

Forthatsor
tofspeedandconveni
ence,
businessesoffer
ingon-
demandservi
ces
needtomakemanyt hingsi
norder.
Theplat
form mustbr
ingmanyl
ocal
provi
ders
onboard.Thecl
oseraprovi
dertoanenduserthefast
erthepr
ovi
derwi
lldel
i
verthe
ser
vices.

Market
ingtheplatf
orm asabrandandget
ti
ngther
ightmess
ageac
ros
sthet
arget
audi
enceisals
ot oughc al
ltomakeint
hehyper
competi
ti
vemar
ket
.

Noon-demands er
vic
ec anworkwithoutthenec essar
yITinfr
astruct
ure.Devel
oping
theI
Tinfr
astr
uc t
ureneedsc ol
l
aboratingwit
hat echnologyfirm atvari
ouslevel
.The
firmcouldbeal ocalI
Tfir minyourarea,agiantli
keIBM, oranoffs horefirmli
ke
TOPS.Inaddit
iontodatabaseandot herbackendc omponents,theplatf
orm must
prov
ideappforeac hactor
.

Appuser
sdemandupdatedappswi
ththel
atestf
eatures
.Thatmeanst
hebrandhas
t
ohir
emobil
eappdeveloper
sduri
ngtheent
ireli
fec
y c
leoftheappl
i
cat
ion.

Nomatt
erhowgoodt
hes
erv
icesar
e,t
hebr
andhast
oes
tabl
i
shahel
pdes
kfort
he
endus
ers.
 -
CONTE
XT

I
nt heory
,apl at
formcanmakeanys ervi
ceorproduc
tavail
abl
eondemand.
Howev er,i
nrealit
y,t
hreecat
egori
esofon-demandserv
icesdominat
e:on-
demand
vehicl
es,on-demandf ooddel
iv
ery,andon-demandhomes er
vic
es.

Everycategoryhasauni quesetofac t
orsconnec
tedvi
atheappplat
form.
Incaseof
tax
is,t
heyar epas sengersanddriv
ers.I
nc as
eoffooddeli
ver
y,t
heyaredi
nersand
rest
aurants.
Ev eryactor
’sappisunique.Thesamepersonwhil
ebooki
ngat ax
i
expect
sadi ffer entappwhileorderi
ngfood.

Afewas pect
sthoughremai
nthesame.Thepassengeranddi
nerc
antrackthe
st
atusofthefoodint
heapp,inr
ealt
ime.Theyr
ateandpayeachotheraf
terthe
or
dercloses.

I
nadditi
on,af
ooddel
iver
yapphasagreaters
copeofhav
ingac
onnec
teri
nthe
f
orm ofdel
i
ver
yboythanon-
demandtaxiapps.

Nev
ert
hel
ess
,ev
eryon-
demandappf
oll
owst
hes
amepr
ocedur
eov
erandagai
n.

REQUEST PROCESS ACCEPTANCE

Anenduserrai
sesa Thepr ovidercanei
ther Theprovi
deracceptst
he
requestonapl
atf
ormt o r
ejectoraccepta demandandcommi t
s
bepickedbyaprovider
. reques tfr
om anend t
henecessaryact
ionto
user
. f
ulfili
t.

DELIVERY PAYMENT RATING

Theproviderdel
iversthe Theend-user
spaysfor Theprovi
derandend
demandont helocati
on t
heservi
cesherecei
ved us
errat
eeachotherona
t
heendus erwantsto. overthepl
atf
orm. scal
eof1-
5
 -
MOBI
LITY

Mobil
et ec
hnol ogieshav emadei tpos si
bletocr
eateon-demandappl i
cat
ions.Ther
e
aremanyf uncti
onal i
ti
esthatappspr ovidethatc
an’tbereplicat
edinawebor
desktopapp. Ours mar t
phonesarel ocati
onaware,alwaysc onnect
edt ot
hei
nter
net,cl
oudc ompat i
bleandsec ure.Theyhavelargeamountofmemor yand
enoughproc essingpower stomakeanappr uninthebac kground.Theyhav e
dedicat
edGPSc hips,GSM connec t
iontomakec all
s,int
egratedmapappl ic
ati
ons,
andmanyot hers martsensorst
oas s i
stnavi
gati
onandot herapplic
ati
ons.

I
nanut s
hell
,oursmar t
phoneshaveeveryt
hingtorunon-demandapps.WhenI
orderapizzafr
om anappi nst
all
edonmyi Phone,theappautomati
cal
lydetec
tsmy
l
oc ati
ons.I
twait
sf ormetopickmypizza,cust
omizeit
,andmakepay menti
nt he
app. AssoonasI am done,t
herest
aurantprepar
esthepizzaandsendsadeli
v ery
boyi nmydirect
ion.Icantr
acktheboyinrealti
measheappr oachesmyplacet o
deliv
erthepizza

Jus
tasIhaveanapptoconnectonthepl
atf
orm andorderpi
zza,t
hepizz
aboy,
bei
ngoneoftheact
orsontheplat
for
mrunbythepi z
zabrand,al
sohasanapp.The
onl
ydi
fferencei
sIreques
tademandandt hepizzaboyacceptsorrej
ect
s.
 -ON-
DEMANDF
OODDE
LIVE
RYAPPS

TYPE
On-
demandfooddeli
ver
yappsar
eoft
hreet
ypes
.Ass
uch,
ther
ear
ethr
eet
ypesof
f
ooddel
iv
eryplat
for
ms.

Aggr
egat
or
Anaggr egatorlis
tsnear
byfoodpr ov
ider
stoend
user’
sl oc at
ion.Theusercanpickanyoftheres
tau-
rants
, orderf r
om theonl
inemenu, makepayment ,
andwai tforthefoodtobedel i
ver
ed.The
respons ibil
i
tytodeli
verthefoodpacketatt
heus er’
s
l
oc at
ionl iessolel
ywiththeaggregat
or.

Ful
lser
vic
e
Domino’shasi tsowndel i
veryboy ,ownr est
aurant
anditi
tselfistheplatf
orm. Herethes amepar tyi
sthe
prov
ider
, connec torandtheplatform.Theonl yout-
si
deac t
ori stheendus er.Fullservi
cepr ovi
dershave
ever
yas pec toftaxibusi
nes si
nt heircontr
olanddon’t
havetos harepr ofitswi
thany one.

Hybr
id
I
nhy bri
dmodel ,
res t
aurantaggregator
sinon-demand
economypr omi s
esdel i
v eryservi
cesuponenroll
i
ng
ontheirpl
atfor
m, ofcourse,atapric
e.Themodel isa
hybri
dbetweenf ulls
ervicetaxioperat
orsandaggre-
gator
s.Itl
everagesont hebet t
eroftheothert
wo
modelsforbes tresult
s.
 -ON-
DEMANDF
OODDE
LIVE
RYAPPS

APPLI
CATI
ONSUI
TE
Thes
uit
eofappst
hatenabl
esanon-
demandf
ooddel
i
ver
yser
vic
e:

Di
ner
’sApp
Dinersareend-usersinthec aseoffooddel i
ver
y.The
dinerapphast heli
stofplatf
or m’
spartnerrest
aurant
s.
Adi nercanorderthefoodf r
om onli
nemenuofeac h
restaur
antandpayf orit
.Hec anseethedel i
ver
y
boy ’
snameandphot oandc ant r
ackhimi nrealt
ime
onamap. Af
terthedelivery
,hec anratethefoodand
driv
er.

Res
taur
antDas
hboar
d
Adas hboardplacedatthemanager ’
sdes korthe
kit
chennot i
fiestherestaurantt
oprocessandpr epare
theorder.
Int hemeanwhi l
e,thepl
atf
orm assi
gnsa
deli
veryboyt otheorder.Therest
auranti
sthepr ovi
d-
erinthi
sc ase.

Del
i
ver
yboy’
sapp
Thedel iv
eryboyappr ecei
vesnotificationwit
hthe
detail
s:whichrest
aurantheissuppos edtopickthe
orderfrom andwhatisthedeli
veryloc ati
on.
Hec an
navigatetothelocat
ionswit
hamappi ngappi ns
tal
led
onhi sphone.
 -ON-
DEMANDT
AXIBOOKI
NGAPPS

WORKI
NG
Appbas edtax
i-hai
l
ingappshav egainedimmens epopul
ari
tysi
ncetheadventof
Uber.Uberist
heapppl atf
ormthatconnectspass enger
swithdri
vers.
On-demand
tax
ibookingappsar eadepart
urefrom t
radit
ional met
hodsoftaxihi
ri
ngwherea
personeit
herhail
sat ax
iorwaiti
naqueueatat axir
ank.

Reques
t
Apas
sengerr
eques
tsat
axi
from at
axi
-hai
l
ingapppubl
i
shedbyoneoft
he
t
axi
aggr
egat
orsac
tingast
hepl
atf
ormi
nthi
scas
e.Hej
usthav
etos
pec
ifyhi
s
des
ti
nat
iont
omaket
her
eques
t.

Confir
mat
ion
Ar
eques
tmakesr
oundf
rom onedr
ivert
oanot
herunt
iloneoft
hedr
iver
s
ac
cept
sther
eques
t.Thepas
sengerget
sconfir
mat
ionoft
hebooki
ngwi
tht
he
i
nfor
mat
ionoft
hedr
iver
,ri
de,
numberpl
ateandt
hees
ti
mat
edar
ri
val
time.

Pi
ckup
Thedr
ivernav
igat
est
othepas
senger
’sdi
rec
tion.
Thepas
sengerc
ant
rac
k
t
hedr
iveronhi
sappashei
sar
ri
vi
ng.
Thedr
iverar
ri
vesatt
hepas
senger
’s
l
ocat
ion,
pic
kshi
m up,
ands
tar
tst
het
ri
p.

Dr
opoff
Thedr
iverdr
opst
hepas
sengerathi
sdes
ti
nat
ionandendst
het
ri
p.

Payment
Thepas
sengerr
ecei
vespay
ments
ummar
y,whi
chi
saut
odebi
tedf
rom hi
s
pay
mentopt
ion.

Rat
ing
Thepas
sengerr
atest
hedr
iveratt
heendoft
het
ri
p.Sodoest
hedr
iver
.Ov
er-
al
lrat
inghel
pspas
sengerpi
ckar
eli
abl
edr
iverandpl
atf
ormt
omai
ntai
nQoS.
 -ON-
DEMANDT
AXIBOOKI
NGAPPS

SUI
TEOFAPPLI
CATI
ONS
Thes
uit
eofappst
hatenabl
esanon-
demandt
axi
booki
ngs
erv
ice:

Pas
sengerapp

Thi
sistheappwi t
hwhichanend-user
,orpassengerinthi
sc ont
ext
,booksataxi
,
payfortheri
deandratethedri
verandthepl
atfor
m. I
fthetheyexperi
enceaprob-
l
em wi t
htheri
deorthedriv
er,
theycanrepor
tittotheplat
formin
addi
tiontogi
vingl
owrati
ng.

Rat
ingsar
epubl
i
candhel
pcus
tomer
stopi
ckas
afeandr
eli
abl
edr
iver
.

Dr
iverApp

Thedr i
verappnoti
fiesasani dealdr
iverofanewt r
ipreques
t.Uponaccept
ingthe
request
,thedri
vergetsthecustomer’
sname, l
ocati
on,anddesti
nat
ion.
Hec an
navigat
etothepickuplocat
ionanddropoffl ocat
ion.
 -ON-
DEMANDT
AXIBOOKI
NGAPPS

TYPE

Aggr
egat
or
Uber
,Lyft
,Chi na’sDidiareall
taxiaggregati
onplat-
f
orm.Theyenr ol
l dr
iver
s,li
stt
hem ont hei
rplatf
orm,
t
rai
nthem, andmakedr i
veforthem. Theybringcus-
t
omerstothei rplatf
orm wit
haggr essi
vemar keti
ng
campai
gns. Cus tomersli
kethepr ospectofnothavi
ng
t
owaitforat ax i
.

Oper
ator
s
Tax
ioperat
orswi t
htoomanyt ax i
sinthei
rpoolhavea
har
dtimemanagi ngthei
rc ustomer sanddri
vers.An
on-
demandt axibooki
ngs oluti
onwi l
lmakemanage-
menteasi
erforthem.Theywi l
l al
soreducecostby
cut
ti
ngresourc
esr equi
redast hes ol
uti
onautomates
mostoft
hepar tofataxibusines s.

Ent
erpr
ises
Wellenterpr
isesof t
enhav ealargerfleetofser
vice
vehic
lesthant heyc anmanage. Thi
sleadstomajor
managementi s sueswit
ht heall
otmentofri
ghtvehicl
e
t
ot heri
ghtper sonandel ongatedidealt
imeforser-
vi
cev ehic
les.

Anon-demandt
axibooki
ngsol
uti
oniscus
tomizedtobus
inessrul
esofan
ent
erpri
se.
Asol
uti
onensuresr
ightal
l
ocat
ionofvehi
cl
es,mini
malideal
time,
and
eas
ymanagement.
 -
IMPL
EME
NTATI
ON

Thepl
atf
ormisr
esponsi
blef
ortheimpl
ement
ati
on.Tounder
standt
henuanc
esof
i
mplementi
nganon-demandsol
uti
on,l
et’
smeetPaul
.

Paul
isanent
repr
eneurandwant
stos
tar
tanon-
demandt
axi
booki
ngc
ompany
i
nhishometowninTexas

Paulhasnoknowledgeofthetaxibus
ines
swhat
soev
er.
Sohehi
resaf
ewt
axi
busi
nessvet
eransasconsult
ant.

Theytel
lhi
m heneedstowor
konthreefacetsofatax
ibus
ines
s:dr
iver
s,pas
-
sengers
,andthepl
atf
orm,
whichwi
ll
c onnectthem.

Forthedevel
opmentoft
heplatf
orm,heappr
oac
hesat
echnol
ogyc
ompanyi
n
I
ndiathatagr
eedt
owor konhisprobl
em.

Theygi
vehim as
oluti
onwherei
nhewi
llneedmobil
eappsf ort
hedri
ver
sand
pass
enger
sandbac kendandadmi
npanelfort
hepl
atf
orm undert
hebrand
PI
CK.

Thetax
ibusines
svet
eranshelphim getthr
oughthecompli
anceandregul
ator
y
boar
dofT ex
asandrecr
uitfir
stsetofdriv
ers.Meanwhi
le,
thetechnol
ogyfir
m
del
iv
ersthe

Hehiresamar
ket
ingcompanyi
nhisar
eatopromotehi
sbrand,PI
CK.The
companycr
eat
esalandi
ngpagetobui
ldnec
es s
aryant
ici
pat
ionar
oundPICK
l
aunch.

Aft
ermonthsoftes
ti
ng,t
hesolut
ioni
sreadyfort
hemar
ket
,incl
udingt
heapps
.
Toget
herwit
hthemarket
ingcompany,t
heplatf
orm,
nowunderbrandname
‘
PICK’l
aunches.

Cust
omerwhos
howedi
nter
estar
oundthet
imel
aunc
hrec
eiv
esemai
loft
he
l
aunchwi
tht
hel
inkt
odownl
oadtheapp.

Themarket
ingrunsaf
ull
-s
cal
ecampai
gnont
radi
ti
onal
anddi
git
almedi
a.Paul
takest
hefir
s tPI
CKri
de.
 -
REVE
NUEMODE
L

Theplat
formtakesac ommis
sionever
yt i
meadr i
vercomplet
esari
deandmakes
moneyfrom apassenger.
Thec ommis
sionisgeneral
l
yaround5-
20%ofdri
ver
s’
ear
ningfrom t
heplat
form.

Mor eover,mostpl
atf
ormsprovideincent
ivest
othedr iv
erswithhighestearni
ngs.A
fewt ax
i-hai
li
ngappsprovi
deafix edamounttodriv
er suponc ompleti
ngami ni
mum
numberoft r
ips
.Thecompetit
ionishighandthedriverswon’tlookforsecondti
me
beforemov ingtoyourcompetit
or’spl
atf
orm.Keepi
ngdr iv
ershappyi simport
ant.

Afewofthes
eappsalsol
etpass
engersaddti
ptot
heactual
far
e.Al
i
ttl
eti
ptot
he
dr
iverhel
pst
hem ear
nmorethanthepl
atf
ormcanoffer
.

ThePl
atf
orm
Amaj ori
tyofr evenuefortheplat
form wouldbef rom thec ommi ssi
onitc oll
ect
s
f
rom dr i
vers,whot hemselvescol
lectf
aref rom passenger s
.Mos tofthepl at
-
f
ormsr unonady namicprici
ngmodel.Thati sthefarev ari
eswithdemand. Alot
morepeopl epreferataxiandtendtoor derfoodonar ainyday .Thus,
the
demands urgeswheni trains,
sodoest hef ar
eandc ostofdelivery.
Unsur pri
s-
i
ngly,thes amedemand- s uppl
yrati
odec idespriceofev erythi
ngf r
om diamond
tocoal.

I
naddi
ti
ontorevenuegeneratedf
rom t
hetri
psmadeont
hepl
atf
orm,
thepl
at-
f
ormcanear
nf r
om var
iousothers
ources.

BRANDPLACEMENTS BUSI
NESSPARTNERSHI
PS EVENTMARKETI
NG

TARGETEDADVERTI
SEMENTS CORPORATEPARTNERSHI
PS
 -
MARKETI
NG

TheITfir m wi
l
lbuildy oursol
uti
onandt heapps.Anattract
iverevenuemodel wi
ll
makemor edr
iverssignupf ort
heon- demandserv
ice.Whataboutendus ers
?
Withoutthem,yourtax i
servi
cewi l
lnevert
akeoff.I
tmayev engets hutbefor
eyou
real
ize.Manydriv
ersar egonnar et
ireoncetheywi
llreali
zetherearen’tmany
passengertomakeal ivi
ng.

Bringi
ngal otofcustomersandmakingt
hem downl oadyourapp,regis
teronitand
takethei
rfirstrideisalottoask.
Youmusthir
ethebes tofthebestmar ket
ing
companyt hathasex peri
enceinnewapplaunches.Anattr
acti
vevideoadt omark
thelaunc
hwi l
lgivethetaxis
ervi
cet
hemuc hneededboos t.Ofcourse,youneedto
promotethev ideoonY ouTubeandever
yothervideoshari
ngwebs it
e.

I
nadditi
ontoaggres si
vead,youneedt opr
ovi
defirs
ttimeri
der
sagoodsi
gnup
bonus.
Forex amplewhenUberc ame,t
heyoffer
edfirst10ri
def
reet
oever
y
cust
omer.Youmus ttel
lyouusersthaty
ouarewhatyouclai
myouar
eandfr
eer
ides
arebestwaytoletthem know.

Oncetheyhavec onfidenceinyou,t
heywil
lnotonl
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li
ngt
opayf
orthetax
i
serv
icebutal
soreferthei
rnearanddear
s.Arefer
ralbonusi
sagoodi
deato
promoteyourapp.
 -
MAI
NTE
NANCE

Whil
elur
inguserstoyournewlylaunchedplatf
ormisonlybat
tl
ewon, t
heotherhal
f
i
stokeepamaj ori
tyontheplat
form.Onc ethelaunchofferex
pires,al
otoft
hem
ar
egonnar unawaytoabet t
erorc heaperopti
on.Youcanret
ainthem wi
th
di
scount
sandbyoffer i
ngabet terappex peri
ence.

Iwoul
drec
ommendac l
auseiny
ourc ontr
actwi
tht
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Tfir
mthatens
urest
hatt
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appsar
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eeweeks.

Tobr i
ngbac koldusers,youcanrunanemailorSMSc ampai
gnthattal
ksabouta
newdi scountofferoral at
estbusi
nesspar
tner
shipt
hatmightbr
ingthem bac
k.You
canalsot i
eupwi t
hc orporat
esandbankstoofferexcl
usiv
edisc
ountstothei
r
plat
form onbookingc arontheplat
for
m.
 -
SUPPORT

Av astpoolofcust
omersneedsahelpdesk. Cust
omer scompl
ainmorethanyou
assume. Thedeskwillr
ec ei
veanewsupportti
cketfr
om yourc
us t
omerseveryti
me
adr i
vermisbehav
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thef ar
eismor
ethantheyex pect
ed, t
her
idedidnotarr
iveon
ti
me, t
hereistoomuc htraffic,t
heappdoesn’twork,et
c .

Thehelpdeskmustconsi
stofexperiencedstaffwhocanhandleanys or
tofcus
tom-
m
er,
cantellmoc
kingcust
omer sf
rom genuineones ,
andcomfortashouti
ngcust
om-
er.
Somet i
mesthecomplai
ntshelpdesksreceivear
en’
tcomplaint
sinthefir
stpl
ac e
andyetthecust
omerwillcomes houti
ngont hedeskexec
uti
ve. Hehastocal
mt he
cust
omerands ol
vehisnon-exi
st
entpr obl
em.

Support
,ifnott
hemos ti
mport
ant
,isanint
egr
alpar
tofanon-
demandt
axi
booki
ng
sol
uti
on.Yetalotofpl
atf
ormst
endtoignoret
hepart
.
 -PORTF
OLI
O

On-
DemandAppl
i
cat
ionsDev
elopedByTOPS

24*
7Av
ail
abl
eLoc
ksmi
th

I
ntegr
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ert
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ocks
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Addt
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ori
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L
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h

On-
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dWat
erc
raf
tBooki
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ure

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ocal
Weat
herFor
ecas
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ocat
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er&OwneronMapUs
ingMobi
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 -
POSTSCRI
PT

On-demandc ompani eshav es eizeduponthepr ol

iferat
ionofsmar t-
phonesand
al
way s-
onconnec t
ivi
tytoc hangec ustomerbehaviorsandex pectati
onsf orever.
Theseinnovat
ive,di
gi t
al-fir
stplay er
soffermor ethant heproductsands ervi
c es
peoplewant.Theypr ovidec l
os ed-l
oop,human-to-humant r
ansactions,deliver
experi
encesthatareass eamles sastheyaresatis
fyingand,mos timport ant,they
offertheconvenience; s
implici
tyandi mmedi at
egr ati
ficati
onthatc haracteri
zet he
l
if
estyl
ethatdigi
talconsumer swantt oli
ve.

Thegr owingnumber sofon- demandpl ayers—alongwiththeemer genc eofthe

“l
if
es tyl
ecommer ce”inwhi c
ht heyengage—pos esas i
gnificantthreatt otr
adit
ional,
i
nc umbentbus inesses.Howev er
,there’
sal soatr
emendousoppor tunity.Tosei
z eit
,
establi
shedc ompani esmus tbewi ll
i
ngt ous etheon-demanddi sruptionasac at a-
l
ys tforchange.Thos ethatwi s
ht othri
vei ntheon-demandwor l
dwi l
l enhancet hei
r
cus t
omerex perienceswi t
hnewl i
fest
y l
eoffer i
ngs,bui
ldloyalt
ybyf ulfilli
ngthei
r
brandpr omises,anddi fferenti
atethems elveswit
hnewv al
uepr opos i
tions.I
ndoi ng
so, t
heywi l
lcapturenews ourcesofrev enueandgr owth.

On-demandc ompetitorshaves ettheirsi

ghtsonwi nningthelifest
ylecommer ce
market.However,t
heyar en’ttheonlydi s
ruptorsonthebat t
lefield.Theon- demand
economyhasr oom formanypl ayer
s —incl
udingestabli
shedc ompani esthatare
wil
li
ngtos t
ret
chtheirdigit
al boundaries,r
eimaginestheirbusinessmodel s,and
cr
eatethelif
estyl
eex peri
enc estheirconsumer snowdemand. Thechoicei scl
ear
.
Thoselooki
ngt ogrowwi llembr aceli
festyl
ec ommerceandengagei nthe
on-demandec onomy .

UBER
WHE
NITCOME
STOON-DEMANDAPPDEVE
LOPME
NT,
TRUSTONL
YANEXPERT

USA
5002Spr
ingCr
estT
err
ace,Fr
emont
,
CA94536,USA

c
ont
act
@tops
inf
osol
uti
ons
.com +1408-
600-
0534 www.
tops
inf
osol
uti
ons
.com