Project On Public Relations

What Is PR ?
AIR INDIA ± GOVERNMENT ORGANISATION
Maharajah:The Mascot
Air India Office
History Of Air India
 Air India was started on 15th October,1932 by ³J.R.D.Tata´.  In 1948, 49% of Air India
was acquired by the Government Of India, with an option to purchase an additiona
l 2% at any time.  On June 8, 1962 the airline's name was officially truncated to
its current form of Air India.  On June 11, 1962 Air India became the world's fi
rst alljet airline.
Air India began life in 1948 Lockheed L1049 Super Constellations
Boeing 707-337B VT-DSI at Hong Kong 1972
Boeing 747-200 VT-EDU in April 1984
DC8-61F N865F Cargo to Heathrow in January 1984
Boeing 747-400 at Heathrow in November 1998
A310 VT-EJK at Manchester in 1998
Air India Express in April 29, 2005
Organisation Structure Of Air India
MR V. THULASIDAS, Chairman & Managing Director MRS. M. KACKER, Chief Vigilance O
fficer MR. V. K. MEHRA, Director-Engineering & Engine Overhaul MR. S. PUNHANI, D
irector-Finance MR. AMOD SHARMA, Director-Personnel & Inflight Service MR. V. K.
VERMA, Commercial Director MR. JITENDER BHARGAVA, Director-Public Relations MR.
HASAN GAFOOR, Director-Security CAPT. M.K. HATHI, Director-Operations MR V.CHAN
DRAMOULI, Director-Internal Audit & Executive Director-Mumbai Airport
MR S. RANGANATHAN, Director-Ground Services Mr.D.S.KOHLI, Director-Northern Regi
on MR V.A. FERREIRA, Director-Human Resources Development MR.V.SRIKRISHNAN, Dire
ctor-Materials Management MRS.S.LALWANI, Director-Planning & International Relat
ions CAPT. DEEPAK ANAND, Director-Air Safety MR. S. MUKHERJEE, Offg. Director-Co
rporate Affairs MR.I.S.VHATKAR, General Manager-Properties & Facilities DR (MRS)
L.P. NAKHWA, General Manager-Medical Services MR.S.PHADKE, General Manager-Depa
rtment of Information Technology
PR Department Of Air India
³JITENDRA BHARGAVA´ : MANAGING DIRECTOR & PR HEAD
Functions Of PR Department
Wide Publicity Approaching masses through media Float various schemes i. Bulk Deals
ii. Buy one get one free iii.Companion free iv.Senior citizen scheme v. Gold ca
rd & Silver card
 i. ii. iii.
Sponsorship Marathon race Golf club Help to cancer patients
 Product is unique  Easy accessibility for people to reach Toll No: 1600227722 web
site: www.airindia.in
Responsibility Of PR Department
Process Of PR Department
Market Research Preparation of Report Preparation of Action Plan Approval of Plan Exe
cution of Plan
Whether PR Department needs any co-operation from other department for execution
of plan ?
Responsibility towards Society
Calamities Public Friendly Schemes Provision of Classes
Responsibility towards Government
Revenue Promotes Indian Culture Builts proximity between countries VIP transport
Responsibility towards Customer
Market survey Security Fulfill Requirements
Promotion Tools
Used for effective propaganda and publicity. It helps in promoting the product int
ernationally.
Following are the promotion tools undertaken by Air-India
 Press / Media  Multilingual Advertisement  Sponsorship  Lucrative schemes for the c
ustomers.
 Less financial burdens on buyers.  Product uniqueness propaganda.  Easy accessibil
ity of tickets.  Effective hoardings and billboards.
Appreciation to the PR Department
 One such incident where PR Dept received overwhelming appreciation is  PR executi
ves observed that many Gujarati's travel to UK/US/Canada.  PR unit studied the ma
rket & arrived to a conclusion that if they serve GUJARATI THALI on board the ma
rket will be doubled.  PR implemented this plan and the market increased within 3
months.  It was here that PR dept received overwhelming appreciation.
REASONS BEHIND THE BOOM IN THE AVIATION SECTOR Standard of living of people has i
ncreased. People travel more. Rise in competition in aviation sector.
³CUSTOMER IS A KING´. WHAT EFFORTS ARE TAKEN TO SATISFY THIS KING ?
PRESENTED BY GROUP 7 S.Y.B.M.S - II
Project members Pushkar mathure Dahawal nemawarkar Tanmayee tulsankar Viren vira
Krunal punjani Hasmukh shaklesha
Thank you«