Questionnaire

NOTE: This is for illustrative purposes only. It was used for a different project, with different
research objectives. YOU MUST MAKE SURE YOUR SURVEY ASKS THE QUESTIONS
NEEDED TO COMPLETE THE ASSIGNED PROJECT.

1. How often do you dine out or drive thru for fresh sandwiches (deli or submarine)?
- Never (terminate)
- A few times a year
- About every 2-3 months
- About Monthly
- 2-3 times a month
- Weekly
- More than once a week

2. When you buy a fresh sandwich (without side dishes) how much money do you usually
spend per sandwich?
$1-3 $4-6 $7-8 $8+

3. How long are you willing to physically wait for you’re a fresh sandwich to be prepared?

Less than 2 minutes 3-5 minutes 6-10 minutes more than 10 minutes

4. On a scale of 1-7, with 7 being the most important and 7 being the least important, rate the
importance of each of these in choosing a deli or submarine sandwich restaurant:

Fast Service 1 2 3 4 5 6 7
Low price 1 2 3 4 5 6 7
Atmosphere 1 2 3 4 5 6 7
Convenient Location 1 2 3 4 5 6 7
Variety of menu options 1 2 3 4 5 6 7
Cleanliness 1 2 3 4 5 6 7

On a scale of 1-7, with 7 being the most favorable and 1 being the least favorable, how would
you rate the following places.

5. Subway:
Fast Service 1 2 3 4 5 6 7 not familiar
Low Price 1 2 3 4 5 6 7 not familiar
Atmosphere 1 2 3 4 5 6 7 not familiar
Convenient Location 1 2 3 4 5 6 7 not familiar
Variety of Menu options 1 2 3 4 5 6 7 not familiar
Cleanliness 1 2 3 4 5 6 7 not familiar

6. Quizno’s

Fast Service 1 2 3 4 5 6 7 not familiar

Low Price 1 2 3 4 5 6 7 not familiar
Atmosphere 1 2 3 4 5 6 7 not familiar
Convenient Location 1 2 3 4 5 6 7 not familiar
Variety of Menu options 1 2 3 4 5 6 7 not familiar
Cleanliness 1 2 3 4 5 6 7 not familiar

7 . When was the last time you visited Subway?

Within the last week
1-2 weeks ago
3-4 weeks ago
Over a month ago
Have never been

For each of the following, tell me if you agree or disagree. (7 = strongly agree, 1 = strongly
disagree)

8. Subway is a family restaurant

1 2 3 4 5 6 7

9. If Subway offered more coupons, I would patronize them more often

1 2 3 4 5 6 7

10. If Subway had a dollar menu, I would patronize them more often.
1 2 3 4 5 6 7

11. For the quality of foods and services offered, Subway is competitively priced.
1 2 3 4 5 6 7

12. Your gender male female

13. Your age under 18 18-24 25-34 35-44 45-54 55+

14. State ___________________________________________