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Andy Poultry Farm has found several objectives which the business will seek to accomplish.
We wish to:
Become the leading suppliers of poultry as we try to supply poultry eggs, meat and other
To ensure that we supply assurance about the safety of our managers, workers, customers,
Creating training programmed that will aid in developing our business with the
Andy Poultry Farm hopes to use this business model as a form of promoting our products
and services straight to the consumer. One of our main aim in using this model, is to ensure our
company takes full advantage of the affordable marketing strategy, i.e., the influence of social
media marketing to promote our products and services. We hope this new way of advertising and
distributing our products will allow us to communicate and build relationships ‘directly’ with our
valued consumers.
Thus, this paper will look at the alternative solutions or strategies that Andy Poultry Farm
will use to operate daily. Additionally, it will present an implementation plan which will include
short, medium, and long-term actions for the company. Finally, it will present a conclusion.
As we embark on the mission to be the top producer of poultry products in Grenada, we hope that
our overall strategic plan to enable our organization to achieve, maintain and manage our continued
success in the industry. The downside to this aim is that the Grenadian economy does not always
present a stable and predictable environment. Instead, in the real world—where real situations
occur—our organization will face situations that will depend heavily on our executive experience
to handle those unstable and unpredictable situations. That is why, it is important for us to
understand the concepts of intended, realized and emergent strategies. Within our intended
strategy, we will deal with the intentions we laid out in the earlier chapter which covers Solorganic
Poultry Inc strategic plan. Our strategic plan is a rough strategy that intends to keep our
organization on track.
In the case of emergent strategy, we recognition that these are rigid situations that arises
despite our initiative in putting plans in place through the use of a risk analysis doesn’t always
work in the real world where there are increasing uncertainty and unpredictability. As new
business enters the industry, new diseases arises, and other unexpected challenges, threats, and
revision and research and development as we take initiatives to prepare our organization for these
shortfalls.
Thus, as we face the real and practical situations presented in our intended and emergent
strategy, we hope to continue our pursue in rectify and developing new ways when overcoming
In most other cases, however, firms’ original intended strategies are lost during its journey. The
abandoned sections of the original and intended strategy are known as non-realized strategy.